The document provides brand guidelines for TSA, including:
- Logo construction and usage guidelines to maintain brand integrity.
- Color palette with Pantone, RGB, CMYK and hex values for primary and secondary colors.
- Typography guidelines specifying font family, styles and sizes for headlines, body copy and more.
- Photographic style guidelines recommending black and white or single color images focusing on people.
- Support graphic guidelines and examples of internal documents like presentations and info sheets applying the brand standards.
Wilson Almeida is a highly experienced graphic designer specializing in print, online, and social media design. He has over 20 years of experience working for design studios, agencies, and as a freelance consultant. His core competencies include branding, advertising campaigns, marketing collateral, and website design. He has worked on identity design, branding guidelines, and marketing materials for various clients in the UAE and India.
The document provides ShopperTrak's brand identity guidelines. It outlines rules for proper usage of the ShopperTrak logo, brand mark, color palette, typography and trademarks to promote a consistent brand identity. The guidelines are intended to position the brand, convey strengths with clear communications, maximize brand asset value and provide a uniform strategy. While some rules are fixed, creative expression is allowed if consistency and simplicity are maintained.
WD is a creative agency that provides various design and marketing services through four departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines the agency's portfolio, including descriptions of each service department and examples of work. It also includes sections on the agency's vision, values, and confidentiality policies.
The Design Squid brandbook is not only an in depth look at our services and projects that define us, it's also an example for other design companies to use to create their own.
This document provides branding guidelines for Sourcefire, including their logo, color palette, typography, icons and styles for various branding elements like their website, presentations, illustrations and collateral. It specifies the correct uses of their logo and secondary mark. The primary colors are Sourcefire red, black and grey. The main fonts are ClanOT for titles and Ultimate for body copy. Website designs feature dynamic graphic elements and a balanced layout. Illustration styles are also outlined.
The document provides guidelines for using the Emailbidding brand identity. It establishes rules for proper usage of the logo, colors, typography, exclusion zones, and minimum sizes. The identity was carefully designed so that all elements like color, typography and composition contribute to graphical coherence. The guidelines are meant to ensure consistency in applying the brand to help develop consistency in words and imagery.
Ideal is a company that matches salespeople to jobs based on their unique selling style and desired job characteristics. Their mission is to help salespeople find their ideal job by understanding their style and matching them to employers where they will thrive. Employers use Ideal to access top performers and reduce time-to-hire. The brand guidelines describe Ideal's tagline, logo, color palette, typography, and proper usage of these branding elements in materials like business cards, letterhead, presentations, and email signatures to maintain a consistent brand identity.
This document outlines Symantec's brand identity standards, including their values, design philosophy, voice, signature, symbol, logotype, color palette, typography and image style. The key points are:
- Symantec's core values that guide their brand are being customer-driven, trust, innovation and action.
- Their design philosophy aims for simplicity, sophistication and harmony across all communications.
- Their signature combines their logotype and symbol to represent the company and must never be separated or altered.
- Their colors of yellow, white and black serve as the primary corporate colors to ensure brand consistency.
Wilson Almeida is a highly experienced graphic designer specializing in print, online, and social media design. He has over 20 years of experience working for design studios, agencies, and as a freelance consultant. His core competencies include branding, advertising campaigns, marketing collateral, and website design. He has worked on identity design, branding guidelines, and marketing materials for various clients in the UAE and India.
The document provides ShopperTrak's brand identity guidelines. It outlines rules for proper usage of the ShopperTrak logo, brand mark, color palette, typography and trademarks to promote a consistent brand identity. The guidelines are intended to position the brand, convey strengths with clear communications, maximize brand asset value and provide a uniform strategy. While some rules are fixed, creative expression is allowed if consistency and simplicity are maintained.
WD is a creative agency that provides various design and marketing services through four departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines the agency's portfolio, including descriptions of each service department and examples of work. It also includes sections on the agency's vision, values, and confidentiality policies.
The Design Squid brandbook is not only an in depth look at our services and projects that define us, it's also an example for other design companies to use to create their own.
This document provides branding guidelines for Sourcefire, including their logo, color palette, typography, icons and styles for various branding elements like their website, presentations, illustrations and collateral. It specifies the correct uses of their logo and secondary mark. The primary colors are Sourcefire red, black and grey. The main fonts are ClanOT for titles and Ultimate for body copy. Website designs feature dynamic graphic elements and a balanced layout. Illustration styles are also outlined.
The document provides guidelines for using the Emailbidding brand identity. It establishes rules for proper usage of the logo, colors, typography, exclusion zones, and minimum sizes. The identity was carefully designed so that all elements like color, typography and composition contribute to graphical coherence. The guidelines are meant to ensure consistency in applying the brand to help develop consistency in words and imagery.
Ideal is a company that matches salespeople to jobs based on their unique selling style and desired job characteristics. Their mission is to help salespeople find their ideal job by understanding their style and matching them to employers where they will thrive. Employers use Ideal to access top performers and reduce time-to-hire. The brand guidelines describe Ideal's tagline, logo, color palette, typography, and proper usage of these branding elements in materials like business cards, letterhead, presentations, and email signatures to maintain a consistent brand identity.
This document outlines Symantec's brand identity standards, including their values, design philosophy, voice, signature, symbol, logotype, color palette, typography and image style. The key points are:
- Symantec's core values that guide their brand are being customer-driven, trust, innovation and action.
