SlideShare a Scribd company logo
Building a Better Burger

Making our best-selling burger into
    a healthier menu choice
Problem and Solution
• Problem: health-conscious customers avoid
  our burger because of the calories, fat, and
  carbohydrates it contains
• Solution: Find alternative components for
  the burger that have less calories, fat, and
  carbohydrates



5/2/2011           Farrell Winchester            2
Bun Nutrition
  Our Bun                                              Alternative Bun




                           Carbohydrates:                                          Carbohydrates:
Calories: 260   Fat: 5 g                                Calories: 140   Fat: 2 g
                                45 g                                                    27 g




  5/2/2011                                  Farrell Winchester                                      3
Cheese Nutrition
Our Cheese                             Alternative Cheese


              Calories: 125                          Calories: 70


                 Fat: 9 g                              Fat: 4 g


             Carbohydrates: 1                      Carbohydrates: 1
                    g                                     g



5/2/2011                    Farrell Winchester                      4
A Better Burger
Our Best Seller                                 New Better Burger
• Total Calories: 585                           • Total Calories: 410
• Total Fat: 27 g                               • Total Fat: 19g
• Total Carbohydrates: 46 g                     • Total Carbohydrates: 28 g

                                        Fat (g)

              Better Burger                19

                Best Seller                       27

                              0     5      10     15   20   25   30




5/2/2011                          Farrell Winchester                          5

More Related Content

What's hot

Health
HealthHealth
Health
sshssomsen
 
Better burger
Better burgerBetter burger
Better burger
KingWayner
 
Regression analysis project
Regression analysis projectRegression analysis project
Regression analysis project
MAS261
 
Better Burger
Better BurgerBetter Burger
Better Burger
blakevk
 
Regression analysis project
Regression analysis projectRegression analysis project
Regression analysis project
MAS261
 
Regression analysis project
Regression analysis projectRegression analysis project
Regression analysis project
MAS261
 
Better burger
Better burgerBetter burger
Better burger
kylerstephan
 
Hidden fats
Hidden fatsHidden fats
Hidden fats
helix1661
 
Better burger
Better burgerBetter burger
Better burger
mttwrng
 
Competitor Chart
Competitor ChartCompetitor Chart
Competitor Chart
jenifermyersdc
 
How Emu Feed Affects Emu Oil
How Emu Feed Affects Emu OilHow Emu Feed Affects Emu Oil
How Emu Feed Affects Emu Oil
LbProcessors
 
1st term report
1st term report1st term report
1st term report
none
 
Cook Better burger
Cook Better burgerCook Better burger
Cook Better burger
tapfeet
 
Akuamma ghana-btc-sells
Akuamma ghana-btc-sellsAkuamma ghana-btc-sells
Akuamma ghana-btc-sells
madoe
 
Better Burger
Better Burger Better Burger
Better Burger
ekkamp
 
Fast food
Fast foodFast food
Fast food
Neeta Singh
 
Consumer basket SM June 2016
Consumer basket SM June 2016Consumer basket SM June 2016
Consumer basket SM June 2016
Sandra Bojan
 
10 Food Swaps That Save Major Calories
10 Food Swaps That Save Major Calories10 Food Swaps That Save Major Calories
10 Food Swaps That Save Major Calories
Nutrisystem The Leaf
 
Better burger
Better burgerBetter burger
Better burger
KevinGalla
 
Pdf 2
Pdf 2Pdf 2
Pdf 2
lailiduha
 

What's hot (20)

Health
HealthHealth
Health
 
Better burger
Better burgerBetter burger
Better burger
 
Regression analysis project
Regression analysis projectRegression analysis project
Regression analysis project
 
Better Burger
Better BurgerBetter Burger
Better Burger
 
Regression analysis project
Regression analysis projectRegression analysis project
Regression analysis project
 
Regression analysis project
Regression analysis projectRegression analysis project
Regression analysis project
 
Better burger
Better burgerBetter burger
Better burger
 
Hidden fats
Hidden fatsHidden fats
Hidden fats
 
Better burger
Better burgerBetter burger
Better burger
 
Competitor Chart
Competitor ChartCompetitor Chart
Competitor Chart
 
How Emu Feed Affects Emu Oil
How Emu Feed Affects Emu OilHow Emu Feed Affects Emu Oil
How Emu Feed Affects Emu Oil
 
