Marketing strategy for the promotion of Arunachal Pradesh
Marketing Strategy for the
What is destination marketing?
Why destination marketing?
How to do destination marketing?
Arunachal is known as the “land of the dawn-lit
Arunachal is also known as the “Orchid State of India”
or the “Paradise of the Botanists”.
Arunachal is a land of undulating hills and plains with
luxuriant green cover and a wide variety of race and
exotic flora and fauna.
Its verdant forests, tumultuous streams, condescending
mountains and snow clad peaks make it a unique
It is a crucial activity for making the destination
competitive on the tourism market.
Destination Marketing has two main goals:
Improve the attractions of the destination
Position the destination or the tourism products on the
Promote and sell tourism products related to tourists
The success of a destination depends highly on the levels
of efficiency of the destination marketing strategy and its
activities aimed at:
Understand the activities and process for connecting
buyers and sellers.
Respond to the demand needs positioning the destination
on the market.
Meta level position in relation to: Tourism Product,
Brand, Price, Segmentation, Promotion and Distribution.
Social Media (Facebook,Twitter etc)
Brand Ambassador (Baichung Bhutia)
Hot Air Balloon promotion
Rock Music Concert
• Contributing to the Child Welfare Organization.
• All India Photography Art Fare 2014.