This document is a branding design manual created in May 2016 for Connor Menerey's culinary consulting business, Menerey Culinary Consulting. It outlines the business logo, including acceptable formats, constructions, and applications. It also details the primary and secondary fonts to be used, the color system, and examples of stationery like the letterhead and business cards. The manual provides visual examples and specifications to ensure consistent branding across all business materials.

1. ISSUE 01
BUSINESS
DESIGN MANUAL CREATED FOR :
CONNOR MENEREY
RESPONSIBLE BUSINESS :
MENEREY
CREATION DATE :
MAY 2016
THEME BRANDING GUIDELINES AND MANUAL TEMPLATE
THE
STYLE
GUIDE
THE DEFINITION THE MENEREY BUSINESS BRAND
BRAND GUIDELINES V 1.0

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MENEREYBRANDINGDESIGNGUIDE
ISSUE 01
BRANDING
DESIGN MANUAL
TABLE OF CONTENTS
MENEREY CULINARY CONSULTING
DESIGN AND
BRAND GUIDELINES
Sec. 00 | Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03
Sec. 01 | Business Logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05
Sec. 02 | Business Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Sec. 03 | Business Color System. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Sec. 04 | Business Stationery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Sec. 05 | Thank you. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

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MENEREYBRANDINGDESIGNGUIDE
ISSUE 01
BRANDING
DESIGN MANUAL
00 /
INTRO-
DUCTION
TO OUR
GUIDE-
LINES.

5. 1
01.1 /
CORPORATE LOGO
RECOMMENDED FORMATS ARE:
.eps | .ai | .png | .jpg | .tiff
ATTENTION:
Use of any stylized, animated,
hand drawn or other versions of a
inofficial logo is not permitted. This
undermines the logo system and
brand consistency.
THE FULL LOGOTYPE
The Menerey Brand or Business Logo comprises two elements, the logo
symbol and logo type. The Logo Symbol is a powerful image evoking a
connection through design, with the culinarly service.
The Logo Type has been carefully chosen for its modern and highly legible
style, which has been further enhanced by the use of upper case letters.
The typeface is Bebas Neue Regular and it balance perfectly with the logo
symbol.
The business colour is black. It is a fresh blend of colours chosen for their
1 THE GENERAL LOGO
The main logo is the black
coloured logo used on white
or light coloured backround.
For darker backrounds the
inverted version, white on
dark barckground will be
used.
2 THE LOGO SYMBOL
Consists of a powerful
element evoking an
emotional connection with
culinary arts.
3 THE LOGO TITLE
Carefully chosen for its
modern and highly legible
style, which has been
further enhanced by the
use of upper case letters
in corporate black color.
The font that is used here
is Bebas Neue Regular, with
tracking set at +400.
4 THE LOGO SUBTITLE
Chosen for its legibility and
complimentary style to the
logo title, which has been
further enhanced by the
use of upper case letters in
corporate black color. The
font that is used here is
Alegreya Sans SC Light, with
2 THE LOGO SYMBOL
3 THE LOGO DARK VERSION
4 THE LOGO SUBTITLE

6. >>PAGE//6
MENEREYBRANDINGDESIGNGUIDE
ISSUE 01
BRANDING
DESIGN MANUAL
01.2 /
LOGO CONSTRUCTION
01.3 /
CLEARSPACE AND COMPUTATION

7. xx
x
x
x
x
x
x
x
x
= 1x
= 1x
center
x 3
x 5
x
x
x
x
x 3
x 4
It is important to keep the business logo symbol clear of any other graphic elements. To
regulate this, an exclusion zone has been established between each element of the logo. This
exclusion zone indicates the closest any other graphic element or message can be positioned
in relation to the mark.of the the symbol itself and our company name – they have a fixed
relationship that should never be changed in any way. There are 2 versons of the business logo.
x
x
x
x
1
2
1 THE GENERAL LOGO
This is the main Business
Logo. The Menerey name/
title is the most prominent
element of this logo. The
subtitle ‘Culinary Consulting‘
can be clearly read
underneath the title, and the
subol above. Each element
compliments and balances
the other in harmony.
2 THE SYMBOL LOGO
This is the second verson
of the main Business logo.
The main difference is the
size of the logo symbol.
The logo symbol is the
most prominant feature in
this version. With efficient
spacing beneath is the
Menerey name/title. When
aplying this logo in small
print the subtitle ‘Culinary
Consulting‘ will be difficult
to read. Therefore ensure
you are using this version
correctly and at adequate
sizing or it is not neccessary
to apply the subtitle.
The necessity of the symbol
logo is to be used as a badge
or stamp, ect. Where the
Symbol is used to catch your
LOGO CONSTRUCTION

