This document provides a summary of online marketing strategies and tactics. It discusses marketing during an economic downturn, the history of online marketing from push to pull strategies, types of online marketing including search engine marketing, social media optimization, and email marketing. It also provides case studies and examples of companies that achieved page one search engine rankings through online marketing.

1. Online Marketing and the Current Economic Climate

2. Topics Marketing During Economic Downturn Brief History of Online Marketing Types of Online Marketing Website Sales Optimization Case Studies About USA Web Solutions

3. Marketing During Economic Downturn

4. Marketing During Economic DownturnTo Market or Not to Market? Response during recession What if you spend during recession? Gain momentum and stance against your competition *examples from The New Yorker Article, “Hanging Tough”.

5. To Market or Not to Market? “The man who stops advertising to save money is like the man who stops the clock to save time.” Thomas Jefferson

7. Transistor Radio by Texas Instruments in 1954

8. Ipod by Apple in 2001*examples from The New Yorker Article, “Hanging Tough”.

9. Marketing During Economic DownturnTo Market or Not to Market? Case Study VS. During the depression, Kellogg’s engaged in an aggressive marketed campaign; Post cut spending. Today, Kellogg’s still dominates the cereal market. *examples from The New Yorker Article, “Hanging Tough”.

10. A Brief History of Online Marketing

14. A Brief HistoryFrom Push to Pull Marketing Pop-ups: New windows open on sites with an ad Form of Push Marketing Possible because Netscape Communications Corp. created a “window.open” function Pop-Up blockers are created because people find Pop-ups annoying Incorporate tools Opera was the first major browser to to block pop-up ads

15. A Brief HistoryFrom Push to Pull Marketing Search Engine Marketing: A form of pull marketing, both sponsored rankings (PPC) & organic rankings (SEO) allow search engine visitors to find your company when searching for relevant keywords. Search Engines allow users to easily locate content, products, and services Google AdWords launched in 2000 November 15, 2003 Google adds more semantic elements into its search product

17. 2002- Friendster

18. 2003- MySpace, Hi5

19. 2004- Facebook

20. 2005- YouTube, Xanga,

22. A Brief HistoryRecent Online Marketing Statistics 2008 Online Marketing Budgets/Ad Percentages Allocated

24. 75% of those surveyed will increase their Social Media Budget

26. Types of Online Marketing

27. Search Engine Marketing The 2 most effective forms of Search Engine Marketing (SEM) are: Pay Per Click Advertising (PPC) Search Engine Optimization (SEO) Facts about SEM and your Customers 93% of all internet traffic is generated from Search Engines Top 10 Positions receive 78% more traffic than those in positions 11-30 93% of global consumers use Search Engines to find websites 76.7% of Google users use the natural search links (organic, unpaid listings) Source: Forrester Research, 2006

28. Search Engine Optimization (SEO) Organically ranks your website high on search results.

29. Pay-Per-Click

30. Search Engine Optimization (SEO) Focuses on your most essential key words and phrases Provides Established Search Presence Requires consistency; results in few months SEO is a process that requires on-site optimization, keyword-rich content, link building, and promotional activities. Most cost-efficient in the long run

31. Pay-Per-Click Sponsored listings are the goal Focus on a wide range of keywords Generate immediate results Link-building NOT required Allows advanced geo-targeting Allows you to customize the appearance of your listings on Search Engines Generally more expensive than SEO, ranging from 5 cents per click to 20 dollars per click.

32. The SEO Process Off-Site Promotions (aka Link-Building) Research and Analysis On-site Optimization

33. Research and Analysis Site Analysis Competitor Analysis Keyword Research

34. Keyword Research

35. On-site Optimization Content Creation Sitemap Creation and Optimization URL, HTML, meta-content, and navigation optimization Google Analytics

36. Example of Onsite Optimization

37. Sample Analytics Report

38. Off-site Promotions (a.k.a. Link-Building) Directories Blogs Articles RSS-syndication

39. Off-site Promotions (a.k.a. Link-Building) Social Media

40. Off-site Promotions (a.k.a. Link-Building) Video Search Optimization

41. Off-site Promotions (a.k.a. Link-Building) Online Press Releases

42. The PPC Process Campaign Setup Keyword Research Keywords Divided into Multiple Ad Groups Conversion Code Setup Landing Page Design and Optimization Campaign Management Ad Text Optimization Click-Through Rate Optimization and Bid Management Click Fraud Detection and Reporting

