A/B and multivariate testing are powerful approaches to improve the customer experience and business effectiveness of your digital marketing efforts. But before you can get started, your organization must embrace a data-driven marketing mindset. Learn what it takes to get there and how to get started with testing.
How do you measure the impact of social media for B2B? Tips, tools and processes are showcased in this power point, presented by Rachel Yeomans of Astek during the 2012 Annual Conference for the Specialty Information Publishers Association.
The document discusses the significant costs organizations face when data is lost or leaked, including direct costs of remediation efforts that average $4.8 million per incident, as well as indirect costs such as lost business and opportunities that can total over $120 million for an organization with $1 billion in annual sales. It also outlines how the costs of a data leak are not a one-time expense and can negatively impact a company's finances and reputation for many years after the initial incident. Implementing a data loss prevention solution provides a clear return on investment by helping avoid the immense costs associated with data leaks and breaches.
Testing at the core of digital optimizationFlorian Pihs
Testing is at the core of digital optimization. The document discusses how testing works to optimize websites and achieve objectives. It explains that testing involves establishing hypotheses, designing experiments to test the hypotheses by exposing visitors to different versions or options, and analyzing results to determine winners and losers. Traffic is then redistributed to focus on the best-performing options identified through testing.
Optimization is a powerful tool that can increase performance, lower risk, and provide measurable results. Uncover the benefits of A/B and Multivariate testing in Web Analytics 101 – Optimization.
Testing & Optimization document discusses testing, end action, attribution, and media mix modeling topics. Key points include:
1) A/B and multivariate testing methods are discussed along with best practices like starting with high impact tests and setting clear goals and hypotheses.
2) End action captures both behavioral and attitudinal data to correlate shifts in attitude with actions taken on site. It provides insights but has challenges like measurement overload and not proving causation.
3) Attribution methods like multi-touch attribution aim to allocate credit for conversions across multiple touchpoints like ads, by modeling exposure history and estimated contribution to conversions. This informs media optimization.
4) Media mix modeling creates models to reflect how channels like TV, radio,
DV 2016: Building a Culture of Testing and OptimizationTealium
This document discusses building a culture of testing and optimization. It outlines key steps to create an effective test and learn organization, including defining roles like sponsors, ideators, executors and analyzers. It emphasizes the importance of developing a testing plan, conducting regular testing meetings, and standardizing the testing process. The overall message is that organizations should start with basic testing to establish processes and not panic if early tests show no significant results, as the goal is to learn through testing.
How do you measure the impact of social media for B2B? Tips, tools and processes are showcased in this power point, presented by Rachel Yeomans of Astek during the 2012 Annual Conference for the Specialty Information Publishers Association.
The document discusses the significant costs organizations face when data is lost or leaked, including direct costs of remediation efforts that average $4.8 million per incident, as well as indirect costs such as lost business and opportunities that can total over $120 million for an organization with $1 billion in annual sales. It also outlines how the costs of a data leak are not a one-time expense and can negatively impact a company's finances and reputation for many years after the initial incident. Implementing a data loss prevention solution provides a clear return on investment by helping avoid the immense costs associated with data leaks and breaches.
Testing at the core of digital optimizationFlorian Pihs
Testing is at the core of digital optimization. The document discusses how testing works to optimize websites and achieve objectives. It explains that testing involves establishing hypotheses, designing experiments to test the hypotheses by exposing visitors to different versions or options, and analyzing results to determine winners and losers. Traffic is then redistributed to focus on the best-performing options identified through testing.
Optimization is a powerful tool that can increase performance, lower risk, and provide measurable results. Uncover the benefits of A/B and Multivariate testing in Web Analytics 101 – Optimization.
Testing & Optimization document discusses testing, end action, attribution, and media mix modeling topics. Key points include:
1) A/B and multivariate testing methods are discussed along with best practices like starting with high impact tests and setting clear goals and hypotheses.
2) End action captures both behavioral and attitudinal data to correlate shifts in attitude with actions taken on site. It provides insights but has challenges like measurement overload and not proving causation.
