This document discusses digital storytelling as a way to market software products. It suggests beginning with writing a blog, creating a Twitter account, or making a Facebook page to start telling the story. The document also discusses overcoming fears of talking to the press as press coverage, even from smaller blogs, can be an effective way to market a product. It emphasizes that marketing a startup requires dedicating full time to developing new ideas and experimenting through flexibility.
Urban Games: playful storytelling experiences for city dwellers
Maria Saridaki, Eleni Kolovou
Interactive Technologies and Games (ITAG) Conference 2014
Health, Disability and Education
Dates: Thursday 16 October 2014 - Friday 17 October 2014
Location: The Council House, NG1 2DT, Nottingham, UK
Slides for a workshop on applied storytelling, using writing exercises. Used as teaching aid for my course at http://www.mmm.unifi.it/ .
Follow me at @ppolsinelli for more.
Presentation to the CIO Conference, powered by Deloitte on an innovative Enterprise 2.0 application for Employee Engagement. Deals with the Web 2.0 industry, definitions and moves on to the case study.
Brainstorming a kickass startup idea by GW EntrepreneursTrever Faden
The GW Entrepreneurs' Trever Faden shares his scientific method to brainstorming a kickass startup idea using the wisdom of Paul Graham, Y Combinator, and Clay Christensen. Learn More at: www.gwentrepreneurs.com or www.treverfaden.com
Urban Games: playful storytelling experiences for city dwellers
Maria Saridaki, Eleni Kolovou
Interactive Technologies and Games (ITAG) Conference 2014
Health, Disability and Education
Dates: Thursday 16 October 2014 - Friday 17 October 2014
Location: The Council House, NG1 2DT, Nottingham, UK
Slides for a workshop on applied storytelling, using writing exercises. Used as teaching aid for my course at http://www.mmm.unifi.it/ .
Follow me at @ppolsinelli for more.
Presentation to the CIO Conference, powered by Deloitte on an innovative Enterprise 2.0 application for Employee Engagement. Deals with the Web 2.0 industry, definitions and moves on to the case study.
Brainstorming a kickass startup idea by GW EntrepreneursTrever Faden
The GW Entrepreneurs' Trever Faden shares his scientific method to brainstorming a kickass startup idea using the wisdom of Paul Graham, Y Combinator, and Clay Christensen. Learn More at: www.gwentrepreneurs.com or www.treverfaden.com
As always the missing parts, ie. the audio parts and the discussions we had during the workshop would be much more interesting but can't be shared publicly ...
"We live in a world where the little things really do matter. Each encounter, no matter how brief, is a micro-interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize."
Webinar: Building Products with Integrity Mindset by Facebook Tech PMProduct School
Key Takeaways:
-Why is this hard?
*A quick overview on Integrity (or Trust & Safety) related risks in products with some examples
-How can technology help?
*Role of AI/ML in mitigating those risks
-As a product leader how can you be prepared?
*Being proactive
*Partnering with cross functional teams efficiently
*Measuring progress & success
Digital Strategy Innovation Summit, London, Oct 2015Wilson Fletcher
Mark is the co-founder of Wilson Fletcher, one of the world’s first digital service design studios. He has worked on pioneering digital design and innovation programmes for major organisations across the world over a 25-year career. Presenting at IE's Digital strategy innovation summit, Mark dispels many of the myths of digital disruption and shares insight on how to build a successful service strategy in the digital age. These range from why startups are terrible role models, why disruption should never be a strategic goal and why you should never let customers design your products.
As crowdsourcing is becomes more mainstream, how should agencies respond to stay relevant? Ideas. Get back to ideas, but not just ideas in our same advertising space–expand beyond "what we do."
What Can Layar Do for Your Business ? - AdvertisersLayar
Check out this presentation to learn the best ways to use Augmented Reality and Interactive Print to create unforgettable advertisements that really stand out.
With best practices and brand examples from industries like automotive, fashion, electronics, FMCG and more, we'll provide you with guidelines for creating an integrated, cross-channel marketing campaign with AR and Interactive Print to achieve your goals!
