M-BIZ Global is a large mobile gaming solutions provider that offers branded mini-games and playable rich media ads to help businesses enhance marketing ROI. Their solutions are customizable, social, and playable across devices. They work with brands, agencies, developers and telecom companies. Branded mini-games are short games that can be fully customized and integrated on websites and apps to increase engagement and conversions. Playable ads are interactive rich media banners containing a branded game that can be played within the ad to boost clicks, engagement, and brand awareness.
Our branded games allow companies to increase their reach, brand awareness and marketing efforts with fun experiences ready to publish with their own look and feel.
Get in touch with us to learn how you can license one of our games for your brand!
Branded Games - The Dark Horse in Digital AdvertisingBen Chong
Branded games are the next big thing in digital advertising. Learn how multi-billion dollar brands such as Disney, Kia Motors and Tissot are using games in their marketing campaigns and content strategies.
Gamewheel Gamescom Congress PresentationTaner Akcok
Gamescom Presentation of Gamewheel platform. Gamewheel is the first complete Self-Service Online Platform (PaaS) for Gamified advertising. Create Gamified content und campaigns with just a few taps und level up engagement and performance on mobile, social media and also in AR/VR – Gamify Yourself with Gamewheel!
Advergaming Creating A Video Game As A BrandZach Klein
I pulled this presentation together at BBDO/Proximity in early 2008. The purpose of the presentation was to introduce branded video games and discuss the elements that go into creating a successful branded video game experience.
We are one of the leading names in white label games solution. Our HTML5 white label games are tailored for brands, entertainment websites, telcos, OEMs, and system providers.
Seminar will outline the size, scope and reach of casual gaming worldwide as well as the role casual games play in people’s lives. We will lead a conversation on the benefits of integrating gaming into your marketing or content strategy and briefly discuss Exent’s long history in this market. We will then review the various ways site owners and marketers have “Gamified” themselves including, but not limited to, Advergaming, content plays, advertising programs, and social gaming. We will end with a look at the future of gaming and its implications.
Our branded games allow companies to increase their reach, brand awareness and marketing efforts with fun experiences ready to publish with their own look and feel.
Get in touch with us to learn how you can license one of our games for your brand!
Branded Games - The Dark Horse in Digital AdvertisingBen Chong
Branded games are the next big thing in digital advertising. Learn how multi-billion dollar brands such as Disney, Kia Motors and Tissot are using games in their marketing campaigns and content strategies.
Gamewheel Gamescom Congress PresentationTaner Akcok
Gamescom Presentation of Gamewheel platform. Gamewheel is the first complete Self-Service Online Platform (PaaS) for Gamified advertising. Create Gamified content und campaigns with just a few taps und level up engagement and performance on mobile, social media and also in AR/VR – Gamify Yourself with Gamewheel!
Advergaming Creating A Video Game As A BrandZach Klein
I pulled this presentation together at BBDO/Proximity in early 2008. The purpose of the presentation was to introduce branded video games and discuss the elements that go into creating a successful branded video game experience.
We are one of the leading names in white label games solution. Our HTML5 white label games are tailored for brands, entertainment websites, telcos, OEMs, and system providers.
Seminar will outline the size, scope and reach of casual gaming worldwide as well as the role casual games play in people’s lives. We will lead a conversation on the benefits of integrating gaming into your marketing or content strategy and briefly discuss Exent’s long history in this market. We will then review the various ways site owners and marketers have “Gamified” themselves including, but not limited to, Advergaming, content plays, advertising programs, and social gaming. We will end with a look at the future of gaming and its implications.
Engaging the Mobile Gaming Audience Programmatically: What brands need to knowChartboost
In the webinar Pepe Agell, Chartboost’s very own VP of Corporate Strategy, and Jocelyn Sheltraw, Head of Mobile at Rubicon Project walk through:
• how mobile programmatic works and why in-app always trumps mobile web
• the value of in-game audiences
• ad formats that deliver the most powerful ROI
• tactics to infuse real-time bidding into your current UA strategy
• how to approach decoding your data to maximize ad buys
Please, Sir, I Want Some More... Ads | Matthew HallJessica Tams
Delivered at Casual Connect Asia 2017. Crossy Road has served up 3 billion ad impressions in 2 years and is one of the most well known “rewarded video” success stories. Matthew Hall, co-founder of Hipster Whale will talk about how Crossy Road (and other successful free-to-play titles) make money from in-app advertising while still delivering a fun player experience.
