Social Media for Non-Profits
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The document discusses how social media is changing communication and impacting non-profits. It notes that social media is about conversations, not tools or yelling the loudest. It allows for storytelling, relationships, and word of mouth. Statistics show many Canadians use social media. It also highlights how social media has helped non-profits with fundraising, empowering individuals, blending online and offline efforts, and recognizing supporters. While there are risks, non-profits can mitigate them with policies, social media teams, training, and planning. The key is integrating social media into efforts and not expecting overnight success.
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Social Media for Non-Profits
- 3. What is social media… really? Image via Flickr from PhotoJonny
- 4. Social media is not about the tools…
- 5. … it’s about the conversations.
- 6. Social media is not about who yells the most…
- 7. … it’s about helping.
- 8. “Social media is just an extension of what we do naturally.” -- MC Hammer
- 9. Why does social media make sense? Storytelling Image from kodomut via Flickr
- 10. Why does social media make sense? Relationships Image from makelessnoisevia Flickr
- 11. Why does social media make sense? Word of Mouth Image from Mourner via Flickr
- 12. Social mediaWILL impact non-profits 18% of online Canadians tweet 82% of online Canadians Facebook Canadians watch 17 hours / month Source: http://bit.ly/nswVdz
- 13. Social media IS impacting non-profits Source: http://bit.ly/r27Vzt
- 14. Social media IS impacting non-profits Source: http://bit.ly/r27Vzt
- 15. 3rd Party Group Fundraising $565, 928 raised worldwide
- 16. 3rd Party Individual Fundraising $22.3 million raised in Canada
- 17. Single Channel Fundraising $25,000 raised in 30 hours
- 18. Built social currency Image from anitakhart via Flickr
- 20. Blended online with offline
- 25. Risks
- 26. Risks
- 28. Social Media Team
- 29. Training
- 32. Integrate your social media efforts.
- 33. Don’t expect overnight success.
Editor's Notes
- I want to pause our flash back to talk about how technology changes communication and in some cases, it replaces it, like the telegraph. That is an all but obsolete technology because of the telephone. We’ve had the fax, e-mail, the web, social media and mobile. The HR world is not immune to technology impacting communication.
- It’s not the tools. I mean we’ve all heard of Facebook, Twitter, LinkedIn. But social media is platform independent. Tools may come and go. I mean look at the new kid on the block, Google+.
- It’s about the conversations. It’s about connecting with others. We are after-all, social creatures.
- Social media is not about who can yell the most.In your traditional
- I want to pause our flash back to talk about how technology changes communication and in some cases, it replaces it, like the telegraph. That is an all but obsolete technology because of the telephone. We’ve had the fax, e-mail, the web, social media and mobile. The HR world is not immune to technology impacting communication.
- I want to pause our flash back to talk about how technology changes communication and in some cases, it replaces it, like the telegraph. That is an all but obsolete technology because of the telephone. We’ve had the fax, e-mail, the web, social media and mobile. The HR world is not immune to technology impacting communication.
- I want to pause our flash back to talk about how technology changes communication and in some cases, it replaces it, like the telegraph. That is an all but obsolete technology because of the telephone. We’ve had the fax, e-mail, the web, social media and mobile. The HR world is not immune to technology impacting communication.
- I want to pause our flash back to talk about how technology changes communication and in some cases, it replaces it, like the telegraph. That is an all but obsolete technology because of the telephone. We’ve had the fax, e-mail, the web, social media and mobile. The HR world is not immune to technology impacting communication.
- I want to pause our flash back to talk about how technology changes communication and in some cases, it replaces it, like the telegraph. That is an all but obsolete technology because of the telephone. We’ve had the fax, e-mail, the web, social media and mobile. The HR world is not immune to technology impacting communication.