1st term report
1st term report1st term report
1st term report
 
Cook Better burger
Cook Better burgerCook Better burger
Cook Better burger
 
Akuamma ghana-btc-sells
Akuamma ghana-btc-sellsAkuamma ghana-btc-sells
Akuamma ghana-btc-sells
 
Better Burger
Better Burger Better Burger
Better Burger
 
Fast food
Fast foodFast food
Fast food
 
Consumer basket SM June 2016
Consumer basket SM June 2016Consumer basket SM June 2016
Consumer basket SM June 2016
 
10 Food Swaps That Save Major Calories
10 Food Swaps That Save Major Calories10 Food Swaps That Save Major Calories
10 Food Swaps That Save Major Calories
 
Better burger
Better burgerBetter burger
Better burger
 
Pdf 2
Pdf 2Pdf 2
Pdf 2
 

Viewers also liked

Pasado y presente de la investigacion educativa
Pasado y presente de la investigacion educativaPasado y presente de la investigacion educativa
Pasado y presente de la investigacion educativa
Camilo Arango
 
A Trip to New Zealanad
A Trip to New ZealanadA Trip to New Zealanad
A Trip to New Zealanad
LIDIA RIVAS DEL RIO
 
Christmas card
Christmas cardChristmas card
Christmas card
monicons
 
What is Pop Art?
What is Pop Art?What is Pop Art?
What is Pop Art?
monicons
 
Are we getting it right? Social media users' views on social media research
Are we getting it right? Social media users' views on social media researchAre we getting it right? Social media users' views on social media research
Are we getting it right? Social media users' views on social media research
TheSRAOrg
 
Popart quizz slideshare
Popart quizz slidesharePopart quizz slideshare
Popart quizz slideshare
monicons
 
Vulnerability and Safeguarding
Vulnerability and Safeguarding Vulnerability and Safeguarding
Vulnerability and Safeguarding
TheSRAOrg
 
SRA Plenary: The gap between what worked and what works, Carey Oppenheim
SRA Plenary: The gap between what worked and what works, Carey OppenheimSRA Plenary: The gap between what worked and what works, Carey Oppenheim
SRA Plenary: The gap between what worked and what works, Carey Oppenheim
TheSRAOrg
 
Liftweb and netty for web development.key
Liftweb and netty for web development.keyLiftweb and netty for web development.key
Liftweb and netty for web development.key
theoengland
 
SRAconf Plenary: Mind the implementation gap, Jane Lewis
SRAconf Plenary: Mind the implementation gap, Jane LewisSRAconf Plenary: Mind the implementation gap, Jane Lewis
SRAconf Plenary: Mind the implementation gap, Jane Lewis
TheSRAOrg
 
Eyjafjallajökull Icelandic Eruption 2010
Eyjafjallajökull Icelandic Eruption 2010Eyjafjallajökull Icelandic Eruption 2010
Eyjafjallajökull Icelandic Eruption 2010
geography101
 
CEIP El Pilar. Arts and Crafts
CEIP El Pilar. Arts and CraftsCEIP El Pilar. Arts and Crafts
CEIP El Pilar. Arts and Craftsmonicons
 
Top 11 Blogs You Should Follow As An Ecommerce Entrepreneur
Top 11 Blogs You Should Follow As An Ecommerce EntrepreneurTop 11 Blogs You Should Follow As An Ecommerce Entrepreneur
Top 11 Blogs You Should Follow As An Ecommerce Entrepreneur
QualDev
 
Jovy swa
Jovy swaJovy swa
Jovy swa
jovychavez
 

Viewers also liked (14)

Pasado y presente de la investigacion educativa
Pasado y presente de la investigacion educativaPasado y presente de la investigacion educativa
Pasado y presente de la investigacion educativa
 
A Trip to New Zealanad
A Trip to New ZealanadA Trip to New Zealanad
A Trip to New Zealanad
 
Christmas card
Christmas cardChristmas card
Christmas card
 
What is Pop Art?
What is Pop Art?What is Pop Art?
What is Pop Art?
 
