This document discusses creating an effective social media strategy by aligning social media objectives with corporate marketing goals. It identifies four key objectives for social media: brand awareness, customer service, lead generation, and community building/brand affinity. For each objective, the document provides examples of good and bad social media posts and discusses how to effectively engage customers and build communities online. It emphasizes using social media to enhance current marketing efforts and make customers feel involved in the brand through contests and sharing personal experiences.
Increasing the chance of a commercial hitPaweł Weder
Social casino games are one of the fastest growing markets ever. This market evolves so fast that changes, new trends and new products can be found on a daily basis. It is very hard to stand out in the crowd and, more importantly, make money with your product. This talk is about actual trends and opportunities (ideas) on how to raise your revenue, retain your customers, and increase your chances to have a hit.
The amount of money being invested into UK tech startups is rising year on year with the most recent figures suggesting that UK tech firms raised £1 billion in the first six months of 2015, according to study by techworld .On that basis, we have created a list of top fintech investors based in UK. Take a look and give us a visit at www.crowdinvest.com to learn more.
Как сделать "Книгу продаж", быстро повышающую эффективность работы отдела продажMarina_Korsakova
В большинстве случаев для улучшения продаж бизнес-тренеры не нужны. Я составила простое и практичное руководство, следуя которому каждый толковый начальник отдела продаж, - директор департамента, коммерческий директор, управляющий директор, etc. – сможет САМ перепрошить своих ребятишек. Enjoy!
Increasing the chance of a commercial hitPaweł Weder
Social casino games are one of the fastest growing markets ever. This market evolves so fast that changes, new trends and new products can be found on a daily basis. It is very hard to stand out in the crowd and, more importantly, make money with your product. This talk is about actual trends and opportunities (ideas) on how to raise your revenue, retain your customers, and increase your chances to have a hit.
The amount of money being invested into UK tech startups is rising year on year with the most recent figures suggesting that UK tech firms raised £1 billion in the first six months of 2015, according to study by techworld .On that basis, we have created a list of top fintech investors based in UK. Take a look and give us a visit at www.crowdinvest.com to learn more.
Как сделать "Книгу продаж", быстро повышающую эффективность работы отдела продажMarina_Korsakova
В большинстве случаев для улучшения продаж бизнес-тренеры не нужны. Я составила простое и практичное руководство, следуя которому каждый толковый начальник отдела продаж, - директор департамента, коммерческий директор, управляющий директор, etc. – сможет САМ перепрошить своих ребятишек. Enjoy!
Presented by Christine Mortensen at the July '09 Manifest company meeting to showcase our Online Social Engagement capabilities in order to better educate each other and our clients.
Slides from "Extreme Customer Service" session by Bob Fish, CEO of BIGGBY COFFEE, at Detroit Regional Chamber's Business InSight conference October 27, 2009 at Henry Ford Museum.
Using Local Social - to launch your restaurant brand in new markets
How one Buffalo Wild Wings franchise utilized Roqbot's local social media tactics to produce the most successful openings of the entire chain.
A high-level look at video game marketing. We focus on identifying target audiences, building buyer personas, company archetypes and building a fundamentally-sound video game marketing funnel.
This presentation was prepared and delivered by Yvette Adams of The Creative Collective for AMPED (A Music Program Enabling Development). AMPED aims to assist young emerging musicians and artists aged between 15 and 30, young bands, musicians and music industry workers across the Sunshine Coast to develop their skills and professional opportunities in the music industry. The project is an initiative of the Queensland State Government through Arts Queensland’s A-venue program and delivered by the Sunshine Coast Regional Council.
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Comprehensive media plan for expansion of Austin based Big Top Candy Shop into the Hillsborough Village area of Nashville by myself and 5 other classmates from UT. Includes research and analysis of local area including demographics, available media, and competition. Identified primary and secondary targets, and planned out 8 month campaign that established Big Top brand and met all impression, transaction, social media, and interaction objectives. Then effectively pitched this media plan to prospective client.
In this session, we will announce the winners of the 2013 Sherpie Awards. These winners represent the best-of-the-best in casino social media programs worldwide. Learn from the winners themselves as they present case studies on their winning efforts.
If you’re not benchmarking and measuring the success and progress of your social media program on a consistent and regular basis, you’re missing a valuable opportunity to prove its worth and improve upon past results. In this session, we take a look at how different casinos handle reporting and what metrics are truly the most important. The different platforms and programs will be reviewed and the metrics of each are alike and are different.
If there’s one topic on the minds of every casino marketer, it’s online gaming. In this seminar, we’ll look at how social gaming can pave the way for an online gaming program and how social components can help build your iGaming enterprise in the future.
