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- 2. 2 Content • About WD Aboutus The Message The Vision The Value The Confidentiality • Our Services 1.Department of Creative Designs 2.Department of Media Production 3.Department of Event Management 4.Department of Marketing & Communication • Our Clients • Contact Us 03 03 04 05 06 07 08 10 86 110 122 128 130
- 3. 3 WD is theworld design, innovate creative ideas, it looks into the space of creativity to come out with the most beautiful imagination, the effective communication in advertising depends on the style and display, which can lead to the achievement of the object. Today›s advertising is no longer just an individual effort made by an editor, designer, painter, or photographer, but has become a collective effort of an integrated team of creators in various fields within the framework of «The Innovation Strategy». About WD About Us: Innovation Ideas 3
- 4. 4 Away from redundancy The Message: AboutWD 4 WD is keen to build a strategic partnership with its partners, by presenting the best, innovation ideas in a very creative style.
- 5. 5 The Vision: About WD WDseeks with all its efforts and capabilities to leave a print in every creative mind, and work with its partners successfully. Continuing Success 5
- 6. 6 The Value: About WD WDrelay on group of values in building its relations with its partners, understanding the business nature, and answering every requirement in the highest level of qual- ity and creativity. 6 Understanding the business nature
- 7. 7 The Confidentiality: About WD Confidentiallyis one of WD principles which it makes sure to guarantee. Through a working team that committed not to discuss or disclose any information about its partners. Trustworthy 7
- 8. 8 Departments: Our Services WD providesmany services through its integrated depart- ments in order to meet every requirement and achieve every objective for its partners, as follows: 1- Creative Design. 2- Media Production. 3- Event Management. 4- Marketing Communications. Business Solutions 8
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- 10. 10 1. Creative Design Invent creatively Our Services • Branding. •Guideline. • Corporate identity. • Slogan. • Innovate specific fonts for establishments . • Gifts items. • Characters. • Brochures, catalogues and company profile. • Magazines & books. • Signage. • Website. • Advertising Campaigns. 10
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- 12. 1212 Our Services /1.Creative Design / Branding
- 13. 1313 Our Services /1.Creative Design / Branding
- 14. 1414 GuidelineOur Services /1.Creative Design / Branding
- 15. 15 English Logo ArabicLogo Logo Minimum Size Logo Recommended Size 5 px 3 px Logo Mark Logo Type 18 px 5 px 3 px Logo Mark Logo Type 18 px Logo minimum size 1.5 cm height for print. 150 px height for web or email. 0.5cm 1.5cm 1.5cm Logo markLogo Logo minimum size 3.5 cm height for print. 200 px height for web or email. Logo mark minimum size 2 cm height for print. 100 px height for web or email. 2cm 3.5cm 3.5cm Logo markLogo 15 GuidelineOur Services / 1.Creative Design / Branding
- 16. 16 Corporate Colors RGB CMYKHtml R 075 G 005 B 050 R 214 G 179 B 121 C 009 M 079 Y 000 K 082 C 000 M 018 Y 050 K 018 # 4B0532 # D6B379 First Color (Maroon) Second Color (Golden)1 2 (Opacity 5% - 20%)First Corporate Color (Maroon) Corporate Pattern White Solid Color (Opacity 20%)Second Corporate Color (Golden) Corporate Pattern White Solid Color Final Pattern Elements 16 GuidelineOur Services / 1.Creative Design / Branding
- 17. 1717 Corporate IdentityOur Services/ 1.Creative Design / Branding
- 18. 1818 Corporate IdentityOur Services/ 1.Creative Design / Branding
- 19. 1919 Corporate IdentityOur Services/ 1.Creative Design / Branding
- 20. 2020 Our Services /1.Creative Design / Branding
- 21. 2121 Corporate IdentityOur Services/ 1.Creative Design / Branding
- 22. 222222 Corporate IdentityOur Services/ 1.Creative Design / Branding
- 23. 232323 Corporate IdentityOur Services/ 1.Creative Design / Branding
- 24. 242424 Corporate IdentityOur Services/ 1.Creative Design / Branding
- 25. 2525 Our Services /1.Creative Design / Branding
- 26. 262626 Corporate IdentityOur Services/ 1.Creative Design / Branding
