This document provides branding guidelines and logo assets for imedia events and branding. It includes the primary imedia logo, supporting logos for Communications and the website, and logos for various imedia summits. It provides the logo files in different formats and styles. It also provides guidelines on font usage, colors, and sample applications of the imedia icon. The document concludes with various branding samples for signage, print, and digital materials. The purpose is to serve as an overall guide for executing the imedia brand consistently across applications. Modifications to the branding should be sent to the specified contact.

1. GLOBAL BRANDING GUIDE v3

2. GLOBAL BRANDING GUIDE
TABLE OF CONTENTS
2
3: Primary Logo
4-5: Supporting Logos
6-9: Summit Logos
10: Creating a New Summit Logo
11: Font Usage
12: Brand Colors
13: Sample Icon Usage
14-15: Signage Samples
16-17: Print Samples
18-19: Digital Samples
20: Stage Signage Samples
21-22: Video Samples
The branding guide found within these pages is to serve as the overall
guide to execute the imeda brand. We have supplied many different
examples of execution of the imeda brand within to follow. If there is
something missing from here or if you have any changes please make
sure to email alexander.meyer@comexposium.com.

3. GLOBAL BRANDING GUIDE
PRIMARY LOGO
3
The imedia logo is very straight forward and can be used for multiple
applications. Please use the versions shown here without modification to
achieve the best results.
CMYK JPG LOGO :
DOWNLOAD
AI LOGO :
DOWNLOAD
BLACK/GREY JPG LOGO :
DOWNLOAD
WHITE/RED PNG LOGO on DARK BACKGROUND :
DOWNLOAD
BLACK JPG LOGO :
DOWNLOAD
WHITE PNG LOGO on DARK BACKGROUND :
DOWNLOAD
RGB JPG LOGO :
DOWNLOAD

4. GLOBAL BRANDING GUIDE
SUPPORTING LOGOS
4
The imedia Communications logo is to be used when referencing the
organization as a whole.
Communications
Communications
Communications
Communications
CMYK JPG LOGO :
DOWNLOAD
BLACK/GREY JPG LOGO :
DOWNLOAD
WHITE/RED PNG LOGO on DARK BACKGROUND :
DOWNLOAD
BLACK JPG LOGO :
DOWNLOAD
WHITE PNG LOGO on DARK BACKGROUND :
DOWNLOAD
RGB JPG LOGO :
DOWNLOAD
Communications
AI LOGO :
DOWNLOAD

5. GLOBAL BRANDING GUIDE
SUPPORTING LOGOS
5
The imediaconnection.com logo is to be used when referencing the website.
Connection.com
Connection.com
Connection.com
Connection.com
CMYK JPG LOGO :
DOWNLOAD
BLACK/GREY JPG LOGO :
DOWNLOAD
WHITE/RED PNG LOGO on DARK BACKGROUND :
DOWNLOAD
BLACK JPG LOGO :
DOWNLOAD
WHITE PNG LOGO on DARK BACKGROUND :
DOWNLOAD
RGB JPG LOGO :
DOWNLOAD
Connection.com
AI LOGO :
DOWNLOAD

6. GLOBAL BRANDING GUIDE
SUMMIT LOGOS
6
The imedia Agency Summit logo is to be used on all marketing materials
promoting the Agency Summit.
Agency Summit Agency Summit
CMYK JPG LOGO :
DOWNLOAD
BLACK/GREY JPG LOGO :
DOWNLOAD
3 COLOR WHITE PNG LOGO on DARK BACKGROUND :
DOWNLOAD
BLACK JPG LOGO :
DOWNLOAD
WHITE PNG LOGO on DARK BACKGROUND :
DOWNLOAD
RGB JPG LOGO :
DOWNLOAD
Agency Summit
AI LOGO :
DOWNLOAD

7. GLOBAL BRANDING GUIDE
SUMMIT LOGOS
7
The imedia Brand Summit logo is to be used on all marketing materials
promoting the Brand Summit.
Brand Summit
Brand Summit
Brand Summit
Brand Summit
CMYK JPG LOGO :
DOWNLOAD
BLACK/GREY JPG LOGO :
DOWNLOAD
3 COLOR WHITE PNG LOGO on DARK BACKGROUND :
DOWNLOAD
BLACK JPG LOGO :
DOWNLOAD
WHITE PNG LOGO on DARK BACKGROUND :
DOWNLOAD
RGB JPG LOGO :
DOWNLOAD
Brand Summit
AI LOGO :
DOWNLOAD

