This document summarizes a presentation on using social media for business purposes. It discusses why engagement in social media channels is important given that customers are actively using these platforms. It provides an overview of common social media tools for listening, including Google Alerts, RSS feeds, and search tools like SocialMention and Omgili. The presentation emphasizes starting with listening to understand conversations and then participating in a way that adds value through contributing and creating engaging content. Case studies and objections to social media are also addressed.
This is the in-depth presentation I did at UX Australia 2013 in Melbourne. It gives first an approach grounded in the theory of complexity and then expands on the two fundamentals to design social experiences.
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
Your time is limited. You can't do it all. So where do you concentrate your social media efforts? Social Media Smackdown gives a quick overview of the best strengths and worst weaknesses of several major social networks to help you decide your next moves and what to expect in each arena.
Green Machine PR hosted powerpoint presentation of See3 CEO Michael Hoffman explaining why non-profits need to integrate video into their communications strategy.
Presented by Jenny Heyns of Growing Technologies and Dan Herbert of Vectec for SWaMFest VII. For more information see http://www.growingtechnologies.com/ and http://www.vectec.org/
This is the in-depth presentation I did at UX Australia 2013 in Melbourne. It gives first an approach grounded in the theory of complexity and then expands on the two fundamentals to design social experiences.
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
Your time is limited. You can't do it all. So where do you concentrate your social media efforts? Social Media Smackdown gives a quick overview of the best strengths and worst weaknesses of several major social networks to help you decide your next moves and what to expect in each arena.
Green Machine PR hosted powerpoint presentation of See3 CEO Michael Hoffman explaining why non-profits need to integrate video into their communications strategy.
Presented by Jenny Heyns of Growing Technologies and Dan Herbert of Vectec for SWaMFest VII. For more information see http://www.growingtechnologies.com/ and http://www.vectec.org/
A pecha kucha styled presentation on how social media has influence PR and Marketing. Conducted for a group of college students at St. Ambrose University, Davenport, Iowa
Applying the Scientific Method to Social Media: Five Actionable Strategies Ba...Merit Pages
Thinking of students as natural brand ambassadors is by far the most effective communication strategy your college can use to build enrollment and student engagement. This session shares five successful social media strategies – based on research on student behavior – being used at Cloud County, Surry, and Columbia State Community Colleges to triple student engagement; build a student marketing team; uncover out-of-the-box social media strategies with built-in metrics; showcase the campus experience and have students promote it; and turn traditional and non-traditional students into engaged, enthusiastic, measurable marketing assets.
Social Media Crisis Management | MIT Short Course 2012Heather Read
How does social media impact a crisis? How do you develop an action plan to respond? Get a practical guide from Heather Read, Program Manager of Social Media @ DuPont.
Viral Marketing : Viral Mechanisms and Seeding StrategiesBrian_Chappell
Viral Marketing : Viral Mechanisms and Seeding Strategies presentation I gave at Blueglass Florida 2010. Discussed the importance of baking in mechanisms into your content to help it spread and the power of a big seed strategy.
Adding text to your video content - like transcriptions and translations - might just be the key to upping your video views and impact. Find out how to use tools like Dot Sub (http://see3.com/video-translation-services-expand-your-reach-online) to cheaply and easily increase the searchability and reach of your videos.
Design has become a game changer in Silicon Valley. This #DesignInTech Report highlights the rising importance of design in the entrepreneurial ecosystem. The report covers trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, this report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This study helps explain why.
Michael Hoffman, CEO of See Communications' presentation to the 2010 Partnership for Excellence in Jewish Education on how schools can effectively and responsibly use social media to meet their goals and build up their communities.
News about Instagram, Facebook new and upcoming features, and upcoming Google Analytics features. We also compate Instagram with Vine and Youtube Capture.
A pecha kucha styled presentation on how social media has influence PR and Marketing. Conducted for a group of college students at St. Ambrose University, Davenport, Iowa
Applying the Scientific Method to Social Media: Five Actionable Strategies Ba...Merit Pages
Thinking of students as natural brand ambassadors is by far the most effective communication strategy your college can use to build enrollment and student engagement. This session shares five successful social media strategies – based on research on student behavior – being used at Cloud County, Surry, and Columbia State Community Colleges to triple student engagement; build a student marketing team; uncover out-of-the-box social media strategies with built-in metrics; showcase the campus experience and have students promote it; and turn traditional and non-traditional students into engaged, enthusiastic, measurable marketing assets.
Social Media Crisis Management | MIT Short Course 2012Heather Read
How does social media impact a crisis? How do you develop an action plan to respond? Get a practical guide from Heather Read, Program Manager of Social Media @ DuPont.
