This document discusses wearable technology and beacon marketing. It introduces Casey Markee as an expert in SEO and wearables. Apple Watch has been very successful, with Apple now the top seller of luxury watches. Beacons use Bluetooth to provide location-based messaging and can be used for hyperlocal targeting. The document reviews different beacon platforms like iBeacon and Eddystone and provides case studies. It stresses the importance of designing an optimal beacon campaign that provides value to users through relevant, non-intrusive messaging.
How Startups Can Build A Content Marketing MachineJohn Doherty
This is a case study of the iterations one company went through to find their content marketing machine and move the needle on traffic, links, and conversions.
Do Search Engines Trust your Site? How to Perform an SEO Site AuditCasey Markee, MBA
Learn how Google sees your site and what to look for when auditing your own content, links, and on-site practices. Is your site trustworthy? Find out in this #StateofSearch Site Audit presentation from auditor Casey Markee.
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)Casey Markee, MBA
Are you ready for the Wearables SEO revolution? Learn how to optimize for the Apple Watch, Android Wear and wearables in general by focusing on voice recognition, entity and knowledge graph optimization, and hyperlocal targeting with wireless beacons!
How Startups Can Build A Content Marketing MachineJohn Doherty
This is a case study of the iterations one company went through to find their content marketing machine and move the needle on traffic, links, and conversions.
Do Search Engines Trust your Site? How to Perform an SEO Site AuditCasey Markee, MBA
Learn how Google sees your site and what to look for when auditing your own content, links, and on-site practices. Is your site trustworthy? Find out in this #StateofSearch Site Audit presentation from auditor Casey Markee.
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)Casey Markee, MBA
Are you ready for the Wearables SEO revolution? Learn how to optimize for the Apple Watch, Android Wear and wearables in general by focusing on voice recognition, entity and knowledge graph optimization, and hyperlocal targeting with wireless beacons!
Life after launch: Make your website fast, discoverable, and secureSkyhook Interactive
Website maintenance isn't sexy but it's important. Think of it as the "blocking and tackling" of digital marketing. Here are the things you MUST do to begin, monthly tasks, and semi-annual plans to succeed.
#SEMpdx #SearchFest Learn the in and outs of BLE Beacons with iBeacon, Eddystone, Yelp, and Facebook and how retailers can use beacons for hyperlocal marketing and online retargeting.
Learn how to send BETTER not more emails from Jon's session at BrightonSEO. As an attendee, get 20% off the Send Better Emails book at sendbetter.email/brightonseo
Image is Everything: Visual Communication and the Social Media WorkflowBen Rubenstein
As images gain more importance in the social media landscape, it can be tough for publishers (aka everyone) to keep up. In this session, we’ll take a look at ways non-visual professionals can approach this new challenge, and in the process help to break down silos and change the way we think about content creation from the start.
How Can Narrative Theory Help Us Be Better SEOs?Toby Neilson
This talk proposes that paying attention to the principles of narrative theory and classical storytelling can help us more effectively communicate with one another. Be it with colleagues or clients, thinking about analysis, recommendations or general communications through the structure of established storytelling practices is a powerful way of producing both engaging and shareable work. Looking at examples ranging from popular cinema to ancient mythology, this talk will show how thinking as storytellers can help us be better SEOs.
Sheffield DM #9: Have your cake and eat it: How to write content for SEO & PR...Giorgio Cassella
Slides from Jess Peace, Content Strategist at Rise at Seven, presented at her talk at Sheffield DM Vol#9 on Thursday 14th May 2020, titled "Have your cake and eat it: How to write content for SEO & PR".
This is a report that Nimble Media provides all of its clients at the end of each month. This report summarizes all social media, blog writing, guest blogging, Klout score updating, and traffic generating endeavors that Nimble Media does on an ongoing basis.