3) Attribution methods like multi-touch attribution aim to allocate credit for conversions across multiple touchpoints like ads, by modeling exposure history and estimated contribution to conversions. This informs media optimization.
4) Media mix modeling creates models to reflect how channels like TV, radio,
DV 2016: Building a Culture of Testing and OptimizationTealium
This document discusses building a culture of testing and optimization. It outlines key steps to create an effective test and learn organization, including defining roles like sponsors, ideators, executors and analyzers. It emphasizes the importance of developing a testing plan, conducting regular testing meetings, and standardizing the testing process. The overall message is that organizations should start with basic testing to establish processes and not panic if early tests show no significant results, as the goal is to learn through testing.
The document discusses social media and its role in marketing. It begins with an overview of how social media has changed communication by enabling two-way and all-way communication. It then discusses how content, not cash, is now the currency in social media. The document reviews several major social media networks like Facebook, Twitter, LinkedIn and their best uses for business marketing. It stresses the importance of having a strategic social media plan with clear goals and appropriate resources before engaging in social media.
This document outlines an agenda and presentation materials for a workshop on empowering management through the lean startup methodology. The workshop covers topics such as introducing the lean startup methodology and business model canvas, testing assumptions with customer validation exercises, building a customer journey map, and creating an investor pitch. The goal is to teach managers how to empower their teams and startups to iterate quickly through customer feedback, validate hypotheses, and scale efficiently.
The document outlines key points from a seminar on measurement and analytics. It discusses the meaning of measurement, analytics, and their connection to business operations. Examples are provided of how different organizations have used measurement and analytics to better understand customer needs and improve business outcomes. The presentation concludes by emphasizing the importance of measuring awareness, interest, advocacy, and profits to create an effective marketing plan.
Getting Started with Social Media MarketingEric Krock
Need to market yourself or your company, product, or event without a big budget? Learn how! We'll give an overview of how to: set up, search engine optimize (SEO), write, and promote a blog or web site with twitter, RSS, Facebook, and sharing icons; make a video at low cost and publish it to YouTube and elsewhere; video SEO; SEO basics.
This document summarizes information about the Association of International Product and Marketing Managers (AIPMM). It discusses the benefits of joining AIPMM such as networking with experts, learning best practices, validating expertise through certification, and accessing tools and content. It also provides details on upcoming certification training courses, executive training courses, a product management talk, and an upcoming webcast on the benefits of AIPMM membership.
Measure Your Product Management Effectiveness And SuccessRegalix
Title: Measure Your Product Management Effectiveness and Success
Presenter: Greg Geracie
Description:
In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance.
Key Takeaways:
• What product teams say about their performance and efforts or lack thereof to improve (trend one)
• Product methodology adoption trends and profitability
• Factors that positively impact product team performance
AIPMM Webcast: Project/Product Views of High Performing Product TeamsAIPMM Administration
A cross-functional discussion of each of the five key factors from the perspective of the study authors who represent the perspectives of product management and project management.
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr
This document discusses metrics for measuring the success of content marketing. It recommends measuring traditional metrics like page views and subscribers as well as softer metrics like social shares, comments and time spent on pages. Case studies of Pepsi and Eloqua are presented that tied their content marketing to sales leads and revenue. The document concludes by recommending focusing metrics on what drives conversions, being patient as ROI may take time, and tying SEO to specific keywords.
The document provides information and templates for managing organizational change. It discusses change enablement as the process of changing individual behaviors to increase readiness for process, technology, or organizational changes. It outlines a change strategy with components to plan for change, discover impact and barriers, and build communication, training, and action plans. Templates include defining success metrics, managing expectations at 30, 90, 180, and 365 days, and addressing the four fundamental needs of knowledge, motivation, structure, and skills to drive successful change.
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Optimising B2B Content for Lead GenerationRaconteur
This presentation includes our 'key takeaways' as well as the keynote presentations from the Raconteur and NewsCred event on 'Optimising B2B Marketing for Lead Generation' held at The Hospital Club, London, on Thursday March 14, 2014.
