Zynga created social simulation games like FarmVille on Facebook. They used viral marketing through Facebook notifications and by encouraging users to invite friends. Users could purchase virtual goods and currency to progress faster in the games. However, some of Zynga's offers for in-game currency involved misleading surveys and downloads that subscribed users to unwanted services. While controversial, this monetization strategy helped Zynga generate substantial revenues through Facebook.

2. Zynga Real time simulation social game developed by Zynga. Zynga funded all their games through investment from groups and private investors. For example, Foundry Group and Reid Hoffman. Digital Sk Technologies bought $180 million shares of Zynga, Zynga have created similar games, which include PetVille, YoVille, Café World, FishVille and Treasure Isle. These are all part of their Virtual World series, and all have very similar game play where the gamer can create their ideal farm, café, ocean, etc.

3. Marketing Main strategy used by Zynga was viral marketing on social networking host sites such as facebook. They encourage users to involve their friends Rewards are attached to getting friends to join They can add their friends as ‘neighbours’ when their friends join the game and create their own farm. Throughout the game, notifications of a players progress appear on facebook pages; meaning to make the game more known, but in reality annoyed people.

4. Monetization Zynga used Facebook as a way of making money. They did this by offering users the chance to buy certain virtual products to enhance their gaming experience and help them progress through the game quicker. FarmVille had given its users virtual cash for various advertising offers: for instance, the player would get some virtual currency for signing up for Netflix. However, FarmVille has been accused of scamming its users through misleading offers, such as filling in bogus survey or IQ tests which in fact subscribe the users to an unwanted service which appears on their phone bill. In a video posted November 9, 2009, Zynga CEO MarkPincus says "I did every horrible thing in the book too, just to get revenues right away. I mean we gave our users poker chips if they downloaded this Zwinky toolbar which was like, I don't know, I downloaded it once and couldn't get rid of it," in regards to business practices. Michael Arrington of TechCrunch accused Facebook of allowing Zynga's FarmVille to continue these practices because a great deal of the money it gets from such leads is reinvested in ads inside the Facebook network. In response to this negative publicity, Zynga removed all virtual cash offers on 8 November 2009, but only on those pages within the farmville.com domain. Players accessing the game from within Facebook itself (as most FarmVille players do) can still see the offers as of April 2010.