This was my presentation during Future Learning Meetup in Warsaw. It covers emerging technologies like VR/AR/MR, AI, Data Analytics, BlockChain and their current and potential use in education. Many great examples and inspirations.
I've added slides with comments to make it understandable for people not attending the meeting.
These are slides from a talk I gave on November 17, 2012 to students from NYU's Wagner School for Public Service, the School of Visual Arts and Columbia University's School of International and Public Affairs as part of the 2012 Social Enterprise Boot Camp. Most slides require some notes.
As part of the YellowCats innovation leader program Willem Sodderland and Robbert Cornelissen organised a presentation and workshop around Open Source Marketing, Word of Mouth and Storytelling
Bonus slides: Do You Have the Strength for Enterprise 2.0 and Innovation?Dan Keldsen
Companion, bonus slides to the Presentation given at the Front End of Innovation on Tuesday, May 19th, 2009 in Boston, MA.
If you aren't yet using Enterprise 2.0 (or Web 2.0 - let's not get hung up on labels as a barrier to adoption) for Innovation... What are you waiting for? If you've begun, what return have you seen? Pitfalls?
Is Enterprise 2.0 right for your organization? Is your organization ready? Perhaps not. If not, in the meantime, good to understand how to sow the seeds and begin to set the stage for an eventual adoption of E2.0 concepts and technologies.
Yet another trend presentation - Second editionHumblebee
We were invited to the advertising agency John Doe in Stockholm to share our thoughts and insights on current and up-coming trends. A truly inspirational day.
Do You Have the Strength to Embrace Innovation in a 2.0 World?Dan Keldsen
Presentation given at the Front End of Innovation on Tuesday, May 19th, 2009 in Boston, MA.
If you aren't yet using Enterprise 2.0 (or Web 2.0 - let's not get hung up on labels as a barrier to adoption) for Innovation... What are you waiting for? If you've begun, what return have you seen? Pitfalls?
As technologists, we love to build things. And we sometimes forget that our customers (or potential customers) don’t care about what we’re building. They care about what they’re building, doing, or feeling. In this talk, we’ll explore methodologies that help us continually focus on our customers’ needs, building just enough to learn and iterate towards their desired outcomes. Coming away from this, you’ll have a few more tools in the toolbox for your lean startup.
Firms need to learn to manage the downturn, listen to customers, incorporate them to the innovation process and become their partners. Branding is changing fundamentally and the impact of this change is being demolising over the last five years: some companies keep up, while other are clarly lagging. Traditional PR and marketing policies change in light of web2.0 conversations. This presentation was specially prepared for a postgraduate course at University of Cantabria in 2008. The opinions are those of the author and not those of Banesto.
Pietro Polsinelli discusses a diverse set of applied game projects that he curated, focusing on common mistakes and solutions that are specific to the applied game process, in particular working with field experts that have no experience with games. The talks will consider the (no)estimation, concept, design and production phases/loops, providing tips, modelling and conceptual tools to improve the quality of the process and of the resulting game.
As always the missing parts, ie. the audio parts and the discussions we had during the workshop would be much more interesting but can't be shared publicly ...
"We live in a world where the little things really do matter. Each encounter, no matter how brief, is a micro-interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize."
Webinar: Building Products with Integrity Mindset by Facebook Tech PMProduct School
Key Takeaways:
-Why is this hard?
*A quick overview on Integrity (or Trust & Safety) related risks in products with some examples
-How can technology help?
*Role of AI/ML in mitigating those risks
-As a product leader how can you be prepared?
*Being proactive
*Partnering with cross functional teams efficiently
*Measuring progress & success
Digital Strategy Innovation Summit, London, Oct 2015Wilson Fletcher
Mark is the co-founder of Wilson Fletcher, one of the world’s first digital service design studios. He has worked on pioneering digital design and innovation programmes for major organisations across the world over a 25-year career. Presenting at IE's Digital strategy innovation summit, Mark dispels many of the myths of digital disruption and shares insight on how to build a successful service strategy in the digital age. These range from why startups are terrible role models, why disruption should never be a strategic goal and why you should never let customers design your products.