Viral Marketing : Viral Mechanisms and Seeding StrategiesBrian_Chappell
Viral Marketing : Viral Mechanisms and Seeding Strategies presentation I gave at Blueglass Florida 2010. Discussed the importance of baking in mechanisms into your content to help it spread and the power of a big seed strategy.
Adding text to your video content - like transcriptions and translations - might just be the key to upping your video views and impact. Find out how to use tools like Dot Sub (http://see3.com/video-translation-services-expand-your-reach-online) to cheaply and easily increase the searchability and reach of your videos.
Design has become a game changer in Silicon Valley. This #DesignInTech Report highlights the rising importance of design in the entrepreneurial ecosystem. The report covers trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, this report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This study helps explain why.
Michael Hoffman, CEO of See Communications' presentation to the 2010 Partnership for Excellence in Jewish Education on how schools can effectively and responsibly use social media to meet their goals and build up their communities.
News about Instagram, Facebook new and upcoming features, and upcoming Google Analytics features. We also compate Instagram with Vine and Youtube Capture.
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Weblisbk
Slides for a workshop session on "Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Web" to be given by Brian Kelly, UKOLN at the IWMW 2010 event held at the University of Sheffield on 12-14 July 2010.
See http://iwmw.ukoln.ac.uk/iwmw2010/sessions/kelly/
Essential Online Marketing by Nixon McInnesnixonmcinnes
Cutting edge online marketing techniques including blogging, podcasting, vlogging, killer content, online social networks, email marketing and landing pages. Run by Nixon McInnes - a leading website design and build agency specialising in using the very latest in social media innovation to help businesses to engage better with their customers. We enjoy working with industry leading clients including O2, First Capital Connect, Harley Medical Group and Neilson Active Holidays from our Brighton HQ.
Leveraging User-Generated Content Inside Community ForumsAlan Belniak
Both long-form and short-form content have their places, and serve us well. Often times, people clamor to see what the subject matter experts have to say. What do you do when the subject matter experts are your community? How can you harness the power of user-generated content and make that a focal point of your content strategy? In this session, we'll explore some element that make up a good community, how to spur conversations inside that community, foster engagement, and then re-imagine, re-use, and re-cycle that content into something new. (via @abelniak)
Prepared for Abderdeen's Revenue-Driven Marketign Leadership summit (#RDM2012) - October 2012. A primer on understanding and starting to identify the new influencer landscape.
MarketingProfs B2B 2012 (#mpb2b) - Social Media Influence - Alan Belniak - Pa...Alan Belniak
B2B buying, the importance of identifying and engaging online influencers to spread the word about your business has grown. But how do you figure out who has influence and how do you engage them to share a positive message? Approaching and cultivating knowledgeable influencers requires a different approach than working with traditional journalists. So, in this interactive session we'll discuss what to look for when seeking online influencers, and which strategies deliver productive engagement and meaningful relationships. Plus, we'll cover suggested metrics for determining the impact of your influencer relations on the bottom line. Bring your challenges and questions to discuss with the group.
Critical Success Factors of a Social NetworkAlan Belniak
Most people are aware of popular social networks, like Facebook and Twitter. But aside from those, there are others - digital places where people gather for a reason and commune. What makes some work, and some fail? I dig into that here. I create a framework for evaluation, and then apply that to an existing social network to see how it fares.
Several tools today let people tweet and post to multiple social networks. Some are free, others are pay. We evaluated a handful of them and prepared a quick crib-sheet to have handy when you make vendor calls.
I guest-lectured at an undergraduate course about sales and event promotion. I spoke about the power of using social media for conducting marketing research and engaging customers and prospects.
Twitter is a communication platform with many uses by many people. Many roles in an organization can benefit from using it to better engage with customers. Here is a primer on how to get started.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Social Media: What's In It For You?
1. Social Media: What’s in it for You? Presented by:Alan Belniak & Laura Vecchio January 21, 2010
2. Social Media: What’s in it for You? A NEDMA Event January 21, 2010 ~ 9:00a to 11:30a At the Microsoft Research Facility, Cambridge Presented by: Laura Vecchio Online Marketing Coordinator/Social Media Specialist Overdrive Interactive Alan Belniak Director of Social Media Marketing, PTC
4. Agenda Introduction A bit on philosophy Why is this a big deal all of the sudden? OK, so I want to get involved How do I start? Listen… Case studies “But what if…” Some common objections/responses to starting this Are you ready? Conclusion
6. The Who and The What, For Today Who we are Alan Belniak / @abelniak Laura Vecchio / @laura_vecchio #NEDMA-SM What we’re going to cover today (the ‘what’ and the ‘how’) Ask questions throughout Us You Us
9. Why You Shouldn’t Engage In These Channels This is a magic solution You feel like you have to, so you do so, but begrudgingly and only with half the effort. Human interaction is still human interaction, and what it takes to be successful with it has not changed. What has changed is the places where it happens.
