1. January 6, 2012

2. 2 23 July 2015 IGT- Confidential
Overview
Getting more players in the casino door is the
primary objective of the MegaJackpots product
line.
Today, the MJP portfolio is stronger than ever
because of commanding titles, consistently higher
game performance and proven longevity
We need to leverage from the success of the “Pop
Culture” concept that was launched during G2E
and leverage what all our licensed games can offer
collectively.
Objective
#1 Educate operators about what’s in it for them
#2 Reinforce MJP value props to Sales
#3 Leverage pop culture to drive demand

3. 3
1. External Comms Plan
- Pop Culture Campaign
- Demand Generation
- Loyalty programs using marketing dollars
2. Sales Enablement and Communication Tools
- Battle Cards
- Webinar – January 30
- Sales Portal w/Denise Lowell messaging
3. IGT Employee Engagement Initiative (to be rolled
out after ICE)
IGT- ConfidentialMarch 1, 2011

5. • Develop media messages to
highlight IGT’s pop culture strategy,
success and key games
• Pitch the media
(i.e., trade, mainstream, niche etc.
and business, consumer,
entertainment etc.)
• Tout performance data
• Gather customer testimonials
5 23 July 2015 IGT- Confidential

6. 6 23 July 2015 IGT- Confidential
Three Channels of Media Engagement
Trade Media
• IGT will target those
media that cover the
gaming industry
• Global Gaming
Business
• Casino Enterprise
Management
• Messaging to focus on
return for operators and
player engagement
Mainstream Media
Consumer
Entertainment
• Messaging to focus on
either player
engagement,
entertainment factor
and/or business results
and implications
Niche Media
• IGT will target niche
media where fans of pop
culture, specifically fans
of each game title reside.
• Forums
• Blogs
• Fan sites
• Messaging to focus on
individual games and
players’ love for games
using performance data
etc.

7. • Interview dates: Feb 29 – March 1
• Video interview – CEM and IGT.com
• Magazine/print interview
• Darrel Rodriguez, Boris Hallerbach
• Message: legacy to future with Pop
Culture brands
• Publish date – April 1
7 23 July 2015 IGT- Confidential

8. • Advertising
− Center Stage (Q1)
− WOF Triple Extreme Spin (Q2)
• Direct Mail – Pop Culture
• IGT.com landing pages
− Center Stage (Q1), Pop Culture (Q2)
• Digital Media and Social
− Big Buck Hunter Online Sweeps (Q3)
• OOH
− Ghostbusters (Q2), SATC Fabulous (Q3)
8 23 July 2015 IGT- Confidential

9. 9 23 July 2015 IGT- Confidential

10. • SATC T-shirt Campaign
− Create an SATC Bank destination
of all three SATC games, get a
box of t-shirts
• Big Buck Hunter Pro
− First 25 installs
− $4,000 marketing funds per
− IGT online sweeps participation
• WOF incremental
− Marketing to fund $2,500 in van
art for casino shuttles
10 23 July 2015 IGT- Confidential

12. 12 23 July 2015 IGT- Confidential
DETAILS:
• Place an incremental Godzilla or WOF Tpl Spin for 6 Consecutive Months,
Get 7th Month Free
• Non-WAP Jurs: needs to be incremental to the customer’s floor

13. • MJP Value Props
• Market Conditions
• Best Sales Arguments
• What To Sell
• Qualifying Questions
• Key Differentiators
• Objection Handling
13 23 July 2015 IGT- Confidential

14. 14 23 July 2015 IGT- Confidential
Monthly MJP RTS
Sales webinars
Product Literature

15. 15 23 July 2015 IGT- Confidential
iPad Cover themed with
IGT
Portfolio/Folde
r

16. 16 November 21, 2011 IGT- Confidential & Proprietary

17. 17 November 17, 2011 IGT- Confidential
We are
here!
week of
12/12/11
Pitch doc
sent to
Licensors
Media list research
and development
Pop Culture
Operator Marketing
Licensor
Sales Enablement
Licensor Review – 3 weeks needed with Paramount
Trend
Story
kickoff
w/PR
Team
Develop
pitches
Battle Cards
messaging
completed
Pop Culture
National
outreach
begins
2/6/12
Develo
p plans
Case
Studies
Sales
Enablement
Continues
Battle Cards
Completed
1/30/12
Pop Culture
Fun Facts
implemented
Loyalty
Programs
implemented
Line Drawings
back on
product lit
Monster
Wheel
Promotion
Support