Sheffield DM #9: Proving the value of links - Thierry NgutegureGiorgio Cassella
Slides from Thierry Ngutegure, Data & Insights Manager at Rise at Seven, presented at his talk at Sheffield DM Vol#9 on Thursday 14th May 2020, titled "Proving the value of links - why you should give a f**k about brand!"
How to approach SEO in a world where Google has moved from strings and keywords to things, topics and entities. Dixon JOnes is the CEO of InLinks, who have build a proprietory NLP algorithm and Knowledge Graph designed for the SEO Industry.
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
The Future for Marketers - Strategy, Creativity and TechnologyPaddy Moogan
By Paddy Moogan at Marketing Festival 2014 in Brno. Paddy talks about the future for marketers which is in the middle of strategy, creativity and technology.
An educational “mini-seminar” that touched on meeting the new challenges for website SEO in light of trends toward image-intense responsive websites and the rising popularity of Google Voice, Echo Alexa, and Apple Siri voice-activated search queries and long-tail-plus SEO keywords. Coffee Talk, Hobe Sound Chamber of Commerce, March 13, 2018.
Working in this industry can feel like a whirlwind at times. Whether you are working through a Google update or struggling to improve revenue regardless of positive rankings, implementing the KonMarie method to your SEO can help you strip back aspects of your strategy that aren't working and find fresh avenues to focus on for even better results.
How to grow a £multimillion SEO agency without spending a penny on marketing ...Rise at Seven
Rise at Seven COO Stephen Kenwright explains the deliberate decisions made to take an agency from 0 to £1.5m revenue in a year without spending any cash whatsoever...covering positioning, strategy, sales and marketing.
SearchLove London 2017 | Kirsty Hulse | The Campaign Flop: What to do When Yo...Distilled
It's the nature of the work we do that some content sticks...and some doesn't. Kirsty will provide tips and recommendations on what to do when your content doesn't achieve the results you were expecting; how to manage stakeholders, secure budget after a campaign fail, and how to breathe new life into flopped campaigns.
Beyond SEO: Wearables, Beacons & Hyperlocal MarketingCasey Markee, MBA
#StateofSearch 2015 - Using geofencing to target your new and existing customers with hyperlocalized offers is HUGE right now and only getting bigger. Find out how to set-up and implement Apple iBeacon, Google Eddystone, and Facebook beacon campaigns to target them with customized offers and information at EXACTLY the right time!
Life after launch: Make your website fast, discoverable, and secureSkyhook Interactive
Website maintenance isn't sexy but it's important. Think of it as the "blocking and tackling" of digital marketing. Here are the things you MUST do to begin, monthly tasks, and semi-annual plans to succeed.
#SEMpdx #SearchFest Learn the in and outs of BLE Beacons with iBeacon, Eddystone, Yelp, and Facebook and how retailers can use beacons for hyperlocal marketing and online retargeting.
Learn how to send BETTER not more emails from Jon's session at BrightonSEO. As an attendee, get 20% off the Send Better Emails book at sendbetter.email/brightonseo
Image is Everything: Visual Communication and the Social Media WorkflowBen Rubenstein
As images gain more importance in the social media landscape, it can be tough for publishers (aka everyone) to keep up. In this session, we’ll take a look at ways non-visual professionals can approach this new challenge, and in the process help to break down silos and change the way we think about content creation from the start.
How Can Narrative Theory Help Us Be Better SEOs?Toby Neilson
This talk proposes that paying attention to the principles of narrative theory and classical storytelling can help us more effectively communicate with one another. Be it with colleagues or clients, thinking about analysis, recommendations or general communications through the structure of established storytelling practices is a powerful way of producing both engaging and shareable work. Looking at examples ranging from popular cinema to ancient mythology, this talk will show how thinking as storytellers can help us be better SEOs.
Sheffield DM #9: Have your cake and eat it: How to write content for SEO & PR...Giorgio Cassella
Slides from Jess Peace, Content Strategist at Rise at Seven, presented at her talk at Sheffield DM Vol#9 on Thursday 14th May 2020, titled "Have your cake and eat it: How to write content for SEO & PR".