- 27. 27 LOGO VERSION PETROLAT logois made up from a simple and clear font. The proper colours used are black and bright yellow, Together these elements form the logo mark and identity. Formats PETROLAT logo exists only in the formats shown at right. While backgrounds may vary depending on contrast, the logo colours themselves must always remain as speci- fied in these guidelines. Positive full-colour format – This is the preferred full-colour version of the logo. it can be used on white or dark backgrounds, or on backgrounds that provide enough contrast to see the logo clearly and distinctly. Positive black format – Used on a white or light-coloured background or when printing options are limited to only black. White Format – Used on a colour background, black background or full-colour image. Use the white logo when printing is limited to one colour or when more contrast is needed between the logo and background. Reverse Format – logo in enhance bright yellow used on black background, or logo in black on yellow background, or when more contrast is needed between the logo and background. 2727 GuidelineOur Services / 1.Creative Design / Branding
- 28. 28 LOGO CLEAR SPACE ClearSpace for the greatest visual impact, always position the logo within a clear area, free from other text or graph- ics. This will ensure legibility and will avoid other graphics being incorrectly associated with it. ideally, there should be as much clear space around the logo as possible as il- lustrated at right. Use the same guide when deciding the distance from the edge of the logo to the edge of the page. Some excep- tions may apply for merchandising and for illustration pur- poses in this guideline. 2828 GuidelineOur Services / 1.Creative Design / Branding
- 29. 29 MINIMUM SIZE Minimum sizeTo ensure optimal reproduction of the logo, make every effort not to scale it to a size smaller than 26 mm (or one inch) wide for print and 126 pixels for web. This does not include the clear space around it. Some ex- ceptions may apply for merchandising. 2.6 cm (1 inch) Minimum size for print 126 pixels Minimum size for web 2929 GuidelineOur Services / 1.Creative Design / Branding
- 30. 30 Do not enclosethe logo in a box unless the box is outside the required clear space. Do not alter the font of the logo. Do not alter, remove or scale any element of the logo. Do not do not screen or col- our tint the logo. Do not change pre-deter- mined colour versions of the logo. Do not distort, stretch, skew or rotate the logo. Do not alter the spacing be- tween the characters of the logo. Do not place the logo on a background colour or im- age that is either too busy or does not provide enough contrast to distinctly see the logo. MISUSE The examples at right show how PETROLAT logo should NOT be used. Never rearrange, redraw, distort or alter the position, size, alignment or colour of any elements of any version of PETROLAT logo. Logo artwork Never try to recreate the logo on your own, always use approved digital artwork supplied by PETROLAT office. it is acceptable to superimpose the company logo onto a photograph, providing the logo is placed in an unclut- tered area of the photograph and there is adequate con- trast between the background and the logo. The exam- ple shown at right illustrates the logo placed on a photo background with insufficient contrast. 3030 GuidelineOur Services / 1.Creative Design / Branding
- 31. 31 Dax light : AB C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z % #1 2 3 4 5 6 7 8 9 0 ? @ Dax Regular : A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z % #1 2 3 4 5 6 7 8 9 0 ? @ Dax Bold : A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z % #1 2 3 4 5 6 7 8 9 0 ? @ ENGLISH TYPEFACE The consistent use of typography for body copy or text gives all PETROLAT printed and electronic materials a common and recognizable appearance. No other typefaces may be used on PETROLAT materials. English Official Typeface for PETROLAT is DAX medium and dax light. it may all be used in upper and lower case. Arabic Official Typeface for PETROLAT is GE SS Two Light, medium and bold. These fonts have a modern appearance in its letterforms, with a universal quality that makes it appropriate for many ap- plications. they can deliver practically any message clearly and efficiently in almost any size. 3131 GuidelineOur Services / 1.Creative Design / Branding
