This press release document provides guidance on using press releases to promote mobile games. It explains that press releases can help promote games since app store competition is intense and paid advertising requires money. The document then offers tips for preparing an effective press release, including having a quality game, targeting local media, including key details about the game, and building a press contact database. It emphasizes focusing press releases on local media outlets and providing personal, persuasive introductory emails without being pushy. The goal is to potentially get the game reviewed and increase downloads, then continuing to update the game and learn from both successes and failures.

1. PRESS RELEASE 101
Dennis Adriansyah Ganda
CEO Amagine Interactive

2. WHY PRESS RELEASE?
• Appstore/Play Store competition is fierce & unfair
• There’s no such things as “Submit and get rich
instantly”
• You need people to know you have game in play
store, You need PROMOTION

3. COMMON WAYS TO
PROMOTE YOUR GAME
• Social media promotion : not very reliable if you do
it alone (need some public figure to promote your
game)
• Advertising : need money
• Press Release

4. –Wikipedia
“A written or recorded communication directed
at members of the news media for the purpose
of announcing something ostensibly
newsworthy”
PRESS RELEASE

5. WHAT YOU NEED TO KNOW
BEFORE STARTING PRESS RELEASE
‣ Make sure your game is good enough to be shown
off
‣ Good Art = Good Game
‣ LOCAL CONTENT! Local media loves local content

6. PREPARING PRESS RELEASE
Press Release
Document
!
game name
description & features
genre
target market
requirement
where to get the game
achievements (if any)
developer profile
Screenshots, Icons,
Featured Images & Video Trailers

7. BUILD PRESS DATABASE
• Where to get?
• Googling
• facebook & twitter
• Meet in person
• Example (Local media)
• Gamesinasia : Hendri Salim
• Gamenesia : Rendi Kristyadi
• Duniaku : Febrianto Nur
Anwari
• Segitiga : Arya Wiryawan
Wibowo

8. Local media advantages
• local media more open to local developer
• non local media tend to ask for money, and the
competition to get attention is fierce
• local media is easier to get contact

9. Making Introductionary Email -
Subject
• DON’T DO THIS!
“Hi”
“Hello!”
“Please Review My Game!!”
• DO THIS INSTEAD!
“[Your Company Name] release a new game called [Game Title] , a game
about [some good hook]”
“Introducing [Game Title], a game about [hook] created by [company
name]”

10. Making Introductionary Email -
Body
• DON’T DO THIS!
• “Hello!! Please review my game!! Here’s the download links!”
• DO THIS INSTEAD!
• “Hi, We are [developer name], we are a game studio working
on [game platform], and now we have released a new game
called [game title]. This game is about [tell your game as
interesting as possible] , we create this game because [your
story behind the game]. You can try the game here : [link
game] . Kindly try the game if you like. I also attached press
release kit for your ease”

11. EXTRA TIPS
• Make it personal
call the recipient name
use bcc (to hide recipient emails)
• Be Persuasive, Don’t push them

12. WHAT’S NEXT
• BEST CASE SCENARIO : Your game get reviewed!
• CONGRATS!
• You will get downloads
• Now update your game
• don’t let customer go
• WORST CASE SCENARIO : You don’t get any review
• Don’t worry. failure is experience
• make better games
• learn from past mistakes
• don’t give up halfway