1. // FACEBOOK
PLATFORM CHANGES –
WHAT’S NEW
MASTERMINDS

2. •
•
•
•
Look
Interaction
Discovery
Metrics
MASTERMINDS

3. // TIMELINE
MASTERMINDS

4. // TIMELINE
MASTERMINDS

5. // TIMELINE
• About
MASTERMINDS

6. // TIMELINE
• Friends
MASTERMINDS

7. // TIMELINE
• Photos
MASTERMINDS

8. // TIMELINE
• Maps
MASTERMINDS

9. // TIMELINE
• Likes and Interests
MASTERMINDS

10. // TIMELINE
• Music, Video, News, Games
MASTERMINDS

11. // TIMELINE
• Timeline
MASTERMINDS

12. //
TIMELINE FOR BRANDS?
MASTERMINDS

13. // TICKER
MASTERMINDS

14. // TICKER
• Used for light activity
• Makes News Feed less noisy
MASTERMINDS

15. // NEWS
FEED
MASTERMINDS

16. // NEWS FEED
• “Top Stories” and “Most Recent” stories
MASTERMINDS

17. // NEWS FEED
• High quality content can become a “Top Story”
MASTERMINDS

18. // NEWS FEED
• User control
MASTERMINDS

19. GREAT CONTENT
//IS
KING
MASTERMINDS

20. We spent the last year
making it so that you can
connect to anything you
want, in any way you want.
- Mark Zuckerberg
MASTERMINDS

21. //OPEN
GRAPH API
MASTERMINDS

22. //OPEN GRAPH API
MASTERMINDS

23. //OPEN GRAPH API – LIFESTYLE ACTIONS
HOTEL
MASTERMINDS

24. // CONTEXTUAL VERBS
MASTERMINDS

25. // CONTEXTUAL VERBS
MASTERMINDS

26. //OPEN GRAPH API – LIFESTYLE ACTIONS
Jen likes Inception
VS
Jen watched Inception on Netflix
MASTERMINDS

27. //OPEN GRAPH API – LIFESTYLE ACTIONS
Ryan likes The Rolling Stones
VS
Ryan listened to Beast of Burden
by The Rolling Stones on Spotify
MASTERMINDS

28. //OPEN GRAPH API – LIFESTYLE ACTIONS
Nancy likes Sex and the City Slots
VS
Nancy played Sex and the City Slots
at the Venetian with Ryan
MASTERMINDS

29. Today we’re making it
possible to build a completely
new class of apps and to
rethink a lot of industries at
the same time.
- Mark Zuckerberg
MASTERMINDS

30. //FRICTIONLESS
EXPERIENCE
MASTERMINDS

31. //FRICTIONLESS EXPERIENCE
• Redesigned permissions
MASTERMINDS

32. //FRICTIONLESS EXPERIENCE
• Automatic sync with Timeline
MASTERMINDS

33. //FRICTIONLESS EXPERIENCE
• Individual actions in Ticker
MASTERMINDS

34. //FRICTIONLESS EXPERIENCE
• Compiled summaries in News Feed
MASTERMINDS

35. //GRAPH
RANK
MASTERMINDS

36. // GRAPH RANK
• Edge Rank for app
• Discovery
MASTERMINDS

37. //APP
METRICS
MASTERMINDS

38. //APP METRICS
• Optimize!
MASTERMINDS

39. //APP METRICS
• Optimize!
MASTERMINDS