- 32. 32 ARABIC TYPEFACE GE SSUnique Light : # @ ? GE SS Unique Bold : # @ ? DAX BOLD DAX MEDIUM DAX LIGHT .GE SS UNIQUE LIGHT AND BOLD 3232 GuidelineOur Services / 1.Creative Design / Branding
- 33. 33 Colors can bean important part of any publication or pres- entation. it reinforces a company’s image and becomes an identifiable part of a company identity and brand. colour also sets a visual tone and used incorrectly may destroy the integ- rity of a message. A colour palette has been developed and should be used in all collateral. To maintain consistency, the colour palette should not be deviated from. The colours may be screened to a lighter shade, for instance when text is placed over them, however, the logos must never be screened. always use the solid version, or the black and white or reversed out version. dark black PANTONE BLACK C CMYK 0 C, 0 M, 0 Y, 100 K RGB 35 R, 31 G, 32 B RGB HEX 231F20 bright yellow PANTONE YELLOW C CMYK 0 C, 0 M, 100 Y, 0 K RGB 255 R, 242 G, 0 B RGB HEX FFF200 PRIMARY COLORS 3333 GuidelineOur Services / 1.Creative Design / Branding
- 34. 34 The secondary colorpalette is made up of colors that have been chosen to complement the primary colors. The secondary colour palette should never dominate over the primary colour palette. They are used for design elements and headings or subhead- ings on company applications such as publications, maps, media handouts, and PowerPoint presentations. Solid colours or any screen values may be used. Bright yellow gold Pantone 123 CMYK 0 C, 24 M, 94 Y, 0 K RGB 255 R, 197 G, 38 B Red Pantone 1797 CMYK 0 C, 100 M, 99 Y, 4 K RGB 227 R, 28 G, 35 B Warm grey beige Pantone Warm Gray 10 CMYK 0 C, 14 M, 28 Y, 55 K RGB 138 R, 121 G, 103 B SECONDARY COLORS 3434 GuidelineOur Services / 1.Creative Design / Branding
- 35. 35 We used theseicons from our daily life, these things are in everywhere we go. And as our petrol stations are a compound of many im- portant places, such as markets, car washing center, maintenance workshop, etc... You can find what ever you need in our stations. PATTERN 3535 GuidelineOur Services / 1.Creative Design / Branding
- 36. 3636 Our Services /1.Creative Design / Branding
- 37. 37 Logo Version DROM logois made up from a simple and clear font. The proper colours used areViolet and Apple Green,Together these elements form the logo mark and identity. Formats DROM logo exists only in the formats shown at here. While backgrounds may vary depending on contrast, the logo colours themselves must always remain as specified in these guidelines. Positive full-colour format – This is the preferred full-colour version of the logo. it can be used on white or dark backgrounds, or on backgrounds that provide enough contrast to see the logo clearly and distinctly. Positive black format – Used on a white or light-coloured background or when printing options are limited to only black. White Format – Used on a colour background, black background or full-colour image. Use the white logo when printing is limited to one colour or when more contrast is needed between the logo and background. Reverse Format – logo in enhance bright yellow used on black background, or logo in black on yellow background, or when more contrast is needed between the logo and background. Logo Clear Space Blue Square Is Cap Height Clean area for Complete Logo Elements x pixelx pxl x pxl xpixelxpxlxpxl Clear Space for the greatest visual impact, always position the logo within a clear area, free from other text or graphics. This will ensure legibility and will avoid other graphics being incorrectly associated with it. ideally, there should be as much clear space around the logo as possible as illustrated at down. 3737 Logo Clear Space Blue Square Is Cap Height Clean area for Complete Logo Elements x pixelx pxl x pxl xpixelxpxlxpxl Clear Space for the greatest visual impact, always position the logo within a clear area, free from other text or graphics. This will ensure legibility and will avoid other graphics being incorrectly associated with it. ideally, there should be as much clear space around the logo as possible as illustrated at down. GuidelineOur Services / 1.Creative Design / Branding
