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Social Gaming: Laying The Groundwork For iGaming

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If there’s one topic on the minds of every casino marketer, it’s online gaming. In this seminar, we’ll look at how social gaming can pave the way for an online gaming program and how social components can help build your iGaming enterprise in the future.

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Social Gaming: Laying The Groundwork For iGaming

  1. 1. Social Casino Games: Marketing to Online Customers ©2013
  2. 2. Moderator: Nancy Smith CEO Masterminds PANELISTS: RORY SHANAHAN CHARLES HARPER MARIO MAESANO Head of Marketing Williams Interactive Vice President Double Down Interactive Vice President Marketing Maryland Live! ©2013
  3. 3. Definition: Social Casino Games Games that feature casino-style mechanics but without a real money wager or cash payout. Played online, through social networks and on mobile platforms. ©2013
  4. 4. Social Casino Games = Big Business Today: $1.7 billion 2015: $2.5 billion – Morgan Stanley ©2013
  5. 5. Social Casino Gamers – Monthly Users 35 million in the US 170 million worldwide – Morgan Stanley ©2013
  6. 6. 43 .66 % 0% .7 20 21– 34 MALE Under 21 FEMALE How old are you? 0.63% Are you? 4 –4 35 4 5–5 4 57% 43% 55+ % .57 19 15.43% - 2012 SUPERDATA RESEARCH ©2013
  7. 7. Social Casino Games Potential Benefits New Player Acquisition ©2013
  8. 8. Social Casino Games Potential Benefits New Player Acquisition Brand Building ©2013
  9. 9. Social Casino Games Potential Benefits New Player Acquisition Brand Building Enhanced CRM ©2013
  10. 10. Social Casino Games Potential Benefits New Player Acquisition Brand Building Enhanced CRM New Revenue Streams ©2013
  11. 11. What’s the potential ROI of social casino games? ©2013
  12. 12. What’s the potential ROI of social casino games? Will it be worth the investment? ©2013
  13. 13. What’s the potential ROI of social casino games? Will it be worth the investment? What will the percentage of cross over play be? ©2013
  14. 14. What’s the potential ROI of social casino games? Will it be worth the investment? What will the percentage of cross over play be? Will social game play reduce a customer’s spend on-property? Or increase it? ©2013
  15. 15. What’s the potential ROI of social casino games? Will it be worth the investment? What will the percentage of cross over play be? Will social game play reduce a customer’s spend on-property? Or increase it? What will be the cross over play between social, online and traditional? ©2013

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