This is a report that Nimble Media provides all of its clients at the end of each month. This report summarizes all social media, blog writing, guest blogging, Klout score updating, and traffic generating endeavors that Nimble Media does on an ongoing basis.
Sheffield DM #9: Proving the value of links - Thierry NgutegureGiorgio Cassella
Slides from Thierry Ngutegure, Data & Insights Manager at Rise at Seven, presented at his talk at Sheffield DM Vol#9 on Thursday 14th May 2020, titled "Proving the value of links - why you should give a f**k about brand!"
How to approach SEO in a world where Google has moved from strings and keywords to things, topics and entities. Dixon JOnes is the CEO of InLinks, who have build a proprietory NLP algorithm and Knowledge Graph designed for the SEO Industry.
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
The Future for Marketers - Strategy, Creativity and TechnologyPaddy Moogan
By Paddy Moogan at Marketing Festival 2014 in Brno. Paddy talks about the future for marketers which is in the middle of strategy, creativity and technology.
An educational “mini-seminar” that touched on meeting the new challenges for website SEO in light of trends toward image-intense responsive websites and the rising popularity of Google Voice, Echo Alexa, and Apple Siri voice-activated search queries and long-tail-plus SEO keywords. Coffee Talk, Hobe Sound Chamber of Commerce, March 13, 2018.
Working in this industry can feel like a whirlwind at times. Whether you are working through a Google update or struggling to improve revenue regardless of positive rankings, implementing the KonMarie method to your SEO can help you strip back aspects of your strategy that aren't working and find fresh avenues to focus on for even better results.
How to grow a £multimillion SEO agency without spending a penny on marketing ...Rise at Seven
Rise at Seven COO Stephen Kenwright explains the deliberate decisions made to take an agency from 0 to £1.5m revenue in a year without spending any cash whatsoever...covering positioning, strategy, sales and marketing.
SearchLove London 2017 | Kirsty Hulse | The Campaign Flop: What to do When Yo...Distilled
It's the nature of the work we do that some content sticks...and some doesn't. Kirsty will provide tips and recommendations on what to do when your content doesn't achieve the results you were expecting; how to manage stakeholders, secure budget after a campaign fail, and how to breathe new life into flopped campaigns.
Beyond SEO: Wearables, Beacons & Hyperlocal MarketingCasey Markee, MBA
#StateofSearch 2015 - Using geofencing to target your new and existing customers with hyperlocalized offers is HUGE right now and only getting bigger. Find out how to set-up and implement Apple iBeacon, Google Eddystone, and Facebook beacon campaigns to target them with customized offers and information at EXACTLY the right time!
Ook in 2012 zal Sinterklaas zeker u niet vergeten. Om het voor u een gedenkwaardig avondje te maken komt de Goedheiligman samen met zijn Zwarte Pieten graag bij u en uw gezin op bezoek.
Eso es la esencia de todo, es lo que no se puede nombrar y está en cualquier parte. Lo señalamos al señalar cualquier cosa, porque está ahí, todo lo interpenetra, está a la vista donde quiera mirarse, de forma directa. Eso es el ser y el ser es eso que todos somos, en todo espacio ilimitado de percepciones, vivencias, emociones, pensamientos y no pensamientos.
por José Manuel Martínez Sánchez
www.lasletrasdelaire.blogspot.com
www.prana.es
This session will give a general overview of the Migrant Education Program (MEP). It will give participants a historical understanding about the critical role MEP plays in providing supplemental support to the most mobile and at-risk students. Presenters will address general inquiries, program purpose, and statewide Identification & Recruitment efforts.
Beyond SEO: Wearables Marketing w/Beacons Pubcon Las Vegas 2015Casey Markee, MBA
Pubcon Las Vegas 2015 = Personalized hyperlocal marketing with wearables is huge and only getting bigger! Learn how BLE beacons like Eddystone, iBeacon, and Facebook are changing the face of customized campaign targeting and why YOU should be using them to reach your digital marketing audiences!
