The document provides branding guidelines for Creative Artworks (CA), including guidelines for proper use of their logo, typefaces, colors, graphics, and other design elements. It describes the key components of the CA logo and provides specifications for acceptable uses and variations of the logo. It also outlines CA's primary and secondary typefaces and color palette to ensure consistent branding across marketing materials.

1. BRAND MANUALFull Brand Intergration
CREATIVE RTWORKS
Because your satisfaction is everythingca

2. 02
05
06
08
INTRODUCION
LOGO
TYPERFACES
BRAND COLOURS
09 BRAND GRAPHICS
DESIGN ELEMENTS
14
15
16
CA CORPORATE LOGO
-MAIN VERSION
DO’S AND DON’TS
CA CORPORATE LOGO
-LOGO VARIATIONS
17 CA CORPORATE LOGO
-CONSTRUCTION
CA LOGOS
CONTENTS

3. About us
2 CA Brand Guidelines ca
D I R E C T O R
A B O U T U S
Let’s face it, the only reason that anyone engages a creative agency is to generate more business in
some way, shape or form. Operating for over 4 years, our focus has always been on delivering results
for our clients. That has become our aim and mission, to create solutions that drive sales and help
grow our business.
Over 60% of our work is driven from existing clients and we believe our attention to detail, client care,
honesty and integrity has helped us develop long term partnerships that work well. We are committed
to making the whole delivery system as smooth and easy as possible leaving the client more time to
do what they do best.
When the time is right to grow your business call us to discuss how we can help you.
Pride Mwanema is the founder and Director of CA Designs. With years of marketing, design
experience, Pride offers invaluable marketing insights and ensure effective designs for our clients.
creativeartworks14@gmail.com

4. Introduction:
Mission & Vision
3 CA Brand Guidelines
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V I S I O N
M I S S I O N
To help our clients find, keep and grow the right customers through world class marketing,
design and print strategies.
We will help our clients grow their business with design that demands attention
Our clients are forward thinking business people, who understand the value of marketing and design
We are committed to delivering excellent results in everything we do
We advise on effective ways to market
We will be honest and fair in our dealings
We will be up to date in new design trends
We will be dynamic and inspiring to deal with
We will demonstrate genuine interest in our clients’ businesses
We will be punctual and work to deadlines at all times
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5. CA Logo
Name, corporate, colours, typeface - these
are the pillars of the identity of the company.
Their characteristics ensure an individual and
consistent image of the company on the market.
IMPORTANCE:
-Always use the name “CREATIVE ARTWORKS”
5 CA Brand Guidelines
ca CREATIVE RTWORKS
Because your satisfaction is everything

6. DESIGN ELEMENTS1

7. CA Typefaces
Primary Font
CA’s primary font is Codec. The font is available
free of charge, it does not support most of the
languages .eg numbers
The Codec Font comes with 2 groups, Codec Warm
Trial and Codec Cold Trial each containing 6 font
weights (normal+italic), but Hairline weight should-
not be used.
6 CA Brand Guidelines
Codec font is free
for personal use.
Font weights
CODEC Bold
AaBbCcDdEe
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
!#$%^&*()_-+=?/.><,;:’”|]}[{`~|
Extra Light AaBbCcDdEe
Light AaBbCcDdEe
Normal, News AaBbCcDdEe
Bold AaBbCcDdEe
Extra Bold AaBbCcDdEe
Heavy, Black AaBbCcDdEe
Extra Light AaBbCcDdEe
Light AaBbCcDdEe
Normal, News AaBbCcDdEe
Bold AaBbCcDdEe
Extra Bold AaBbCcDdEe
Heavy, Black AaBbCcDdEe
CODEC COLDTRIAL
CODEC WARM TRIAL

8. CA Typefaces
Secondary Font
The Arial font should be used in all printed
materials that are editable and can be sent
outside of CA in an editable document (i.e.
memo, agreement forms, etc.) the font size
should be 10 - 12.
Arial is available on most of the computers,
as it is a system font.
7 CA Brand Guidelines
Arial Font.
Font weights
Arial
AaBbCcDdEe123
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
@`~!#$%^&*()_-+={}[]:;”’|<>,.?/||
Regular AaBbCcDdEe123
Bold AaBbCcDdEe123
Black AaBbCcDdEe123

9. CA Brand Colours
Corporate colours
CA main colours blue and orange
is used mainly on sub-headings
and watermarks.
Black is mainly used for typography.
8 CA Brand Guidelines
CMYK: 92 56 0 27
Hex : #0F52BA
HSV : 216 91 73
RGB : 15 82 186
CMYK: 0 0 0 100
Hex : #000000
HSV : - - 0
RGB : 0 0 0
CMYK: 0 50 100 0
Hex : #FF7F00
HSV : 30 100 100
RGB : 255 127 0

