Wearables are Already Here, are you Taking Advantage? by Ralf Belusa
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You just have to look at news from the last Mobile World Congress to see that developments in wearables have come on in leaps and bounds, but what is the performance marketing industry doing with the likes of Google Gl/\ss and Samsung's own devices? Having experienced wearable technology as part of his role as senior director of technology cooperations at zanox, Dr Ralf Belusa, will describe how you can benefit from the tracking data this new product category provides. Beyond GPS, have you thought about the other sensors wearable devices house? Attend this session and get your business thoroughly future proofed.
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Wearables are Already Here, are you Taking Advantage? by Ralf Belusa
- 1. Wearables are Already Here, are you Taking Advantage? Performance Marketing Insights Europe 2014
- 2. Wearables are Already Here, are you Taking Advantage? Synopsis Mobile World Congress this year was awash with news of smartwatch launches, from the Samsung Gear 2 to the Huawei TalkBand B1. Wearables in the technology world are officially in vogue, but what is the performance marketing industry doing with the likes of this and Google Glass? Having experienced wearable technology as part of his role as senior director of technology cooperations at zanox, Dr Ralf Belusa, will describe how you can benefit from the tracking data this new product category provides. Beyond GPS, have you thought about the other sensors wearable devices house? Attend this session and get your business thoroughly future proofed.
- 3. “Wearables are the future, because they are about making people better.”
- 4. “Wearables are the future, because they are about making people better.” Self Expression Achivements Connections Learning Future Hope Belonging
- 5. “Are YOU a desirable customer?” Focus on Behaviour ● Views-Clicks-Leads-Sales ● Time ● Category ● Product ● Creative ● Advertiser ● Publisher ● Weather ● Algorithms ● Conversionrates ● eCPC ● ... up to 7h / day
- 6. “Who decides - if YOU are a desirable customer?” Advertising Genius & Algorithms ● Display Advertising ● Real-Time-Bidding ● Affiliate Marketing ● SEO / SEM / SEA ● eMail Marketing ● Pricecomparision ● Productdata ● Couponing / Voucher ● Retargetingcampaigns ● Mobile Advertising ● …
- 7. “Are YOU a desirable customer?” Time connected with the customer... Trigger Seed of Megatrend Desktop Mobile Sensors t t t I I I
- 8. “Wearables will judge - if you´re a desirable customer.”
- 9. “Wearables will judge - if you´re a desirable customer.” HOW MANY? 40M x in 2013 180M x in 2016 1B x in 2016 9B x in 2018 HOW OFTEN? 24h x Day source: Techcrunch - mobileworld - BusinessInsider - Gartner - zanox 2013/2014
- 10. WEARABLES
- 11. WEARABLES
- 12. WEARABLES
- 13. WEARABLES
- 14. WEARABLES
- 15. WEARABLES
- 20. WEARABLES Swallowables Surroundables Placeables Biohackables “EVERYWHEREABLES” A TRILLION $ MARKET
- 21. WEARABLES Swallowables Surroundables Placeables Biohackables “EVERYWHEREABLES” A TRILLION $ MARKET Analytics Devices Advertising New Products & Services
- 22. HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING? PEOPLE
- 23. BODY PEOPLE HOME/CAR VIEW & UNDERSTAND ACT HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING?
- 24. BODY PEOPLE HOME/CAR CITY NATIONAL GLOBAL AUTOMATE & OPTIMIZEVIEW & UNDERSTAND ACT HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING?
- 25. BODY PEOPLE HOME/CAR CITY NATIONAL GLOBAL AUTOMATE & OPTIMIZEVIEW & UNDERSTAND STICK TO THE CONSUMER ASSTIST & RECOMMEND & SUPPORT AT DECISION & BUYING. ACT HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING?
- 28. INCREASE THE RESOLUTION WITH GREATER ACCURACY AROUND THE CLOCK
- 29. INCREASE THE RESOLUTION WITH GREATER ACCURACY AROUND THE CLOCK AT HIGHER SPEED
- 30. INCREASE THE RESOLUTION WITH GREATER ACCURACY AROUND THE CLOCK AT HIGHER SPEED EVERYWHERE
- 31. Firms Big Players Advertiser Publisher Agencies Consumer Base 40 Million Fitness Wearables sold in 2013. 180 Million expected 2016/2017. Sensors Devices and Beacons much much more. There is no big Player out of this Business. Digital Agencies, Advertisers and Publishers will be required to design solutions on these new devices and sensors. “Wearables will judge - if you´re a desirable customer.” 1st building devices - sensors - service 2nd Collaboration and Business
- 32. STICK TO THE CONSUMER Recommendation & Buying Assistant Sale … …. FERNBEDIENBARE KLIMAGERÄTE IN ALLEN RÄUMEN - KAMIN - FUSSBODENHEIZUNG - HOCHWERTIGES PARKETT - LOW HEATING COSTS ELEKTRISCHE SONNENSCHUTZKOLLEKTOREN … ...
- 33. STICK TO THE CONSUMER Recommendation & Buying Assistant Sale “In dieser Wohnung, welche wir Dir vorschlagen, sind u.a. die HEATING COSTS 14% LOWER als bei der Wohnung, welche Du dir gerade angesehen hast.” “Es gibt auch einen CHEAPER ELECTRIC RATE A, welcher besser zu Deinen Erfordernissen passt.” Damit SAVE ADDITONAL X € und HELP TO REDUCE Y/kg CO2.”
- 34. STICK TO THE CONSUMER Recommendation & Buying Assistant WHAT IS NEW WITH THIS KIND OF ADVERTISING? Websites e.g. Immobilienportal Immobilien Apps Pricecomparision Apps (Strom) Mobile Newsletter Mobile Retargeting Mobile RealTimeBidding Mobile Apps additional Businessmodels traditional traditional traditional traditional traditional traditional traditional traditional
- 35. STICK TO THE CONSUMER Recommendation & Buying Assistant GOOGLE NEST
- 37. STICK TO THE CONSUMER Recommendation & Buying Assistant
- 38. STICK TO THE CONSUMER Recommendation & Buying Assistant
- 39. http://wearfin.com/ STICK TO THE CONSUMER Recommendation & Buying Assistant
- 43. WHAT IS GlassShoesFitnesswristbands Caps Scale Laptop Desktop Mobile Game Console TV
- 44. STICK TO THE CONSUMER Recommendation & Buying Assistant Thats the Reality…..
- 45. RISING AREAS OF WEARABLES AND SENSORS? Tourism Mobility Education Logistics Automotive Travel Health Leisure Entertain
- 46. WHAT ARE THESE PRODUCTS LOOK LIKE? emotiv oculous fitbit jawbone withings sleepmask beecounterLernstiftGoogle Glass Misfit Cricket Tourism Mobility Education Logistics Automotive Travel Health Leisure Entertain beacon
- 47. Trends Wearables “There will be always a personal “Mobile”-Device. If this will be in the future a smartphone...is anyone’s guess. Perhaps it will be a wristband, necklace, bracelet, ring, cap, earring, clothings, earphones…..”
- 48. Trends Wearables “There will be always a personal “Mobile”-Device. If this will be in the future a smartphone...is anyone’s guess. Perhaps it will be a wristband, necklace, bracelet, ring, cap, earring, clothings, earphones…..” “One central Human-Device, and an Environment, fully equipped with Sensors and Actuators, which we will operate or which supports us.”