An introduction to the Product Management Framework (PMF) being developed for AIPMM to provide a standard, total lifecycle process for product management professionals.
Beyond Projects: Creating A Winning Product Portfolio by Walter Sun at SVPMA Monthly Event May 2011
Go to link below for notes from this event
http://svpma.org/2011/07/may-2011-event/
Best Practice Guide - Marketing Strategy - Competition Analysis By Wayne ChenWayne Chen
An overview of the competition analysis for your marketing strategy. Learn to understand your competitors, SWOT analysis results, product positioning, branding, and tips to conquer the competition
An introduction to the Product Management Framework (PMF) being developed for AIPMM to provide a standard, total lifecycle process for product management professionals.
Beyond Projects: Creating A Winning Product Portfolio by Walter Sun at SVPMA Monthly Event May 2011
Go to link below for notes from this event
http://svpma.org/2011/07/may-2011-event/
Best Practice Guide - Marketing Strategy - Competition Analysis By Wayne ChenWayne Chen
An overview of the competition analysis for your marketing strategy. Learn to understand your competitors, SWOT analysis results, product positioning, branding, and tips to conquer the competition
24 key practices for creating and delivering globally competitive products & ...CompellingPM
The history of innovation and new products includes many examples of “supposedly great ideas” that were never able to achieve commercial success. The key reason is that these products were driven by an internal focus and then the companies hoped that marketing and sales could figure out to whom they could sell it. While occasionally successful, this approach is not a recipe for long-term growth and success.
The proven approach for achieving this success is by creating and delivering market-driven products and services. To do this, companies must consistently do the following:
• Identify a Compelling Market Opportunity – identify a problem that is significant enough that many buyers are willing to pay money to solve it.
• Deliver a Compelling Solution – deliver a competitive and differentiated solution in a timely manner that solves the market problem.
• Build a Compelling Market Development Strategy – create market messages and conduct appropriate marketing activities that resonate with the buyers in the target market, motivating them to solve their problem by purchasing the products/services.
There are 24 Key Practices that have been identified that, when appropriately implemented, ensure that companies have a consistent and repeatable methodology for delivering market-driven products and services that lead to commercial success.
A Three-Stage Approach to Effective Contract RenegotiationsNeo Group Inc
Actionable recommendations and techniques to instate a proactive contract renegotiations approach within your own organization.
How to perform a detailed assessment of your current sourcing needs with regards to your current vendor capabilities.
How to understand the cost basis for the current set of services in market time.
Techniques for effective negotiations.
How to streamline outsourcing relationships and leverage them to retain a competitive edge in the marketplace.
Discover Ways to Build Better Products thru Optimal Customer FeedbackSVPMA
Presentation by Greg Ryan at SVPMA Monthly Event March 2013: Using Customer Research and Feedback Processes for existing and future Products and Services and using this information for Improvement or build new products
Connecting the Dots: Decision Making for Next-Generation ProductsSVPMA
Connecting the Dots: Decision Making for Next-Generation Products : Vanee Pho, Senior Product Manager, Life Technologies at SVPMA Monthly Event August 2013
SVPMA: Elevating from Consumer to Mission Critical ValueSVPMA
SVPMA March 2014 Monthly event:
“Elevating from Consumer to Mission Critical Value” with Brian Cox, Senior Director of Marketing for Enterprise Solutions, SanDisk
Read more: http://svpma.org/2014/03/march-2014-event-2/
ttopstart - Business development and strategic planningttopstart B.V.
ttopstart operates at the intersection of science and business. Because life sciences and medical markets are highly challenging, it takes more than a breakthrough technology to reach the finish line. Whether it is exploring markets, strategic decision making or business development, ttopstart is your partner to take the next step. We provide concrete guidance, spur venture funding and expedite commercial success.
ttopstart's vision on modern medicine Introducing innovations in the healthcare sector is particularly challenging due to the many stakeholders involved, fierce regulations, long time to market and enormous upfront investments. For this reason, the pharmaceutical, biotechnology and medical technology industry are characterised by an extremely high attrition rate. You have to implement more than a sound business strategy to succeed. Our vision is that in all phases of business development, it is crucial to gain detailed insight into market opportunities, competition, the regulatory environment and stakeholder interests. This allows the creation of tailored commercialisation strategies that leverage the value of your developments and straighten the route to market. Second, we believe it is vital to effectively balance dilutive and non-dilutive funding and make use of only those resources that enforce your business. Finally, efforts should be targeted at deal making.
