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Building a Better Burger

Making our best-selling burger into
    a healthier menu choice
Problem and Solution



   Problem: health-conscious                  Solution: Find alternative
   customers avoid our burger               components for the burger that
 because of the calories, fat, and            have less calories, fat, and
    carbohydrates it contains                       carbohydrates




11/30/2012                      Sarah Schuetter                              2
Bun Nutrition
Our Bun                          Alternative Bun
• Calories: 260                  • Calories: 140
• Fat: 5 g                       • Fat: 2 g
• Carbohydrates: 45 g            • Carbohydrates: 27 g




11/30/2012              Sarah Schuetter                  3
Cheese Nutrition
Our Cheese                    Alternative Cheese


Calories: 125                Calories: 70

Fat: 9 g                     Fat: 4 g

Carbohydrates: 1 g           Carbohydrates: 1 g



11/30/2012           Sarah Schuetter               4
A Better Burger
Our Best Seller                   New Better Burger
• Total Calories: 585             • Total Calories: 410
• Total Fat: 27 g                 • Total Fat: 19g
• Total Carbohydrates: 46 g       • Total Carbohydrates: 28 g




11/30/2012               Sarah Schuetter                        5

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Better burger

  • 1. Building a Better Burger Making our best-selling burger into a healthier menu choice
  • 2. Problem and Solution Problem: health-conscious Solution: Find alternative customers avoid our burger components for the burger that because of the calories, fat, and have less calories, fat, and carbohydrates it contains carbohydrates 11/30/2012 Sarah Schuetter 2
  • 3. Bun Nutrition Our Bun Alternative Bun • Calories: 260 • Calories: 140 • Fat: 5 g • Fat: 2 g • Carbohydrates: 45 g • Carbohydrates: 27 g 11/30/2012 Sarah Schuetter 3
  • 4. Cheese Nutrition Our Cheese Alternative Cheese Calories: 125 Calories: 70 Fat: 9 g Fat: 4 g Carbohydrates: 1 g Carbohydrates: 1 g 11/30/2012 Sarah Schuetter 4
  • 5. A Better Burger Our Best Seller New Better Burger • Total Calories: 585 • Total Calories: 410 • Total Fat: 27 g • Total Fat: 19g • Total Carbohydrates: 46 g • Total Carbohydrates: 28 g 11/30/2012 Sarah Schuetter 5

Editor's Notes

  1. Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
  2. Both buns have sesame seeds.Alternative bun costs 10% less!
  3. Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.