The document discusses strategies for casinos to engage customers on Facebook outside of the casino property. It provides examples of successful Facebook promotions run by casinos, including a "Jump on the Fanwagon" promotion where a casino gave away prizes as the number of page "Likes" increased, and a photo contest promotion for the launch of a new slot machine. The promotions were successful in driving more Facebook engagement and page "Likes", as well as increasing foot traffic and slot play on the promoted games. The key takeaways highlighted are to use promotions to start conversations, leverage apps and contests, understand the brand and customer, make the barrier to participate low, and heavily promote the campaigns.

1. //ONCE A WINNER:
Engaging Your Customers
Outside The Casino
MASTERMINDS

2. //
WHAT’S IN IT FOR ME?
• Increase the number of people who “Like” your page
• Facebook = database that you can remarket to daily
• Collect valuable customer information
• Find out who your fans are
• Grow your email database
• Engage people with your property
• Remind people why they need to keep coming back!
MASTERMINDS

3. //
WHAT’S IN IT FOR ME?
• Increase the number of people who “Like” your page
• Facebook = database that you can remarket to daily
• Collect valuable customer information
• Find out who your fans are
• Grow your email database
• Engage people with your property
• Remind people why they need to keep coming back!
MASTERMINDS

4. //
WHAT’S IN IT FOR ME?
• Increase the number of people who “Like” your page
• Facebook = database that you can remarket to daily
• Collect valuable customer information
• Find out who your fans are
• Grow your email database
• Engage people with your property
• Remind people why they need to keep coming back!
MASTERMINDS

5. //CASE
STUDIES
MASTERMINDS

6. JUMP ON THE
// FANWAGON
MASTERMINDS

7. //JUMP
ON THE FANWAGON
• Friendly, “come as your are” atmosphere
• Warren the Steer
• Know what their fans like
MASTERMINDS

8. //JUMP
ON THE FANWAGON
• Friendly, “come as your are” atmosphere
• Warren the Steer
• Know what their fans like
MASTERMINDS

9. //JUMP
ON THE FANWAGON - GOALS
• Increase number of “Likes” on their page
• Collect fan information
• Increase engagement
MASTERMINDS

10. //JUMP
ON THE FANWAGON HOW IT WORKED
• “Like” the page
• Tiered giveaway
• More Likes =
Better Prizes
MASTERMINDS

11. //JUMP
ON THE FANWAGON WHAT THEY GAVE AWAY
• 100 Pies
• 50 Buffets
• 25 Slot Play
Vouchers
• 10 Dinners
for Two
• 1 VIP Package
MASTERMINDS

12. //JUMP
ON THE FANWAGON HOW THEY PROMOTED IT
• Website
• Eblast
• FB Ads
• Dedicated Postcard
• On-property Scenes
• Outdoor
• Frequent FB Posts
MASTERMINDS

13. //JUMP
ON THE FANWAGON HOW IT DID
• Reached 3,000 “Likes”
in just over one month
• an Jump on the
R
Fanwagon II
• ot to 7,000 “Likes”
G
in less than one month
• ustomer feedback was
C
overwhelmingly positive
MASTERMINDS

14. //JUMP
ON THE FANWAGON WHY IT’S GREAT
• Tied the promo
into their brand
voice
• Generated lots of
buzz and excitement
on their page
• Low barrier
to entry
• Encouraged sharing
MASTERMINDS

15. HOLLYWOOD
//PREMIERE
MASTERMINDS

16. // HOLLYWOOD
PREMIERE - GOALS
• Generate buzz about their grand opening
• Increase number of “Likes” on their page
MASTERMINDS

17. // HOLLYWOOD
PREMIERE - HOW IT WORKED
• “Like” the page
• Answer the question:
What are you looking
forward to most about
Hollywood Casino?
• Answers were displayed
on the app for all to see
• The best entries were
featured in posts on
their page
MASTERMINDS

18. // HOLLYWOOD
PREMIERE WHAT THEY GAVE AWAY
• Grand Opening Passes
• Dinner at the Steakhouse
• VIP Passes to the
NASCAR Meet ‘n’ Greet
MASTERMINDS

19. // HOLLYWOOD
PREMIERE HOW THEY PROMOTED IT
• Featured on Website
• Frequent FB Posts
MASTERMINDS

20. // HOLLYWOOD
PREMIERE - WHY IT’S GREAT
• Got fans talking
and thinking
about Hollywood
• Created shareable,
user-generated
content for Facebook
• Had a very relevant
prize for the audience
and for the promo
MASTERMINDS

21. ELVIS THE KING IS IN THE BUILDING
//PHOTO
™
CONTEST
MASTERMINDS

22. // ELVIS THE
KING™ - GOALS
• Generate buzz about
the exclusive launch of
Elvis the King™
• Invite trial by new players
• Drive incremental trips
to properties
• Drive incremental play
• Drive new mychoice®
players club sign-ups
• Increase number of
“Likes” on their pages
MASTERMINDS

23. // ELVIS THE
KING™ - HOW IT WORKED
• Snap a photo with the Elvis
standee located on property
• “Like” the page
• Submit your photo
• Get friends to vote
• Some apps also included an
exclusive slot play offer
MASTERMINDS

24. // ELVIS THE
KING™ - WHAT THEY GAVE AWAY
MASTERMINDS

25. //ELVIS THE
KING™ - HOW THEY PROMOTED IT
• Elvis “Sightings”
Facebook posts
• Database mailer
inclusion
• Eblast
• On-property poster
• Digital signage
• Billboard
MASTERMINDS

26. // ELVIS THE
KING™ - WHY IT’S GREAT
• Got fans talking and
thinking about Elvis the
King™ slot machines
in a fun way
• Created shareable,
user-generated content
for Facebook
• Had a very relevant prize
for the audience and for
the promo
• Coin-in on the Elvis the
King™ slot machines was
up to 50% higher than
the casino floor average
MASTERMINDS

27. //KEY TAKEAWAYS
• Use promotions to get
people talking
• Use apps
• Know your brand and
your customer
• Choose an appropriate
barrier to entry
• Promotion, promotion,
promotion!
MASTERMINDS

28. //KEY TAKEAWAYS
• Use promotions to get
people talking
• Use apps
• Know your brand and
your customer
• Choose an appropriate
barrier to entry
• Promotion, promotion,
promotion!
MASTERMINDS

29. //KEY TAKEAWAYS
• Use promotions to get
people talking
• Use apps
• Know your brand and
your customer
• Choose an appropriate
barrier to entry
• Promotion, promotion,
promotion!
MASTERMINDS

30. //KEY TAKEAWAYS
• Use promotions to get
people talking
• Use apps
• Know your brand and
your customer
• Choose an appropriate
barrier to entry
• Promotion, promotion,
promotion!
MASTERMINDS

31. //KEY TAKEAWAYS
• Use promotions to get
people talking
• Use apps
• Know your brand and
your customer
• Choose an appropriate
barrier to entry
• Promotion, promotion,
promotion!
MASTERMINDS

32. //QUESTIONS?
MASTERMINDS

33. //ONCE A WINNER:
Engaging Your Customers
Outside The Casino
MASTERMINDS