1. Nike used a global video content distribution network to engage consumers across the product lifecycle from awareness to loyalty. 2. They launched the "Write the Future" campaign for the World Cup to generate awareness and interest through a participatory video platform. 3. Videos demonstrating products like the Nike CTR 360 boot helped drive action by showcasing features to target audiences. 4. Nike Football+ content kept consumers loyal by providing video tutorials and training from athletes to continuously improve their skills.