The document proposes building a healthier burger option by finding alternatives to the existing bun and cheese that have fewer calories, less fat, and fewer carbohydrates. It analyzes the nutrition of the current bun and cheese compared to proposed alternatives, and calculates that substituting the alternative ingredients would reduce the total calories from 585 to 410, total fat from 27g to 19g, and total carbohydrates from 46g to 28g to create a "New Better Burger."
1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
Problem: health-conscious customers
avoid our burger because of the calories,
fat, and carbohydrates it contains
Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates
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3. Bun Nutrition
Our Bun Alternative Bun
• Calories: 260 • Calories: 140
• Fat: 5 g • Fat: 2 g
• Carbohydrates: 45 g • Carbohydrates: 27 g
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4. Cheese Nutrition
Our Cheese Alternative Cheese
• Calories: 125 • Calories: 70
• Fat: 9 g • Fat: 4 g
• Carbohydrates: 1 g • Carbohydrates: 1 g
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5. A Better Burger
Our Best Seller New Better Burger
Total Calories: Total Calories:
585 410
Total Fat: 27 g Total Fat: 19g
Total Total
Carbohydrates: Carbohydrates:
46 g 28 g
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Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative bun costs 10% less!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.