Content marketing is high on brands' marketing agendas. But making content that can connect isn’t easy. The best content seamlessly integrates brands into the lives of their consumers.
Marketing expertise needs to shift from channels and disciplines to specific sub-cultures, hobbies & interests. In this type of environment leveraging gaming culture can be hugely influential.
AbZorba Games Casino Affiliate & White Label ProgramAndrew Hughes
The colliding worlds of play-for-fun casino and real gambling is happening fast.
AbZorba's AGON gaming platform extends its 'Hub of Fun' mobile casino games to Casino, Betting & Lottery organizations for white label and affiliate programs.
Delivered at Casual Connect Europe 2016.
When social gaming came onto the scene it brought previously unheard of numbers of players. Then content began moving from web to mobile devices. Now we are shifting from sharing statuses to sharing experiences. Consoles have embraced this concept with Kinetics and mobile social games offer their own shared experiences. Young players know only this kind of gaming. This session will focus on what’s next: A combination of Kinetics and virtual reality offering synchronous and multiplayer experiences.
Paid, Owned and Earned media - how to build a P.O.E.M. strategy - starting with your Brand strategy. Slides of a course given for Solvay Business School in Ho Chi Minh, Vietnam.
Gamewheel is the first complete Self-Service Online Platform (PaaS) for Gamified advertising. Create Gamified content und campaigns with just a few taps und level up engagement and performance on mobile, social media and also in AR/VR – Gamify Yourself with Gamewheel!
Why Social Games for Brand Engagement & Facebook AdvertisementsSorav Jain
Swami Venkat's presentation on Social Gaming at echoVME's first BONFIRE. Learn how brands can leverage socail games to engage their audiences interestingly. Also learn how Facebook Ads allow brands to get valuable insight on their products. read about the entire story here http://blog.echovme.com/2011/07/echovme%E2%80%99s-social-media-bonfire-%E2%80%93-exclusive-inaugural-session/
Stick and Play: create your own game and share it directly in Facebook News FeedPost Sticker
Stick and Play is a first intuitive creator of branded Facebook games that you can play in News Feed. Your own games, fully customised and adjusted to your and your client’s needs, engage audience in a new, unheard-of way. The technology applied by Stick and Play will enable sharing your branded games everywhere on Facebook, from News feed and comments section, through personal and friend’s timeline, to wide-range media in the Web. Maintain full control over the running campaign, keep track of your game, players’ scores and the amounts of shares your brand is getting, thanks to our intuitive and user-friendly panel.
Engaging the Mobile Gaming Audience Programmatically: What brands need to knowChartboost
In the webinar Pepe Agell, Chartboost’s very own VP of Corporate Strategy, and Jocelyn Sheltraw, Head of Mobile at Rubicon Project walk through:
• how mobile programmatic works and why in-app always trumps mobile web
• the value of in-game audiences
• ad formats that deliver the most powerful ROI
• tactics to infuse real-time bidding into your current UA strategy
• how to approach decoding your data to maximize ad buys
Please, Sir, I Want Some More... Ads | Matthew HallJessica Tams
Delivered at Casual Connect Asia 2017. Crossy Road has served up 3 billion ad impressions in 2 years and is one of the most well known “rewarded video” success stories. Matthew Hall, co-founder of Hipster Whale will talk about how Crossy Road (and other successful free-to-play titles) make money from in-app advertising while still delivering a fun player experience.
Content marketing is high on brands' marketing agendas. But making content that can connect isn’t easy. The best content seamlessly integrates brands into the lives of their consumers.
Marketing expertise needs to shift from channels and disciplines to specific sub-cultures, hobbies & interests. In this type of environment leveraging gaming culture can be hugely influential.
AbZorba Games Casino Affiliate & White Label ProgramAndrew Hughes
The colliding worlds of play-for-fun casino and real gambling is happening fast.
AbZorba's AGON gaming platform extends its 'Hub of Fun' mobile casino games to Casino, Betting & Lottery organizations for white label and affiliate programs.
Delivered at Casual Connect Europe 2016.
When social gaming came onto the scene it brought previously unheard of numbers of players. Then content began moving from web to mobile devices. Now we are shifting from sharing statuses to sharing experiences. Consoles have embraced this concept with Kinetics and mobile social games offer their own shared experiences. Young players know only this kind of gaming. This session will focus on what’s next: A combination of Kinetics and virtual reality offering synchronous and multiplayer experiences.
Paid, Owned and Earned media - how to build a P.O.E.M. strategy - starting with your Brand strategy. Slides of a course given for Solvay Business School in Ho Chi Minh, Vietnam.