10. CA Brand Graphics
Logos
With strategically researched type, colour and form
we create a story that lets potential customers
experience your business by depicting its
personality and what it represents in one quick
glance. We can also manage your brand and
ensure consistent implementation of your logo and
identity across all your marketing collateral.
9 CA Brand Guidelines
KEY KINGS TO EVERYTHING

11. CA Brand Graphics
Catalogues, Posters & Fliers
At the very least a catalogue, poster or flier is a
tool to increase your customer awareness, sales
and retention. We can advise you how to turn your
catalogue, poster or flier into a profit centre for
your business. We can create brochures of all
shapes and sizes with services including design
and print.
10 CA Brand Guidelines
KEY KINGS TO EVERYTHING
SPECIALISTS ON:
Key cu ng, key
replacement e.t.c.....
SERVICES OFFERED:
Key repacement
Unlocking vihicles
Safe unlocking
Igni on fixing
Door lock repairs
Broken key fixing
COMMISSION WITH US:
+263 73 404 2673
+263 77 522 5521
steer.co.za
071 723 5460
CA Brand Graphics
Catalogues, Posters & Fliers
At the very least a catalogue, poster or flier is a
tool to increase your customer awareness, sales
and retention. We can advise you how to turn your
catalogue, poster or flier into a profit centre for
your business. We can create brochures of all
shapes and sizes with services including design
and print.
KEY KINGS TO EVERYTHING
SPECIALISTS ON:
Key cu ng, key
replacement e.t.c.....
SERVICES OFFERED:
Key repacement
Unlocking vihicles
Safe unlocking
Igni on fixing
Door lock repairs
Broken key fixing
COMMISSION WITH US:
+263 73 404 2673
+263 77 522 5521
steer.co.za
071 723 5460

12. CA Brand Graphics
Other side Projects
The only way to cut through the thousands of
commercial messages we receive everyday is
via a professionally designed communication
piece that demands your attention. Digital print
has made Point Of Sale options affordable and
offer a huge range of possibilities from small
promotional wobblers to giant billboards.
11 CA Brand Guidelines

13. CA Brand Graphics
Mockups
Your product needs to attract the attention of your
target market in order to make a sale. Good
branding must entice consumers by
communicating the products, benefits and brand
values as well as looking great. We have a broad
range of experience with branding regulations and
specifications for different products.
12 CA Brand Guidelines

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C LOGO2

15. CA Corporate Logo
Main logo
The CA primary corporate logo is used in most
cases.
It’s main colours are sapphire blue, navy blue
with white “CA” typography
14 CA Brand Guidelines
CMYK: 92 56 0 27
Hex : #0F52BA
HSV : 216 91 73
RGB : 15 82 186
ca CREATIVE RTWORKS
Because your satisfaction is everything

16. CA Logo Do’s and Dont’s
Do’s and DONT’s for all CA logo formats
15 CA Brand Guidelines
ca CREATIVE RTWORKS
Because your satisfaction is everything
caCREATIVE RTWORKS
Because your satisfaction is everything
ca CREATIVE RTWORKS
Because your satisfaction is everything
ca CREATIVE RTWORKS
Because your satisfaction is everything
ca CREATIVE RTWORKS
Because your satisfaction is everything
ca CREATIVE ARTWORKS
Because your satisfaction is everything
AI PDF PNG
Always use logo files from the brand guidelines
respective folders. Never try to create them from
the guide lines
Never stray from the colour palette
Never rearrange elements of the designNever switch colours
Never stretch or distort the logo Never change or alter any fonts

17. CA Corporate Logo
Logo Variations
The logo has two variations - horizontal and
vertical. Depending on the needs - it can be
used with or without the tag line “Because your
satisfaction is everything”
The version without the tag
line can be used when the size prevents it
from being legible.
16 CA Brand Guidelines
ca CREATIVE RTWORKS
Because your satisfaction is everything
ca
CREATIVE RTWORKS
Because your satisfaction is everything
ca CREATIVE
RTWORKS
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CREATIVE
RTWORKS

18. CA Corporate Logo
Construction
The logo CA consist of 4 main elements:
- Circle represent unity, commitment and love
- Light represent innovation and ideas
-CA letters(lowercase -ca) this is the abbreviation
of Creative Artworks
- Tag line “Because your satisfaction is
everything“
17 CA Brand Guidelines
ca CREATIVE RTWORKS
Because your satisfaction is everything