How Beyonce Disrupts The Music Industry
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Beyonce is not only an artist & entertainer, she is also a strategist. Through analyzing business models in the music industry like iTunes, record company, piracy, spotify, artists we show how Beyonce re-introduced the business model of the classic album. A classic. Beyonce rocks.
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How Beyonce Disrupts The Music Industry
- 1. How Beyoncé disrupts the Music Industry Insights in how Beyoncé disrupts the Music Industry by introducing a traditional business model in a new fashion. Amsterdam, January 2014
- 2. TH 13 ON DECEMBER 2013 BEYONCÉ LAUNCHES HER NEW ALBUM ON ITUNES
- 3. AN ALBUM ON ITUNES?
- 6. WHY WOULD SHE DO THAT?
- 7. WHAT CAN WE LEARN FROM BEYONCÉ?
- 8. FIRST TAKE A LOOK AT THE MUSIC INDUSTRY
- 12. A DYNAMIC MARKET A GLOBAL INDUSTRY CHARACTERIZED BY MANY PLAYERS AND FIERCE COMPETITION
- 13. A PRODUCT OR SERVICE WITH A MASS MARKET POTENTIAL
- 14. THE ROLE OF MUSIC IN PEOPLE’S LIVES “Music is something most people love, that no one dislikes and that touches everyone throughout their lives” BrandAmp)study,)Millward)Brown,)2007)
- 18. REMEMBER THEM?
- 24. ENOUGH PLAYERS
- 29. MORE MUSIC THAN A SINGLE STORE
- 34. WHO CREATES VALUE IN THE MUSIC INDUSTRY?
- 35. WE NEED TO UNDERSTAND THE VALUE CHAIN
- 36. RECORD COMPANIES? WHO RECORD, PRODUCE, PUBLISH, DISTRIBUTE AND MARKET MUSIC?
- 38. SHOPS? WHO AGGREGATE AND SELL MUSIC?
- 40. PLAYERS? WHO AGGREGATE AND STREAM MUSIC?
- 42. ARTISTS? WHO WRITE AND SING?
- 44. OR FANS? WHO LISTEN AND EXPERIENCE MUSIC?
- 46. SO LET’S SEE…
- 48. WHAT DIFFERENT BUSINESS MODELS EXIST IN THE INDUSTRY?
- 49. LET’S LOOK AT 5 PLAYERS AND THEIR MODELS…
- 50. A RECORD COMPANY
- 51. THE BIG FOUR
- 52. 1 MAIN ACTIVITY
- 55. THE RECORD COMPANY DISTRIBUTION CHANNELS MARKETING AND PROMOTION MANUFACTURERS DETECTING AND BUILDING TALENT HITS AND WANNABE HITS PORTFOLIO OF STAR ARTISTS MASS MARKET RETAILERS TV COPYRIGHT CONTENT RADIO DIGITAL MARKETING AND PROMOTION SUBSIDIZING UNSUCCESFUL ARTISTS ROYALTIES HUGE SALE FROM FEW ARTISTS TOURS AND CONCERTS MERCHAND ISING
- 56. IN COSTS YOU MISSED: ‘OVERPAID EXECUTIVES’…’ MICHAEL SMELLIE, FORMER COO SONY MUSIC
- 57. MICHAEL SMELLIE
- 58. RECORD COMPANIES DID NOT KNOW THEIR CUSTOMERS
- 59. COMMERCIAL BREAK
- 60. We help companies innovate like start-ups Consulting and Training DESIGNING BETTER BUSINESSES
- 61. <advertising> WE HELP COMPANIES INNOVATE LIKE START-ups through consulting and training
- 62. PIRACY
- 64. SORRY, NOT THESE GUYS
- 65. THIS IS WHAT WE BELIEVED…
- 70. THE PIRACY MODEL ILLEGAL DEVELOPERS UPLOAD NETWORK OF COMMITTED USERS DOWNLOAD PEER TO PEER MASS MARKET ALL THE WORLDS MUSIC USERSKILLS DIGITAL COMMITMENT HOSTING ADVERTISING TRAFFIC
- 72. ITUNES
- 73. ONE BIG BELIEVER
- 76. A NEW SUCCESFUL BUSINESS MODEL
- 78. Very)successful)
- 79. STEVE JOBS ANNOUNCED IN HIS "IT'S SHOWTIME" KEYNOTE THAT APPLE HAD 88% OF THE LEGAL U.S. MUSIC DOWNLOAD MARKET ON SEPTEMBER 12, 2006
- 81. THE ITUNES MODEL RECORD LABELS HARDWARE/ SOFTWARE DESIGN OEM MARKETING & SALES SUPPLY CHAIN MANAGEMENT ITUNES SOFTWARE SEAMLESS MUSIC EXPERIENCE AND COOL DESIGN (MUSIC AND SOFTWARE) IPOD HARDWARE APPLE STORE APPLE BRAND APPLE.COM DESIGNERS SUBSIDIZING UNSUCCESFUL ARTISTS ITUNES STORE RETAIL STORE CONTENT & AGREEMENTS MARKETING AND PROMOTION MASS MARKET ROYALTIES HUGE SALE FROM FEW ARTISTS TOURS AND CONCERTS MERCHAND ISING
- 82. UNBUNDLING THE ALBUM OR CD
- 84. SPOTIFY
- 86. THEIR VISION WAS PUT ON PAPER
- 88. “We)are)going)to)) provide)music)to)everyone)) (any)time,)any)place)) for)free) in)a)legal)way”)
- 90. THE SPOTIFY MODEL DISTRIBUTION CHANNELS MARKETING AND PROMOTION MANUFACTURERS DETECTING AND BUILDING TALENT AUTOMATED ONLINE ADVERTISING 3RD PARTIES API ADVERTISERS COMMUNITIES PORTFOLIO OF STAR ARTISTS COPYRIGHT CONTENT MARKETING AND PROMOTION SUBSIDIZING UNSUCCESFUL ARTISTS ACCESS TO MUSIC VIA DOWNLOADING AND STREAMING ROYALTIES ADVERTISING INTERNET + MOBILE GLOBAL MUSIC FANS INTERNET + PC FREE SUBSCRIPTION
- 92. WILL THEY SURVIVE BY CHARGING TOO FEW MONEY FOR MUSIC?