Building a successful social media program that truly takes advantage of the medium has little to do with the size of your social communities. Rather, it is about engaging your followers in conversations about your brand so they can spread the word for you. But this is easier said than done, and many casinos continue to struggle with producing content that doesn’t, well, suck. In this session we will explore the best practices for producing engaging, memorable content for your casino. Hear from casino social media experts about what works…and what doesn’t and share tips that your casino can start using right away.
The day will begin with a look back at some of the important changes that have taken place in the social media landscape this past year. Which new social channels should your casino be aware of? What are the important changes that you need to know about on channels that you are already using? Next, we will hear from three casinos of different sizes and representing different jurisdictions. How do they scale their social media programs based on the resources available to them and which channels and practices work best to meet their objectives?
Chances are your casino is now knee deep in social media. You have tens of thousands of fans, perhaps many more. You've got YouTube channels, Facebook pages and Twitter followings. You've experimented with FourSquare, Pinterest and Groupon. Each year you are spending more and more precious marketing dollars and valuable time implementing these initiatives. The options and possibilities seem endless. This Social Media Boot Camp is designed to help you focus your efforts and align your social media strategies to meet real business objectives. Learn how to keep the big picture in mind while still keeping track of the details. Hear from casino social media strategists who are leading the industry with innovative ideas that will inspire and challenge you.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
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EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Unlock TikTok Success with Sociocosmos..SocioCosmos
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The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
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improving safety performance indicators such as accidents, injuries, and property damages. These results
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safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Your Path to YouTube Stardom Starts HereSocioCosmos
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Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
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recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
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8. //4 MARKETING OBJECTIVES
PERFECT FOR SOCIAL MEDIA
• Brand Awareness
• Customer Service
• Lead Generation
• Community Building/
Increased Brand
Affinity
MASTERMINDS
10. //OBJECTIVE #1 - BRAND AWARENESS
// DON’T
“Congrats to Jimmy K. on
winning $21,000 on Triple
Bonus Frenzy today! Yet
another big winner! With
1,200 slots, your jackpot
could be just a spin away."
MASTERMINDS
11. //OBJECTIVE #1 - BRAND AWARENESS
// DO
“Congrats to Jimmy K. on
winning $21,000 on Triple
Bonus Frenzy today! Yet
another big winner! With
1,200 slots, your jackpot
could be just a spin away."
“What would you do with
$20 grand? Leave your
suggestion here for
Jimmy K. because he just
scored himself $21,000
on Triple Bonus Frenzy.
Rock on Jimmy!”
MASTERMINDS
12. //OBJECTIVE #1 - BRAND AWARENESS
// DON’T
“Don’t miss the grand
opening of our new
steakhouse this month!
With a variety of delicacies
from seafood to chicken
and of course, scrumptious
steaks, this beautiful new
restaurant has something
for every taste bud!"
MASTERMINDS
13. //OBJECTIVE #1 - BRAND AWARENESS
// DO
“Don’t miss the grand
opening of our new
steakhouse this month!
With a variety of delicacies
from seafood to chicken
and of course, scrumptious
steaks, this beautiful new
restaurant has something
for every taste bud!"
The grand opening of our
new steakhouse is so close
we can taste it. What is
your favorite cut of steak and
how do you like it cooked?
(Embed food shot and/or a link to the menu)
MASTERMINDS
21. //OBJECTIVE #2 - CUSTOMER SERVICE
• Be timely
• Be human
• Be genuine
• Acknowledge the customer’s feelings
• Guide the conversation offline if it gets complex
MASTERMINDS
22. //
RESPOND TO POSITIVE POSTS
Thanks for the kudos.
Kind words are always
appreciated! :)
MASTERMINDS
23. //
RESPOND TO POSITIVE POSTS
I’ll be sure to pass
on your compliments
to the chef!
MASTERMINDS
25. //REACTIONS TO NEGATIVE POSTS
Ouch. We’re so sorry to hear
about your bad experience.
Please email me, I would like to
learn more so that we can be
sure this never happens again.
MASTERMINDS
26. //REACTIONS TO NEGATIVE POSTS
Thanks everyone for your
comments. We are trying to
work out the kinks. We are
passing this information on
to the Executive Chef.
MASTERMINDS
27. //REACTIONS TO NEGATIVE POSTS
Sorry to hear about your run
of bad luck. I assure you that
using your club card does
not change the game’s odds.
Sounds like you need a lucky
charm. Anyone have a favorite
lucky charm they carry?
MASTERMINDS
30. // OBJECTIVE #3 - LEAD GENERATION
Social media is
word-of-mouth
ON STEROIDS!