8. x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
CLEARSPACE AND COMPUTATION
CLEARSPACE
Full Logo
DEFINITION
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No
graphic elements of any kind should invade this zone.
COMPUTATION
To work out the
clearspace use the
height of the Logo title
as a guideling.
CLEARSPACE
Logo Symbol
CLEARSPACE
Logo Title
= Font Height
= 1/2 logo height
= Font height

9. >>PAGE//9
MENEREYBRANDINGDESIGNGUIDE
ISSUE 01
BRANDING
DESIGN MANUAL
01.3 /
APPLICATION
ON A BACKGROUND
01.4 /
MINIMUM LOGO SIZES
01.5 /
INCORRECT LOGO APPLICATIONS

10. DO NOT apply logo to dull, ugly DO NOT use the white logo against any DO NOT apply logo to busy patterend or
pictured backgrounds.
3 4
1 2
APPLICATION ON A BACKGROUND
INCORRECT APPLICATION ON A BACKGROUND
FULL LOGO SIZES
Minimum Size: 26mm x 25.46mm
MINIMUM LOGO SIZES
LOGO SYMBOL
Minimum Size: 5mm x 4.421mm
26 mm 05 mm
INCORRECT LOGO APPLICATIONS
1 DO NOT invert the logo symbol
2 DO NOT invert the logo symbol
3 DO NOT alter the logo symbol
4 DO NOT apply logo on an angle, or distort proportions

11. >>PAGE//11
MENEREYBRANDINGDESIGNGUIDE
ISSUE 01
BRANDING
DESIGN MANUAL
02 /
TYPOG-
RAPHY
02.1 /
THE PRIMARY
FONT
02.2 /
SECONDARY
FONT

12. THE PRIMARY LOGO FONT
THE LOGO TITLE
THE SECONDARY LOGO FONT
THE LOGO SUBTITLE
PRIMARY FONT
BEBAS NEUE
DESIGNER :
Ryoichi Tsunekawa
CLASSIFICATION :
Sans Serif
SECONDARY FONT
ALEGREYA SANS SC
DESIGNER :
Juan Pablo
CLASSIFICATION :
Sans Serif
THE FONT
Compliments primary font Bebas with the
familiar clean lines, elegant shapes, a blend
of technical straightforwardness.
The Alegreya Sans SC font family comes in
many weights, for the business logo a light
weight is used.
We have selected Bebas Neue as the primary Logo typefaces. The logo weight
is regular and typeface has set tracking at +400. The primary font can also be
used for document titles and main headdings.
We have selected Alegreya Sans SC as the secondary Logo typefaces. The logo
subtitle weight is Light and has set tracking at +400. The secondary font can
also be used for document titles and main headdings.
B E B A S N E U E
A l e g r e y a S a n s S C
AA
Aa Light

13. BODY TEXT FONT
FIRA SANS
DESIGNER :
Carrois and Edenspiekermann
CLASSIFICATION :
Sans Serif
THE FONT
The Fira Sans font family comes in many
weight options, we have chosen to only use
3 weights, Light, Regular and Bold.
THE BUSINESS BODY TEXT FONT
BODY TEXT
We have selected Fira Sans as the body text typefaces. Body text refuring
to all text , that excludes headdings and titles. For any documentation or
written work for the business Fira Sans is to be used at regular weight.
Fira Sans
Fira Sans
Fira Sans
Aa Light
Aa Regular
Aa Bold
02.3 /
BODY TEXT
FONT