8. GLOBAL BRANDING GUIDE
SUMMIT LOGOS
8
The imedia Breakthrough Summit logo is to be used on all marketing mate-
rials promoting the Breakthrough Summit.
Breakthrough Summit
CMYK JPG LOGO :
DOWNLOAD
BLACK/GREY LOGO :
DOWNLOAD
3 COLOR WHITE PNG LOGO on DARK BACKGROUND :
DOWNLOAD
CMYK LOGO DARK BACKGROUND :
DOWNLOAD
WHITE PNG LOGO on DARK BACKGROUND :
DOWNLOAD
RGB JPG LOGO :
DOWNLOAD
Breakthrough Summit
AI LOGO :
DOWNLOAD

9. GLOBAL BRANDING GUIDE
CREATING A NEW SUMMIT LOGO
10
Follow the steps below if you need to create a new iMedia summit logo that
does not yet exist.
Upon completion please send to alexander.meyer@comexposium.com to
be added to the company directory of logos.
Communications
Communications
Communications
1. Select the iMedia Summit logo template
.ai file and open in Adobe Illustrator.
Download here
2. Replace the sub-title with new summit
title. Use the font ‘Glegoo Bold’. Scale text to
match the width of ‘iMedia’. Ensure equal
spacing between summit title and the
horizontal ‘i’ divider as is between ‘media’
and ‘i’ divider.
3. Choose a new color specific to the summit
and apply it to the summit title and ‘i’
divider. When selecting a color be sure that
it compliments the iMedia red and dark blue.
Also ensure it is not close to a color already
in use. Don’t forget to note the Pantone,
cmyk, rgb and hex values of the color and
include them in your correspondence with
Alexander Meyer.
4. Create a second version to be used on
dark backgrounds. All that is required is to
change ‘media’ to white. Then save out the
completed logos in the following formats: ai,
eps, png, and jpg (CMYK & RGB). Send new logo
set to alexander.meyer@comexposium.com.
Something Summit
Something Summit
New Summit Title
CommunicationsSomething Summit
Choose a color that
compliments this...
And this.

10. GLOBAL BRANDING GUIDE
FONTS & USAGE
11
The main fonts that we use for imedia is Comfortaa and Glegoo. Below are
the examples and style we use for different instances.
Headlines for online & print
Comfortaa Regular size 24-30px (50px spacing)
DOWNLOAD FONT
Sub-Headlines for online and print
Glegoo Regular & Bold size 14-18px (50px spacing) in black or iMedia blue
Body copy that is used for long sentences and paragraphcs both online and print.
It should be very legible with the spacing and line height.
Glegoo Regular size 10-12px (standard spacing with +4px line height)
DOWNLOAD FONT
Summitdisplayfont
isusedonlyonevent
marketingmaterials
Selfie Regular, Black, Printed
DOWNLOAD FONT
NOTE: Selfie is only to be used on U.S. Summit marketing materials.
Angle
thetextto
24.75
Then...
24.75o

11. GLOBAL BRANDING GUIDE
U.S. BRAND COLORS
12
imedia uses the following colors for multiple design solutions. Make sure
to use the proper color code depending on what medium (online or print)
and event you are using it for.
#66cc33
R: 120
G: 190
B: 32
C: 65
M: 0
Y: 100
K: 0
PMS: 368 C
#6699cc
R: 107
G: 164
B: 184
C: 56
M: 8
Y: 9
K: 21
PMS: 549 C
#ff9e15
R: 255
G: 158
B: 52
C: 0
M: 45
Y: 96
K: 0
PMS: 1375 C
#919496
R: 145
G: 148
B: 150
C: 46
M: 36
Y: 36
K: 2
PMS: Cool Gray 7 C
#002f3b
R: 0
G: 48
B: 60
C: 99
M: 66
Y: 56
K: 55
PMS: 547 C
#ed4444
R: 238
G: 68
B: 69
C: 1
M: 88
Y: 75
K: 0
PMS: 1787 C
Agency Brand Breakthrough