- Their design philosophy aims for simplicity, sophistication and harmony across all communications.
- Their signature combines their logotype and symbol to represent the company and must never be separated or altered.
- Their colors of yellow, white and black serve as the primary corporate colors to ensure brand consistency.
The document provides brand guidelines for Pzena, including:
1) Details on Pzena's logo, including allowed configurations, color specifications, and prohibited uses.
2) Information on Pzena's primary brand colors and specifications for using colors in various contexts.
3) Guidelines on typography, including the primary and secondary font families and specifications for their use.
4) Sections providing branding specifications for various communications materials like reports, letterhead, business cards, presentations, and more.
Newark Office of Film + Television Brand Manual & GuideIgor Alves
This document is a 27-page brand identity manual for the Newark Office of Film + Television (NOFT) that provides guidelines for applying the organization's visual identity consistently. It covers the logo, color palette, typography, stationery system, applications for print, web and merchandise, and provides unacceptable uses and a glossary. The manual aims to communicate NOFT's vision and values through proper use of its branding elements.
The document provides branding guidelines for HW&Co.'s logo and brand identity. It specifies rules for logo usage, including only using approved color versions and not distorting, rotating, or modifying the logo. Font and color guidelines are also outlined, recommending Calibri for documents and specifying approved Pantone colors. Contact information is provided for any additional questions.
VisionsLive Style Guide November 2014_v1Barry McLeod
This document provides guidelines for communicating the VisionsLive brand consistently, including:
- The primary and secondary logos in various color versions, with minimum size and exclusion zone requirements.
- Guidelines on using the logo properly and not distorting, stretching, or altering it.
- Information on the brand's tone of voice being simple, engaging, respectful, and plain talking.
- Contact details for the brand guardians responsible for upholding the style guide.
This document provides branding guidelines for the global creative agency "iris". It summarizes the agency as a full-service creative agency with offices around the world. It establishes the iris brand identity, including the logo, fonts, colors, tone and style. It provides guidance on using the brand consistently across all communications and outlines how to represent iris on various social media platforms.
The document contains 12 examples of graphic design work by Annie Nicholson for various clients such as The Studio, Upstate SORBA, Birds Fly South Ale Project, and Target. The projects include logo designs, brand style guides, stationery sets, posters, brochures, website redesigns, packaging designs, direct mail pieces, and magazine advertisements focused on back-to-college products. The designs demonstrate Annie's ability to create cohesive branding and visual identities through the thoughtful application of type, color, layout and original graphics.
The document provides brand guidelines for "The Magic Wand" digital education series. It outlines rules for proper usage of the logo, including only using the primary vertical logo on stationery and web graphics. Color and typography guidelines specify using "The Magic Wand Blue" and Proxima Nova or Helvetica Neue fonts. The newsletter anatomy section demonstrates how to structure newsletters with ample spacing, large call-to-action buttons and a masthead with contact details.
The document is a graphic standards manual that outlines the branding guidelines for The CARE Center. It summarizes that the logo features a lion symbolizing courage and bravery. It establishes the primary colors, typefaces, spacing guidelines, and photography styles to create a cohesive brand identity. The manual instructs on correctly using the logo and prohibits recreating or modifying it.
All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
This document provides branding guidelines for Nabo, including:
- Allowable uses of the Nabo logo in different contexts and with/without the tagline
- Approved typefaces, colors, and graphic elements
- Examples of how to layout the logo on various collateral like letterhead, business cards, presentations, etc.
- Instructions for designers and developers to ensure branding consistency across all communication materials
The document presents brand guidelines for Real-Time Consultants (RTC) that detail the new visual identity system including logos, fonts, colors, imagery styles and examples of printed stationery. The consistent application of the brand identity across all communications will allow RTC to effectively communicate its image and message, and create a strong and unified brand.
The document discusses brand guidelines, which are a set of rules that explain how a brand works. They typically include information such as an overview of the brand's history, values, and message; logo usage guidelines; approved color palettes; approved typefaces; image style guidelines; and examples of branded business materials. Brand guidelines are produced for employees and representatives to ensure consistent representation of the brand, and may also be produced for contractors. Examples of elements that may be covered in brand guidelines include logos, typefaces, and color schemes.
This document provides branding guidelines for Marshall White Real Estate. It outlines the proper use of logos, colors, typefaces, stationery, signage, brochures, websites and other branding elements. Adherence to the style guide helps ensure a consistent brand identity and positive brand perception. Any uses of branding elements outside these guidelines requires approval from the Marketing and Advertising Department.
This document provides branding guidelines for Lane Gorman Trubitt, PLLC (LGT). It includes sections on the company's story, brand essence focusing on "the power of the right people beside you", core values of accountability, honesty, striving for excellence, commitment and quality service. The visual identity section describes how the swoosh logo represents LGT's energy, direction and beliefs. It also outlines rules for proper usage of the logo, colors, typography and photography to create a consistent brand identity.
The document provides branding guidelines for Blenheim Capital Partners and Blenheim Capital Services. It outlines the approved logo usage, color palettes, typefaces, photography style, and templates for various marketing materials like presentations, emails, and stationery. Adhering to these guidelines ensures a consistent brand identity across all communications.
