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BUILDING A BETTER
BURGER
Making our best-
selling burger into a
healthier menu choice
4/29/2015 BRANDON BELLE 1
PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
4/29/2015 BRANDON BELLE 3
CHEESE NUTRITION
Our Cheese
•Calories: 125
•Fat: 9 g
•Carbohydrates: 1 g
Alternative Cheese
•Calories: 70
•Fat: 4 g
•Carbohydrates: 1 g
4/29/2015 BRANDON BELLE 4
A BETTER BURGER
Our Best Seller
•Total Calories: 585
•Total Fat: 27 g
•Total Carbohydrates: 46 g
New Better Burger
•Total Calories: 410
•Total Fat: 19g
•Total Carbohydrates: 28 g
4/29/2015 BRANDON BELLE 5
0 10 20 30
Best Seller
Better Burger
27
19
Fat (g)

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Better burger

  • 1. BUILDING A BETTER BURGER Making our best- selling burger into a healthier menu choice 4/29/2015 BRANDON BELLE 1
  • 2. PROBLEM AND SOLUTION Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates
  • 3. BUN NUTRITION Our Bun Calories: 260 Fat: 5 g Carbohydrates: 45 g Alternative Bun Calories: 140 Fat: 2 g Carbohydrates: 27 g 4/29/2015 BRANDON BELLE 3
  • 4. CHEESE NUTRITION Our Cheese •Calories: 125 •Fat: 9 g •Carbohydrates: 1 g Alternative Cheese •Calories: 70 •Fat: 4 g •Carbohydrates: 1 g 4/29/2015 BRANDON BELLE 4
  • 5. A BETTER BURGER Our Best Seller •Total Calories: 585 •Total Fat: 27 g •Total Carbohydrates: 46 g New Better Burger •Total Calories: 410 •Total Fat: 19g •Total Carbohydrates: 28 g 4/29/2015 BRANDON BELLE 5 0 10 20 30 Best Seller Better Burger 27 19 Fat (g)

Editor's Notes

  1. Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrate.
  2. Both buns have sesame seeds. Alternative bun costs 10% less!
  3. Both process cheese products are orange. Alternative cheese has a longer shelf life. Alternative cheese was preferred in taste test.
  4. Better burger has 30% less calories, 30% less fat, and 40% less carbonhydrates than our best seller.