- 93. THE ARTIST
- 94. THIS IS THE DUTCH SINGER HIND
- 95. “I just want to sing and perform.”
- 98. Crowd-funding paves the way for the independent artist
- 99. € 40.000 11 days
- 102. THE ARTIST MODEL MUSICIANS SONGWRITING SONGWRITERS SINGING & PERFORMING PRODUCERS PROMOTION CD PRODUCTION MUSIC, VIDEOS, CONCERTS MUSIC FANS ARTWORK & STUDIO MANAGEMENT TECH & TOUR TEAM RADIO & TV BRAND HIND ONLINE PLATFORMS MUSIC ARCHIVE BAND HIND.COM BRAND EXPERIENCE EVENTS INVESTMENTS SALARIES IT, WEBSITE, TRAVEL ETC. CONCERTS MUSIC SALES MERCHAND ISING
- 104. A TOUGH MODEL WHEN ‘EVERYBODY’ CAN BE A SINGER NOWADAYS…
- 105. A FEW MAJOR SHIFTS IN THE MUSIC INDUSTRY
- 106. COPYRIGHT
- 107. A FRAGMENTED COPYRIGHT INDUSTRY MADE IT IMPOSSIBLE TO SET UP LEGAL, SUSTAINABLE BUSINESS MODELS.
- 108. RISE OF PIRACY
- 109. THE GAP OF LEGITIMATE BUSINESS MODELS FOR CUSTOMERS PAVED THE WAY FOR THE RISE OF PIRACY.
- 111. THE UNBUNDLING OF THE ALBUM KILLED SIGNIFICANT REVENUE STREAMS IMPACTING THE WHOLE MUSIC INDUSTRY.
- 112. MUSIC DISTRIBUTION
- 113. FROM YOUR LOCAL SHOP
- 114. TO ‘FREE’ PLAYERS
- 115. RESULTING IN A BUSINESS MODEL PATTERN…
- 117. FROM OWNERSHIP
- 118. TO ACCESS
- 120. FROM HERE
- 121. TO HERE
- 122. SO WHAT DID BEYONCÉ LEARN?
- 123. VERY SIMPLE
- 124. UNDER STAND
- 126. HOW ARTISTS STRUGGLE TO MAKE MONEY
- 127. LEARNING
- 128. SHE LEARNED ALL ABOUT OTHER BUSINESS MODELS
- 132. SO…
- 133. WILLING NESS TO PAY
- 134. BEYONCÉ KNOW(LE)S…
- 135. WHAT HER FANS ARE WILLING TO PAY FOR…
- 136. 15,99 USD
- 137. I AM A BIG FAN OF BEYONCÉ NOW ALSO FOR HER BUSINESS MODEL SKILLS!
- 140. WARNING! WE WORK ON GLOBAL BUSINESS MODEL CASE STUDIES FOR OUR TRAINING COURSES AND STRATEGY WORK. IN THE COMING YEAR WE WILL CONTINUE TO PUBLISH ON THE MUSIC INDUSTRY ESPECIALLY IN THE ELECTRONIC DANCE MUSIC PROJECT ‘OPEN HOUSE’ IN COOPERATION WITH ID&T AND VARIOUS DJ’S.
- 141. <advertising> WE HELP COMPANIES INNOVATE LIKE START-ups through consulting and training
- 142. By patrick@businessmodelsinc.com CEO Business Models Inc. DESIGNING BETTER BUSINESSES