- 38. 38 Minimum Size Minimum sizeTo ensure optimal reproduction of the logo, make every effort not to scale it to a size smaller than10mm (or one ans half inch) wide for print and 80 pixels for web.This does not include the clear space around it. Some exceptionsmay apply for merchandising. * The sizes are not actual 1 cm 80 px Minimum size for print Minimum size for wep Myriad Pro Regular A B C D E F G H I J K L M N O P Q R S T U V W X Z abcdefghijklmnopqrstuvwxz 0123456789 // !@#$%^&?*() Myriad Pro Semibold A B C D E F G H I J K L M N O P Q R S T U V W X Z abcdefghijklmnopqrstuvwxz 0123456789 // !@#$%^&?*() Myriad Pro Bold A B C D E F G H I J K L M N O P Q R S T U V W X Z abcdefghijklmnopqrstuvwxz 0123456789 // !@#$%^&?*() The consistent use of typography for body copy or text gives all DROM printed and electronic materials a common and recognizable appearance. No other typefaces may be used onDROM materials. English Official Typeface for DROM is MYRIAD PRO light, medium and bold . it may all be used in upper and lower case. Arabic Official Typeface forDROM is GE SS Light, medium and bold. These fonts have a modern appearance in its letterforms, with a universal quality that makes it appropriate for many applications. they can deliver practically any message clearly and efficiently in almost any size. English Typeface 3838 GE SS Medium // !@#$٪^&?@() GE SS Light // !@#$٪^&?@() Arabic Typeface MYRIAD PRO LIGHT, MEDIUM & BOLD .GE SS LIGHT, MEDIUM & BOLD GuidelineOur Services / 1.Creative Design / Branding
- 39. 393939 Corporate IdentityOur Services/ 1.Creative Design / Branding
- 40. 404040 Corporate IdentityOur Services/ 1.Creative Design / Branding
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- 42. 424242 Our Services /1.Creative Design / Slogan
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- 44. 444444 Our Services /1.Creative Design / Fonts
- 45. 454545 Our Services /1.Creative Design / Fonts
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- 47. 47474747 Our Services /1.Creative Design / Gifts Items
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- 49. 4949 Our Services /1.Creative Design / Characters
- 50. 5050 Our Services /1.Creative Design / Characters
- 51. 5151 Our Services /1.Creative Design / Characters
- 52. 5252 Our Services /1.Creative Design / Characters
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- 54. 5454 Our Services /1.Creative Design / Brochures, Catalogues and Company Profile
- 55. 5555 Our Services /1.Creative Design / Brochures, Catalogues and Company Profile
- 56. 5656 Our Services /1.Creative Design / Brochures, Catalogues and Company Profile
- 57. 5757 Our Services /1.Creative Design / Brochures, Catalogues and Company Profile
- 58. 5858 Our Services /1.Creative Design / Brochures, Catalogues and Company Profile
- 59. 5959 Our Services /1.Creative Design / Brochures, Catalogues and Company Profile
- 60. 6060 Our Services /1.Creative Design / Brochures, Catalogues and Company Profile
- 61. 6161 Our Services /1.Creative Design / Brochures, Catalogues and Company Profile
- 62. 6262 Our Services /1.Creative Design / Brochures, Catalogues and Company Profile
- 63. 6363 Our Services /1.Creative Design / Brochures, Catalogues and Company Profile
- 64. 6464 Our Services /1.Creative Design / Brochures, Catalogues and Company Profile
- 65. 6565 Our Services /1.Creative Design / Brochures, Catalogues and Company Profile
- 66. 6666 Our Services /1.Creative Design / Brochures, Catalogues and Company Profile
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- 69. 6969 Our Services /1.Creative Design / Signage
- 70. 7070 Our Services /1.Creative Design / Signage
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- 72. 7272 Our Services /1.Creative Design / Website www.petrolat.com Click Here
- 73. 7373 www.d-inspiration.com Click Here Our Services/ 1.Creative Design / Website
- 74. 7474 www.basil-furniture.com Click Here Our Services/ 1.Creative Design / Website
- 75. 7575 www.sharatt.com Click Here Our Services/ 1.Creative Design / Website
- 76. 7676 www.more-more.co Click Here Our Services/ 1.Creative Design / Website
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- 78. 7878 Our Services /1.Creative Design / Advertising Campaigns Sony PS4 Launching
- 79. 7979 Khafif Campaigns Our Services/ 1.Creative Design / Advertising Campaigns
- 80. 8080 Our Services /1.Creative Design / Advertising Campaigns
- 81. 8181 Qasser Al SarayaCampaigns Our Services / 1.Creative Design / Advertising Campaigns
