The document discusses building a healthier burger option by finding alternatives to the standard bun and cheese that contain fewer calories, fat, and carbohydrates. It shows that switching to a lower-calorie bun could save 120 calories and 3g of fat, and changing to a different cheese could save 55 calories and 5g of fat. With these substitutions, the total calories of the new burger would be 410 with 19g of fat and 28g of carbohydrates, providing a healthier choice for health-conscious customers.
1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
Problem: health-conscious Solution: Find alternative
customers avoid our burger components for the burger that
because of the calories, fat, and have less calories, fat, and
carbohydrates it contains carbohydrates
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3. Bun Nutrition
Our Bun Alternative Bun
• Calories: 260 • Calories: 140
• Fat: 5 g • Fat: 2 g
• Carbohydrates: 45 g • Carbohydrates: 27 g
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4. Cheese Nutrition
Our Cheese Alternative Cheese
Calories: 125 Calories: 70
Fat: 9 g Fat: 4 g
Carbohydrates: 1 g Carbohydrates: 1 g
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5. A Better Burger
Our Best Seller New Better Burger
• Total Calories: 585 • Total Calories: 410
• Total Fat: 27 g • Total Fat: 19g
• Total Carbohydrates: 46 g • Total Carbohydrates: 28 g
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Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative bun costs 10% less!
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.