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A social media construct

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BARRY HAMMOND
BARRY HAMMOND

How to use social media to fortify a website.

Social Media
1 of 22
A Social Media Construct • Or how to develop a business social strategy
Website
E
Needs & Wants
Drive to Grow through Social Impact!
• Potential Social Media Influencers • the size of their social media following: • Mega-influencers • Mllions of followers. • Macro-influencers • Between 100K and 1 million followers; • Micro-influencers • Fewer than 100K followers.
• Journalists • Bloggers and vloggers • Famous people (actors, musicians, etc.) • Experts/thought leaders from your niche • Regular social media users who are gaining online influence organically
• REACH = Audience size • Resonance = Engagement • Relevance = Pertinent to Products
• Because they know people also buy products when they see influencers using it. • Consumers want authenticity from influencers.
• Meet your audience where they are. • Just go live and interact with your viewers in real time. • Go online with live video sessions • conduct live talk shows/chat sessions tackling general queries of your customers.
Consumers joining your FLOCK

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A social media construct

  • 1. A Social Media Construct • Or how to develop a business social strategy
  • 3. E
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10. Drive to Grow through Social Impact!
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. • Potential Social Media Influencers • the size of their social media following: • Mega-influencers • Mllions of followers. • Macro-influencers • Between 100K and 1 million followers; • Micro-influencers • Fewer than 100K followers.
  • 17. • Journalists • Bloggers and vloggers • Famous people (actors, musicians, etc.) • Experts/thought leaders from your niche • Regular social media users who are gaining online influence organically
  • 18. • REACH = Audience size • Resonance = Engagement • Relevance = Pertinent to Products
  • 19. • Because they know people also buy products when they see influencers using it. • Consumers want authenticity from influencers.
  • 20. • Meet your audience where they are. • Just go live and interact with your viewers in real time. • Go online with live video sessions • conduct live talk shows/chat sessions tackling general queries of your customers.
  • 21.

Editor's Notes

  1. Admit your faults. Have the gutsy to know where you want to grow! But do it well.
  2. Share your story with your team and audience. Let them know you are REAL. The takeaway is respect!
  3. Answering the right questions? Audience engagement. Reasons to choose you? User friendly?
  4. Storytelling is the new trend on social media