14. 02.3 /
TYPOGRAPHY AND
TEXT HIERARCHY
Typographic hierarchy creates contrast between elements. Eg: individual ingredients in a dish - main menu headdings.
CONTEXT TEXT
AND INNER HEADLINES
Menerey Caption text
Fira Sans Regular
6.5 pt Type / 12 pt Leading
Menerey Body text
Fira Sans Regular
9 pt Type / 12 pt Leading
CAPTION TEXT :
SUBLINES SECTIONS :
MENEREY SUBLINE
Fira Sans Regular - Capital Letters
14 pt Type / 18 pt Leading
BODY TEXT :
CONTEXT TEXT
AND INNER HEADLINES
HEADLINES
MENEREY HEADLINE
Fira Sans Bold - Capital Letters
22 pt Type / 22 pt Leading
HEADLINE 01 :
MENEREY
HEADLINE
Fira Sans Bold - Capital Letters
35 pt Type / 35 pt Leading
M E N E R E Y
H E A D L I N E
Bebas neue regular - Capital Letters
35 pt Type / 35 pt Leading
HEADLINE 02 :

15. >>PAGE//15
MENEREYBRANDINGDESIGNGUIDE
ISSUE 01
BRANDING
DESIGN MANUAL
03 /
BUSI-
NESS
COLOUR
SYSTEM
03.1 /
THE PRIMARY
COLOUR SYSTEM

16. THE PRIMARY COLOUR SYSTEM
AND COLOUR CODES
Consistent use of the business logo colour will
contribute to the cohesive look of the Menerey brand
identity across all relevant media. This colour is
consistent with print and screne media.
PRIMARY COLOR
BLACK
COLOR CODES
CMYK : C000 M000 Y000 K100
RGB : R000 G000 B000
Web : #000000
BLACK
100 % 60 %80 % 40 % 20 %
COLOR TONES

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MENEREYBRANDINGDESIGNGUIDE
ISSUE 01
BRANDING
DESIGN MANUAL
04 /
BUSI-
NESS
STATIO-
NERY
04.1 /
THE BUSINESS
LETTERHEAD

18. 0434 085 466 | connor.menerey@gmail.com
USAGE:
The letterhead will
be used for all official
communication that is
going out of Menerey
Culinarly Consulting.
THE BUSINESS LETTERHEAD
DIMENSIONS
297 x 210 mm
DIN A4
WEIGHT
120g/m Uncoated
white
PRINT
CMYK

19. THE BUSINESS CARDS
BACKSIDE:
This shows the approved layouts with the primary
elements of the Menerey stationery
system for business cards.
DIMENSIONS
85 x 55 mm
DIN A4
WEIGHT
400g/m Uncoated
PRINT
CMYK
04.2 /
THE BUSINESS
CARDS

20. 10 /
THANK
YOU FOR
AUDIEN-
CE.

21. THANK YOU FOR YOUR
AUDIENCE TO THIS
STYLE GUIDE.
AGENCY:
JuJu Designs
CONTACT:
Julie Jones
JuJu Designs
E: book.jujudesigns@gmail.com
P: 0411 832 127
Copywright © 2016 JuJu Designs

22. ISSUE 01
CORPORATE
DESIGN MANUAL CREATED FOR :
UNSPOOK CORP.
LONDON
RESPONSIBLE AGENCY :
EGOTYPE
CREATIVE AGENCY
CREATION DATE :
NOVEMBER 2016
THEME BRANDING GUIDELINES AND MANUAL TEMPLATE
YOUR BRAND. YOUR STYLE.
YOUR DEFINITION. BRAND GUIDELINES V 1.1
LOVE YOUR BRAND.
ISSUE 01
BUSINESS
CREATED FOR :
CONNOR MENEREY
BRISBANE
RESPONSIBLE BUSINESS :
MENEREY
CULINARY CUNSULTING
CREATION DATE :
MAY 2016