The document provides brand guidelines for HomeStay, including sections on the brand logo, visuals like color palette and typography, and applications of the brand identity. The logo, using orange and dark grey colors, should always maintain clear space and only be used in specified versions. Visual elements like imagery and icons adhere to simple, solid designs. The brand font is Quicksand and should be used consistently across stationery, presentations, advertising, and signage to represent the HomeStay brand.
The document provides branding guidelines for Delivery IT communications. It specifies the approved logo sizes of 50px, 72px, and 0.875 inches for various uses. Color guidelines define a core palette including Delivery IT Red and neutral tones. Photos should authentically document customer experiences without literal metaphors. Tahoma is the primary typeface and trademarks follow size guidelines. Program identities are created through the brand strategy team and multiple layouts are shown for badging. Branded products must use approved artwork and follow other norms.
The document provides an overview of branding basics for small businesses. It discusses what branding is, the history of branding, and key branding elements like logos, tone of voice, imagery, and consistency. It emphasizes that consistency across touchpoints like business cards, websites, and collateral is critical for building brand identity and recognition. Creating brand guidelines that specify style, colors, fonts, and more helps ensure consistency and keeps the brand message clear.
This document provides branding and visual guidelines for Central Turf & Irrigation Supply. It outlines the proper uses of the company logo, approved typefaces, color palette, product icons, design elements and image choices to maintain a consistent brand identity across all communications. Adhering to these guidelines will ensure the company's identity remains strong and a consistent image is promoted to audiences.
WD is a creative agency that provides various design and marketing services through four departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines the services each department provides and includes branding guidelines for clients with sections on logo formats, color palette, typography, and more. It aims to build strategic partnerships by presenting innovative creative ideas.
WD is a creative agency that provides various design and marketing services through 4 departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines each department's services and provides branding guidelines for clients, including the company's vision, values, logo usage, typography, and color palette.
The document provides brand guidelines for Pzena, including:
1) Details on Pzena's logo, including allowed configurations, color specifications, and prohibited uses.
2) Information on Pzena's primary brand colors and specifications for using colors in various contexts.
3) Guidelines on typography, including the primary and secondary font families and specifications for their use.
4) Sections providing branding specifications for various communications materials like reports, letterhead, business cards, presentations, and more.
Newark Office of Film + Television Brand Manual & GuideIgor Alves
This document is a 27-page brand identity manual for the Newark Office of Film + Television (NOFT) that provides guidelines for applying the organization's visual identity consistently. It covers the logo, color palette, typography, stationery system, applications for print, web and merchandise, and provides unacceptable uses and a glossary. The manual aims to communicate NOFT's vision and values through proper use of its branding elements.
The document provides branding guidelines for HW&Co.'s logo and brand identity. It specifies rules for logo usage, including only using approved color versions and not distorting, rotating, or modifying the logo. Font and color guidelines are also outlined, recommending Calibri for documents and specifying approved Pantone colors. Contact information is provided for any additional questions.
VisionsLive Style Guide November 2014_v1Barry McLeod
This document provides guidelines for communicating the VisionsLive brand consistently, including:
- The primary and secondary logos in various color versions, with minimum size and exclusion zone requirements.
- Guidelines on using the logo properly and not distorting, stretching, or altering it.
- Information on the brand's tone of voice being simple, engaging, respectful, and plain talking.
- Contact details for the brand guardians responsible for upholding the style guide.
This document provides branding guidelines for the global creative agency "iris". It summarizes the agency as a full-service creative agency with offices around the world. It establishes the iris brand identity, including the logo, fonts, colors, tone and style. It provides guidance on using the brand consistently across all communications and outlines how to represent iris on various social media platforms.
The document contains 12 examples of graphic design work by Annie Nicholson for various clients such as The Studio, Upstate SORBA, Birds Fly South Ale Project, and Target. The projects include logo designs, brand style guides, stationery sets, posters, brochures, website redesigns, packaging designs, direct mail pieces, and magazine advertisements focused on back-to-college products. The designs demonstrate Annie's ability to create cohesive branding and visual identities through the thoughtful application of type, color, layout and original graphics.
The document provides brand guidelines for "The Magic Wand" digital education series. It outlines rules for proper usage of the logo, including only using the primary vertical logo on stationery and web graphics. Color and typography guidelines specify using "The Magic Wand Blue" and Proxima Nova or Helvetica Neue fonts. The newsletter anatomy section demonstrates how to structure newsletters with ample spacing, large call-to-action buttons and a masthead with contact details.
The document is a graphic standards manual that outlines the branding guidelines for The CARE Center. It summarizes that the logo features a lion symbolizing courage and bravery. It establishes the primary colors, typefaces, spacing guidelines, and photography styles to create a cohesive brand identity. The manual instructs on correctly using the logo and prohibits recreating or modifying it.
All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
This document provides branding guidelines for Nabo, including:
- Allowable uses of the Nabo logo in different contexts and with/without the tagline
- Approved typefaces, colors, and graphic elements
- Examples of how to layout the logo on various collateral like letterhead, business cards, presentations, etc.
- Instructions for designers and developers to ensure branding consistency across all communication materials
The document presents brand guidelines for Real-Time Consultants (RTC) that detail the new visual identity system including logos, fonts, colors, imagery styles and examples of printed stationery. The consistent application of the brand identity across all communications will allow RTC to effectively communicate its image and message, and create a strong and unified brand.