BLE Beacons & You: Breaking the IoT Barrier #MNSearchCasey Markee, MBA
#MNSummit - Personalized hyperlocal marketing with Bluetooth powered wireless beacons has blown up in recent years. This latest evolution in the Internet of Things (IoT) allows retailers, venues and marketers to reach and target new and existing customers in ways never before possible. In this PPT with IoT and SEO expert Casey Markee learn about beacon technologies, case studies and best practices that will allow you to get off and running in 2016!
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...IAB Canada
Join Krista LaRiviere - CEO of gShift as she dives into the changing Media Landscape at The Business of Digital: Chapter 2 - The Age of Content:
In a digital world where your prospects and customers are always-on, advertisers and agencies must flip their orientation and shift their thinking from “where should I place my ad” to “how do I deliver extraordinary branded moments”. With contextually correct content at the core of multichannel digital marketing strategies, the effective mix of paid, owned and earned tactics is essential to the success of any digital campaign. Social media, PR, influencer marketing, SEO, content marketing, email – these are tactics longing to be brought together with paid strategies in a truly integrated approach to talk to the audience when they are ready to interact with a brand.
As the modern prospects progresses through the sales funnel to a final purchasing decision, having the technical agility to measure insight and engagement of owned and earned content in-the-moment, on a one-on-one basis is your competitive advantage.
Google Mobile-Friendly Algorithm - Are You Ready for the Mobile Apocalypse?Casey Markee, MBA
The Google Mobile-Friendly Algorithm is set to drop on April 21st. Are you and your clients ready? Avoid the mobile apocalypse by learning what this algorithm is, how it will work, and what seven specific "mobile" sins you need to avoid to ensure you (and your clients) generate that all important "mobile-friendly" label in the SERPs.
#RocksDigital - Bluetooth beacons are the latest evolution in proximity marketing and the Internet of Things. Learn what beacons are, why they are better than geofencing, and review vendors, case studies, best practices and more from IoT and Beacons expert Casey Markee.
SEO and Influencer Marketing - Better TogethergShift
Brands and agencies worldwide strive to simplify and execute on integrated digital marketing strategies from planning through to execution and reporting. gShift’s web presence analytics platform for SEO, Content and Social combined with InNetwork’s Influencer Marketing technology provide an unprecedented competitive advantage.
Krista LaRiviere, Cofounder & CEO, gShift with Chris Keevill, Cofounder & CEO, InNetwork discussed the opportunities and benefits that exist by having SEO, Content Marketing and Influencer marketing data and reporting under one roof.
In this 45-minute webinar, we reviewed:
~what the gShift & InNetwork acquisition means for digital marketers
~the importance of including Influencer Marketing in the digital marketing mix
~the link between SEO data and Influencers discoverability and audience development
~influencer analytics, kontextURLs and reporting
Beyond SEO: Proximity Marketing With Bluetooth BeaconsGreg Gifford
Presented with Casey Markee (@mediawyse on Twitter) at Pubcon Las Vegas on October 13, 2016. Learn how to market to nearby customers with BLE beacons (that's Bluetooth Low Energy, if you're a noob). Learn about the different types of beacons, how to integrate them with apps (or without apps), and how proximity marketing can help your clients or your business. The presentation finishes up with specific tips for using beacon marketing, sharing several real world examples and case studies.
OPEN DATA BOOSTING ENTREPRENEURSHIP AT RISEUP16Fady Ramzy
Open data has the potential to help grow economies, transform societies and protect the environment. the Web is evolving from a “Web of linked documents” into a “Web of linked data”.
The line between advertising and marketing has become increasingly blurred, and branded content is everyone’s business. Content for link building has long been a staple of search strategies, but how does it fit into the bigger picture of marketing in 2017? Vicke has been researching ways in which content can play a more direct role in adding value to a business beyond SEO gain. Putting linkbait aside, she will be offering insights into what it takes to make content that serves both a brand and those it wishes to convert.