Are we getting it right? Social media users' views on social media research
Are we getting it right? Social media users' views on social media researchAre we getting it right? Social media users' views on social media research
Are we getting it right? Social media users' views on social media research
 
Popart quizz slideshare
Popart quizz slidesharePopart quizz slideshare
Popart quizz slideshare
 
Vulnerability and Safeguarding
Vulnerability and Safeguarding Vulnerability and Safeguarding
Vulnerability and Safeguarding
 
SRA Plenary: The gap between what worked and what works, Carey Oppenheim
SRA Plenary: The gap between what worked and what works, Carey OppenheimSRA Plenary: The gap between what worked and what works, Carey Oppenheim
SRA Plenary: The gap between what worked and what works, Carey Oppenheim
 
Liftweb and netty for web development.key
Liftweb and netty for web development.keyLiftweb and netty for web development.key
Liftweb and netty for web development.key
 
SRAconf Plenary: Mind the implementation gap, Jane Lewis
SRAconf Plenary: Mind the implementation gap, Jane LewisSRAconf Plenary: Mind the implementation gap, Jane Lewis
SRAconf Plenary: Mind the implementation gap, Jane Lewis
 
Eyjafjallajökull Icelandic Eruption 2010
Eyjafjallajökull Icelandic Eruption 2010Eyjafjallajökull Icelandic Eruption 2010
Eyjafjallajökull Icelandic Eruption 2010
 
CEIP El Pilar. Arts and Crafts
CEIP El Pilar. Arts and CraftsCEIP El Pilar. Arts and Crafts
CEIP El Pilar. Arts and Crafts
 
Top 11 Blogs You Should Follow As An Ecommerce Entrepreneur
Top 11 Blogs You Should Follow As An Ecommerce EntrepreneurTop 11 Blogs You Should Follow As An Ecommerce Entrepreneur
Top 11 Blogs You Should Follow As An Ecommerce Entrepreneur
 
Jovy swa
Jovy swaJovy swa
Jovy swa
 

Similar to Better burger

Better burger
Better burgerBetter burger
Better burger
16bhoger
 
Better Burger
Better BurgerBetter Burger
Better Burger
annakamp
 
Better burger
Better burgerBetter burger
Better burger
johnston1270
 
Better burger
Better burgerBetter burger
Better burger
Powerpb
 
Better burger
Better burgerBetter burger
Better burger
MylanaWilliams
 
Better burger
Better burgerBetter burger
Better burger
mw2653
 
Better burger
Better burgerBetter burger
Better burger
rossi6
 
Better burger
Better burgerBetter burger
Better burger
17rrobertson
 
Better burger
Better burgerBetter burger
Better burger
stephvoogt
 
Better burger1
Better burger1Better burger1
Better burger1
LAR15
 
Better burger
Better burgerBetter burger
Better burger
cdunaway9
 
Better burger
Better burgerBetter burger
Better burger
danieljlawler
 
Better burger
Better burger Better burger
Better burger
nwigs
 
Better burger
Better burgerBetter burger
Better burger
nwigs
 
Better burger
 Better burger Better burger
Better burger
nwigs
 
Better burger
Better burgerBetter burger
Better burger
Hanna139
 
Better burger
Better burgerBetter burger
Better burger
luckystarknight95
 
Better Burger
Better BurgerBetter Burger
Better Burger
annakamp
 
Better burger
Better burgerBetter burger
Better burger
annakamp
 
Better burger
Better burgerBetter burger
Better burger
pamccarthy
 

Similar to Better burger (20)

Better burger
Better burgerBetter burger
Better burger
 
Better Burger
Better BurgerBetter Burger
Better Burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger1
Better burger1Better burger1
Better burger1
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burger Better burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
 Better burger Better burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better Burger
Better BurgerBetter Burger
Better Burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 

Better burger

  • 1. Building a Better Burger Making our best-selling burger into a healthier menu choice
  • 2. Problem and Solution • Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains • Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates 5/2/2011 Farrell Winchester 2
  • 3. Bun Nutrition Our Bun Alternative Bun Carbohydrates: Carbohydrates: Calories: 260 Fat: 5 g Calories: 140 Fat: 2 g 45 g 27 g 5/2/2011 Farrell Winchester 3
  • 4. Cheese Nutrition Our Cheese Alternative Cheese Calories: 125 Calories: 70 Fat: 9 g Fat: 4 g Carbohydrates: 1 Carbohydrates: 1 g g 5/2/2011 Farrell Winchester 4
  • 5. A Better Burger Our Best Seller New Better Burger • Total Calories: 585 • Total Calories: 410 • Total Fat: 27 g • Total Fat: 19g • Total Carbohydrates: 46 g • Total Carbohydrates: 28 g Fat (g) Better Burger 19 Best Seller 27 0 5 10 15 20 25 30 5/2/2011 Farrell Winchester 5

Editor's Notes

  1. Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
  2. Both buns have sesame seeds.Alternative costs 10% less!
  3. Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.