The document discusses brand guidelines, which are a set of rules that explain how a brand works. They typically include information such as an overview of the brand's history, values, and message; logo usage guidelines; approved color palettes; approved typefaces; image style guidelines; and examples of branded business materials. Brand guidelines are produced for employees and representatives to ensure consistent representation of the brand, and may also be produced for contractors. Examples of elements that may be covered in brand guidelines include logos, typefaces, and color schemes.
This document provides branding guidelines for Marshall White Real Estate. It outlines the proper use of logos, colors, typefaces, stationery, signage, brochures, websites and other branding elements. Adherence to the style guide helps ensure a consistent brand identity and positive brand perception. Any uses of branding elements outside these guidelines requires approval from the Marketing and Advertising Department.
This document provides branding guidelines for Lane Gorman Trubitt, PLLC (LGT). It includes sections on the company's story, brand essence focusing on "the power of the right people beside you", core values of accountability, honesty, striving for excellence, commitment and quality service. The visual identity section describes how the swoosh logo represents LGT's energy, direction and beliefs. It also outlines rules for proper usage of the logo, colors, typography and photography to create a consistent brand identity.
The document provides branding guidelines for Blenheim Capital Partners and Blenheim Capital Services. It outlines the approved logo usage, color palettes, typefaces, photography style, and templates for various marketing materials like presentations, emails, and stationery. Adhering to these guidelines ensures a consistent brand identity across all communications.
The document provides brand guidelines for HomeStay, including sections on the brand logo, visuals like color palette and typography, and applications of the brand identity. The logo, using orange and dark grey colors, should always maintain clear space and only be used in specified versions. Visual elements like imagery and icons adhere to simple, solid designs. The brand font is Quicksand and should be used consistently across stationery, presentations, advertising, and signage to represent the HomeStay brand.
The document provides branding guidelines for Delivery IT communications. It specifies the approved logo sizes of 50px, 72px, and 0.875 inches for various uses. Color guidelines define a core palette including Delivery IT Red and neutral tones. Photos should authentically document customer experiences without literal metaphors. Tahoma is the primary typeface and trademarks follow size guidelines. Program identities are created through the brand strategy team and multiple layouts are shown for badging. Branded products must use approved artwork and follow other norms.
The document provides an overview of branding basics for small businesses. It discusses what branding is, the history of branding, and key branding elements like logos, tone of voice, imagery, and consistency. It emphasizes that consistency across touchpoints like business cards, websites, and collateral is critical for building brand identity and recognition. Creating brand guidelines that specify style, colors, fonts, and more helps ensure consistency and keeps the brand message clear.
This document provides branding and visual guidelines for Central Turf & Irrigation Supply. It outlines the proper uses of the company logo, approved typefaces, color palette, product icons, design elements and image choices to maintain a consistent brand identity across all communications. Adhering to these guidelines will ensure the company's identity remains strong and a consistent image is promoted to audiences.
WD is a creative agency that provides various design and marketing services through four departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines the services each department provides and includes branding guidelines for clients with sections on logo formats, color palette, typography, and more. It aims to build strategic partnerships by presenting innovative creative ideas.
WD is a creative agency that provides various design and marketing services through 4 departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines each department's services and provides branding guidelines for clients, including the company's vision, values, logo usage, typography, and color palette.
This document provides branding guidelines for a company. It summarizes the purpose and importance of branding guidelines in establishing a consistent visual identity. It then outlines sections on the logo, fonts, colors, proper logo usage, logo formats, resizing guidelines, accessing brand assets, and includes a mockup logo example. The overall purpose is to ensure visual consistency of the brand across all communication materials and platforms.
This document provides branding guidelines for Credit Car Sales, including specifications for proper usage of their logo, typography, colors and other graphical elements. The logo is described as simple, attractive and balanced, representing a premium brand. Strict rules are outlined for logo placement, sizing, color usage and background compatibility to ensure consistency. A sans serif font called Lato is selected as the primary body text font for marketing materials, alongside the logo font Cocon Light. Typography guidelines address font sizes and styles to maximize readability and clarity.
The document provides guidelines for Blink's visual identity and brand elements. It describes the company's logo including its different units and color versions. It also outlines typography guidelines specifying the house and supporting fonts. Finally, it provides specifications for business stationery items like visiting cards, letterheads, and envelopes that should adhere to the brand identity.
TiE Refresh Brand Identity Guide v1.0 August 2016FortuneCMO, LLC
The document provides branding guidelines for TiE (The Indus Entrepreneurs) chapters and programs. It includes specifications for logo usage, colors, typefaces, and templates. Chapters are instructed to transition to the new "TiE Refresh" branding identity by January 2017 and given access to download chapter and program logos, templates, and other branded materials. The guidelines are intended to create consistency while allowing for local relevance.
Our brand reflects our identity, values, and behaviors. We have developed graphic standards to promote consistency across all materials and build brand recognition. These standards include logo usage and variations, color palettes, typography, photography styles, and application guidelines for materials like presentations, websites, and icons. Strict adherence to these standards will create a unified brand identity.
This brand manual provides guidelines for using the Houston Health Department's logo, seal, color palette, typography, graphics, imagery, and templates for various print materials like letterheads, banners, and presentations. Detailed instructions are given for proper usage of each branding element, with examples shown, to maintain a consistent brand identity across all communication. Accompanying files with the different logo and color options are referenced for inclusion with the distributed manual.
