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![Contact Paul D. Rothkopf VP Advertising Sales Free Ride Games www.freeridegames.com email: [email_address] Office 646 747 8904 Cell 646 526 7063](https://image.slidesharecdn.com/freeridegames8final020410-110615151451-phpapp02/75/Free-ridegamesPPT-20-2048.jpg)
Free ridegamesPPT
- 1. The Fun Sideof Digital Engagement funnel-fashioned mitigated geet g Twiner 0102 Winter 2010
- 2. Media Clutter 20%of woman say that the Internet replaces their need for magazines Casual Gaming is lean forward engaged experience that produces better advertising results than most mediums Over 56% of gamers exposed to ads recalled them (compared to 17% overall for internet) 33% of respondents feel that Newspapers are less relevant than last year Only 32% of television campaigns are recalled by viewers. 55% of adults 18-64 think TV is not as relevant a today Only 18% of readers recalled ads
- 3. Kathy Edna MeganJill Women and Casual Gaming Casual Gamers
- 4. Kathy After abusy day at work, Kathy gives the kids a bath and puts them to bed. She looks forward every evening to her “guilty pleasure” and unwinding to a game of Bistro Stars before she goes to sleep to get ready for another big day. FRG is not only her “digital Calgon” – it’s her guilty pleasure! 34 years old plays 42 hrs per month avg. session lasts 55 minutes has 19 games installed
- 5. Edna Edna startingusing the computer to see pictures of her grandkids and discovered online games when she clicked on a banner ad. Now when she doesn’t have a long to do list, she loves playing 7 Wonders online while she waits for her husband to come home from work. She plays FRG games to fill her time and to have fun. 54 years old plays 51 hrs per month avg. session lasts 68 minutes has 15 games installed
- 6. Megan Megan playedsoccer in college and has always been competitive. She is living in a studio apartment back in her hometown, starting her career. She loves playing Magic Encyclopedia and seeing how many more levels she can complete since her last play. She comes to FreeRideGames.com for the fun of the competition 25 years old plays 42 hrs per month avg. session lasts 42 minutes has 12 games installed
- 7. Jill Jill can’thelp but breathe a sigh of relief when she drops the kids off at school. She rushes home to get the laundry in and goes online to play Diner Dash It’s her oasis after she takes care of her family and something she enjoys when she has precious free time. She plays FRG games to fill her time and to have fun. 28 years old plays 55 hrs per month avg. session lasts 62 minutes has 14 games installed
- 8. Owned by Exent:#1 on-demand games provider in the world Provides games for ISP consumer environments 14 year old company, Offices in New York, Israel and San Francisco 25 services in 18 countries Free Ride Games
- 9. FREE FLASH CasualGaming Landscape
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- 12. Desirable Demo Over2.1MM unique visitors 80% women 85% 35-54 yrs old Engaged User Over 60% play daily 45 minutes avg playing time per session 9 hours per month Free Ride Games Audience
- 13. The Most AdvertisingChoices Free Ride Games Miniclip Addicting Games NeoEdge Yahoo Games iWin Wild Games Big Fish Games Game House Full Screen GameFrame GameSkin Branded Overlays Intrusive Mid Roll Branded Game Website Channels Pre Roll Smart Mid Roll Post Roll
- 14. Patented technology thatallows viewers to completely interact with advertisers message w/o leaving game Clickable, Customizable, and Persistent U.S. Patent No. 7,596,540 & U.S. Patent No. 7,596,536 Free Ride Games Exclusive GameSkin
- 15. Patented technology allowsus to brand any of the games on our service. Quick turnaround, Branding across all levels, Complete integration into game play U.S. Patent No. 7,596,540 & U.S. Patent No. 7,596,536 Free Ride Games Exclusive AdMuse
- 16. Pre Roll andMid Roll Game Breaks: Can be video enabled Sponsorship Opportunities
- 17. Banners Targeted by game genre or theme Match 3 Hidden Object Puzzles Time Management Beauty and Fashion Food Pets Green Travel and Home Sponsorsed Genres & Channels Genres Channels
- 18. Loyal Engaged AudienceProprietary Advertising Technology Increased Brand Awareness Why Free Ride Games? brand awareness days
- 19. Charter Advertising PackagesUnique Branding Opportunities Efficient Reach comScore Ad Effectiveness Survey Placement Flight Impressions Gameskin 1 month 1,700,000 AdMuse Branded Game 1 month 1,000,000 Ad Muse Branded Game Promotion 1 month 5,000,000 Home Page Skin 1 month 1,000,000 Channel Home Page Skin 1 month 750,000 Pre/Post Roll Video and companion 1 month 3,000,000 ROS Impressions` 1 month 5,000,000 comScore Ad Effectivenes Survey n/a n/a Cost $45,500
- 20. Contact Paul D.Rothkopf VP Advertising Sales Free Ride Games www.freeridegames.com email: [email_address] Office 646 747 8904 Cell 646 526 7063
Editor's Notes
- #2 Good, almost perfect. 1. Move mouse up and to left slightly and tilt it to the right a little bit, so that it’s facing the screen. 2. spell it “A Delegating Meeting” with two “ee”s instead of one in “Meeting”
- #3 1. “Women’s Activities in 2010” and all other Page Headings from Slides 2-3 and 8-12, go back to Rounded Edge and coming out of right or left side, like a prior version 2. Relocate hidden objects so that they are partially hidden at first (newspaper in drawer, but only part of it showing until click) . Make sure the three objects are hidden until clicked. - Remove bubbles which say “Fork” and “Thermos” - When objects are clicked, little bubbles (like the ones that were removed for “Fork” and “Thermos”, except make it a squared blurb instead of rounded) come up with text provided in separate email earlier today. 3. Use ITC AvantGarde for the font within the presentation, everywhere possible except for “FreeRideGames.com” in bottom left on every page and home/cover page fonts. As secondary font, if necessary for any reason, use Arial.
