Marketing Strategy for the
promotion
of
“Amazing Arunachal”
By
Bishal Aran
(Christ University,
Bangalore)
Agenda…
 What is destination marketing?
 Why destination marketing?
 How to do destination marketing?
“Amazing
Arunachal”
 Arunachal is known as the “land of the dawn-lit
mountains”.
 Arunachal is also known as the “Orchid...
TawangTown
Tawang War Memorial
Tawang Monastery
What is
destination
marketing?
Product Promotion
Placement Price
What is
destination
marketing?
 It is a crucial activity for making the destination
competitive on the tourism market.
De...
Destination
Marketing,
what for?
 Promote and sell tourism products related to tourists
motivations.
Why
destination
marketing?
Why
Higher
competition
New
Motivations
Change in
consumers
behaviour
Why
destination
marketing?
The success of a destination depends highly on the levels
of efficiency of the destination mark...
New Approach
to destination
marketing
Classic Approach
 Product
 Price
 Promotion
 Position
NewApproach
 Product
 Pe...
Promotional
Marketing
strategies…
 Media strategy
 Advertisement
 Google MapAdd-on
 Social Media (Facebook,Twitter etc...
Promotional
Marketing
Strategies…
 Events
Orchids Exhibition
Rock Music Concert
Crafts Exhibitions
Festivals
Fashion...
Media
Strategies
Brand
Ambassador
 “Amazing Arunachal”
ambassador.
 Former Indian Football
captain
 Bhutia is been
described as “God’s
g...
HotAir Balloon
Promotion
Events
Festivals, Crafts Exhibitions, Rock Music Concert , Orchid Exhibitions and Fashion
Shows.
MarketTarget
 Leisure travellers
 AdventureTravellers
 HoneymoonTravellers
ThankYou…
Marketing strategy for the promotion of Arunachal Pradesh
Marketing strategy for the promotion of Arunachal Pradesh
Marketing strategy for the promotion of Arunachal Pradesh
Marketing strategy for the promotion of Arunachal Pradesh
Marketing strategy for the promotion of Arunachal Pradesh
Marketing strategy for the promotion of Arunachal Pradesh
Upcoming SlideShare
Loading in …5
×

Marketing strategy for the promotion of Arunachal Pradesh

406 views

Published on

Promotional Marketing strategies to promote Arunachal Tourism!

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
406
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Marketing strategy for the promotion of Arunachal Pradesh

  1. 1. Marketing Strategy for the promotion of “Amazing Arunachal” By Bishal Aran (Christ University, Bangalore)
  2. 2. Agenda…  What is destination marketing?  Why destination marketing?  How to do destination marketing?
  3. 3. “Amazing Arunachal”  Arunachal is known as the “land of the dawn-lit mountains”.  Arunachal is also known as the “Orchid State of India” or the “Paradise of the Botanists”.  Arunachal is a land of undulating hills and plains with luxuriant green cover and a wide variety of race and exotic flora and fauna.  Its verdant forests, tumultuous streams, condescending mountains and snow clad peaks make it a unique destination.
  4. 4. TawangTown
  5. 5. Tawang War Memorial
  6. 6. Tawang Monastery
  7. 7. What is destination marketing? Product Promotion Placement Price
  8. 8. What is destination marketing?  It is a crucial activity for making the destination competitive on the tourism market. Destination Marketing has two main goals:  Improve the attractions of the destination  Position the destination or the tourism products on the market place.
  9. 9. Destination Marketing, what for?  Promote and sell tourism products related to tourists motivations.
  10. 10. Why destination marketing? Why Higher competition New Motivations Change in consumers behaviour
  11. 11. Why destination marketing? The success of a destination depends highly on the levels of efficiency of the destination marketing strategy and its activities aimed at:  Understand the activities and process for connecting buyers and sellers.  Respond to the demand needs positioning the destination on the market.  Meta level position in relation to: Tourism Product, Brand, Price, Segmentation, Promotion and Distribution.
  12. 12. New Approach to destination marketing Classic Approach  Product  Price  Promotion  Position NewApproach  Product  Personalization  Price  Position  Promotion  Partnership  People  Planning
  13. 13. Promotional Marketing strategies…  Media strategy  Advertisement  Google MapAdd-on  Social Media (Facebook,Twitter etc)  OfficialWebsite  Brand Ambassador (Baichung Bhutia)  Hot Air Balloon promotion
  14. 14. Promotional Marketing Strategies…  Events Orchids Exhibition Rock Music Concert Crafts Exhibitions Festivals Fashion Show • Contributing to the Child Welfare Organization. • All India Photography Art Fare 2014.
  15. 15. Media Strategies
  16. 16. Brand Ambassador  “Amazing Arunachal” ambassador.  Former Indian Football captain  Bhutia is been described as “God’s gift” to Indian football.  He is often nicknamed as the Sikkimese Sniper.
  17. 17. HotAir Balloon Promotion
  18. 18. Events Festivals, Crafts Exhibitions, Rock Music Concert , Orchid Exhibitions and Fashion Shows.
  19. 19. MarketTarget  Leisure travellers  AdventureTravellers  HoneymoonTravellers
  20. 20. ThankYou…

×