The ultimate goal of ttopstart is to enable a business to reach its full economic, scientific and societal potential - supporting the market introduction of breakthrough medical products.
Leadership in science and business consulting
ttopstart is a European science and business consulting company that supports innovative companies and research organisations with the commercialisation of breakthrough innovations.
The ttopstart team collaborates with more than 150 academic and corporate clients across Europe in the fields of life sciences, health and medical technology. We add value to the development of innovative products such as blood-based biomarker diagnostics, targeted immunotherapies and medical devices. We do this through the design of tailored business models, funding plans and commercialisation strategies - all based on the latest scientific and sector information.
Our services are always tailored to your specific needs and venture maturity, and include the following activities:
- Market research providing strategic market insights and intelligence;
- Strategic planning of the optimal route-to-market;
- In-house support;
- Financing consultancy providing access to dilutive and
non-dilutive funding.
24 key practices for creating and delivering globally competitive products & ...CompellingPM
The history of innovation and new products includes many examples of “supposedly great ideas” that were never able to achieve commercial success. The key reason is that these products were driven by an internal focus and then the companies hoped that marketing and sales could figure out to whom they could sell it. While occasionally successful, this approach is not a recipe for long-term growth and success.
The proven approach for achieving this success is by creating and delivering market-driven products and services. To do this, companies must consistently do the following:
• Identify a Compelling Market Opportunity – identify a problem that is significant enough that many buyers are willing to pay money to solve it.
• Deliver a Compelling Solution – deliver a competitive and differentiated solution in a timely manner that solves the market problem.
• Build a Compelling Market Development Strategy – create market messages and conduct appropriate marketing activities that resonate with the buyers in the target market, motivating them to solve their problem by purchasing the products/services.
There are 24 Key Practices that have been identified that, when appropriately implemented, ensure that companies have a consistent and repeatable methodology for delivering market-driven products and services that lead to commercial success.
A Three-Stage Approach to Effective Contract RenegotiationsNeo Group Inc
Actionable recommendations and techniques to instate a proactive contract renegotiations approach within your own organization.
How to perform a detailed assessment of your current sourcing needs with regards to your current vendor capabilities.
How to understand the cost basis for the current set of services in market time.
Techniques for effective negotiations.
How to streamline outsourcing relationships and leverage them to retain a competitive edge in the marketplace.
Discover Ways to Build Better Products thru Optimal Customer FeedbackSVPMA
Presentation by Greg Ryan at SVPMA Monthly Event March 2013: Using Customer Research and Feedback Processes for existing and future Products and Services and using this information for Improvement or build new products
Connecting the Dots: Decision Making for Next-Generation ProductsSVPMA
Connecting the Dots: Decision Making for Next-Generation Products : Vanee Pho, Senior Product Manager, Life Technologies at SVPMA Monthly Event August 2013
SVPMA: Elevating from Consumer to Mission Critical ValueSVPMA
SVPMA March 2014 Monthly event:
“Elevating from Consumer to Mission Critical Value” with Brian Cox, Senior Director of Marketing for Enterprise Solutions, SanDisk
Read more: http://svpma.org/2014/03/march-2014-event-2/
ttopstart - Business development and strategic planningttopstart B.V.
ttopstart operates at the intersection of science and business. Because life sciences and medical markets are highly challenging, it takes more than a breakthrough technology to reach the finish line. Whether it is exploring markets, strategic decision making or business development, ttopstart is your partner to take the next step. We provide concrete guidance, spur venture funding and expedite commercial success.
ttopstart's vision on modern medicine Introducing innovations in the healthcare sector is particularly challenging due to the many stakeholders involved, fierce regulations, long time to market and enormous upfront investments. For this reason, the pharmaceutical, biotechnology and medical technology industry are characterised by an extremely high attrition rate. You have to implement more than a sound business strategy to succeed. Our vision is that in all phases of business development, it is crucial to gain detailed insight into market opportunities, competition, the regulatory environment and stakeholder interests. This allows the creation of tailored commercialisation strategies that leverage the value of your developments and straighten the route to market. Second, we believe it is vital to effectively balance dilutive and non-dilutive funding and make use of only those resources that enforce your business. Finally, efforts should be targeted at deal making.
