This slide gives you an overview of social marketing and its benefits for expanding business opportunities in general and for CMC as well.
https://www.linkedin.com/company/cmcsoft-ltd-co
3. Social Marketing is a process that uses marketing principles and
techniques, mainly utilizes social networking websites as a marketing
tool to influence target audience behaviors that will benefit society as
well as the individual.
CMCSOFT
Social Marketing
4. • An easy way to learn about your audience
• Target audiences more effectively
• Find new customers and expand your audience
• Receive instant feedback from your customers’ perspective
• Improve market intelligence and get ahead of your competitors with social
media
• Increase website traffic and search ranking as well as brand recognition
• Share content easier and faster with social media
• Create meaningful relationships with customers
• A recruitment methodology
CMCSOFT
Benefits
7. LinkedIn is a professional network used by workers, companies, even students and
teachers on purpose for seeking job, recruitment and relating issues.
Through LinkedIn, you can accelerate your business effectiveness and career
success by leveraging the network you already have
CMCSOFT
LinkedIn
11. • Opportunities to find jobs, people, business opportunities
• Identifying the right people as a customer or prospects.
• Discovering information about prospects more easily.
• Improving individual reputation.
• Improving or sharing skills and experiences, and other issues by joining
industry-related groups.
• Staying in touch with friends and colleagues.
• Finding experts and ideas and resolving a unique business challenge by asking
professionals and following fresh topics on the unique professional groups.
CMCSOFT
Values for LinkedIn
Members
12. • Groups can help members to find jobs easier, because many recruiters look for
candidates in these groups.
• Groups are the places to connect other people in your field together, then
members can looking for some answers for their problems based on the
group’s members experience.
• Member can send a direct message to others people that they want to connect
in a group.
• When you join a group, there will be many other members want to connect
with you, that will be opportunities to get more connections in the virtual
world.
CMCSOFT
Values for LinkedIn Groups
13. • Company’s pages help LinkedIn members learn your business,
brand, industry expertise and your opportunities.
• A LinkedIn company page provides you free marketing opportunities
and enhance the credibility of your company to your customers.
• Creating shareable content that benefits your audience
• Introducing new products or services you have developed
• Finding job candidates who can make a significant contribution to
your business success.
• Improving your ranking in search engines
CMCSOFT
Values for LinkedIn Company
Pages
14. A marketing
technique
with low cost
Large
amount of
potential
customers
Keeping in
touch with
customers
and other
users easily
Enhancing
the
credibility
and reliability
with
customers
Increase the
ranking on
the search
engine
CMCSOFT
Benefits for CMC
15.
16. is a social networking service owned and operated by Google Inc since 2011.
Google+ offers a unique way of connecting with your various contacts, allowing you to send
group messages to particular social circles you designate, such as family, coworkers and
friends.
CMCSOFT
Google+
17. CMCSOFT
Google+ Statistics
375 million
active members
70%
Business brands
33%
Growth rate
each year
USA
Top country
using Google+
950000
new
accounts/day
Top Occupation
Engineer
55%
18. CMCSOFT
Google+ Components
Circles allow
targeted groups
to sort and
manage friends
along with specific
circles
Hangouts are
features for
group video
chatting with up
to 10 people
Huddles allows
for text chatting
with a friend or
group of friends
via mobile or
desktop
Photos are shared
libraries from
those in your
circles and those
you post on them
Posts are features
for posting status
updates
Sparks for
offering videos
and articles
others might like
20. • Sharing other people’s posts and comment with various features.
• Personalized “circles” let you direct specific content to different types of
customers
• “Hangout” can be used as video chat with customers and colleagues, get
face-to-face feedback.
• The 1+ button helps increase your Google search ranking.
CMCSOFT
Values for Google+ Users
21. • Identifying consumers who have a specific shared interest.
• Gaining more followers for the company’s Google+ page
• Communities allow consumers to connect, sharing content with
others.
• Using communities to get feedback on new product ideas.
• Seeing new or changing trends within the community.
CMCSOFT
Values for Google+
Communities
22. • Let potential audiences understanding about the
company business
• Keep audience informed as to recent business
activities
• Google+ page offers a link to company’s website,
and the location of company
• Enhance credibility with clients
• Increase ranking in search engines
CMCSOFT
Values for Google+
Business Pages
23. Keeping up with
communications
between company
and customers as
well as prospects
Most Google+
users work in
technology
Industry
Improving
reputation and
presence
Optimizing result
from search
engines
CMCSOFT
Benefits for CMC
24.
25. Facebook is the world's largest social networking website that
allows registered users to create profiles, upload photos and
video, send messages and keep in touch with friends, family and
colleagues.
CMCSOFT
Facebook
26. CMCSOFT
Facebook Statistics
1.55 billion
active users
40 million
small business pages
1.5
million on
revenue
every hour
70 languages 1 billion
mobile apps link
on Facebook
5 new
profiles/second
28. • Making friends with other users by sending friend request
• Connect then sharing contents, pictures, and videos to friends
• Chatting or video call with friends via Facebook Messenger
• Many users using Facebook as a C2C marketing channel or direct
selling.
• Keeping in touch with friends, colleagues and partners.
CMCSOFT
Facebook Users
29. • Public Groups: Individuals can join any interested groups to connect and
sharing with other unknown users
• Closed Groups: Groups that anyone can search and ask to join, but need
permission from admin to be a member and have more professional quality
than public groups.
• Secret Groups: Created between friends to share some secret things and users
only become members when being invited.
• Groups also can turn into a marketplace for trading in some cases.
CMCSOFT
Values for Facebook
Groups
30. • There are 6 types of pages that using for different purpose such as local
business, company, product, public figure, entertainment and community, all of
them are supported by Facebook.
• Marketing on Facebook are cheap.
• There are huge amount of customers (mainly for B2C company).
• Communicate with customers easily.
• Enhancing the credibility of product or service
• Increase ranking in search engines
CMCSOFT
Values for Facebook Pages
31. Free
registration,
cheaper than
other social
media on
Ads price
Effectiveness
for mobile
advertising,
such as Cost
per Click
type
Easy to
interact, can
be formed as
customer
service
Enhancing
the
credibility
with
customers
Increase
website
ranking on
search
engine
CMCSOFT
Benefits for CMC
32.
33. Twitter is a free social networking micro blogging service that allows
registered members to broadcast short posts called “tweets”.
CMCSOFT
Twitter
34. CMCSOFT
Twitter Statistics
320 million
monthly active
users
65.8%
U.S company use Twitter
for marketing purposes
1.4 billion
on revenue in
2014
80%
Twitter active users
are on mobile
7000+
“Tweets”
sent per second
2 new
profiles/second
36. • Following other users by +Follow feature
• “Tweets” are micro-blogs that can be use to
describe every things in your life.
• You can “Tweets” to your followers or whom you followed
• Users can “Retweets” any things they like on news feed.
CMCSOFT
Values for Twitter Users
37. • Huge amount of customers, especially at U.S and Europe
• Communicating with followers very easy
• Following other business pages, may be a potential client, or
knowing other competitors in the industry
• Enhance credibility with clients
• Increase ranking in search engines
CMCSOFT
Values for Twitter Pages
38. Free
registration
and low cost
for using Ads
Very
effective for
branding
strategy
Understand
competitors
or create
alliance with
clients
Can be
formed as
customer
service
Increase
ranking on
search
engine
CMCSOFT
Benefits for CMC