This document provides summaries of several casino marketing campaigns that utilized social media effectively: 1. River City Casino promoted the re-launch of its 1904 Steak House by hiding golden coins around its property for customers to find. Those who found coins received free dinners and were asked to post photos on Facebook, generating over 200 new fans and 120,000 page views in two weeks. 2. Pechanga Resort & Casino launched a mobile slot machine game called "Slot Wars" that had 10,000 active players spending an average of 40 minutes per session playing and sharing on social media, increasing their actual slot play and brand affinity. 3. Caesars Entertainment ran a successful geo-location campaign across its