The keynote presentations were delivered by Anthony Belloir, UK MD of CEB, and James Gill, Global Partnerships Director of LinkedIn.
Using your UX Super Powers for Good or Evil - Theo Mandel, PhDTheo Mandel, PhD
Using your UX Super Powers for Good or Evil - Theo Mandel, PhD, UXPA 2015 Conference.
Updated presentation on User Experience Design - from Golden Rules and Patterns, to Persuasive Design, to Evil Design and Dark Patterns.
Please share your comments, questions and examples of good vs. evil UX design. It's a great topic for discussion!
This document summarizes a presentation given by Theo Mandel on using UX design powers for good or evil. Mandel discusses how UX design can be used persuasively through techniques like reducing cognitive load and increasing consistency, but also warns about "dark patterns" that use deception. He provides examples of both persuasive design practices that help users as well as "evil" designs like hidden costs and tricks to keep users from canceling subscriptions. The presentation emphasizes the importance of using design for good by being transparent and having the user's interests in mind.
The document provides guidance to business leaders on refining growth strategies in four key areas: 1) Refining customer acquisition strategies through more engagement-driven marketing. 2) Increasing focus on customer retention and winback. 3) Integrating online marketing strategies across websites, social media, and paid media. 4) Leveraging business intelligence and data analytics to gain insights into customers and optimize strategies. The overall message is that leaders should sharpen their approaches to better engage customers and leverage available tools and data to drive results.
Social Media Marketing: Is Your Brand Ready?sbellach
The document outlines an agenda for a presentation on social media. It discusses how social media is changing communication from one-way to two-way to "all-way". It reviews the role of various social media networks like Facebook, Twitter, LinkedIn, blogs and YouTube in marketing. It includes exercises for attendees to build a social media network program and plan. Best practices from Cisco and Red Bull are presented, showing how they effectively use social media. The presentation emphasizes having clear goals and strategies, producing quality content, and measuring results from social media efforts.
Scott Jacobs, CEO of Harvest Consulting, is speaking to discuss personal branding and networking. The objectives are to define a personal brand and value proposition, communicate the brand quickly, and get the most out of networking. Jacobs discusses defining a brand as a promise to consumers and developing a value proposition statement to clearly articulate benefits. He emphasizes the importance of personal branding elements like strengths, value, visibility and engagement for effective networking.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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The document outlines key points from a seminar on measurement and analytics. It discusses the meaning of measurement, analytics, and their connection to business operations. Examples are provided of how different organizations have used measurement and analytics to better understand customer needs and improve business outcomes. The presentation concludes by emphasizing the importance of measuring awareness, interest, advocacy, and profits to create an effective marketing plan.
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This document summarizes information about the Association of International Product and Marketing Managers (AIPMM). It discusses the benefits of joining AIPMM such as networking with experts, learning best practices, validating expertise through certification, and accessing tools and content. It also provides details on upcoming certification training courses, executive training courses, a product management talk, and an upcoming webcast on the benefits of AIPMM membership.
Measure Your Product Management Effectiveness And SuccessRegalix
Title: Measure Your Product Management Effectiveness and Success
Presenter: Greg Geracie
Description:
In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance.
Key Takeaways:
• What product teams say about their performance and efforts or lack thereof to improve (trend one)
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• Factors that positively impact product team performance
AIPMM Webcast: Project/Product Views of High Performing Product TeamsAIPMM Administration
A cross-functional discussion of each of the five key factors from the perspective of the study authors who represent the perspectives of product management and project management.
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Moderated by Cindy F. Solomon, CPM, CPMM
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http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr
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This presentation includes our 'key takeaways' as well as the keynote presentations from the Raconteur and NewsCred event on 'Optimising B2B Marketing for Lead Generation' held at The Hospital Club, London, on Thursday March 14, 2014.
The keynote presentations were delivered by Anthony Belloir, UK MD of CEB, and James Gill, Global Partnerships Director of LinkedIn.
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Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
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