As crowdsourcing is becomes more mainstream, how should agencies respond to stay relevant? Ideas. Get back to ideas, but not just ideas in our same advertising space–expand beyond "what we do."
What Can Layar Do for Your Business ? - AdvertisersLayar
Check out this presentation to learn the best ways to use Augmented Reality and Interactive Print to create unforgettable advertisements that really stand out.
With best practices and brand examples from industries like automotive, fashion, electronics, FMCG and more, we'll provide you with guidelines for creating an integrated, cross-channel marketing campaign with AR and Interactive Print to achieve your goals!
This was my presentation during Future Learning Meetup in Warsaw. It covers emerging technologies like VR/AR/MR, AI, Data Analytics, BlockChain and their current and potential use in education. Many great examples and inspirations.
I've added slides with comments to make it understandable for people not attending the meeting.
These are slides from a talk I gave on November 17, 2012 to students from NYU's Wagner School for Public Service, the School of Visual Arts and Columbia University's School of International and Public Affairs as part of the 2012 Social Enterprise Boot Camp. Most slides require some notes.
As part of the YellowCats innovation leader program Willem Sodderland and Robbert Cornelissen organised a presentation and workshop around Open Source Marketing, Word of Mouth and Storytelling
Bonus slides: Do You Have the Strength for Enterprise 2.0 and Innovation?Dan Keldsen
Companion, bonus slides to the Presentation given at the Front End of Innovation on Tuesday, May 19th, 2009 in Boston, MA.
If you aren't yet using Enterprise 2.0 (or Web 2.0 - let's not get hung up on labels as a barrier to adoption) for Innovation... What are you waiting for? If you've begun, what return have you seen? Pitfalls?
Is Enterprise 2.0 right for your organization? Is your organization ready? Perhaps not. If not, in the meantime, good to understand how to sow the seeds and begin to set the stage for an eventual adoption of E2.0 concepts and technologies.
Yet another trend presentation - Second editionHumblebee
We were invited to the advertising agency John Doe in Stockholm to share our thoughts and insights on current and up-coming trends. A truly inspirational day.
Do You Have the Strength to Embrace Innovation in a 2.0 World?Dan Keldsen
Presentation given at the Front End of Innovation on Tuesday, May 19th, 2009 in Boston, MA.
If you aren't yet using Enterprise 2.0 (or Web 2.0 - let's not get hung up on labels as a barrier to adoption) for Innovation... What are you waiting for? If you've begun, what return have you seen? Pitfalls?
As technologists, we love to build things. And we sometimes forget that our customers (or potential customers) don’t care about what we’re building. They care about what they’re building, doing, or feeling. In this talk, we’ll explore methodologies that help us continually focus on our customers’ needs, building just enough to learn and iterate towards their desired outcomes. Coming away from this, you’ll have a few more tools in the toolbox for your lean startup.
Firms need to learn to manage the downturn, listen to customers, incorporate them to the innovation process and become their partners. Branding is changing fundamentally and the impact of this change is being demolising over the last five years: some companies keep up, while other are clarly lagging. Traditional PR and marketing policies change in light of web2.0 conversations. This presentation was specially prepared for a postgraduate course at University of Cantabria in 2008. The opinions are those of the author and not those of Banesto.
Similar to Digital storytelling part 2 publishing (20)
Pietro Polsinelli discusses a diverse set of applied game projects that he curated, focusing on common mistakes and solutions that are specific to the applied game process, in particular working with field experts that have no experience with games. The talks will consider the (no)estimation, concept, design and production phases/loops, providing tips, modelling and conceptual tools to improve the quality of the process and of the resulting game.
Museums and Learning: An open dialogue through digital transformation.
These are the slides of the presentation by Alice Filipponi and Pietro Polsinelli at the Museum Digital Transformation 2018 conference, https://mdt-conference.com/.
In the context of a #fuckupnight in Florence at Impact HUB, I presented a half serious formula for reconstructing my spectacular crowd funding failure.
