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StartMesh visual guidelines
- 1. A SECOND WIND FOR START-UPS > VISUALSTANDARDSGUIDE
- 2. A SECOND WIND FOR START-UPS 2© STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME Overview 4 Our Inspiration 5 Brand Mark 6 Logo Variations 9 Spacing & isolation 10 Applications 11 Typography 12 Colour Palette 15 Contacts 16 TABLEOFCONTENTS
- 3. 3© STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME The Mark Introducing the StartMesh identity. The public face of StartMesh is its identity and its visual communication program. A complete and consistent identity and visual communication program ensures clarity of message and will enable StartMesh to establish, grow and maintain its already strong presence and reputation in the business community. The StartMesh identity program as represented by the new identity contained in this Visual Standards Manual, is a valuable asset. This Visual Standards Manual is intended as a reference point for application of the new identity and the various elements that comprise the identity and extended collateral. The Manual provides comprehensive guide-lines and instructions that illustrate the correct use and application that can be translated to a wide variety of scenarios. INTRODUCTION
- 4. 4© STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME The Mark The Startmesh identity has been carefully considered and designed to reflect the broad offering provided across the 6 core verticals identified by the Startmesh Co-founders. StartMesh The StartMesh comprises of 6 core verticals: ENTREPRENEURS INVESTORS CORPORATIONS EDUCATION PARTNERS INCUBATION LABS OVERVIEW
- 5. A SECOND WIND FOR START-UPS 5© STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME Our Inspiration The StartMesh Logo: A global mesh network represents the vertical markets we serve and the global network of partners, advisers and expert collaborators that comprise the StartMesh Team. LOGOINSPIRATION
- 6. 6© STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME 136 mm @ 100% scaling fig. 1 - StartMesh Primary Logo Mark - Regular Size standard [ Global Mesh Icon - Cool Grey 4 ] fig. 2 - StartMesh Primary Logo Mark - Regular Size standard [ Global Mesh Icon - Cool Grey 7 ] BRANDMARKS Primary Logo Mark REGULAR STANDARD 3 versions of the StartMesh Logo Mark have been created to ensure accurate reproduction of the StartMesh Logo Mark keylines at different sizes and applications. The StartMesh Standard logo has been specifically designed for use at minimum 136 mm wide as indicated. For other applications please refer to the contact section of this manual on page 16
- 7. 7© STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME BRANDMARKS[CONTINUED] Primary Logo Mark LARGE SIZE STANDARD 3 versions of the StartMesh Logo Mark have been created to ensure accurate reproduction of the StartMesh Logo Mark keylines at different sizes and applications. The StartMesh Large logo has been specifically designed for use at minimum 412 mm wide as indicated. For other applications please refer to the contact section of this manual on page 16 412 mm @ 100% scaling fig. 3 - StartMesh Primary Logo Mark - Large Size standard [ Global Mesh Icon - Cool Grey 4 ] fig. 4 - StartMesh Primary Logo Mark - Large Size standard [ Global Mesh Icon - Cool Grey 7 ]
- 8. Primary Logo Mark MINIMUM SIZES 3 versions of the StartMesh Logo Mark have been created to ensure accurate reproduction of the StartMesh Logo Mark keylines at different sizes and applications. The minimum size of any of the StartMesh logos should appear no less than 12 mm in height as shown. Minimum size examples are shown at right. For other applications please refer to the contact section of this manual on page 16 8© STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME 12 mm 12 mm 12 mm 12 mm LOGOVARIATIONS 100% scaling fig. 5 - StartMesh Primary Logo Mark - Minimum Size standard [ Global Mesh Icon - Cool Grey 4 ] fig. 6 - StartMesh Primary Logo Mark - Minimum Size standard [ Global Mesh Icon - Cool Grey 7 ] fig. 7 - StartMesh Primary Logo Mark - Minimum Size standard [ White Standard ] fig. 8 - StartMesh Primary Logo Mark - Minimum Size standard [ Black Standard ]
- 9. 9© STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME LOGOVARIATIONS Several possible constraints may arise when applying the Logo Mark. These can be related to reproduction issues or space allocation. To ensure a consistant Brand image, various standard logo configurations that make up the StartMesh Logo Mark suite have been carefully considered and designed to cover such constraints. These versions are only to be used in the event that using the Primary Logo is not an option. Two variations are available: n White Mesh version [ refer fig. 9 ] n Black Mesh version [ refer fig. 10 ] fig. 9 - StartMesh Primary Logo Mark - White Mesh standard fig. 10 - StartMesh Primary Logo Mark - Black Mesh standard
