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Building a Better Burger

Making our best-selling burger into
    a healthier menu choice
Problem and Solution

     Problem: health-conscious customers
     avoid our burger because of the calories,
     fat, and carbohydrates it contains

     Solution: Find alternative components for
     the burger that have less calories, fat, and
     carbohydrates

11/30/2012            Mylana Williams            2
Bun Nutrition
Our Bun                          Alternative Bun
• Calories: 260                  • Calories: 140
• Fat: 5 g                       • Fat: 2 g
• Carbohydrates: 45 g            • Carbohydrates: 27 g




11/30/2012              Mylana Williams                  3
Cheese Nutrition
Our Cheese                      Alternative Cheese
• Calories: 125                 • Calories: 70
• Fat: 9 g                      • Fat: 4 g
• Carbohydrates: 1 g            • Carbohydrates: 1 g




11/30/2012             Mylana Williams                 4
A Better Burger
Our Best Seller                         New Better Burger

             Total Calories:                     Total Calories:
                   585                                 410




             Total Fat: 27 g                     Total Fat: 19g




                 Total                               Total
             Carbohydrates:                      Carbohydrates:
                  46 g                                28 g



11/30/2012                     Mylana Williams                     5

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Better burger

  • 1. Building a Better Burger Making our best-selling burger into a healthier menu choice
  • 2. Problem and Solution Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates 11/30/2012 Mylana Williams 2
  • 3. Bun Nutrition Our Bun Alternative Bun • Calories: 260 • Calories: 140 • Fat: 5 g • Fat: 2 g • Carbohydrates: 45 g • Carbohydrates: 27 g 11/30/2012 Mylana Williams 3
  • 4. Cheese Nutrition Our Cheese Alternative Cheese • Calories: 125 • Calories: 70 • Fat: 9 g • Fat: 4 g • Carbohydrates: 1 g • Carbohydrates: 1 g 11/30/2012 Mylana Williams 4
  • 5. A Better Burger Our Best Seller New Better Burger Total Calories: Total Calories: 585 410 Total Fat: 27 g Total Fat: 19g Total Total Carbohydrates: Carbohydrates: 46 g 28 g 11/30/2012 Mylana Williams 5

Editor's Notes

  1. Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
  2. Both buns have sesame seeds.Alternative bun costs 10% less!
  3. Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
  4. Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.