Socialmediaoct12

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This document discusses social media guidelines and best practices for NBC10 Philadelphia. It provides metrics on engagement for breaking news stories about Ryan Dunn's death and Hurricane Irene. It also outlines guidelines for maintaining credibility, avoiding conflicts of interest, being professional, promoting transparency, thinking before posting and in real-time, and how to effectively engage audiences on social media.

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3,647 Twitter mentions/links to @NBCPhiladelphia

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Social media expert Lisa Colton shares tips and strategies for using social media for your next nonprofit event — building participation, capturing special moments, and keeping momentum going after everyone heads home. Topics covered include: hashtags, live tweeting and Twitter walls, ideas for live coverage, and more. Learn more about the @home documentary and social media boot camps at: www.athomedocumentary.org FB: https://www.facebook.com/athomecampaign TW: @home_campaign

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Socialmediaoct12

1. Social Media University Oct. 12, 2011

2. History/metrics (Drew)

3. Engagement Matters

4. MOBILE (Drew)

5. LIKE IT

7. 3,647 Twitter mentions/links to @NBCPhiladelphia

8. 40,000 Facebook Shares

9. Top direct source for MTV, HuffPo, Google, Hollywood Reporter and more

10. NBCPhiladelphia.com

11. 1.1 million Unique Visitors

12.

13. NBC10 PRESENTS: ASK MAYOR MICHAEL NUTTER

14. Social Media Guidelines MAINTAIN CREDIBILITY Would this posting make a viewer question my ability to do my job objectively and professionally (whether you are a reporter, an editor, a photographer or a producer? Would you say it on air? Would you want a story written on it? AVOID REAL OR APPARENT CONFLICT Care should also be taken when joining, “following” or “friending” any person or organization online, though you should be following people who help make your job easier.

15. BE PROFESSIONAL PROMOTE TRANSPARENCY

16. LOOK BEFORE YOU THINK THINK IN REAL-TIME

17. MIND THE MEDIUM Be a good listener and don’t ignore people who are engaging you in productive ways. Foster connections (and potential tips/sources!) by responding to readers. It can be as simple as throwing out a question when you need a source or tip for a story. When you encounter criticism, count to 10. Don’t take it personally, and never make statements on behalf of NBC 10 Philadelphia.

18. WHAT & HOW TO TWEET WHAT HOW

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