Clarity Quest Marketing is an award-winning marketing agency that follows best practices to ensure its clients’ success.

1. Marketing Strategy
What top-performing marketing agencies do
better than the rest
Chris Slocumb
By January 6, 2023
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Author
Chris Slocumb
Chris is the founder and president of Clarity Quest
Marketing, where she has the best job on the planet
leading a talented group of marketers helping
healthcare and technology companies grow revenues
and visibility. To learn more about Chris' experiences
and qualifications, visit our leadership team page.
More posts by Chris Slocumb
Top marketing agencies often follow best practices to ensure they deliver high-quality, effective marketing campaigns for their
clients.
I’m hearing a lot from companies frustrated with their current agency’s ability to produce quality deliverables on time and on
budget.
As a Chief Marketer Top 200 agency of 2023, here’s what makes working with Clarity Quest pure magic.
1. Foster a culture that retains top talent: Clients develop relationships with their agency Account Directors and don’t want to
have to continually train new faces at their agency partner. High achievers come to Clarity Quest and stay because we trust
our employees and give them training and growing responsibility. Check out our Glassdoor and Clutch reviews for proof.
2. Set clear goals and objectives: We work with clients to define specific, measurable, attainable, relevant, and time-bound
(SMART) goals for their campaigns. This helps to ensure that our marketing efforts are focused and aligned with the overall
business objectives. Want to grow in a new market? We have a specific campaign plan for that. Want to get acquired? We’re
going to recommend a different plan than a pure growth strategy.
3. Deliver on time: We have not missed a client deadline in over 21 years. Our clients depend on us and we take this
commitment seriously. This builds trust and credibility like nothing else.
4. Communicate clearly: We are responsive, proactive, and transparent in our communications. We get approvals and redlines
in writing.
5. Admit when we’re wrong: We acknowledge our mistakes and work quickly to fix them. Then, we put processes in place so
the mistake doesn’t happen again.
6. Precisely understand our client’s target audiences. Our digital leader Marla Sokolowski and content leader Melanie Hilliard
are sticklers for defining the titles and personalities we target at each step of the buyer journey. And we tell clients when their
target groups are too broad or too niche and work with them to right-size the audience.
7. Use data and analytics: We track many metrics to measure the effectiveness of our marketing campaigns and A/B tests to
make informed decisions. We track key performance indicators (KPIs), such as attributable marketing leads, conversions,
and customer lifetime value, to understand the impact of our marketing efforts.
8. Stay up-to-date with industry trends and technologies: We stay current on new platforms, tools, and strategies to help
clients achieve their marketing goals. Marketing automation and ABM are getting increasingly complex. We’re seeing
improvements in attribution. In fact, I tried using ChatGPT to write this post. It failed, but it got me over initial writer’s block.
9. Don’t over-commit. I see many agencies take on too much work. This recipe for failure is not fair to agency employees or
other clients. We have sophisticated tools and require all employees to track their time so we know exactly when we need to
hire to bring on more accounts.
Clarity Quest Marketing is an award-winning marketing agency that follows best practices to ensure its clients’ success. We
focus on setting clear goals and objectives, delivering on time, communicating clearly, admitting mistakes, using data and
analytics, staying up-to-date with industry trends and technologies, and being careful not to overcommit.
Watch on
Growing the Boldest Companies in Health Tech and Life Sciences | Clarity Quest Marketing
Growing the Boldest Companies in Health Tech and Life Sciences | Clarity Quest Marketing
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We’re built around a culture that retains top talent and understands its clients’ target audience. Clarity Quest Marketing has a
strong track record of delivering results for its clients and building trust and credibility.
“You are the best agency
I’ve worked with!”
Nick Zgorski
Digital Marketing Director
Prognos Health
“Clarity Quest elevated not
only our brand awareness,
but our entire approach to
public relations.”
Lauren Maxam
Marketing Manager
Be The Match BioTherapies
“Clarity Quest will hit it out
of the park for you.”
Mike Gatta
Principal
ICQ
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