The document proposes building a healthier burger option by finding alternatives to the existing bun and cheese that have lower calories, fat, and carbohydrates. Specifically, the alternative bun has 140 calories, 2g fat, and 27g carbs compared to 260 calories, 5g fat, and 45g carbs in the original bun. The alternative cheese has 70 calories, 4g fat, and 1g carbs versus 125 calories, 9g fat, and 1g carbs in the original cheese. Combining these alternatives results in a "better burger" with 410 calories, 19g fat, and 28g carbs rather than 585 calories, 27g fat, and 46g carbs in the original.

1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice

2. Problem and Solution
• Problem: health-conscious customers avoid
our burger because of the calories, fat, and
carbohydrates it contains
• Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates

3. Bun Nutrition
Our Bun Alternative Bun
Calories: 260 Calories: 140
Fat: 5 g Fat: 2 g
Carbohydrates: 45 g Carbohydrates: 27 g

4. Cheese Nutrition
Our Cheese Alternative Cheese
Calories: 70
Carbohydrates:
Calories: 125 Fat: 9 g
1g Fat: 4 g
Carbohydrates:
1g

5. A Better Burger
Our Best Seller New Better Burger
• Total Calories: 585 • Total Calories: 410
• Total Fat: 27 g • Total Fat: 19g
• Total Carbohydrates: 46 g • Total Carbohydrates: 28 g