SlideShare a Scribd company logo
Targeted Microsites Strategic Option for Businesses that  Offer many diverse services or products Have very different targeted audiences Integrated Marketing โ€“ www.milwaukeemarketingservices.com
Offer Many Diverse Services or Products Statistically, if a website does not appear to meet their needs, visitors will leave in 4 to 6 seconds  If you have many different services or products, itโ€™s often not feasible or visually appealing to cram them all on a websiteโ€™s home page CHALLENGE:  When visitors land on your site, if they donโ€™t quickly see what theyโ€™re looking for, they may leave in less than 6 seconds. Integrated Marketing โ€“ www.milwaukeemarketingservices.com
Have Very Different Targeted Audiences Statistically, user expectations will affect their evaluation of web search results However, research finds that Quality has more influence on their satisfaction than expectation CHALLENGE:  When visitors land on your site, if they donโ€™t quickly see what theyโ€™re looking for, they may leave in less than 6 seconds. Source: An Expectation-Based Model of Web Search Behaviour, http://ieeexplore.ieee.org/Xplore/login.jsp?url=http%3A%2F%2Fieeexplore.ieee.org%2Fiel5%2F4782474%2F4782475%2F04782491.pdf%3Farnumber%3D4782491&authDecision=-203
For Websites with Multiple Services or Markets Multiple Services = Varied Niche Markets Concentrated Website Enables Discovery Diverse, Rich Content (improves SEO and Credibility) Grows Competitive Search Engine Ranking Positions Gains more Relevant Visitors Solution-based Microsite Designed for 1 Niche Market or Key Product/Service(focusing on customerโ€™s primary needs) Establishes Relevance and Credibility Gently Introduces Brand (perhaps previously unknown) Links to Main Website Integrated Marketing โ€“ www.milwaukeemarketingservices.com
Custom Wire Technologies
Niche Service Areas Guide Wires and Guide Wire Manufacturing Medical Wire Coils and Micro Fine Wire Coiling MedicalGuideWireManufacturer.com MedicalFineWireCoils.com Medical Device Welding Clean Room Assembly MedicalDeviceWeldingServices.com CleanRoomAssemblyManufacturer.com
Niche Web Solutions
MedicalGuideWireManufacturer - Ranking Stats
MedicalGuideWireManufacturer - Web Stats
MedicalFineWireCoils โ€“ Ranking Stats
MedicalFineWireCoils - Web Stats
MedicalDeviceWeldingServices โ€“ Ranking Stats
MedicalDeviceWeldingServices โ€“ Web Stats
CleanroomAssemblyManufacturer โ€“ Ranking Stats
CleanroomAssemblyManufacturer โ€“ Web Stats
Impact for CustomWireTech Year to Date
More Microsite Examples Popcorn E-Commerce site Food Processing Equipment Manufacturer Wastewater Treatment Aeration Systems Converting and Rotary Die Services Integrated Marketing โ€“ www.milwaukeemarketingservices.com
Fireworks Popcorn = popcornlovers.com
Niche Solution = allnaturalpopcorn.com
Lyco Manufacturing = lycomfg.com
Niche Solution = lycometalfabrication.com
Mooers Products = mooersproductsinc.com
Niche Solution = coarsebubblediffuser.com
Converting Biophile = convertinglabs.com
Niche Solution=cleanroomservicesmanufacturer.com
More Strategies for applying Microsites Integrated Marketing โ€“ www.milwaukeemarketingservices.com

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