The document discusses building a healthier burger option to attract more health-conscious customers. It identifies the bun and cheese as areas to reduce calories, fat, and carbohydrates. Alternative buns contain 140 calories and 2g of fat instead of 260 calories and 5g of fat. Alternative cheese has 70 calories and 4g of fat instead of 125 calories and 9g of fat. The new burger combines these alternatives for a total of 410 calories, 19g of fat, and 28g of carbohydrates, an improvement over the original 585 calories, 27g of fat, and 46g of carbohydrates.

1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice

2. Problem and Solution
• Problem: health-conscious customers avoid
our burger because of the calories, fat, and
carbohydrates it contains
• Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates
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3. Bun Nutrition
Our Bun Alternative Bun
• Calories: 260 • Calories: 140
• Fat: 5 g • Fat: 2 g
• Carbohydrates: 45 g • Carbohydrates: 27 g
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4. Cheese Nutrition
Our Cheese Alternative Cheese
Calories: 125 Calories: 70
Fat: 9 g Fat: 4 g
Carbohydrates: 1 Carbohydrates: 1
g g
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5. A Better Burger
Our Best Seller New Better Burger
Total Calories: Total Calories:
585 410
Total Fat: 27 g Total Fat: 19g
Fat (g)
Better Burger 19
Total Total
Carbohydrates: Seller
Best 27 Carbohydrates:
46 g 28 g
0 5 10 15 20 25 30
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