43. PPC Data

44. Social Media Optimization All Social Media sites encourage interactions: This is how SMO websites form communities Users can post, comment, and share The more people who actively use a site the more value the site has

45. Social Media Translates to Dollars Total Dollars Saved: $18,388,731 Total Groupons Bought: 366, 088

46. Diagram of Social Media Sites

47. Social Media Optimization SMO can include: RSS Feeds Social Bookmarking Video Optimization Ad Development for Social Media networking sites Optimized Event Listings Integration with applications like Google Maps Blogs and Profile setup and management

50. Run a promotion or take customer surveys

51. Increase customer loyalty

53. Why Market Online? Better Targeting and Tracking Accommodates Marketing Budget of Different Size Fastest way to introduce new products and services to market Better Return On Investment (ROI) Cost effective

54. Case Studies

55. USA Web Solutions: Success Stories The International Business Forum (IBF): USA Web Solutions brought page one rankings on Google for the following keywords: business conferences, international business conferences and international business forum SalesCareersOnline.com is ranked on page one of Google for the keywords sales jobs, sales jobs online, and several others. Martin Awards is ranked on page one of Google for the keywords corporate awards, recognition awards, and plaque trophy awards.

56. Page One Rankings (Partial List) Key Phrases Monthly Volume Key Phrases Monthly Volume www.zonedietinfo.com zone diet 110,000 zone diet delivery 5,400 zone diet food 3,600 zone diet menu 1,300 www.bridetobrideboutique.com sell my wedding dress 1,600 bridal consignment shops 1,000 www.mygaragestore.com garage organization 33,100 garage stools 2,400 garage accessories 9,900 www.pierceandparker.com Online boutique 18,100 online fashion boutique 6,600 online clothing boutique 1,600 www.futonology.com futon stores 9,900 www.freshorigins.com micro greens 6,600 microgreens 2,900 Microgreen 1,600 www.crmapp.com crm application 6,600

57. Page One Rankings (Partial List) www.mightylube.com conveyor equipment 2,900 conveyor lubricants 210 conveyor monitoring 210 www.officeinteractive.com small business crm 9,900 crm on demand 3,600 www.clarkslandingcaterers.com new jersey caterers 14,800 nj caterers 12,100 jersey caterers 5,400 www.cadfaelgroup.com minnesota investigator 1,000 minneapolis fraud 480 Monthly Volume Key Phrases www.eliteclubs.com fitness milwaukee wi 480 fitness center milwaukee 260 fitness brookfield wi 170 sports brookfield wisconsin 110 pool brookfield wi 91 racquetball milwaukee 73 fitness brookfield wisconsin 58 fitness glendale wi 58 Tennis brookfield wi 58 fitness mequon wi 46 fitness glendale wisconsin 22 www.itaamerica.com insurance training 40,500 insurance license training 880

58. Yahoo Rankings (Partial List) www.beaconindustrialservices.comindustrial cleaning nj industrial cleaning services industrial commercial cleaning factory cleaning machinery cleaning facility cleaning cooling tower cleaning sodium bicarbonate cleaning www.naninas.com Italian specialties food Italian food guide gourmet sauces www.ecustomfinishes.com cottage style furniture antique dining room furniture www.salescareersonline.com sales careers careers in sales sales jobs www.bridetobrideboutique.com sell my wedding dress sell your wedding dress bridal consignment shops www.mightylube.com conveyor lubrication conveyor lubrication systems conveyor lubrication equipment conveyor monitoring conveyor monitor conveyor components

59. About USA Web Solutions

60. Was founded in 1999 Has a global portfolio of clients across all verticals Developed patent-pending software Produces award winning e-commerce solutions

61. Services Online Marketing SEO PPC SMO Website Sales Optimization E-mail Marketing Online Affiliate Management Web Solutions Custom Web Application Development On Demand CRM & Application Solutions Software Helpdesk & Support Website Design Website Maintenance

62. Some of Our Clients IRMT

63. Contact Information Raz K. Choudhury Founder and CEO raz@usawebsolutions.com 800-5576-WEB Ext. 704 Zach Brewer Search Engine Marketing Specialist zach@usawebsolutions.com 800-557-6932 x703 Jessica Rothenberg Online Marketing and Design Management jessica@usawebsolutions.com 800-5576-WEB Ext. 705