12. GLOBAL BRANDING GUIDE
SAMPLE ICON USAGE
The iMedia ‘i’ is the core element of the visiual brand. Its simple shape
allows it to demonstrate the micro, macro and everything in between. The
‘i’ can be used to represent data, tell visual stories, or act as an aesthetic
accent. It may also take on any of the imedia brand colors. The samples
below illustrate ways that the ‘i’ brushstroke can be used. It’s application
is limited only by the designers imagination.
mc2
John Durham
CEO / Managing Partner
Catalyst S+F
REFRESH.
RELAX.
RECHARGE.
RELAXATION & DEVICE
CHARGING LOUNGE
Brought
to you by
13

13. GLOBAL BRANDING GUIDE
SIGNAGE SAMPLES
Signage samples include window clings, floor decals and gobos.
14

14. GLOBAL BRANDING GUIDE
SIGNAGE SAMPLES
Column wrap.
15

15. GLOBAL BRANDING GUIDE
PRINT SAMPLES
Print samples include badges and pocket agendas.
October 24 - 26, 2016
Breakthrough
SantaBarbara
CaSummit
Kevin Ryan
CEO
Motivity Marketing Inc.
SPEAKER | ADVISORY BOARD
BrandSummit2016
How to Evolve
with Today’s
Consumer
September 11-14, 2016
#imediasummit
#im
ediasum
m
it
m
ediatweet
im
ediasum
m
it
te
nnected
BrandSummit
2016
How to Evolve
with Today’s
Consumer
September 11-14, 2016
#imediasummit
#imediasummit
@imediatweet
@imediasummit
Network: iMedia
Password: Resonate
WiFi
Agency Awards
nominations are
open until Sept. 16:
To submit your nomination go to:
www.imediaconnection.com/
agencyawards/
Categories Include:
-. Agency of the Year
-. Small Agency of the Year
-. Innovative Agency of the Year
-. Agency Marketer of the Year
-. Campaign of the Year
Register today for these
upcoming iMedia events!
iMedia Breakthrough Summit
October 24-26, 2016 | Santa Barbara, CA
iMedia Agency Summit
December 4-7, 2016 | Scottsdale, AZ
iMedia Brand Summit
February 12-15, 2017 | Amelia Island, FL
Retail & E-Commerce
One to One
April 26-27, 2017 | New Orleans, LA
iMedia Agency Summit
April 30-May 3, 2017 | New Orleans, LA
iMedia Brand Summit
September 10-13, 2017 / Coronado, CA
More information can be found at:
imediaconnection.com/summits
BeConnected
5:45-7:00PM
6:15-7:00PM
7:00-9:00PM
8:00-9:15AM
8:00-9:15AM
9:15-9:45AM
9:45-10:00AM
10:00-10:20AM
10:20-10:40AM
10:40-11:10AM
11:10-11:25AM
11:25-11:55AM
Sponsored Presentations
(BrandMarketersOnly)
Seller Crash Course
Welcome Reception &Dinner
Sponsoredby:AccordantMedia
Breakfast&Sponsored Presentations
(BrandMarketersOnly)
Seller Breakfast
Networking Break
Opening RemarksfromiMedia
Christian Arens, Managing Director, iMedia Communications, Inc.
Keynote Address: How Challenger BrandsShould
Become Passion Brands
Jeff Rosenblum, FoundingPartner,Questus
Evolving TowardsCustomer-Centric Digital Singularity
Jason Burnham,Principal, Innovation | Communications |
Design, Strativity Group
Panel Discussion: The Power of Programmatic Data
LisaArchambault,Director,DigitalMedia,CaesarsEntertainment
Alan Osetek, CEO,Digilant
Aaron Chan, SeniorMarketingTechnologyManager,TheCloroxCompany
Moderated By: Christian Arens, ManagingDirector,iMedia
Transition Break
Workshops
A: Broughttoyouby:QualiaMedia
B: Broughttoyouby:RakutenMarketing