The ultimate goal of ttopstart is to enable a business to reach its full economic, scientific and societal potential - supporting the market introduction of breakthrough medical products.
Leadership in science and business consulting
ttopstart is a European science and business consulting company that supports innovative companies and research organisations with the commercialisation of breakthrough innovations.
The ttopstart team collaborates with more than 150 academic and corporate clients across Europe in the fields of life sciences, health and medical technology. We add value to the development of innovative products such as blood-based biomarker diagnostics, targeted immunotherapies and medical devices. We do this through the design of tailored business models, funding plans and commercialisation strategies - all based on the latest scientific and sector information.
Our services are always tailored to your specific needs and venture maturity, and include the following activities:
- Market research providing strategic market insights and intelligence;
- Strategic planning of the optimal route-to-market;
- In-house support;
- Financing consultancy providing access to dilutive and
non-dilutive funding.
Carrie Vanston provides individuals & organizations five keys to create and grow an engaged & innovative culture that is cutting-edge, with a strong purpose and the inclusion of all stakeholders. Such a conscious business culture is increasingly important to succeed and thrive in the rapidly changing world of the future.
Keys include:
Connecting: Caring about others at all levels
Discovering: Looking out for minitrends and ideas
Developing: Growing as individuals and a company
Collaborating: Including many in analytic process
Incorporating: Making best decisions for organization
If you want to establish your business with great strategic plan then the millennial partners offerings great business development plan for our clients.
What makes a great leader? Knowledge, smarts and vision, to be sure. To that, Daniel Goleman, author of “Leadership: The Power of Emotional Intelligence,” would add the ability to identify and monitor emotions — your own and others’ — and to manage relationships.
How to develop an effective Business Development StrategyHein Roth
In this presentation, the visitor is introduced to the essentiality of developing a balanced Business Development Strategy for any business. Strong focus is given to the importance of having an effective Inbound Marketing Strategy, some Outbound Marketing Strategies, all with the aim to generate better leads and to drive more business through the front door of one's business. Attention is also given on how to convert leads into actual long-term business relationships.
Help Young Talent Develop a Professional MindsetDaniel Goleman
There is a chasm between what business leaders expect from recent graduates, and what these new hires offer. In a Hay Group study of 450 business leaders and 450 recent graduates based in India, the US, and China… a massive 76% of business leaders reported that entry-level workers and recent grads are not ready for their jobs.
In most cases, these hires are intelligent, ambitious, and technically savvy. They have proven their ability to accomplish the work. They’re committed and passionate about rising through the ranks. So what are these new professionals missing?
They’re lacking soft skills.
Eng - Company Profile TrustPartners Nov 2010TrustPartners
We support the innovative and successful Top Management during all its strategic and operational actions, to achieve sustainable economic and value growth; in particular we operate into 3 main areas:
- Business Planning & Strategy
- Performance Management
- Organization
We operate in Italy in the following industries:
- Gaming and Gambling
- Pharmaceutical and Life Cycle Management
- Tobacco
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
Business Analysis: Use cases, BABOK, CoBIT, ITIL, ServiceNow, TCO, Feature-benefits, Monte carlo simulation, Stakeholder views, business models
IT / Engineering Strategy and Transformation design: Sales, Marketing, IT strategies, E-commerce, Mobile ads, Quality and Health standards, Compliances
Enterprise Architecture (EA) design and development:EA tools, TOGAF, Govt. IT framework, Datacenter best practices, use of Cloud and mobile apps, Data mining tools, Big Data
Technology Audit services:Due diligence, fact finding, time and data analysis, anomaly detection, documenting and reporting
A Profitability and Cost Management Strategy for Healthcare ProvidersPerficient, Inc.