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
The growing field of content strategy has been with us for over a decade, but is still rapidly evolving. Some of it hearkens back to fundamental storytelling from thousands of years ago. And some of it reinvents itself with each new social media platform.
Explore when, where, how, and why to engage in storytelling for brands. This visual and engaging presentation will incorporate several emerging content strategy issues addressed in my blog at www.EMFATIK.com.
This presentation was given at Information Development World on October 2, 2015.
Taking your Digital Marketing from 0 to 100mphVolume Nine
Are you a startup or new brand? Are you launching a brand new product? Starting from scratch is difficult, but planning a holistic digital marketing strategy will help take your bright-eyed unicorn and deliver it to the masses- all on a tight budget.
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014Casey Markee, MBA
Link building is hard. Make it easier by learning and implementing the link earning classes that Google still likes and position your site effectively in a post-Penguin world!
In her presentation for our SEJThinkTank webinar series, Debbie talks about how big brands can create unique campaigns, combine event and social marketing, and handle crisis with ease. Good for brand both big and small!
Million Dollar Style on a $100 Budget by Mike EsordiDFWSEM
Mike Esordi spoke at Dallas Fort Worth Search Engine Marketing Association's July meeting event. We issued Mike a challenge and he took it head-on, bringing us Million Dollar Style on a $100 Budget - How to build a Website and a Brand for under one hundred dollars.
This deck is packed with information that will help you create a site that looks like you spent top dollar, but without spending all those bucks! Design tips including color theory, typography, photography and so much more. Clever apps, tips and tricks that will help you get the job done, and give you the best chance of building a memorable brand in the process. Mike Esordi is from Duotribe in New Orleans. Follow him @esordi
Powerful Storytelling Done Right by Pearl Higgins of Outspoken MediaDFWSEM
Outspoken Media’s Director of Client Services Pearl Higgins knows the ins and outs of creating compelling content. With a background in Children’s literature that’s not surprising.
Only Pearl doesn’t just craft content; she tells stories, which is what she showed the audience at DFWSEM’s April 2017 event exactly how to do. She took the stage by storm and used her presentation to provide examples of great content and amazing storytelling.
This presentation covers all the bases of becoming a meaningful storyteller — from using the right imagery, to constructing sentences, to honing in on exactly the right kind of message. All these pieces work together to create a story like no other — one only you can tell.
Rock Google Analytics Like a Pro with Jenny HalaszDFWSEM
The one-and-only SEO extraordinaire Jenny Halasz graced DFWSEM with her presence at our first digital marketing event of 2017! Founder of JLH Marketing, she’s been in the game for nearly two decades. She’s been published in Search Engine Land, and spoken at State of Search in 2015, and this week she took our attendees on a deep dive into Google Analytics. Check out Jenny's slide deck for some killer insights, actionable tips, and to bolster your knowledge of all things Google Analytics. If you’ve ever wanted to know anything at all about Google Analytics, this is the expert slide deck for you!
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
2. @MediaWyse + Casey Markee#StateofSearch
Who is this Casey guy?
• Head of SEO Support for SEN
• Founder of Digital Agency Media Wyse
• Author of 400+ SEO & SMO articles
• 16+ years actual working SEO Experience
• Trained SEO teams on Five Continents
• Co-Author of the “Unfair Advantage Guide
to Winning the Search Engine Wars”
• Contributor to “The Web Untangled: The
Handbook for Building an Online Business”
• Rabid Bacon & Craft Beer Aficionado
3. @MediaWyse + Casey Markee#StateofSearch
Law of Wearables Success
Wearables Market Overview
Wearables SEO w/Beacons
Hyperlocal Targeting
iBeacon vs. Eddystone vs. FB
Beacon Case Studies
Designing your Beacon Campaign
What will we Learn Today?What will we Learn Today?