This style guide provides branding guidelines for using the ALPHA logo and brand identity. It outlines the primary and icon-only versions of the logo that can be used in different contexts. Proper usage includes only using approved logo versions and formats without stretching, skewing, changing colors, or placing the logo too close to other elements. Color codes, font styles, and typography guidelines are also specified to maintain a consistent brand appearance in web and print materials. Padding requirements are defined to give the logo adequate spacing from other design elements.
The document provides branding guidelines for Creative Artworks (CA), including guidelines for proper use of their logo, typefaces, colors, graphics, and other design elements. It describes the key components of the CA logo and provides specifications for acceptable uses and variations of the logo. It also outlines CA's primary and secondary typefaces and color palette to ensure consistent branding across marketing materials.
This document introduces the elements that make up the eXp Realty brand identity, including the logo, typography, color palettes, image styles, and brand pattern. It provides guidelines for correctly using each element to create a strong and consistent brand. Any questions about these guidelines should be directed to marketing@exprealty.net.
Research indicated that CountryWide homes have higher resale absorption and perceived value in the York Region market. Surveys and internal discussions led to the same conclusion: after ten years, CountryWide had become known for their superior quality, detailed construction and ability to exceed customer expectations.
The offer is premium, so it should be advertised as such. A complete rebranding and repositioning was developed to reflect that. This effort resulted in the development of two brand books: the Strategic Marketing Positioning Book and the Corporate Style Guide. Together, they establish a new mission, vision, brand values and visual guidelines to make the company more appealing to a buyer looking for a premium offering.
The result: A New Level. It's not only a tagline, but the company's mindset on everything it touches: from the materials selections, the internal processes, staffing, the buyer's journey, and the way they communicate.
A brand guideline I have created for Modeshift - not for profit membership organisation funded by the public, private and community sectors in the United Kingdom for promoting active and sustainable travel. I was also involved in designing of their identity.
This document provides branding guidelines for ACID Marketing, including their logo, brand elements, color palette, typography, and graphic elements. It outlines specifications for proper usage of their logo, such as acceptable color variations, minimum sizes, and clear space around the logo. The document also identifies their primary, secondary, and tertiary typefaces and specifies when each should be used. Color specifications are given for their primary and secondary brand palettes, including PANTONE colors, CMYK, RGB, and hex values. Lastly, the document shows different graphic elements like patterns that can be incorporated into marketing materials.
This document provides branding guidelines for the Beyondsoft brand. It outlines the logo, colors, typography, icons and other visual elements that make up the brand identity. The logo signature includes the wordmark and tagline together, and guidelines specify minimum sizes for print and screen use. Corporate colors are defined, along with secondary and accent colors. Typography styles are designated for headers, subheaders and body text. Icon design specifications cover sizing, spacing and color usage. The guidelines aim to maintain a consistent brand message across all channels.
The document provides branding guidelines for Cority including:
- Logo usage guidelines specifying preferred color, minimum size, and prohibited alterations
- Color palette specifying primary and secondary colors to be used consistently
- Typography guidelines specifying primary and secondary font families (Raleway and Open Sans) to be used for headers, body text, etc.
- Brand elements including guidelines for using the Cority ring and circle graphics elements consistently across materials
AIESEC in Thailand Brand Toolkit 14-15Souvik Maity
This document provides branding guidelines for AIESEC's communications and programs. It discusses terminology to use when referring to different programs and entities to avoid political implications. Product names like "Jump Out" and "Global Talent" are introduced for certain programs with guidelines on logo usage and design. Color palettes, typefaces, and rules for the AIESEC logo are also specified. The document aims to maintain a consistent brand identity and messaging across all of AIESEC's activities.
Similar to TSA Solutions_Corporate Branding Guidelines_Sept2015 (20)
2. 2 | BRAND GUIDELINES
YOU NEVER GET A
SECOND CHANCE
TO MAKE A FIRST
IMPRESSION.
Oscar Wilde
3. BRAND GUIDELINES | 3
This is a guide to the basic
elements that make up
our brand. It will letyou
getto know us better
Contents
04
10
08
06
Logo
EXAMPLES
Typography
Colour
What is a Brand Identity?
A brand identity represents the values,services,ideas and
personality of an organisation. It is designed to increase
recognition and build perceptions of the organisation in
its chosen marketplace.
This brand identity needs to be graphically represented
and usually includes elements such as logos and
supporting graphics, colour palette, typography and
photography choices and can, within its guidelines, use
examples to visualise how a brand should be depicted
across visual media.
Why use these guidelines
TSA needs to manage how its brand is represented
across all visual media in various different situations.
The corporate identity system in this document has
been created to fulfill this purpose and the guidelines
herein explain how to correctly depict and embody our
brand ethos consistently across different applications
and in various markets to maintain the integrity ofTSA.
Rationale | Construction
Spacing around the logo
Application | Family/Variations
Brand Design | Support Graphics
Photographic Style
Internally | Externally produced Material
Primary/Secondary Palette | Application
4. 4 | BRAND GUIDELINES
Our logo isvery precious
to us. We took ourtime
developing our brand
so please be niceto it.
THE LOGO
Rationale
Our logo was developed to be modern
and future-proof. It is a distinctive mark
and brand that seeks to present TSA as a
forward-thinking,professional organisation.