Experts from Perficient and Oracle discussed how leveraging advanced analytics to manage population health, develop risk models, and examine clinical outcomes based on cost will enable Accountable Care and improve the quality of care.
Attendees learned how to link strategies to plans and then execute and monitor financial and operational results against goals as we explored:
• How to apply analytics to drive enterprise-wide performance improvement
• An innovative approach to link costing, patient analytics, and variance analysis to productivity management in an Accountable Care Organization
• An overview of Hyperion Profitability & Cost Management (PCM) solution differentiators, including micro costing
• How the PCM solution relates to the Oracle enterprise performance management and enterprise health analytics platforms
• A demonstration of multiple reports and dashboards such as patient-level P&L and revenue and cost margin by payer
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson18
The goal of this lesson is to provide tools to determine the strengths and weaknesses of potential competitors in order to compete in various markets. The lesson begins with an overview of the importance of competitor analysis and its primary importance. A framework to analyze various competitors is then introduced. The lesson then uses the framework to analyze the key aspects of a competitor.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Building Better Products: Creating the "Right" Product Roadmap with DataShelley Reece
Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?
Using Email To Engage Users & Drive Product Innovation - A Ziff Davis Enterpr...WhatCounts, Inc.
The marketing and advertising industries are changing dramatically. One trend you will notice is how content marketing is evolving and becoming more and more engagement based. In this webinar, learn from leading IT-related magazine publisher, Ziff Davis Enterprise, on how their email program is changing engagement marketing. Peter Westerman, Ziff Davis Enterprise's SVP of Audience Marketing, will take you through all the best practices and steps they took to create quality content for their highly engaging and successful email programs.
Similar to Strategic Marketing/Business Services (20)
9. Strategic Services
• Business Development • Strategic Operations
• Due Diligence Analyses • Organizational and infrastructure evaluation
• Investor presentations and engagement and recommendations
• Strategic partnership development • Cultural development and roll out
• ‘Greenfield’ factory construction & operations
• Distressed or non-profit group, product or
• Strategic Marketing/Product Development division turn around
• Product and Technology Launch • Interim management, recruiting assistance &
• Gap Analysis and Value Propositions placement
• Business development & licensing
• Customer penetration and business ‘wins’ • Strategic Product Management
• Product and Technology Analysis • Product analysis, planning, and launch
• Product Portfolio Management • IP valuation, packaging and licensing
• Strategic market & customer planning • Standards development and strategies
• Product/Technology strategies
• Value propositions & Go-to-Market strategies
• Market analysis, planning, and launch
9
10. Business Services
• Partner for Outsourced Semiconductor Assembly and Test (OSAT)
companies
• Product and Services: Sales/Customer Service
• Bilateral liaison between factory and customers
• OE coordination with T’s and C’s negotiations
• Typical and immediate customer issue resolution
• Product and Marketing Management
• Product or Technology benchmark, mix/pricing & roadmap
• Cost analysis and pricing point strategy
• Product marketing materials, datasheets, white papers
• Internet/web presence & development
• Engineering and Operations support
• Certification/compliance planning and management
• Product/process/technology introduction & enhancement
• Standardization programs and controls
• Database/information system development & integration
• Prototype/High volume partnership development & management
• Interim management, recruiting assistance & placement
10
11. Other Operational Services
• Process Enhancements • Business Process Re-Engineering
• New Product Introduction (Stage Gate) • Process analysis & optimization
• Product Portfolio Management • Database design and deployment
• Factory Physics • Information system integration
• ISO9000, ISO14000 & ISO/TS16949
• Design of Experiments/SPC
• Six Sigma/TQM
• Lean Manufacturing
• Total Productive Maintenance
• Manufacturing Support
• Package/process design and enhancement
• Thermal & electrical modeling & characterization
• Quality and Reliability engineering and testing
• Manufacturing process analysis & optimization
• Technology/Product transfer and standardization
• Supplier management services
• Manufacturing standards assessment & compliance
• Packaging standards assessment & compliance
• Interim management, recruiting assistance & placement
11