Gamewheel is the first complete Self-Service Online Platform (PaaS) for Gamified advertising. Create Gamified content und campaigns with just a few taps und level up engagement and performance on mobile, social media and also in AR/VR – Gamify Yourself with Gamewheel!
Why Social Games for Brand Engagement & Facebook AdvertisementsSorav Jain
Swami Venkat's presentation on Social Gaming at echoVME's first BONFIRE. Learn how brands can leverage socail games to engage their audiences interestingly. Also learn how Facebook Ads allow brands to get valuable insight on their products. read about the entire story here http://blog.echovme.com/2011/07/echovme%E2%80%99s-social-media-bonfire-%E2%80%93-exclusive-inaugural-session/
Stick and Play: create your own game and share it directly in Facebook News FeedPost Sticker
Stick and Play is a first intuitive creator of branded Facebook games that you can play in News Feed. Your own games, fully customised and adjusted to your and your client’s needs, engage audience in a new, unheard-of way. The technology applied by Stick and Play will enable sharing your branded games everywhere on Facebook, from News feed and comments section, through personal and friend’s timeline, to wide-range media in the Web. Maintain full control over the running campaign, keep track of your game, players’ scores and the amounts of shares your brand is getting, thanks to our intuitive and user-friendly panel.
Gamified Marketing & Storytelling by Gamewheel & Marketing Club Berlin (MCB) ...Gamewheel
Here is the presentation from the recent event run by Gamewheel in collaboration with Marketing Club Berlin (MCB). The chief hustler of Gamewheel, Evgeni, presented how to leverage games and gamification to bring 600x more engagement to your marketing campaigns. The presentation shows a few examples of successful Gamewheel campaigns with most forward-thinking brands like Burger King, Oracle, Delivery Hero, Kik.
With every passing day, the mobile & tablet application developers are developing more innovative and engaging apps targeting a large user base. Kids are one of the most challenging users to woo as they have shifting focus and they get disengaged in a short duration.
The global market for fitness-related wearable technology is estimated to grow to 5,049.2 million US dollars by 2020.The revenue generated through fitness related apps will reach 3,827 million US dollars in 2020. The activity trackers and fitness applications are taking the place of personal coaches.
Case Study of social and mobile gaming leader Peak Games and how they power their advertising and creative strategy on Facebook. This is brought to you by Social.com, the ad technology platform of Salesforce.
HashByte Studio is your top choice for exceptional mobile game development services. Our talented team of developers and designers brings years of experience crafting visually stunning, engaging mobile games optimized for iOS and Android. We handle every aspect of mobile game creation, from conceptualization and wireframing to programming, art asset creation, QA testing, and publishing assistance. HashByte Studio's mobile games stand out with thoughtful gameplay mechanics, vibrant graphics, and smooth performance. Let us apply our mobile development expertise to make your game idea a reality. With HashByte Studio, you get reliable mobile game development services that deliver successful, high-quality mobile games. https://hashbytestudio.com/mobile-game-development-company/
Bedtime Story: Game Developer's Dream of Monetization -- Alexander Voss, Director of Marketing at Smaato (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com)
AR Marketing Conference: Jeff Coghlan - gamify or gimmick excl videoARMarketing.org
Jeff from Matmi shares projects where AR solutions have gamification is at the heart of them including United Airlines, West Somerset Railway and Alton Towers.
2. WHO ARE WE?
M-BIZ Global is the world’s
largest mobile gaming solutions
provider. We have offices in 8
countries and an international
team of experts and passionate
players.
WHAT DO WE OFFER?
We help businesses enhance
their ROI with our innovative
and unique digital marketing
solutions. Our solutions include:
Branded Mini-Games,
Playable Rich Media Ads,
Hello Mini-Games,
Pocket Arena.
FOR WHOM?
M-BIZ Global works
with brands, agencies,
game developers, handset
manufacturers, billing
providers and
telecommunication
operators.
2
4. ABOUT
Branded Mini-Games
YOUR BENEFITS AT A GLANCE
• Increase traffic & user engagement
• More conversions & better ROI
• Positive user experience
• Multi-platform
• Social media features
• Full analytics & reporting
Branded Mini-Games are short mobile
games packed with powerful social
features. They are 100% customisable
to any brand and run well on laptop,
tablet, mobile or within an app.
