How to repurpose a piece of existing content

1. Content Marketing
How do I repurpose content?
Rayna Southart
By August 16, 2022
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I previously wrote a blog about how marketers can keep their content wheel
continuously turning by repurposing existing content. Then, I thought, instead of
merely explaining, why don’t I show you?
First step: Identify what content you want to repurpose.
What immediately came to mind was a blog I wrote last year about seven tips for
interviewing a subject matter expert (SME).
Why this piece of content? Because it gives seven actionable tips. Actionable tips
are perfect for creating an infographic.
Next step: Prep content for repurposing.
Because I want to change this somewhat lengthy piece into an infographic, I
need to cut down my original blog into very digestible portions of information.
Remember, an infographic should be short and easy to read. Too much
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2. Remember, an infographic should be short and easy to read. Too much
information on a graphic will leave readers squinting their eyes, and we don’t
want that.
So, I included a concise intro sentence and cut down each tip to one to two
sentences.
Final step: Create an infographic and use it in new ways!
After cutting down the content, with the help of our graphic design team, I have a
brand new infographic!
Check it out:
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4. How can I use this infographic? Well, to start, in this blog!
Then, I can go down a few content avenues. I can:
Add the new infographic to my old blog to give it a refresh. I could then
reshare the refreshed blog on social channels.
Post only the infographic to social media channels.
Include the infographic in email communications.
With a little effort, I can squeeze every last bit of value out of this piece of
content! That’s what makes content repurposing such an essential part of any
content marketer’s job.
Let’s talk content
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marketing agency?
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Author
Rayna Southart
Rayna is a skilled and creative Content Marketing
Manager at Clarity Quest. When she's not crafting
killer content, you can 몭nd her devouring podcasts
and good books. To learn more about Rayna's
experiences and quali몭cations, visit our leadership
team page.
More posts by Rayna Southart

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