19. A Double-Edged Sword It’s a good thing for companies, because consumers can share their feedback about products to the company and the masses.
20. A Double-Edged Sword It’s a good thing for companies, because consumers can share their feedback about products to the company and the masses. It’s a bad thing for companies, because consumers can share their feedback about products to the company and the masses.
30. Listening Listening is Labor Will take a modest portion of time upfront Initial setup, then refinement Process will become streamlined Some channels may be (relatively) empty Use some of the other tools discussed later on to find other channels; don’t only use what’s here Balance of prescription vs. deduction vs. induction
31. Listening (continued) Keep in mind: Whyyou are doing this Where are the conversations happening? What are they talking about? What form/s of media are being consumed?
32. Step 1: Decide What You Want To Be About Answer one very important question: “Why would anyone want to be your friend?”
33. Overdrive Interactive’s Core Content The next few slides in the live presentation lay out Overdrive’s proven nine-step plan for content review, adjustment, propagation, and measurement. They have been removed from this uploaded presentation at the request of Overdrive Interactive. To learn more about what Overdrive Interactive can offer, please click here for the company overview.
35. The plumbing and scaffolding Google and Google Alerts www.Google.com ; www.Google.com/alerts RSS What is RSS? The RSS feed reader + aggregator that I use: http://reader.google.com FeedMyInbox (and other such sites) Transforms an RSS feed into one packaged digest version, and in e-mail form Consider creating an RSS feed for each of your products, competitors, brand, etc.
36. Using aggregated social search tools Social Mention http://socialmention.com – the site Omgili http://omgili.com/ Note the use of the slider to limit the conversation to an area Any part of the graph is click-able to bring you to those conversations http://omgili.com/graphs.html Attractive visual display of chatter compared across topics
37. Tier one searching and listening Twitter Search (not just Twitter) http://search.twitter.com/advanced Set up to deliver an RSS feed of the mention your products, services, competitors, right to the pre-created e-mail addresses Also consider http://www.monitter.com/ and http://www.twitterfall.com for a visual display of search terms
38. Tier one searching and listening Google’s New Tools Search on something, then click ‘Show Options’
39. Tier one searching and listening Facebook Limit searching to the top five groups (by member count) LinkedIn Note that with LinkedIn, there will likely not be a lot of negativity, due to the nature of the site Also note that you will need to become a member of groups to see any activity; joining is usually painless Limit searching to the top five groups (by member count)
40. A few more examples of some of these channels in action (time permitting) YouTube Slideshare Delicious ; Delicious Network Blogs Blog search engines (Technorati, Google Blog Search) Blog Authoring Platforms (Wordpress, Blogger, Typepad)
43. Make it manageable It might seem overwhelming. The goal isn’t to track every single mention on the web. Instead, keep in mind the overall ‘why’… Whereare the conversations happening? Whatare they talking about? Whatform/s of media are being consumed?
47. Objection Handling “What if [insert name of social technology] goes away tomorrow?” “This is going to take too much time.” “My customers aren’t using social tools.” “I tried this before, and it didn’t work.”
http://www.youtube.com/watch?v=sIFYPQjYhv8Note that this has tons of dataIt’s really coolI can source itIt’s also an adIt’s also a place to have a dialogue and conversation on the topic (the comments section)Erik can visit it and interact with fans and detractors, etc.
How do you define ‘social media’?Really focus on the two words separately then togetherIt’s not just setting up a Facebook Fanpage and waiting for trafficDo you think it’s only a fad, a passing trend?Why you should you (and shouldn’t) get involved=-=-=-=-Who We are Alan Belniak; recovering engineer; former Mathcad Product Manager at PTC;been with PTC since June 2007Laura Vecchio, …What we’re going to cover today (‘what’ and the ‘how’)Overview of some tools that you can use to connect with current and prospective customers and help understand their needs and desiresWe will not be talking about a silver bulletAsk questions throughoutThis is a multi-way dialogue. If you can’t get your question in, we’ll find other ways to continue this discussion.image source: gregverdino.typepad.com/.../social-media-ho.html
From the socialnomics video (original data source in the book)Consider that the workforce is changing. People are retiring and being replaced/supplemented with 22-year olds. These people are digital natives. They grew up with this.image sources: http://michaelcorey.ntirety.com/blog/tabid/51101/bid/8760/Should-CEO-s-use-Facebook-Twitter.aspx ; Microsoft Excel chart
You think this is a silver bullet. You think this is going to, overnight, increase your lead generation by 1000 percent. You feel like you have to, so you do so, but begrudgingly and only with half the effort.Quote source: Brian Solis, principal at FutureWorks (“Human interaction is still human interaction, and what it takes to be successful with it has not changed. What has changed is the places where it happens.”) image source: realestatedementia.com/?p=39
Why is this a big deal all of the sudden?Change in landscape and consumer media consumptionPC prices went down, broadband penetration went up, anyone can be a blogger these daysForrester Social Technographics dataThis isn’t just conjecture – there is research behind thisPush v. pull; customers telling you what they want versus you giving customers few choices=-=-=-=-=-=-Quick history: Internet gained popularity, marketers saw a new channel, but still used 1.0, one-way communications… think newspapers and blaring TV adsImage source: http://www.socialmediatoday.com/SMC/106502
Quick history: Internet gained popularity, marketers saw a new channel, but still used 1.0, one-way communications… think newspapers and blaring TV adsImage source: http://www.socialmediatoday.com/SMC/106502
Broadband is now everywhere; telecommunication prices drop; most everyone has much broader accessibilityNo credentials to become a blogger (unlike journalism); tools to blog become free and ubiquitous (there’s a blogging *template* inside Microsoft Word!)Everyone is a blogger these days…Fundamental shift from a 1.0 tool to a 2.0 tool… this is what it means when people say “Web 2.0”; it permits feedback back to the author and between other consumers of that informationImage source: http://www.socialmediatoday.com/SMC/106502
http://www.youtube.com/watch?v=sIFYPQjYhv8Look at the public metrics – I can measure it.I can interact with the people who have seen it.Can you do this with a billboard?