- 82. 8282 Our Services /1.Creative Design / Advertising Campaigns
- 83. 8383 MTM Expo Campaigns OurServices / 1.Creative Design / Advertising Campaigns
- 84. 8484 Zajil Express Campaigns OurServices / 1.Creative Design / Advertising Campaigns
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- 86. 86 2. Media Production Show impressively Our Services • TVProduction. • TV Commercials. • Documentary films. • Interior 3D Designs. • External 3D Designs. • 3D Designs (Videos). • Cartoon Animation. • 360º Panoramic Virtual Tours • Professional Photography • Innovate and record audio ads. 86
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- 88. 8888 MTM Expo MTM ExpoMTMExpo MTM Expo Our Services / 2.Media Production / TV Commercials & Production www.youtube.com/user/wdesignagency Click Here Click Here Click Here Click Here
- 89. 8989 Qasser AlSarayaModon Riyadh Municipality Designer’s Inspiration www.youtube.com/user/wdesignagency Click Here ClickHere Click Here Click Here Our Services / 2.Media Production / TV Commercials & Production
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- 91. 9191 Ministry of Health Sharat FAO Drug Enforcement Administration OurServices / 2.Media Production / Documentary Films Click Here Click Here Click Here Click Here
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- 93. 9393 Our Services /2.Media Production / Interior 3D Design
- 94. 9494 Our Services /2.Media Production / Interior 3D Design
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- 96. 9696 Our Services /2.Media Production / External 3D Designs
- 97. 9797 Our Services /2.Media Production / External 3D Designs
- 98. 9898 Our Services /2.Media Production / External 3D Designs
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- 100. 100100 Petrolat Nawras Resort Bahrin Al Telal www.youtube.com/user/wdesignagencyOurServices / 2.Media Production / 3D Designs (Video) Click Here Click Here Click Here Click Here
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- 102. 102 Riyad BankElite VW 102 OurServices / 2.Media Production / 360º Panoramic Virtual Tours Click HereClick Here
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- 104. 104104 Our Services /2.Media Production / Professional Photography
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- 106. 106106 Our Services /2.Media Production / Professional Photography
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- 108. 108108 MTM Pizza Hut NascomCO. Khafif Additional Juice Almarai MTM Slogan Qasser Al-Saraya Alothaim Mall www.soundcloud.com/wdesignagencyOur Services / 2.Media Production / Innovate and Record Audio Ads
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- 110. 110 3. Event Management Lead globally Our Services 110 • ConferencesManagement (Local & International). • Festivals Management (Public & Private). • Exhibitions Management. • Corporate Events. • Exhibitions Stand. • Lighting & Sound Systems. • Team & Crowd Management.
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- 112. 112112 a. Project: Playstation4 launching b. Task: • Venue Booking • Preparing the Venue (Lights, Carpeting & Painting) • Main Stage installation • Laser, Smoke & Lighting System installation • Sound System installation • P.O.S Materials Printings & Production • P.O.S Materials installation (Outdoor & Indoor) • SMS & Email Invitations • Crowd Management Team • VIP Dinner • Gift Items • Hospitality Kit (Coffee & Cupcake) • Balloons c. Location: MIRA Hotel d. Status: DONE e. Period: 2 Weeks Event Video Our Services / 3.Event Management / Our Events
- 113. 113113 a. Project: Unionof GCC Entrepreneurs b. Task: • Creative Design • Marketing Team • Printing • VIP Dinner • Photography • Speakers • Crowd Management Team c. Location: Ritz-Carlton d. Status: DONE e. Period: 2 Weeks Our Services / 3.Event Management / Our Events
- 114. 114114 Event Video a. Project:Al-Janadriyah Festival (M.O.D Stand & Section) b. Task: • Concept Creation “Innovative Idea” • Creative Design 2D & 3D • Stand Design & Production • Full P.O.S Materials (Production & Printing) • Indoor Installation • Video, Photography & Retouching c. Status: DONE d. Period: 5 Weeks Our Services / 3.Event Management / Our Events