C:Broughttoyouby:Resonate
Constellation Ballroom
Sovereign
Pool/Marina Terrace
Constellation Ballroom
Bay Terrace
Commodore Ballroom
Commodore Ballroom
Commodore Ballroom
Commodore Ballroom
Sovereign
Cambria
Britannia
11:55-12:00PM
12:00-12:30PM
12:30-1:30PM
1:30-3:20PM
3:20-6:30PM
6:30-9:00PM
9:00-10:30PM
8:00-9:15AM
8:00-9:15AM
9:15-9:45AM
9:45-10:00AM
10:00-10:40AM
10:45-11:00AM
11:05-11:30AM
11:35-12:00PM
12:00-1:00PM
1:00-1:20PM
1:20-2:00PM
2:00-2:30PM
2:30-2:50PM
2:50-4:40PM
5:00PM
Transition Break
Workshops(Repeated)
Boxed Lunch
one:one
Recreation&FreeTime
CocktailReception&Dinner
AfterDinnerReception:
The2ndParty-DataWorthCelebrating
Sponsoredby:ownerIQ
Breakfast&Sponsored Presentations
(BrandMarketersOnly)
Seller Breakfast
Networking Break
Welcome Back fromiMedia
Christian Arens, Managing Director, iMedia Communications, Inc.
Keynote Fireside Chat: The Power of Honesty
Brandie Feuer, VPBrandExperience,EileenFisher
Henk Campher, ManagingDirector,SocialImpact,Fenton
Andy Rah, VPofGlobalMarketing,MacadamiaProfessional
Moderated by: Joey Dumont, ChiefGrowthOfficer,eecosphere
What’sWrong With Programmatic?
Kevin Ryan, CEO, Motivity Marketing, Inc.
Rhonda Hanson, VP / Director of Digital, Shutterstock
CloroxRewired.ConnectingData,TechandCreative
ata100YearOldCPG
ShaneGreenwood,CreativeDirector,TheCloroxCompany
AaronChan,SeniorMarketingTechnologyManager,TheCloroxCompany
SEXandtheMobileConsumer
Anthony Long, GlobaleCommerceTechnologyLead,Kimberly-Clark
Lunch
RaisingTheCrowdofSpecialSpectators
BlakeRockwell,Founder,SpecialSpectators
Keynote:ThePowerofPurposeinBusiness&Life
RoySpence,Chairman&Co-Founder,GSD&M
Panel:FromPurposetoPlantoAction
TransitionBreak
one:one
ShuttlestoDowntownSanDiego(Gaslamp)
Bay Terrace
Pavilion
Commodore Ballroom
Mistral
Constellation Ballroom
Bay Terrace
Commodore Ballroom
Commodore Ballroom
Commodore Ballroom
Commodore Ballroom
Commodore Ballroom
Commodore Ballroom
Commodore Ballroom
Commodore Ballroom
Commodore Ballroom
Pavilion
SUNDAY, September 11: Arrival Day
MONDAY, September 12: First Day
TUESDAY, September 13: Last Day
Room
Room
Room
Download the all-new
iMedia Summit
MobileApp
Lookforthisicon
Access:
Search “iMedia USA” in the app store
Full summit agenda
Access to the Business Connect one:one
system for scheduling your meetings
Directory and digital business card swap
Messaging for easy communication
Real-time stage interaction
BeConnected!
The iMedia staff is here
for you. We want your
feedback and stories.
Let us know how
we can help
you to
16

16. GLOBAL BRANDING GUIDE
PRINT SAMPLES
Print samples include triangular and fold over tent cards.
17

17. GLOBAL BRANDING GUIDE
DIGITAL SAMPLES
Website and email newsletter samples.
See www.imediaconnection.com for more.
18

18. GLOBAL BRANDING GUIDE
DIGITAL SAMPLES
Web banner samples.
19

19. GLOBAL BRANDING GUIDE
STAGE SIGNAGE SAMPLES
Stage signage samples
20

20. GLOBAL BRANDING GUIDE
FLAGSHIP VIDEO
Main Stage Intro Video.
21

21. GLOBAL BRANDING GUIDE
LOGO ANIMATION VIDEO
Logo Animation Videos are used in video marketing and on-site at
summits in various digital displays.
22