2. PROBLEM AND SOLUTION
Problem: health-
conscious customers
avoid our burger
because of the calories,
fat, and carbohydrates it
contains
Solution: Find
alternative components
for the burger that have
less calories, fat, and
carbohydrates
4/28/2015 JEFFREY MAYBERRY 2
3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates:
45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates:
27 g
4/28/2015 JEFFREY MAYBERRY 3
4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
4/28/2015 JEFFREY MAYBERRY 4
5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
4/28/2015 JEFFREY MAYBERRY 5
0 10 20 30
Best Seller
Better Burger
27
19
Fat (g)
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition.
Both have sesame seeds
Alternative costs 10% less
Both Process chees products are orange.
Alternative cheese has a longer shell life
Alternative cheese was preferred in taste tests.
Better Burger has 30% less calories, 30% less fat and 40% less carbohydrates than our best seller.