Construction
The bow as a dynamic element is using
our main colour as a gradient, refining a
strong, international approach.
The word mark element is designed
to complement and enhance the logo
graphic. The red dot as graphic element
is essential for further elements in our
corporate design.
The supporting tagline is clean and
minimalist to reinforce our identity as a
quality, professional organisation.
D
A
B
C
A TSA word mark
D TSA taglineB graphic element: red dot
C graphic element: bow
Say hello to everyone in the family.
If you can’t find it here,
we don’t want you to use it.
5. BRAND GUIDELINES | 5
EXCLUSION ZONE, a little elbow room to help us stand out.
Spacing around the logo
Our logo requires separation from
the other elements around it. The
minimum exclusion zone margin
for all our company logos is roughly
equivalent to the cap height of the
tagline.
It never should be less than that.
cap height of tagline
Wewant to look good
all the time, sotake
timeto consider how
to apply our logo.
Although creativity is appreciated
please do not alter the logo in any way
01 Please do not rotate the logo.
02 If you have to...
If it’s unavoidable to place the logo
on a colour or a photo, you can
also use the negative logo.
03 Relationship
Don´t change the relationship
between height and width
04 Position
Position of elements can not be changed.
05 No thanks
Do not add embellishments like
drop-shadows, embossings etc.
06 Lost
Don´t leave off graphical elements.
If it´s unavoidable, please always
check with Marketing for approval
for exceptional cases.
01
03
02
06
04
05
6. 6 | BRAND GUIDELINES
Our colours define
our brand. We’re bold,
bright and confident.
Simple andtothe point.
Colour Palette // Primary
These are our corporate primary colours for our logo, text,
headers, main graphic elements and all front desk upselling
topics. Lighter tints of these colors are also allowed, but logo and
backgrounds may only be used with a 100% tint.
The corporate colour palette includes besides black and white a
bright red and medium grey theme with supporting tones. Colour
matching standard Pantone® references are included to ensure
accuracy when reproducing the palette.
Also included are the references for CMYK, RGB and HEX Values
for consistency across different media. Where possible, the logo
should be reproduced in the CMYK colour process. Equivalent
colours can be composed using the RGB and HEX references
included when the logo is to used digitally. (e.g. Powerpoint
presentations)
RED
Pantone: Coated 485 C
RGB: 237, 28, 36
CMYK: 100 M, 100Y
HEX: # ED1C24
BLACK
Pantone: Black Coated
RGB: 35, 31, 32
CMYK: 100 K
HEX: # 231F20
WHITE
Pantone: N/A
RGB: 255, 255, 255
CMYK: 0 C, 0 M, 0Y, 0 K
HEX: # FFFFFF
Medium GREY
Pantone: Coated 431 C
RGB: 97, 110, 116
CMYK: 46 C, 36 M, 30Y, 12 K
HEX: # 616E74
100%
100%
100%75%
75%
75%50%
50%
50%25%
25%
25%10%
10%
10%
7. BRAND GUIDELINES | 7
Colour Palette // Secondary
These are secondary colours for supporting graphics:
Please use violet for restaurant and bar topics,
turquoise for reservations and sales,
olive green for essential selling skills.
VIOLET
Pantone: Coated 7663 C
RGB: 116, 59, 129
CMYK: 65 C, 91 M, 16Y, 3 B
HEX: # 743B81
OLIVE GREEN
Pantone: Coated 7745 C
RGB: 163, 164, 43
CMYK: 40 C, 25 M, 100Y, 2 B
HEX: # a3a42b
turquoise
Pantone: Coated 7474 C
RGB: 0, 124, 136
CMYK: 87 C, 36 M, 41Y, 7 K
HEX: # 007c88
100%
100%
100%75%
75%
75%50%
50%
50%25%
25%
25%10%
10%
10%
RESERVATIONS
SALES
RESTAURANT
& BAR
ESSENTIAL
SELLING SKILLS
FRONT DESK
UPSELLING
8. 8 | BRAND GUIDELINES
Typography is
the backbone of
design, getting it
right is paramount.
Typography. Typeface.
The corporate typeface is Verdana.Please
use it at all times for internally generated
materials, as Word or Powerpoint Docu-
ments. This will maintain a consistent
and recognisable style for the variety of
communication produced throughout
TSA.
Headline Font: Verdana bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@*) 0123456789
Aa
Body Copy Font: Verdana regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@*) 0123456789
Aa
Subheadline | Quotes Font: Verdana italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@*) 0123456789
Aa
Typography. Style.
In your created publications text should
preferably be set in upper and lower-
case, and justified left. Capitalisation
should never be used for body text, but is
acceptable for headings.
Typography. Size.
Recommended weights and sizes:
Body copy
Verdana regular 10 pt
Subheadlines
Verdana italic 12 pt
Headlines
Verdana bold 16 pt
TSA STANDARD FONT (See examples on page 12 - 13)
9. BRAND GUIDELINES | 9
Typography.
Simplicity isthe ultimate
form of sophistication.
Typefaces. Print.
Our corporate typefaces are Century Schoolbook and
Gill Sans.This full font families come in a range of weights
to suit a multitude of purposes. It was optimised for print,
web, and mobile interfaces, and has excellent legibility
characteristics in its letterforms.
Typefaces. Online.