4
5. WHO PLAYS SOCIAL & MOBILE GAMES?
%%16
8 %
%%19
27
%15
10 %
%%17
6 %
%%21
%%23
%%20
%%18
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+
Age
Gender
Social
Mobile
Social
Male
Female Mobile
54% 46% 53% 47%
%
5
6. CHARACTERISTICS
MULTI DEVICE
IT WORKS WITH ALL KINDS OF DEVICES:
MOBILE PHONES, LAPTOP, PC, TABLETS &
IN-APP
100% CUSTOMIZABLE
EVERY SINGLE GRAPHIC AND TEXT
ELEMENT CAN BE BRANDED &
PERSONALIZED
SOCIAL FEATURES
LEADERBOARD, SOCIAL LOGIN,
INVITE YOUR FRIENDS, LIKE
& SHARE YOUR RESULTS
MULTI PLATFORM
BASED ON HTML5 TECHNOLOGY,
OURMINI-GAMES CAN BE INTEGRATED
WITH WEBSITES, FACEBOOK & APPS
FUN GAME PLAY
ADDICTIVE, INTUITIVE AND EXCITING
TO PLAY
6
11. SUCCESS STORIES
Read how our clients enhanced their performance
KINDER JOY
SMS FOR JOY
KFC
HOT BUCKET CHALLENGE
GAME IMPRESSIONS
COMPLETIONRATE
REPLAY
CLICKTHROUGHRATE
SEE CASE STUDY
98%
73%
52%
20%
GAME COMPLETIONS
REPLAY
LEADCONVERSIONS
CALLTOACTION
65%
39%
36%
11%
SEE CASE STUDY
11
12. Read how our clients enhanced their performance
48%
SUCCESS STORIES
LIEFERANDO
CHRISTMAS GAME
UNIVERSAL PICTURES
PIXELS
SEE CASE STUDY
GAME PLAYS
REPLAY
SIGNUP
IMPRESSIONS
79%
100% PLAY THE GAME
GAME COMPLETIONS
REPLAYSPERUSER
CALLTOACTION
86%
68%
31
34%
SEE CASE STUDY
12
13. PRICING
BMG STUDIO
$299 (30,000 CPP*)
*CPP stands for cost-per-play, a model we use, in which advertisers pay whenever a user clicks on
the play button. Additional play-clicks can be purchased anytime during the campaign period.
FREE 7 DAY TRIAL
50+ GAMES & LOTS OF FEATURES
MULTI-PLATFORM CAMPAIGNS
$999 (120,000 CPP*)
$1499 (200,000 CPP*)
(Facebook, Twitter, Google+)
WEBSITE & MOBILE
(App iOS & Android)
PRICE AVAILABLE
ON REQUEST
MULTI-PLATFORM CAMPAIGNS
(Facebook, Twitter, Google+)
WEBSITE & MOBILE
(App iOS & Android)
60+ GAMES & ALL FEATURES
DEDICATED ACCOUNT MANAGER
STRATEGIC PLANNING
SELF SERVICE
BMG ENTERPRISE
MANAGED SERVICE
BMG STUDIO
SELF SERVICE
13
14. KIOSK MARKETING & BRANDED MINI-GAMES
Available online and offline
Multiple social sharing options
Collect data via in-game forms and call-to-action
Support location-based technology such as Beacon
Kiosks are self-service terminals designed to provide
and collect information from consumers.
WHERE CAN WE DO KIOSK MARKETING?
• Tradeshows and consumer events
• Wherever potential customers visit, e.g. shopping
malls, doctor clinics, theatres, museums, supermarkets, etc.
14
16. PLAYABLE ADS
Playable Ads are an innovative
rich media banner format,
containing a branded game
which can be played inside
the banner unit.
WHY PLAYABLE ADS?
100% active user engagement
guaranteed. No blind installs.
User interaction tracked.
Optimized for high ROI installs.
FOR WHOM?
For advertisers, and
publishers from all
industries.
16
17. Increase conversions and ROI
3x higher CTR
Up to 70% higher engagement
Increase brand awareness
Increase traffic
YOUR BENEFITS
17
20. PLAYABLE ADS
Interstitial
Interstitials are full-screen
ads that pop up and take over
a mobile screen automatically
during the launch, in between
or upon exit of an app or
mobile page.
Supports MRAID (Mobile
Rich Media Ad Interface
Definitions) 1.0 and 2.0
PLAY AD
20
22. SPECS
PLAYABLE ADS SPECIAL FEATURES
Custom animation
In-game audio
Full screen
Swipe (supports dragging gestures)
Auto-play
Tap-to-Play
Data capture
Form submission
22