Learn how to align your social media and SEO efforts through developing quality content, social sharing, optimizing images and more. In this webinar, you'll learn how to position social media content and create content based on search engine insights.

2. TH E W EBIN AR W ILL BEGIN AT 1PM C EN TR AL.
W E AR E ALLOW IN G TIME FOR ATTEN D EES TO LOG ON
AN D GET R EAD Y FOR TH E W EBIN AR TO BEGIN .
W E APPR EC IATE YOU R PATIEN C E.

3. Sandee Jordan
SEM Analyst
Simpleview
SEO AND SOCIAL MEDIA
SEO and Social Media

4. SEO and Social Media
› Social & Search
› How the algorithm works.
› What the webcrawler sees.
› What is a ranking factor?
› SEO Ranking Factors
› How Social Media impacts SEO.
› Optimizing Social!
› Open Graph
› What is Open Graph?
› How to implement?
S E O A N D S O C I A L M E D I A

5. Social and Search
HOW TO FIND SOCIAL IN SEARCH

6. Sangorithm Algorithm
S O C I A L A N D S E A R C H
Highest Number of Keywords Ranks First
Page A
Cat x 47
Page B
Cat x 22
Link to ASPCA &
G+ MunchkinPost
Page C
Cat x 7
Link to ASPCA
S E R P
A
B
C

7. Sangorithm Algorithm
S O C I A L A N D S E A R C H
Highest Number of Links Number of Keywords Ranks First
Page A
Cat x 47
Page B
Cat x 22
Link to ASPCA &
G+ MunchkinPost
Page C
Cat x 7
Link to ASPCA
S E R P
B
C
A

8. Sangorithm Algorithm
S O C I A L A N D S E A R C H
Photos Highest Number of Links Number of Keywords Ranks First
Page A
Cat x 47
Page B
Cat x 22
Link to ASPCA &
G+ MunchkinPost
Page C
Cat x 7
Link to ASPCA
S E R P
C
B
A

9. S E O A N D S O C I A L M E D I A
What does the web crawler see?
#HASHTAGS
Hashtag.org & Whatthetrend.com
URLs
Keywords in URLs help the page to rank.
Try not to change your board names.

10. S O C I A L A N D S E A R C H
What does the web crawler see?
Only 40 of Your
Friends

11. S O C I A L A N D S E A R C H
What does the web crawler see?

12. S O C I A L A N D S E A R C H
What does the web crawler see?
Stone Temple G+ Study

13. Is Social Media a
Ranking Factor?
S E O A N D S O C I A L M E D I A

14. ShortAnswer
I S S O C I A L M E D I A A R A N K I N G FA C T O R ?

15. Ranking Factors
W H AT A R E R A N K I N G FA C T O R S ?
• Content
• Relevant Terms
• Backlinks
• Images
• Video
• Site Speed
• H1
• Mobile Friendliness

16. From the Head of Webspam
W H AT A R E R A N K I N G FA C T O R S ?
https://youtu.be/u
dqtSM-6QbQ

17. From the Head of Webspam
W H AT A R E R A N K I N G FA C T O R S ?
There are currently no signals
in the ranking algorithms that
put any weight on how many
Facebook likes or Twitter
followers a specific page has.

18. In the future Google may be able
to better identify who is writing
content where and place more
importance on it based on the
influence of the individual. But
for the time being, Google has to
crawl the web as it is.
From the Head of Webspam
W H AT A R E R A N K I N G FA C T O R S ?

19. From the Head of Webspam
W H AT A R E R A N K I N G FA C T O R S ?
An awesome piece of content
doesn’t rank well because it has
a lot of Facebook likes, it ranks
well because it’s awesome, and
in turn it gets shared on
Facebook a lot because it’s
awesome.

20. Correlation vs Causation
W H AT A R E R A N K I N G FA C T O R S ?

21. S E O A N D S O C I A L M E D I A
How Social Media
Impacts SEO

22. Link Potential
Social media activity
can help to increase
awareness of a
brand or website
content.
S E O A N D S O C I A L M E D I A

23. Personalization
Websites
recommended by
your people in your
circles are more likely
to rank higher for you
because of the
connection.
S E O A N D S O C I A L M E D I A

24. Brand Signals
Social media helps to
increase brand
awareness!
S E O A N D S O C I A L M E D I A

25. Traffic Volume and Site
Engagement
Social media drives
engaged users to your site.
S E O A N D S O C I A L M E D I A

26. Profile Ranking
Your social media
profiles rank for
branded terms.
Earning you
additional real
estate.
S E O A N D S O C I A L M E D I A

27. S O C I A L A N D S E A R C H
Technical Tips
• Research keywords and USE THEM.
• Crawlers can’t see photos
• Drive users from your site to Pinterest
•Track Facebook engagement using Insights
• Use multiple content types
(editorial, Top 10, comparisons) to find
what works for your audience.
•Don't use more than 2 hashtags per tweet
#itsannoying #confusing #lookslikespamtome
•Only use hashtags in 50% of your tweets
•Drive users from Twitter to your site

28. S O C I A L A N D S E A R C H
Building Relationships

29. S O C I A L A N D S E A R C H
Content Needs
STOP SELLING!
CONTENT MUST BE UNIQUE!

30. S O C I A L A N D S E A R C H
Content Needs
Conversational Content Examples:
Best days to go to the zoo.
Unconventional first dates.
Why you should park in the east lot of the zoo.
Recycle topics to see what your audience likes.
Elephant Encounter
Tucson Zoo
Killing Zombies
Slaughterhouse Tucson
All Souls' Procession
Downtown Tucson

31. S O C I A L M E D I A S C O R E C A R D
Average Share Scorecard

32. B E S T T I M E S T O P O S T O N S O C I A L M E D I A
Best Times to Post
1–3
pm
1–4
pm7–10 pm
1–3 pm
8–11 pm

33. O P E N G R A P H P R O T O C O L
What is Open Graph?
The Open Graph protocol enables
any web page to become a rich
object in a socialgraph. For
instance, this is used on Facebook
to allow any web page to have the
same functionality as any other
object on Facebook.

34. O P E N G R A P H P R O T O C O L
What is Open Graph?
Look for og:title, og:url

35. O P E N G R A P H P R O T O C O L
What is Open Graph?
Facebook Tags

36. O P E N G R A P H P R O T O C O L
What is Open Graph?
Twitter Cards

37. O P E N G R A P H P R O T O C O L
What is Open Graph?
Implementation
• These tags
should appear
in the <head> of
your page’s
HTML.
• Talk to your
CMS Developer
or install a
plugin.

38. How to find
Sandee J
S O C I A L M E D I A T O U R I S M S Y M P O S I U M
› Sandee Jordan
SEM Analyst
Simpleview
sjordan@simpleviewinc.com
simpleviewinc.com/SEMBlog
MartaMau
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