- #4 Title/Header can come out from left in Rounded Edge bar. Replace picture of Edna with someone a little younger – now target is 54 yr old woman. Clean up edges of the chat box (you can see white in upper left and right of cut out). The chat box looks a little old; maybe we can try a Skype or Digsby frame for the chat box instead. Buy stock photos of the 3 that are approved, and give two options for the new Edna picture. Remove “istockphoto” watermarks on bought images.
- #5 Change text to “After a busy day at work, Kathy gives the kids a bath and puts them to bed. She looks forward every evening to her “guilty pleasure” and unwinding to a game of Bistro Stars before she goes to sleep to get ready for another big day. FRG is not only her “digital Calgon” – it’s her guilty pleasure!” Make sure the “avg.” is consistent across all 4 profile slides.
- #6 1. Text is fine, except remove “(Time Filler persona)” and add sentence “She plays FRG games to fill her time and to have fun.”
- #7 1. Text is fine, except remove “(Game Enthusiast persona)” and add sentence “She comes to FreeRideGames.com for the fun of the competition.”
- #8 1. Text is fine, except remove “Jill:” duplicate of name, remove “(All personas blended)” and add sentence “FRG is not only her guilty pleasure but it is a place where she competes while relaxing.”
- #9 Top part of slide fly in from Left Bottom part fly in from Right, including bullet lines. We’ll be using this bullet line theme in other areas of the site.
- #10 As on all noted slides (2-3, 8-12), Rounded Edge on purple Headline/Header bar. Add X/Y Axis lines as thick as the lettering used in “FLASH”, “FREE”, etc. The lines can connect all the way to the arrows. Two versions of this slide for comparison – one without the blue/white shaded regions, one with it. Keep both versions within one PPT file, just two consecutive slides.
- #12 This is the right format, but we need to use different game box covers – the same ones that you used in the prior version that was more like a collage (FreeRideGameBasic_new.pptx). Again, use this format where games are separated by space but use the game covers from that prior presentation, since you already have them.
- #13 Use bullets as I tried to demo above, to keep consistent from other slide. Use a lighter blue as background, same blue as darkest part of gradient on bottom of Slide 8 (to keep consistent). If bullets need to go white in top portion to contrast this new lighter blue, that’s fine. Rounded edge on header “Free Ride Games Audience” Have top part animation as Fly In from Right, then bottom part Fly in from Left
- #14 Have the checks here look like the arrows in Slide 9 – black with purple border, for consistency. Rounded Edge on header bar, come in from left in this slide. GameSkin and GameFrame are single words, please update.
- #15 Slides 13-18 are now going to change their styles – no more purple header bar. Now we’re going to revert to almost exact design (THAT THE CLIENT LOVES) from Slides 11 and 12 of version “FreeRideGameBasic_new_3.pptx”. “Free Ride Games Exclusive” in purple text, separated by a black line. GameSkin comes in the style from prior slide headers, with Rounded Edge on the one (right) side that is out in white space. Make sure the video of GameSkin works upon click. Remove red bullet point by Page #13 that shows up in some of these slides Make footer “FreeRideGames.com” consistent. Sometimes starting on this slide, we have “FREE” capital, should be lower case (see prior slides).
- #16 Make sure the right video is in there for AdMuse and that it plays upon click. Same design effects of prior slide 13, with rounded right edge for “AdMuse” purple box.
- #17 See change attempts here. Point is to keep Slides 13-18 in similar style.
- #18 Bring Genres and Channels to left side, and left-align text/bullets Round edges on “Genres” and “Channels” headers. Bring back bullet lines from Slides 8 and 11, use them here.
- #19 Clean white background to be consistent with Slides 13-16 above. 3 images should have reflective effect underneath, like images in slides 15-16. Chart to right should have data (provided in separate email) Animation effects need to improve. Bring in “Loyal Engaged Audience” (all first letter caps) in from Top while associated picture comes in from Bottom; then merge them together with picture fading enough for text to stand out clearly; then Plus comes in, and same effect repeats for 2 nd part “Proprietary Advertising Technology”; after they merge, “=“ comes in and 3 rd part has same effect, with parts coming in from Top/Bottom, then merging with image fading enough that text shows up clearly.
- #20 Chart should have been provided by client in prior email.
- #21 Chart should have been provided by client in prior email.
- #22 Back to white clean background, with “Thanks for your time!” in same black as we have “A Delegating Meeting” on the home page.