When technology allows for it, Century Schoolbook and Gill Sans
should be used in any web applications.
The default fall-back corporate font is Verdana and Times which
should be utilised to ensure acceptable degradation when our
corporate typefaces are unavailable.
Headline Font: Century Schoolbook bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@*) 0123456789
Aa
Body Copy Fonts: Gill Sans Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@*) 0123456789
Aa
Subheadline | Quotes Font: Century Schoolbook italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@*) 0123456789
Aa
Body Copy highlighted: Gill Sans Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@*) 0123456789
Aa
For externally generated Marketing Materials ONLY:
Leonardo da Vinci
10. 10 | BRAND GUIDELINES
PhotograPHIC STYLE.
CLEAN, CRISP and IN FOCUS.
Photographic Style
As an overall theme for the photographic
style of our brand, we suggest that
photography be contrast black and white,
so as to strengthen a classic, emotive
approach to supporting visuals.
As an alternative, red can be used as a
single colour within the image, creating an
understated look.
All photography used must be of high
quality regardless of whether they are
black and white or colour. Images need
to contain subject matter relevant to our
organisation.
Artistic composition also needs to be
consideredtoavoid‘snapshot’styleimagery.
According to our tagline “performance
solution powered by people” we prefer
photographic material that focus on
people.
Where to find TSA photos
The pictures are posted on Office 365 in
the Marketing folder, if you do not have
access or need help please ask Marketing
directly.
01 Attention
Please don´t change the relationship
between height and width: Never scale
images disproportionately.
01
11. BRAND GUIDELINES | 11
SUpport Graphics.
come straighttothe point.
Support Graphics. The red dot.
The red dot as graphic element derived from
the logo are valid for use as stand-alone support
graphics to brand our design style.
Please take a look at our design examples on
page 12 to 16.
Support Graphics. Orientation point.
We do not recommend the use of detailed
illustrations or clip art as support graphics but
rather simple geometric shapes so as not to
detract from other layout elements.
Large, distracting banners and graphics (such as
ribbons and arrows) should not be used as they
only serve to lessen the quality and values of our
brand.
An understanding of the importance of white
space is also crucial in layouts,both in and around
text/images.
+
13. BRAND GUIDELINES | 13
EXAMPLES.
HOW we look INTERNally.
01 E-mail
02 Powerpoint
Body Text: Verdana 10 pt
Text colour: dark grey
Signature: Verdana 8 pt
TSA Solutions & slogan:
Times 12 pt
Disclaimer: Verdana 6.5 pt
To guarantee consistency,
please copy the E-Signature
sent by Marketing
ANYTIME, anywhere: PLEASE USE VERDANA
A
D
B
C
A
D
B
C
News Text: Times italic
14. 14 | BRAND GUIDELINES
TSA Training Services Pte Ltd • 6 Commonwealth Lane #03-02 • GMTI Building • Singapore 149547 www.tsa-solutions.com
RESERVATIONS
SALES
RESTAURANT
& BAR
ESSENTIAL
SELLING SKILLS
FRONT DESK
UPSELLING
TSA Training Services Pte Ltd • 6 Commonwealth Lane #03-02 • GMTI Building • Singapore 149547 www.tsa-solutions.com
EXAMPLES.
HOW we look PRINTED.
01 Letterhead
02 Envelopes
01
02
TSA Training Services Pte Ltd
6 Commonwealth Lane #03-02
GMTI Building • Singapore 149547
Tel +65 6463 8160
Fax +65 6463 0835
Email enquiry@tsa-solutions.com
www.tsa-solutions.com
Company Registration
No. 199005025E
RESERVATIONS
SALES
RESTAURANT
& BAR
ESSENTIAL
SELLING SKILLS
FRONT DESK
UPSELLING
15. BRAND GUIDELINES | 15
EXAMPLES.
HOW we look PRINTED.
01 Ad page
02 Infographic
03 Brochure
02
03
01
RevPAR
+
“The ROI
is there.”
Patrick Wimble, Director, Commercial Performance,
AMEA at InterContinental Hotels Group
the premier front desk upselling specialist
3x
FRONT DESK UPSELLING BY TSA SOLUTIONS
Our front desk upselling solutions help over 800 hotel partners worldwide to:
• Achieve USD 200M annually in incremental revenue
• Generate up to 3 times more upsell revenue than comparable in-house programs
• Deliver an average of 2% in incremental RevPAR – 100% through higher ADR
• Support, not undermine your price integrity through discounting
Contact us today for a free, non-obligation assessment. enquiry@tsa-solutions.com www.tsa-solutions.com
THE TSA APPROACH
Working with hotels worldwide, we know that the optimal mix of education, support and technology
typically delivers 3 times higher upsell revenue than an internally run program, resulting in increases in
Average Daily Rate and guest satisfaction while motivating your front desk teams.
High Tech
Our proprietary myTSA Connect platform leverages our partners’
existing technology to enable consistent measurement and thereby
achieve maximum return on investment. Through myTSA Connect, we
provide our partners a range of tools to forecast, plan and measure
upselling success at the property, regional and estate level. And as the
leader in upselling, only TSA is able to provide automated city-wide
benchmarking in many of the markets we operate in.
High Touch
The hotel business is at heart a people business. No matter
how sophisticated the technology, the interaction between staff and
guest will always be the biggest factor in achieving ongoing success.