- 10. 0.5x 0.5x 0.5x 0.5x 0.5x 0.5x 1x Spacing and Isolation Spacing refers to the area around the brand mark that should always remain free of all other text and graphic elements. The standard unit [1x] is defined by the ‘Cap height’ of the company name as shown. A minimum clear space requirement has been established to ensure the prominence and clarity of the StartMesh Brand mark. Logo Mark standard spacing 10© STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME SPACING&ISOLATION
- 11. LOGO MARK APPLICATION The StartMesh Logo Mark must not be distorted: n Do not change the relationship or proportions of the identity elements or configuration n Do not change the colour order n Do not change the orientation of the identity – ie turn on an angle n Do not alter the identity type or use a substitute typeface. 11© STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME APPLICATION incorrect Logo Mark proportions incorrect Logo Mark configurationsPositioning any elements at an angle Manually typesetting Name
- 12. 12© STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME The bold logotype typography has been selected to compliment and contrast the ‘Global Mesh icon’ Primary Typeface The Primary typeface used for the company name is a custom font based around an existing typeface, however should never be attempted to be recreated. Always refer to the standard master logos available from StartMesh refer contacts on page 16 TYPOGRAPHY Logos 100% scaling
- 13. 13© STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME TYPOGRAPHY[CONTINUED] Secondary typography Secondary typography has been selected to compliment the StartMesh logo Mark. This typeface is used for print applications and stationery items such as Letterhead and business cards. The typeface families used are set for your reference out at right. SYDNEY +61 414 422 111 NEW YORK +1 917 536 2328 SINGAPORE +65 8433 5996 DUBAI +971 55 376 8069 LONDON +44 7583 596028 MILAN +39 345 0889643 AUCKLAND +64 21 190 3931 CAPE TOWN +27 82 299 3005 ... RICHARD WEBB CEO + CO-FOUNDER ... RICHARD.WEBB@STARTMESH.COM STARTMESH.COM ... L8 | 99 ELIZABETH STREET SYDNEY | NSW 2000 AUSTRALIA ... ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^* ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^*() DOSIS BOLD DOSIS LIGHT
- 14. TYPOGRAPHY[CONTINUED] Secondary typography The secondary typography has been selected to compliment the look and feel of the StartMesh Brand. This typeface is used for presentation applications such as slide decks and infographics. The typeface families used are set for your reference out at right. THESTARTMESH INNOVATIONFUND TheDeathZone PROFITABILITYVALIDATEDIDEATHEIDEA EARLYSTAGE LATESTAGEMID-STAGE COMMERCIALISATIONINCUBATORS INVESTMENTBANKS 96% OF FAILURE OCCURS HERE ■ Underdeveloped Eco-System ■ Too Big for Early Stage VC ■ Too Small for Private Equity ■ Lacks Critical Mass ■ Not Sustainable Profitability ■ Build Prototype ■ Test Prototype ■ Test Market pricing ■ Raise Seed Funding ■ Liquidity Event ■ Product Refinement ■ Pursue Liquidity Event ■ Strategic Partnerships COMPANY VALUATION EXIT $ 5STARTMESHGROUP THESTARTMESHINNOVATIONFUND CONFIDENTIAL-MAY2016 whichislargelycausedbypoorlyexecutedcommercialisation. 14© STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME DIN CONDENSED - BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^*() DIN CONDENSED - LIGHT
- 15. COLOURPALLETTE-LOGO Spot Colour: Pantone® 7641 Process Colour: C:32 M:93 Y:57 K:22 RGB Value: R:146 G:44 B:73 Web # Value: 922c49 Spot Colour: Pantone® 7758 Process Colour: C:20 M:16 Y:100 K:0 RGB Value: R:213 G:195 B:3 Web # Value: d5c303 Spot Colour: Pantone® 2726 Process Colour: C:079 M:69 Y:0 K:0 RGB Value: R:67 G:92 B:200 Web # Value: 435cc8 Spot Colour: Pantone® 3395C Process Colour: C:86 M:0 Y: 65 K:0 RGB Value: R:0 G:193 B:140 Web # Value: 00c18c Spot Colour: Pantone® Purple C Process Colour: C:35 M:88 Y:0 K:0 RGB Value: R:193 G:41 B:185 Web # Value: c129b9 Spot Colour: Pantone® 313C Process Colour: C:100 M:23 Y:19 K:0 RGB Value: R:0 G:143 B:191 Web # Value: 008fbf 15 313 7641 7758 2726 PURPLE 3395 PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE © STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME
- 16. CONTACTS Contact: Sarah McLachlan Chief Marketing Officer Co-Founder StartMesh sarah.mclachlan@startmesh.com startmesh.com 16© STARTMESH GROUP STARTMESH VISUAL STANDARDS PAGE HOME