5. @MediaWyse + Casey Markee#StateofSearch
“In order to be successful, any given piece of
wearable technology has to be useful the
entire time it’s on your body.”
– Niley Patel, The Verge
9. @MediaWyse + Casey Markee#StateofSearch
Apple is the New King of the
Wearables Market!
10. @MediaWyse + Casey Markee#StateofSearch
5 Million Apple Watches Sold for
$4+ Billion in Revenue.
…And with a hefty profit margin of 60%+
11. @MediaWyse + Casey Markee#StateofSearch
“Sales of Apple Watches are up
sequentially and have exceeded our
expectations.”
- Tim Cook
Apple 3rd Q earnings call – Tuesday, 10/27
12. @MediaWyse + Casey Markee#StateofSearch
Apple is now the largest “Luxury”
Watch Retailer in the World
(passing Rolex).
13. @MediaWyse + Casey Markee#StateofSearch
Global Smartwatch Shipments will
reach 40+ Million Units in 2015!
14. @MediaWyse + Casey Markee#StateofSearch
By 2018, Smartwatches alone will
move 91.6 Million Units!
15. @MediaWyse + Casey Markee#StateofSearch
As SEOs we MUST target our client’s
audiences on these platforms!
18. @MediaWyse + Casey Markee#StateofSearch
Wearables SEO = “Convenience Marketing”
“Delivering a personalized marketing message for a product or
service in real-time to a target consumer exactly when they
need it!”
- Casey Markee
19. @MediaWyse + Casey Markee#StateofSearch
How do you do this? With Beacons!
20. @MediaWyse + Casey Markee#StateofSearch
“Beacon technology is a location-aware low-
cost transmitter that uses Bluetooth and geo-
fencing to provide apps a new level of micro-
location awareness”
- Wikipedia
21. @MediaWyse + Casey Markee#StateofSearch
Beacons are Small but POWERFUL!
Beacons are about the size of a quarter and
cost between $5-80 each.
22. @MediaWyse + Casey Markee#StateofSearch
How do Beacons Work?
Image Credit: Makingittv.com
23. @MediaWyse + Casey Markee#StateofSearch
What can you do with Beacons?
Image Credit: Kinetica.mobi
24. @MediaWyse + Casey Markee#StateofSearch
Facebook “Places Tips” trigger
when within 100 ft of beacon.
Serve a “Welcome Note” to
Visitors.
Serve prompts to “Like” the page
or “check-in.”
Feature posts from your page or
those of your Fans.
Facebook Beacons: Cool but Limited.
bit.ly/fb-beacons-signup
25. @MediaWyse + Casey Markee#StateofSearch
Apple iBeacons: App-Focused & Hot
App-Based (mandatory for
messages)
Proprietary (but does work on
Android)
Can send messages only through
UUID (Universal Unique
Identifier)
No use of EIDs (Ephemeral
Identifiers)
26. @MediaWyse + Casey Markee#StateofSearch
Google Eddystone: The New Kid on the Block!
Supports URL and App for
messaging.
Open-Source (available on
GitHub)
Can send messages through
UUID (Universal Unique
Identifier), URL or Telemetry.
Uses EIDs (Ephemeral
Identifiers) for secure tracking.
27. @MediaWyse + Casey Markee#StateofSearch
Why should you use Beacons?
Image Credit: Swirl.com
39. @MediaWyse + Casey Markee#StateofSearch
Get a Beaconstac Starter Kit – Costs $89!
Comes with 3 enterprise-grade
BLE Sensoro beacons
Supports BOTH iBeacon &
Eddystone
Each beacon can cover up to
50ft and last up to 3 years.
The longer the distance, the
shorter the battery life.
Full support and analytics
provided up to 1 year.store.beaconstac.com
49. @MediaWyse + Casey Markee#StateofSearch
Connect with me Online @
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https://Twitter.com/MediaWyse
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https://www.linkedin/com/in/caseymarkee
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Editor's Notes
Prescription glasses sit on your face, but improve your vision all the time, so they’re successful. Sunglasses sit on your face and make you look cooler all the time, so they’re successful. Google Glass sits on your face, but mostly does nothing, so it’s a failure. It’s a simple formula.
