The document discusses building a healthier burger option by finding alternatives to the standard bun and cheese that have fewer calories, fat, and carbohydrates. It shows that switching to an alternative bun reduces calories by 120, fat by 3g, and carbohydrates by 18g. An alternative cheese reduces calories by 55, fat by 5g, and carbohydrates remains the same. The new "Better Burger" has 410 calories, 19g of fat, and 28g of carbohydrates compared to 585 calories, 27g of fat, and 46g of carbohydrates for the original best seller.

1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice

2. Problem and Solution
Problem: health-conscious
customers avoid our burger
because of the calories, fat, and
carbohydrates it contains
Solution: Find alternative
components for the burger that
have less calories, fat, and
carbohydrates
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3. Bun Nutrition
Our Bun Alternative Bun
Calories: 260 Calories: 140
Fat: 5 g Fat: 2 g
Carbohydrates: 45 g Carbohydrates: 27 g
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4. Cheese Nutrition
Our Cheese Alternative Cheese
• Calories: 125 • Calories: 70
• Fat: 9 g • Fat: 4 g
• Carbohydrates: 1 g • Carbohydrates: 1 g
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5. A Better Burger
Our Best Seller New Better Burger
• Total Calories: 585 • Total Calories: 410
• Total Fat: 27 g • Total Fat: 19g
• Total Carbohydrates: 46 g • Total Carbohydrates: 28 g
Fat (g)
Better Burger 19
Best Seller 27
0 5 10 15 20 25 30
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