It’s a good thing for companies, because consumers can share their feedback about products.It’s a bad thing for companies, because consumers can share their feedback about products.Image source: www.liv.ac.uk/Library/gifs/vis_feedback.jpg
It’s a good thing for companies, because consumers can share their feedback about products.It’s a bad thing for companies, because consumers can share their feedback about products.Image sources: www.liv.ac.uk/Library/gifs/vis_feedback.jpg ; http://www.wired.com/news/images/full/krypto2_f.jpg http://www.wired.com/culture/lifestyle/news/2004/09/64987
What social media isn’tSocial media is not a new name for technology. Old school media was push and broadcast. Social means interaction among people. Together, it’s a way to freely and openly discuss news, items, events. It’s about engagement and communication.It is not about using 2.0 tools for a 1.0 message.
What social media isn’tSocial media is not a new name for technology. Old school media was push and broadcast. Social means interaction among people. Together, it’s a way to freely and openly discuss news, items, events. It’s about engagement and communication.It is not about using 2.0 tools for a 1.0 message.
Say you ran a business and you only had ten customers (and you only needed ten customers to remain sustainable and/or profitable). You obviously care a lot about what these ten customers have to say about you, your company, your brand, and your products, because they are your only ten customers. You really want to know what makes them tick. To the extent that you can, you’d tailor your offerings to make them happy, because if they are happy, they keep returning. Maybe they’ll even tell a friend, and soon you might have eleven customers. So, you engage in conversations with these ten customers. You ask them what you do right, what you do wrong, what they like about the products you sell, what else you can add to round out your offering… you get the idea. And they tell you. Because you asked. They say that the prices are OK, but the quality could be better. Point noted, you say. They say that the green and the blue widgets are nice, but red ones would be nice, too. Another great point. You work to get these changes into your product line.Here’s where it gets good: would you have ever known that people really wanted red widgets (what’s wrong with green and blue)? Or that the price was actually OK (you thought it was kind of high)? No. But if you ask people what they think, they’ll often tell you. The reality is, you have more than ten customers. You have tens of thousands of customers. But that doesn’t obviate the need to do the same exercise. You just need to find a new way to do it. This is what it means to be social. Your medium in this case was a face-to-face conversation.The point of social media is really using the second word to emphasize the first. Use the “new” web 2.0 tools to be more social, permit two-way exchange of ideas, and bring those ideas back into the organization to affect change. Otherwise, it’s just broadcast media.image content: author original; image source: http://www.wordle.net
What social media isn’tTake-away: it’s not about the technology. If you think it is, do one of two things:stop listening and reading because the rest of this session is about using tools to help you have conversations that could potentially turn into sales leads, or fundamentally change your understanding of what it is. Do not expect to walk away from this session with a silver-bullet strategy for Twitter that will get you 5,000 new deals next quarter. That’s not how it works.This is something that needs to be worked at. However, it’s not something that has to be additive. Rather, it can replace some of the work you’re already doing to generate leads.image source: http://www.salvoweb.com/images/userimgs/11089/44310_1.jpg; http://arunrajagopal.com/2007/12/; http://www.flatrock.org.nz/topics/working/quick_get_me_rich.htm
http://farm4.static.flickr.com/3305/3223086466_07409c8084.jpgAfter answering these questions, we will transition into how Overdrive has established a 9-step process to approaching social media.
The following show you which tools to allow you to start skimming the surface to help you start listening and understand how your brand can live in social media. To get this interactive map, head over to http://ovrdrv.com/maps/