This document discusses and compares iBeacon and Eddystone beacon formats. It provides examples of how each could be used by businesses and predicts their growth in 2016. While Eddystone offers flexibility, iBeacon currently has a higher adoption rate among businesses and provides a finished product. Both formats can be supported using Beaconstac beacons. The document also addresses developing effective beacon apps and integrating with services like Apple Passbook to overcome app installation barriers.

1. Will Eddystone take on
iBeacon in 2016?
Perry Nunes
Marketing Associate
MobStac
Beaconstac Webinar
March 2016Neha Mallik
Senior Marketer
MobStac

2. • Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE
(also called Bluetooth 4.0 or Bluetooth Smart)
• Helps mobile devices detect proximity and determine micro-location
What are beacons?

3. Beacons don’t transmit content; they transmit a series of numbers
• The transmitted signal allows another device to identify it and determine the
device’s proximity to the beacon
How beacons work

4. • iBeacon vs Eddystone
• Which beacon format should your business opt for?
• What does 2016 hold for iBeacon and Eddystone?
• Which beacon format will lead the pack in 2016?
• The app problem and how to approach it
• Things to keep in mind when developing a beacon app
Today’s Webinar

5. iBeacon vs Eddystone
• Android and iOS compatible, native
only for iOS
• Broadcasts one advertising packet
and a unique ID
• Android and iOS compatible, natively
supported in Chrome browser app
• Broadcasts 3 different types of
advertising packets

6. iBeacon vs Eddystone
• Signals broadcasted are open and
can be detected by any iOS or
Android device
• Simple to implement
• Contains Ephemeral Identifiers (EIDs);
broadcasted signals can only be
identified by authorized clients
• Flexible but requires complex coding
during integration time

7. iBeacon vs Eddystone
Is it true that Eddystone beacons can work without an
app?
• To detect an Eddystone-URL, the phone should have an app that can read
the packet and display
• Currently supported by Chrome and Physical Web browser on Android and
Chrome browser on iOS with ‘Today’ notifications turned ON
• Google hasn’t killed the need for an app. Just that users now need the
Chrome browser app instead of a retailer specific app

8. • Best for targeted, personalized
marketing
• Best for generic, location-based
marketing
iBeacon vs Eddystone

9. Which beacon format should your business opt
for?
• Can be attached to movie posters in
cinema halls
• URL allows users to view video clips
and other info about the movie
(i) In public spaces
(a) Eddystone Use cases

10. • Can be used at parking meters to
simplify the payment process
• URL allows users to pay via credit
card/other online payment solutions
(ii) For public utility
Which beacon format should your business opt
for?
(a) Eddystone Use cases

11. (iii) For commercial settings
• Can be used by restaurants to improve
their guest queueing system
• URL allows users to join the digital queue
and get information on wait times
Which beacon format should your business opt
for?
(a) Eddystone Use cases

13. (i) Provide personalized services
• Nordstrom leveraged beacons to
offer a seamless, online-to-offline
experience
• Users can opt-in to receive near-
store notifications
• Alerts users if items in their online
shopping cart are available at a
nearby store
Which beacon format should your business opt
for?
(b) iBeacon Use cases

14. (ii) Retarget customers
• Coca-Cola leveraged beacons to retarget
movie-goers at CAPA Cinemas
• Beacons kept track of customers who
had redeemed the free coke coupon
• This data was used to retarget the same
users with a free movie ticket via the VG
app a week later
Which beacon format should your business opt
for?
(b) iBeacon Use cases

15. (iii) Boost loyalty programs
• Sephora leveraged beacons to
send out birthday alerts to
customers via the Sephora To Go
app
• Users were reminded to pick up a
special complimentary package as
a birthday gift
Which beacon format should your business opt
for?
(b) iBeacon Use cases

16. Make the most of both beacon formats with ONE beacon
• Beaconstac beacons support both
iBeacon and Eddystone beacon protocols
• iOS and Android SDKs
• Beaconstac App for iOS and Android
• Access to Eddystone & iBeacon
compliant Beaconstac platform at
$99/month
Which beacon format should your business opt
for?

17. What does 2016 hold for iBeacon and
Eddystone?
(a) Eddystone in 2016
• Google plans to provide developers
a cloud-based registry of
Eddystone beacons
• Registry can be scaled to manage
billions of unique devices
• Apps can use registry to learn the
beacon’s meaning, context & exact
location

18. (a) Eddystone in 2016
• Google recently announced Eddystone
support for Chrome browser on Android
• Upon first beacon contact, users will
receive a notification asking them to
enable Physical Web
• Users will get passive notifications that
list the nearby beacons
What does 2016 hold for iBeacon and
Eddystone?

19. (b) iBeacon in 2016
• iBeacon will be deeply integrated
with Apple for Business to provide
another layer of context to business
apps
• Apple’s (rumoured) indoor-location
strategy will leverage a
combination of Wi-Fi, beacons and
sensor fusion
What does 2016 hold for iBeacon and
Eddystone?

20. Why iBeacon will still lead the pack in 2016
(a) iBeacon has a higher adoption rate among businesses

21. (b) iBeacon is a finished product and doesn’t need feature updates
• iBeacon provides businesses with an innovative ecosystem that delivers clear
values rather than just releasing 1 or 2 new features
Why iBeacon will still lead the pack in 2016

22. • Google on the other hand, failed to roll out Eddystone integrations with other
Google products (AdWords, Maps or Analytics)
Why iBeacon will still lead the pack in 2016
(b) iBeacon is a finished product and doesn’t need feature updates

23. How to approach the App problem
Integrate with Apple’s Passbook
Passbook
• Does not require users to download a 3rd party app; they can just add a store-
specific pass or loyalty card to their Passbook
• Once in-store brands can detect customers’ location using beacons and trigger
messages or offers via Passbook

24. How to approach the App problem
• The Werribee Plaza shopping centre leveraged beacons along with
Passbook and the centre’s free Wi-Fi
• Beacons triggered messages reminding them of offers from nearby stores
Integrate with Apple’s Passbook

25. Things to keep in mind when developing a beacon
app
• Choose the right operating system (Android or iOS or Windows)
• Select a feature set that does not cripple the app as soon as
beacons are out of range
• Be transparent when it comes to privacy settings
• Utilize opportunity offered by Bluetooth OFF states to the fullest
• Educate users about the value proposition during onboarding

26. A Developer’s Guide to Building an iBeacon App
• Basic beacon terminologies
• Common challenges faced during beacon
app development
• Step-by-step process to coding an iOS
and an Android beacon app
• Best practices to follow when building an
app

27. Beaconstac Eddystone Platform
• UNLIMITED user interactions
• Integrated with Google Analytics
• Rules-based rotating URLs
• Custom Domain
• Customer Support

28. Questions?
ravi@beaconstac.com
@beaconstac
http://www.beaconstac.com