The impact of wearables on digital marketing strategy and how to take advantage of new communication opportunities fuelled by wearables. The five main areas marketers should think of when creating wearable marketing strategy.
Mobile DMP: It's time to end mobile blindness across marketingJim Nichols
Provides a vision and a set of products for using mobile and mobile app data as the foundation for an omni-channel data management platform and approach.
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
Unless you and your company collect and incorporate in-app behavior activity into your DMP and customer modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data! FInds out how to fix the problem with this paper.
Mobile DMP: It's time to end mobile blindness across marketingJim Nichols
Provides a vision and a set of products for using mobile and mobile app data as the foundation for an omni-channel data management platform and approach.
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
Unless you and your company collect and incorporate in-app behavior activity into your DMP and customer modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data! FInds out how to fix the problem with this paper.
Get into the new world of Mobile Marketing Campaign. Don’t feel discouraged by your late entry to the new era of Advertising platform.There are many who still deny it as the present and the future of promoting businesses and you are going to desert them.
From the beginning Apsalar has focused major attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming
companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies, retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and
measurement provider, choosing a product that is right for mcommerce will make a big difference to your business.
There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business.
The continued rise in the use of smartphones and connected devices offers marketers new opportunities to benefit from the mobile economy.
We have identified five mobile marketing trends to be aware of.
Mobile Marketing | Market to Who Matters | Ready steady digitalReady Steady Digital
We craft mobile-first brand experiences: CRM/Loyalty Programs, E-Commerce and Campaigns. Through a disruptive approach we let your brand stand out on mobile with apps & websites.
Survey says: consumers are already using mobile wallet, and they want more.
In our survey of 2,000 customers in the U.S. and the U.K., we found that marketers have yet to meet consumer demand for wallet.
Consider:
- 54% of respondents we surveyed have already used a wallet pass
- More than 57% of Millennials want information about sales, offers and coupons delivered via mobile wallet
In this presentation, two mobile wallet experts take you through the survey results and explore what the key findings mean for mobile marketers.
Presentation about most popular tools and frameworks used nowadays in the mobile app marketing, importance of thinking about analytics in the early stages of development, with an intro that shows the current trends in the app ecosystem. Quick overview of the mobile growth loop and its three main phases: acquisition, retention and monetization.
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
This paper:
- Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
- Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
- Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
5 Simple Tools for Mobile Wallet MarketingKim Stuart
Slides from webinar discussing mobile wallet marketing, how it works, real world case studies and how to incorporate it into your business plan.
Using Apple Passbook and Google Wallet as the drop-in manager for mobile wallet passes instead of creating and distributing an app is a more economical method, leverages existing technology and offers small to mid size businesses the opportunity to focus on the campaign and not the technology. Discusses compatibility with iBeacons and geo-fencing notifications.
Evolving a wearables marketing strategy in 2015Prayukth K V
How marketers can work towards integrating wearables such as Apple Smartwatch, Googles Glass and personal healthcare devices into their marketing gameplan
Get into the new world of Mobile Marketing Campaign. Don’t feel discouraged by your late entry to the new era of Advertising platform.There are many who still deny it as the present and the future of promoting businesses and you are going to desert them.
From the beginning Apsalar has focused major attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming
companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies, retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and
measurement provider, choosing a product that is right for mcommerce will make a big difference to your business.
There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business.
The continued rise in the use of smartphones and connected devices offers marketers new opportunities to benefit from the mobile economy.
We have identified five mobile marketing trends to be aware of.
Mobile Marketing | Market to Who Matters | Ready steady digitalReady Steady Digital
We craft mobile-first brand experiences: CRM/Loyalty Programs, E-Commerce and Campaigns. Through a disruptive approach we let your brand stand out on mobile with apps & websites.
Survey says: consumers are already using mobile wallet, and they want more.
In our survey of 2,000 customers in the U.S. and the U.K., we found that marketers have yet to meet consumer demand for wallet.
Consider:
- 54% of respondents we surveyed have already used a wallet pass
- More than 57% of Millennials want information about sales, offers and coupons delivered via mobile wallet
In this presentation, two mobile wallet experts take you through the survey results and explore what the key findings mean for mobile marketers.
Presentation about most popular tools and frameworks used nowadays in the mobile app marketing, importance of thinking about analytics in the early stages of development, with an intro that shows the current trends in the app ecosystem. Quick overview of the mobile growth loop and its three main phases: acquisition, retention and monetization.