MASTERMINDS
31. // OBJECTIVE #3 - LEAD GENERATION
• Social Database
• Email Database
• Player Club Membership
• Inviting Trial
MASTERMINDS
32. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
AKA
LOYALTY PROGRAM
MASTERMINDS
33. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
MASTERMINDS
34. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
Hit “Like” if you are as big a
Charlie Daniels fan as I am!
Maybe I’ll run into him tonight!
Hey a girl can dream right?
MASTERMINDS
35. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
Has anyone stopped by Gold’s
Deli to try out their AMAZING
new cupcakes??? I had the
strawberry and it was DIVINE!!!
What should I try today...
Peanut Butter, Red Velvet
or Chocolate??
MASTERMINDS
36. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
Happy Moo-nday Boomtownies!!!
Just wondering...what’s your
favorite slot machine? I like
anything with a “bonus round”
... makes me feel like I get more
bang for my “buck” ... hehe ...
what about you?
MASTERMINDS
37. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
MASTERMINDS
38. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
MASTERMINDS
39. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
MASTERMINDS
40. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
“Bait bucket” - wallet or gambling kitty
MASTERMINDS
41. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
“Twang” - gently tugging on a fellow
Facebooker’s rubberband or
wristband to say hello and
introduce yourself.
MASTERMINDS
42. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
“Standers” - people who always
“Bait bucket” - wallet or gambling kitty
stand up to perform
their bonuses.
MASTERMINDS
43. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
• 71% of community members say they
are more likely to purchase from a brand
• 66% of community members
note that the community has made
them more loyal to a brand
• 63% of community members note that
they will recommend brand to
friends/family
Sources: Universal McCann, Exact Target
MASTERMINDS
44. HOW CAN THE
// INTEGRATION
OF SOCIAL MEDIA INCREASE
THE EFFECTIVENESS OF YOUR
CURRENT MARKETING EFFORTS?
MASTERMINDS
51. ADVERTISEMENT
16th president missing,
spotted at Biloxi casino
Lure of new
penny slots
believed to be
impossible for
Abe to resist.
BILOXI — Abraham
Lincoln has gone
missing from his
iconic position at
Mt. Rushmore, the
Lincoln
Memorial,
and even the fivedollar bill. Authorities
believe the former
U.S. President is
currently in Biloxi,
Mississippi at Beau
Rivage Resort &
Casino.
Honest Abe abandons stonefaced quartet to find new slot on the Gulf Coast.
he’s tryin’ to win those
penny slots,” wagers
Beau player, Hank.
“What, with everyone
else cashing in on his
face—why shouldn’t
he get a piece
Alleged
sightings of the action?”
have been made of
Mr. Lincoln on the Speculation by the
authorities
Beau Rivage slot local
floor. Eyewitnesses further supports a
claim to have seen link between the
the 6’4” bearded man surplus of new penny
playing the various slot machines and
recent
penny
machines, Lincoln’s
periodically jumping visits to the Resort
for joy and shouting & Casino. In fact,
“Boo-ya,” “Who’s your it’s rumored that
daddy?!” and “Papa Lincoln was planning
needs a new stove an escape to Beau
Rivage for some time,
pipe hat.”
and with the resort
One Beau patron was now boasting over
more than willing to 800 penny machines,
put in his two cents it was simply too
on the recent Lincoln enticing for him to
sightings. “I betcha pass up.
“Rumors had been
flying for months,”
mentioned a worker at
the Lincoln Memorial.
“He was very aware
of all the hot, new
penny games: Lucky
Penny, Goldfish 2,
Max Win. We all
knew it was only a
matter of time before
he got his hands on
those games. The
guy’s a born winner.”
Sightings are not
limited to the slot floor,
however. Scores of
people have claimed
to see him “living it
up” all over Beau
Rivage. “I saw him at
EIGHT75,” said one
Beau employee. “And
let me tell you
something. The man
can dance.”
Abe’s rumored official
facebook page,
facebook.com/AbeAtBeau,
certainly seems to
indicate he’s having
a good time. But
hey, it’s been almost
150 years since the
guy’s last vacation,
so if it is really him
down
there,
few
could argue that he
doesn’t deserve it.
A man, believed to be Abe Lincoln, plays the
new penny slots at Beau Rivage.
MASTERMINDS
72. Secrets from the Stove Recipe Contest
Entry Form
Name of Recipe: __________________________________________________________
Your Name: Chef__________________________________________________________
Address: ___________________________ City: ________________ Zip: ___________
Phone Number: _______________________ Cell Number: _______________________
E-mail Address: __________________________________________________________
I have read and understand all the information provided with the entry form. Boomtown Casino can use the recipe names, photos,
and other images for promotional use.
Signature: ___________________________________ Date:___________________
MASTERMINDS