89 different companies sold 6.8 million smartwatches in 2014 at an average price of $189
-Samsung with it’s Gear S and Tizen OS system were the market leaders by far in 2014.
-Definition of a smartwatch: Wrist-worn device with indication of time and wireless access to the Internet.
89 different companies sold 6.8 million smartwatches in 2014 at an average price of $189
-Samsung with it’s Gear S and Tizen OS system were the market leaders by far in 2014.
-Definition of a smartwatch: Wrist-worn device with indication of time and wireless access to the Internet.
89 different companies sold 6.8 million smartwatches in 2014 at an average price of $189
-Samsung with it’s Gear S and Tizen OS system were the market leaders by far in 2014.
-Definition of a smartwatch: Wrist-worn device with indication of time and wireless access to the Internet.
It took Apple 74 days to sell one million iPhones. It took 28 days to sell one million iPads. Apple hit the one million milestone for sales of the Apple Watch on the first day of pre-orders and is now in the range of several million.
6/1 claim by Global Equities Research.
For comparison-sake, “Rolox” did $5 Billion in Revenue last year. Very well-known luxury watch brand.
The debut dwarfed first-year sales of Pebble (considered a success at 1 million units) and all 11 brands on the Android Wear platform (720,000 units again in 2014)
In China, the Apple Watch Gold sold-out in an hour.
Remember though, Apple is already a ¾ Trillion value company and did $182 billion in sales in 2014. This is just a ripple.
It took Apple 74 days to sell one million iPhones. It took 28 days to sell one million iPads. Apple hit the one million milestone for sales of the Apple Watch on the first day of pre-orders and is now in the range of several million.
6/1 claim by Global Equities Research.
For comparison-sake, “Rolox” did $5 Billion in Revenue last year. Very well-known luxury watch brand.
The debut dwarfed first-year sales of Pebble (considered a success at 1 million units) and all 11 brands on the Android Wear platform (720,000 units again in 2014)
In China, the Apple Watch Gold sold-out in an hour.
Remember though, Apple is already a ¾ Trillion value company and did $182 billion in sales in 2014. This is just a ripple.
Apple watches start at $349 and go as high as $17K. So they are a luxury watch maker.
Remember though, Apple is already a ¾ Trillion value company and did $182 billion in sales in 2014. This is just a ripple.
- Target, Best Buy and others will have the watch FULLY STOCKED for the 2015 holiday shopping season.
But again, the estimates just for 2015 are wide and stunning:
Morgan-Stanley is High at 60 million Units, Piper Jeffry is low at just 10 million Units.
Global Equities Research is again saying 7 million units already sold and 40-42 million projected for 2015.
Remember 2002’s “Minority Report” when Tom Cruise is running through the mall and getting virtually targeted by all those ads? That’s set in 2054 but similar targeting is already possible now.
Understand this.
How do we practice “convenience marketing?”
Apple iBeacon = released 6/13
Facebook Beacons = released 6/15
Google Eddystone = released 7/15
BLE Beacons (Dedicated Beacons used to mark zones or areas for personalized targeting)
Apple iBeacon is the more popular choice…for now. And it does work with Android, however, since Eddystone is open source and offers cross-platform support for both iOS and Android, it has an edge over iBeacon, which works only with select compatible iDevices.
Samsung has their version of iBeacon for Android called Placedge – it’s tagline is that’s simpler to use than Beacon” since there is no app needed. Big criticism though since “app” equals choice and by having that at the phone level, there is no consumer choice to opt-out.
Facebook beacons are still pretty new. (insert more here).
A single beacon costs around $30. Beacons are about the size of a quarter and a little larger.