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
This paper:
- Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
- Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
- Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
5 Simple Tools for Mobile Wallet MarketingKim Stuart
Slides from webinar discussing mobile wallet marketing, how it works, real world case studies and how to incorporate it into your business plan.
Using Apple Passbook and Google Wallet as the drop-in manager for mobile wallet passes instead of creating and distributing an app is a more economical method, leverages existing technology and offers small to mid size businesses the opportunity to focus on the campaign and not the technology. Discusses compatibility with iBeacons and geo-fencing notifications.
Evolving a wearables marketing strategy in 2015Prayukth K V
How marketers can work towards integrating wearables such as Apple Smartwatch, Googles Glass and personal healthcare devices into their marketing gameplan
Wearables are Already Here, are you Taking Advantage? by Ralf BelusaPerformanceIN
You just have to look at news from the last Mobile World Congress to see that developments in wearables have come on in leaps and bounds, but what is the performance marketing industry doing with the likes of Google Gl/\ss and Samsung's own devices?
Having experienced wearable technology as part of his role as senior director of technology cooperations at zanox, Dr Ralf Belusa, will describe how you can benefit from the tracking data this new product category provides.
Beyond GPS, have you thought about the other sensors wearable devices house? Attend this session and get your business thoroughly future proofed.
In this session Ronnie and Kevin will provide a brief history of authentication, discuss today’s authentication risks and
challenges then look at how modern multi-factor authentication services can help keep businesses and access to
their data secure and compliant. The talk covers cloud services, on premise servers, RADIUS and mobile devices. It
will also explores what’s next with Windows 10 Hello and Passport technologies before wrapping up with a Q&A.
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As German defense minister, Ursula von der Leyen can attest, fingerprints can be hacked. So can facial and other biometrics. Why, then, is biometric-based authentication so fashionable? Why did one of the largest insurance companies just announce it is rolling out fingerprint and facial recognition for its customers (while it uses Symantec VIP for internal employees)? Did product management and marketing conduct a study that concluded customers feel safer with fingerprint and facial?
Apple’s Touch ID, and VISA’s integration with it are shaping the fashionable trend faster than a Milan runway. Hopefully these short hemlines will fade soon. Apple’s senior vice president, Dan Riccio, irresponsibly claims, “Fingerprints are one of the best passwords in the world.” He probably understands it is easy to reset a password. He probably does not understand how hard it is to reset his fingerprints. Truly the inmates are running the asylum.
Trends and Innovations in Mobile Accessories by TrendsSpottingTaly Weiss
TrendsSpotting trends research has recently published a research report uncovering major trends in Mobile Accessories.
Based on exploration of over 2000 new accessories released since 2011 + CES 2012 and a market analysis of major market trends characterizing this growing market. TrendsSpotting has identified about 150 recently released products that reflect new emerging trends in mobile accessories.
The innovations analyzed in this report are profiled according to Product Categories (Protection, Power, Entertainment, Smart Solutions), User Experience Categories, Marketing and Consumer Trends.
Beyond SEO: Wearables, Beacons & Hyperlocal MarketingCasey Markee, MBA
#StateofSearch 2015 - Using geofencing to target your new and existing customers with hyperlocalized offers is HUGE right now and only getting bigger. Find out how to set-up and implement Apple iBeacon, Google Eddystone, and Facebook beacon campaigns to target them with customized offers and information at EXACTLY the right time!
Identity for IoT: An Authentication Framework for the IoTAllSeen Alliance
John Bradley, Ping Identity, gave this presentation at the AllSeen Alliance's Partner Programme at Mobile World Congress 2015.
About Ping Identity: Ping Identity provides next-generation identity security solutions. With more than 1,200 enterprise customers worldwide, including half of the Fortune 100, Ping Identity delivers professional-grade identity security solutions that meet the needs of organizations managing workforce, customer, and partner identities. Identity at Internet scale is a concept that will be required as the industry builds services that encompass billions of connected devices and identities.
A free version of Samsung Electronics SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/samsung-swot-analysis.html
With this eBook, you will learn about powerful mobile marketing techniques that will help you instantly maximize exposure and also discover the drop-dead-easy strategies that will put your offer in front of thousands of mobile shoppers in order to earn profits to the great extent for your online business.
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
Fast Web Media's team have come together to predict what will be big in the world of digital in 2015. Our top 10 includes some great trends including wearable tech, automated marketing strategies, web design, technical development, brand storytelling and much more!