- 115. 115115 a. Project: MTMExpo b. Task: • Preparing the Venue • Main Stage installation • Lighting System installation • Sound System installation • Crowd Management Team • Hospitality Kit (Coffee & Cupcake) • Creative Design 2D & 3D • Concept Creation “Innovative Idea” • Stand Design & Production • Video, Photography & Retouching c. Location: Prince Salman Center d. Status: DONE e. Period: 1 Week Event Video Our Services / 3.Event Management / Our Events
- 116. 116116 Event Video a. Project:My Bank Juniors b. Task: • Creative Design • Printing • Video, Photography, 360 Panoramas • Full P.O.S Materials (Production & Printing) • Crowd Management Team • Lighting System installation • Main Stage installation • Hospitality Kit (Coffee & Cupcake) • Balloons • Gift Items c. Location: Riyad Bank d. Status: DONE e. Period: 2 Weeks Our Services / 3.Event Management / Our Events
- 117. 117117 a. Project 3:The Second Strategy b. Task: • Concept Creation “Innovative Idea” • Creative Design • Full P.O.S Materials (Production & Printing) • Indoor Installation • Gift Items c. Location: Kingdom Tower / Four Seasons Hotel d. Status: DONE e. Period: 4 Weeks Our Services / 3.Event Management / Our Events
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- 119. 119119 Our Services /3.Event Management / Exhibitions Stand
- 120. 120120 Our Services /3.Event Management / Exhibitions Stand
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- 122. 122 4. Marketing Communication Plan wisely Our Services 122 •Marketing Strategies. • Marketing Planning. • Marketing Consultations. • Social Media & Online Campaigns. • Website Development & Management. • Sponsoring. • CSR. • Mobile Application.
- 123. 123 10 09 08 07 06 02 03 04 05 01 123 Our Services /4.Marketing Communications / Marketing Departments Advertising & Media Campaigns CSR Social Media & Online Campaigns Marketing Planning Marketing Strategies Sponsoring Marketing Consultations MARKETING COMMUNICATIONS Website Development & Management Mobile Application Mobile Application
- 124. 124 Social Media &Online Campaigns
- 125. 125125 SOCIAL MEDIA MANAGEMENT 1-Social Media Management Services: We offer full-service social media management services. Transform your social media presence with high-quality content, daily activity, and in- creasing followers. 2- Social Media Advertising Services: Our social media advertising services are proven to accelerate growth. By advertising through social media, 100% of our clients have seen results at lower costs than before. - We create and manage top-performing so- cial media campaigns for business. - Your company manages social media net- works such as Twitter, Facebook, Google Plus and Instagram on your behalf. - We use relevant social media marketing strat- egies to help businesses grow and meet goals. Our Services / 4.Marketing Communications / Social Media & Online Campaigns https://www.facebook.com/mtm2015 . | - +
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- 127. 127127 Mobile Application Developers Thelatest mobile devices and applications are changing the way we communicate, do business, and access news and entertainment. Businesses, consumers and programmers have embraced this innovative medium, making mobile application developer one of the most demanded and fastest growing IT career paths. Mobile developers write programs inside of a mobile development environment using the Objective C, C++, C# or Java program- ming languages. A mobile app developer chooses the operating system (a.k.a. mobile platform) they will develop for, such as Goo- gle’s Android or Apple’s iOS, then learns the programming languages and software de- velopment environment for that platform. Our Services / 4.Marketing Communications / Mobile Application
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- 129. 129 Invent ideas bydifferent Concept
- 130. 130130 Kingdom of SaudiArabia P.O.Box 92306 Riyadh 11653 Takhassusi Street – Al-Mohammadiah Tel: +966 11 2293262 Fax: +966 11 2293263 United Arab Emirates P.O.Box 73469 Abu Dhabi island, Corniche Road, Khalidiya Tower Tel: +971 2 6655319 Fax: +971 2 6655310 info@wd-adv.com www.wd-adv.com /w-design-agency /wdesign.agency /wdesign.agency /wdesign.adv /wdesignagency /wdesignagency /wdesignagency /wdesignagency +966 56 333 40 11 Share Your Creativity with Us.. Contact Us
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