SlideShare a Scribd company logo
The Truth About 
Social Media 
for Clubs 
Adam Franklin 
@Franklin_Adam
2
4 
Who’s 
next? 
You? 
@Franklin_Adam
5
@Franklin_Adam 
@Bluewire_Media 
Tweet 
Tweet! 
Tweet 
Tweet 
@Franklin_Adam
Show of hands 
up we get
Weiner-­‐gate @Franklin_Adam
Tools @Franklin_Adam
Don’t 
have 
7me? 
No time? 
@Franklin_Adam
@Franklin_Adam
z 
Monitor
Men7on
Relax…
Just 
like 
real 
life! @Franklin_Adam
Twi:er @Franklin_Adam
1. Facebook 
comments 
@Franklin_Adam Facebook
12. 
rFeafecrerbalos 
oink 
1c0o 
mmimnuetnests
INVEST
Remarkable 
content 
24 @Franklin_Adam
Blogging @Franklin_Adam
Blogging 
A:racts 
More 
Visitors 
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Done 
the 
work
$1 
spent 
$41 
return 
Email 
Marke7ng
Email 
is 
best. 
Remember 
1995?
Darren 
Rowse 
aka 
@ProBlogger
Dear..
Will 
It 
Blend? 
Cost? 
$50 
Views: 
10,656,840 
Total 
Video 
Views: 
192,351,121 
700% 
Results?
@Franklin_Adam LinkedIn 
@Franklin_Adam
@Franklin_Adam LinkedIn 
@Franklin_Adam
Instagram@Franklin_Adam @Franklin_Adam
Social 
Strategy 
-­‐ 
Beginner 
1. 
Set 
up 
pages
Social 
Strategy 
-­‐ 
Beginner 
1. 
Set 
up 
pages 
2. 
Secure 
your 
URL
1. 
Set 
up 
pages 
2. 
Secure 
your 
URL 
3. 
Publish 
content 
& 
enable 
sharing 
Social 
Strategy 
-­‐ 
Beginner
1. 
Set 
up 
pages 
2. 
Secure 
your 
URL 
3. 
Publish 
content 
& 
enable 
sharing 
4. 
Watch 
and 
listen 
Social 
Strategy 
-­‐ 
Beginner
3. 
Publish 
content 
& 
enable 
sharing 
4. 
Watch 
and 
listen 
SSoocciiaall 
SSttrraatteeggyy 
-­‐-­‐ 
BBeeggiinnnneerr 
1. 
Set 
up 
pages 
2. 
Secure 
your 
URL 
5. 
Join 
in
Social 
Strategy 
-­‐ 
Intermediate
Social 
Strategy 
-­‐ 
Intermediate
Nega7ve 
Comments
Content 
marke7ng
50
“Train 
hard, 
win 
easy” 
52 
Sean 
Bowes
www.bluewiremedia.com.au/speaking/clubsNSW
Thank 
you. 
! @Franklin_Adam 
To have Adam Franklin 
speak at your event, 
please contact Ovations 
jane@ovations.com.au 
www.bluewiremedia.com.au/speaking/clubsNSW

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