5 Best Practices for Mobile Retail AppsJim Nichols
These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce sales ranges from 15% to 90%. So, why do some succeed while others don’t? Here are five best practices to adopt for your retail app:
With the increasing advancements in marketing, it is safe to say that the digital marketing trends in 2023 will continue to transform the digital landscape.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
Similar to How are wearables going to shape digital marketing strategy in the future? (20)
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
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Applications of 3D and AR in Digital Commerce,
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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
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Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
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Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
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Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How are wearables going to shape digital marketing strategy in the future?
1. How are 'wearables' going
to shape digital marketing
strategy in the future?
< Presentation 16:00
2. It is estimated that by 2018 there will be 130 million
wearable devices on the market and that the wearables
industry will be worth around US$6 billion.
Would you have ever guessed that 50% of people are
already considering purchasing a smartwatch?
(The figure comes from a recent report by Gartner.)
“the next big thing”
Wearables are
3. Behavioural data provided by
wearables will enable complete
personalization of marketing across all
brand touchpoints.
Benefits of personalisation:
1. Increases conversions
2. Improves customer retention
3. Makes marketing useful
4. This means that digital marketing will be
transformed once again — this time by
leveraging on the new data generated by
wearables.
5. Therefore, to stay relevant,
brands must start thinking now
how to evolve their existing
mobile-first strategy to include
wearables.
6. Wearables offer brands incredible in-depth data and insight on
consumers.
Therefore, brands have to be mindful not to turn away consumers by being
intrusive. Their task is to create well-targeted advertising while respecting
users’ privacy.
The screen area on which to present a message is very limited
(if any).
Marketers must carefully match the message to the medium since
wearable devices have been designed to have “glanceable” interaction,
i.e. the messages have to be understood effortlessly.
Main considerations
7. How to best take advantage
of the new communication
opportunities fuelled by
wearables?
Wearable Marketing Strategy
8. Brand Utility
Push Notifications
Search
Brand Experience
Content Personalisation
The five main areas marketers should think of
when creating wearable marketing strategy
are as follows:
Content Marketing
Advertising
Source: The SHIFT 2015 project
9. Opted in advertiser alerts delivered to wearables based on context.
Starbucks already sends targeted marketing messages to customers’ wearable if there is
a Starbucks store nearby, reminding them to have a coffee break or redeem reward
points.
This is how they leverage wearables and location-based targeting in order to reach
consumers at more optimal times with relevant messages that may positively affect their
day.
1. Push Notifications
10. Search results/ads delivered to wearables after a (voice) search command.
Search results and/or ads delivered to wearables after a (voice) search command.
An active voice search scenario:
Let’s say you are cycling. Your wearable will know you are on your bike. When you ask
your Virtual Assistant for information (e.g. “Best Sushi Place”), it will factor your location
and mode of transport before delivering a list of restaurants.
A passive search scenario:
Let’s say a week ago you asked your wearable to show you all the styles for GORE
running pants.
Today, as you’re walking by Cycle Surgery, an alert comes into your wearable letting you
know that this store carries the style you were interested in.
2. Search
11. Consumer services specially created for and operated on wearables.
The message must add value and be non-intrusive.
A good example is the Digital DriveStyle app by Mercedes-Benz. The app pairs
with Pebble smartwatch and can notify drivers with a watch vibrate if there’s an
accident up ahead.
This way Mercedes-Benz builds trust and credibility among its users by being
helpful.
3. Brand Utility
12. Real world experiences powered by wearables.
Wearables can be used to enhance events and leave lasting memories. For
instance, some brands provide wearables to monitor movement and heart rate
of clubbers at branded club nights. The data is then displayed on screens and
used to ‘power’ the DJ’s set.
Since people can independently choose whether to participate in these
experiences, there is a sense of control and of the brand adding value to their
lives.
4. Brand Experience
13. Delivery of personalised content on other platforms based on wearables data.
Different types of data aggregated from wearables will be used to inform
targeting and content delivery across other digital platforms within the
ecosystem, e.g. desktop, tablet and mobile.
5. Content Personalisation
14. Conclusion
In-depth targeting data provided by wearables
will further blur the lines between advertising
and content.
In order to further build and deepen customer relationships, marketers
must ensure that the messages delivered to wearable devices and across
other platforms are 100% relevant, contextual, and valuable.