-Business can set up multiple Bluetooth Beacons within and around their store to broadcast its signal
-Beacons can pinpoint if customers are in range of its signal and their app/Passbook pass determines what to do when they inside that range
-For example, the app can be programmed to deliver a personalized message or coupon.
Check-out http://beaconstac.com/beacon-hardware-guide for a full review of individual beacons and price points.
Sensoro, etc.
Gimbal Series run $5 and have a 3-month battery and up to 50m range or you can go up to the Kontakt level and pay $79 for what is a six-year battery and a 200m range.
Once a customer comes within about 100 feet of the device, they'll have access to place tips on Facebook. This "place tips on Facebook" pops up inside the Facebook app automatically.
Limited in that you can’t really push “custom offers.” It’s more to drive general awareness.
There are some clear benefits thought:
-More reach: increase engagement and drive “likes.”
-More reviews: beacons will increase your reviews, especially if you “ask” for them.
-More influence: you can target and direct your fans/customers while in your locations. This can and will drive more sales.
- does not need a mobile app to send messages to smartphone users
- Google Now can provide increased contextual information (showing menu items when users sit down in restaurants)
- restaurants can push discount codes, and happy hour specials through URLs, these can be more personalized.
- integration with Google Maps provide real-time transit information and fast-access to real-time schedules
- museums and tourist attractions won't need docents or tour guides, information can be sent directly to the user via URL.
- asset tracking will be increased, you can attach beacons to your bags and track them at the airport - never lose a bag again!
NOTE: The only way Eddystone can work with a device that does not have a compatible app installed, is to transmit using the URL packet
How do you protect against hacking or someone putting up a beacon at the entrance to a sports arena and trying to inject malware? That’s where the EIDs come into play. Google created these to allow beacons to broadcast a signal that is only identifiable to ‘authorized clients’. To prevent such hacking/malware attacks.
Right now beacons are in their infancy. There are less than 500,000 installed US-wide.
This is currently happening.
SPG is know for their Westin, W, Sheraton and other brands.
SPG Keyless is the first truly keyless solution for a global hotel brand. In some regions, SPG members are able to check in from their device and go straight to their room.
An iBeacon picks up the guest’s phone when in close proximity and unlocks the room door, giving the guest a keyless entry to his room. This is such an engaging and efficient experience for a guest.
Benefits for hotels:
Virtual check-in
Finding the room and indoor navigation
Keyless entry into rooms
In-room controls
Room service
Offers and loyalty programs
And of course, check-out
This is currently happening.
The apple watch specifically features Bluetooth 4.0 which is going to allow retailers to actually track you with hyperlocalized offers as well.
Marsh Supermarkets in IN – the first grocery store chain (75 stores) to launch an iBeacon-Apple Watch integration. The technology allows for shoppers with an Apple Watch and applications with inMarket’s application technologies to be notified of their shopping lists when they enter any Marsh store.
This is currently happening.
First big Eddystone case study by Google was in Portland for the PTA
87 light rail stations beam notifications to commuters
Uses beacons to connect with cell phones (no app required)
Instead they use the “alert” screen to pop up notifications to those in range
Users can then use browse these notifications to see arrival and departure information
For shorter range, 15ft or less, the beacons last 3+ years.
For longer range, 50ft+, the beacons last 6-12 months.
Are you providing a discount? A free product? Is the messaging worthwhile or just a “hey, we are cool and have beacons” message?
Black Friday as people are rushing through the store…probably not the “best” time. But as they are all lining up outside? Maybe.
Think through an in-depth scenario map of how you want your beacon to perform. When and where do you want that beacon to perform?
The average reaction rate to these notifications was just six percent across iOS and Android devices.
Quora is a great example of notification fatigue. Their apps used to send dozens of notifications a day in 2014. And if you had something go viral, you would receive a notification for each upvote which could be in the 100’s it was insane.
Fortunately, they revamped this in late 2014…these are issues you must be aware.
Make sure to link your beacon marketing strategy to print, digital, and email initiatives. Just like anything else, it should be coordinated and publicized.