A combination of blended learning and ongoing support through our
Performance Consultants delivers superior results. People and service
come first.
High Commitment
At TSA Solutions, we offer more than just programs. We become your
revenue improvement partner, coaching and empowering your team
to achieve long-term results that we help you monitor and analyze for
ongoing success. Your dedicated TSA Performance Consultant stays
engaged for the duration of the partnership – both onsite and remotely
– to ensure continued success.
High Integrity
You spend a lot of time making sure you achieve price integrity. We don’t
pretend to know your pricing better than you do. And we don’t believe
discounting is the foundation for upselling. Our approach aligns and supports
with your hotel’s pricing strategy, not undermines it.
Reservations Sales
Maximize conversion rates
from sales-oriented reser-
vations teams
In today’s hyper-competitive, hyper-
connected hotel market, most trav-
elers know the price before they call.
While online bookings are impor-
tant, your in-house reservation team
is often your largest and most criti-
cal booking channel, influencing up
to 70% of your hotel’s reservation
shouldn´t you take control of these
conversions?
Restaurant & Bar
Suggestive Sales
Increase your average check
and guest capture rates from
food & beverage operations
Increasing capture rates and aver-
age check are key performance driv-
ers of any successful restaurant and
bar. How do you ensure that your
teams are achieving the right balance
between maximizing revenues and
guest satisfaction, while faced with
stress of day-to-day operational de-
mands?
Essential Selling Skills
Is your sales team equipped
to face increasingly sophisti-
cated buyers?
Are you providing them with the
right skills to close the sale at the
right price and right time? TSA
Solutions can help. Working closely
with our hotel partners and draw-
ing on our deep experience in the
industry, we have developed a suite
of sales training programs designed
to equip your sales teams with the
essential selling skills they need to
be as effective as possible in an
increasingly dynamic marketplace.
Around the globe and around the corner
The hospitality industry is a global business and so are we. TSA Solutions serves our hotel partners around the world
through personalized service and support. With an expansive international team made up of experienced hotel
professionals, we serve our partners in over 50 countries, supporting 13 languages.
Additional TSA Solutions
Delivering incremental revenue, improved
guest satisfaction and engaged front desk
teams to hotels worldwide
THE PREMIER FRONT DESK UPSELLING SPECIALIST
+
To contact your regional TSA representative or for more information, please visit: www.tsa-solutions.com
EUROPE, MIDDLE EAST,
AFRICA AND INDIA
Dubai, United Arab Emirates
Tel: +971 4 369 3028
Email: headoffice-eame@tsa-solutions.com
GREATER CHINA
Shanghai, China
Tel: +86 21 6375 8333
Email: headoffice-apac@tsa-solutions.com
AMERICAS
Edina, Minnesota, United States of America
Tel: +1 952 467 6060
Email: headoffice-americas@tsa-solutions.com
WORLDWIDE HEADQUARTERS & ASIA PACIFIC
1 Commonwealth Lane #06-03 • One Commonwealth • Singapore 149544
Tel: +65 6463 8160 • Fax: +65 6463 0835 • Email: headoffice-apac@tsa-solutions.com
RESERVATIONS
SALES
RESTAURANT
& BAR
ESSENTIAL
SELLING SKILLS
HOW TO INCREASE REVENUE AND GUEST SATISFACTION
Facts
Proof
So?
Methodology
CAN FRONT DESK UPSELLING INCREASE ONLINE REPUTATION?
Evident and proven correlation between effective upselling and
a subsequent increase in online reputation and bookings.
4.64.7 4.5
overall
satisfaction
scale from 1 to 5
4.6
1.31.2
0.6
guest
recommendation
scale from 1 to 3
1.3
4.24.3 4.1
value
for money
scale from 1 to 5
4.2
2.5
2
1.5
1
0.5
0
Complimentary
Upgrade
Successfull
Front Desk Upselling
No Upgrade
2.2
1.58
guest satisfaction
+25%
Effective Front Desk Upselling Increases
Online Reputation by 25%
Positive reviews =
+10%
increase revenue
51% of individuals consult guests’
experiences online reviews before hotel’s
promotions, location or even price
Representative selection of
Shangri-La hotels
2 years social media data analysis
“Good valuefor money”
“I paid a little extra and was very
happy with my room”
“ It´s well worththe upgrade”
“ I recommend the upgrade”
11000 reviews
1.9
16. 16 | BRAND GUIDELINES
EXAMPLES.
HOW we look ONLINE.
01 Webpage
01
17. BRAND GUIDELINES | 17
Any document should be checked by Marketing
Communications before public release. Please
always verify with Marjorie to ensure brand
consistency.
The Checklist...
01 The Logo
Only use logos that are complete and in an appropriate
version, created from original digital artwork. Please
check that you have respected exclusion zone
requirements.
02 Backgrounds
The logo should not appear on light or cluttered images
without being reversed out.
03 Graphics
Check that any supporting graphics or graphic elements
do not marginalise, obscure or overpower our logo.
04 Typography
Check that our corporate typefaces have been used
appropriately where applicable.
05 Design
Be sure to provide these guidelines to third parties or
collaborating partners.
Best to have a
checklist. Thenyou
knowthatyou have
done everything right.
Marjorie Gonzalez-Housseau
Marketing Specialist
Telephone. +971 50 149 5818
Email. marjorie.gonzalez@tsa-solutions.com