We review Autography design as an exemplary case of persuasive application. We immerse it in the context of applied and persuasive games built around gameful mechanics and interactive learning. We then contrast it with superficial gamification efforts. We propose some guidelines for an effective process of cooperative design and process for these complex media productions.
Working with a no longer minuscule set of customers on applied games of a really wide spectrum of themes I've noticed in the early phases some misunderstanding that recur. In order to help both parties (game designers and field experts) to reach a common ground, I've set the misunderstandings in extreme and simplified form so you may use them as vaccine :-)
The smartphone game People in Love is presented for the first time: the theme: urban design & happines, the problem about smart cities, and then also some game play screens.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
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Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
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2. 2
Who am I
Pietro Polsinelli @ppolsinelli
Blogs: http://pietro.open-lab.com
http://gamamoto.com
E-mail: ppolsinelli@open-lab.com
Story tell your (Software) product Tuesday, March 20, 2012
3. 3
What we did and what we’ll do
Learned that writing can be improved
by feedback.
Begin to understand the power and
weaknesses of storytelling.
Story tell your (Software) product Tuesday, March 20, 2012
4. 4
What we did and what we’ll do
Today we see storytelling in different media.
Story tell your (Software) product Tuesday, March 20, 2012
5. 5
The bizarre story of 140 characters
https://twitter.com/#!/RealTimeWWII
Story tell your (Software) product Tuesday, March 20, 2012
6. 6
The bizarre story of 140 characters
https://twitter.com/#!/brainpicker
Story tell your (Software) product Tuesday, March 20, 2012
7. 7
The bizarre story of 140 characters
https://twitter.com/#!/Einaudieditore
Story tell your (Software) product Tuesday, March 20, 2012
8. 8
The other way round: Flipboard
Story tell your (Software) product Tuesday, March 20, 2012
9. 9
Interview on your online presence
What is its
character?
Story tell your (Software) product Tuesday, March 20, 2012
10. 10
Your online presence
It is only exceptionally linked to an actual
marketing campaign.
Story tell your (Software) product Tuesday, March 20, 2012
11. 11
Percolating Ziggurat
Story tell your (Software) product Tuesday, March 20, 2012
12. 12
The model
People at a step are a set of potential customers who
have a common set of needs or wants or potential to
have new similar needs that reference each other
when making a try / buy decision.
(Adapted from “Crossing the Chasm”)
Story tell your (Software) product Tuesday, March 20, 2012
13. 13
Entering the ziggurat
What is the top of the ziggurat composed of?
How do you enter the top of the ziggurat?
Story tell your (Software) product Tuesday, March 20, 2012
14. 14
Entering the ziggurat
Start a blog
A tweet channel
A page on Facebook
Tell your friends
Talk about it at a local event like this
Story tell your (Software) product Tuesday, March 20, 2012
15. 15
Entering the ziggurat
What I described in the previous slide…
DOES NOT WORK*
* Unless a miracle...
What you need is…
Story tell your (Software) product Tuesday, March 20, 2012
16. 16
Entering the ziggurat
“That's the press, baby, the press.
And there is nothing you can
do about it.”
http://www.youtube.com/watch?v=FgdE-qPv6kw
You need to
TALK WITH
THE PRESS
Story tell your (Software) product Tuesday, March 20, 2012
17. 17
Entering the ziggurat
Seems obvious – for many its not so.
The press- its scary.
Win the fear and write.
Story tell your (Software) product Tuesday, March 20, 2012
18. 18
Use creativity to replace budgets
To maintain “percolation” (see later) and
diffusion is a continuous battle. That is
why being a startup as a side project
does not work.
You need full time dedication: new
ideas, experiment and flexibility are the
only thing that can beat budgets.
Story tell your (Software) product Tuesday, March 20, 2012
19. 19
Entering the ziggurat
Fearful because it is (a second) reality check.
Examples from my experience:
Bugsvoice –> Fail
Patapage –> Fail
Licorize –> Passed
Story tell your (Software) product Tuesday, March 20, 2012
20. 20
And what IS the press?
A blog with 5000 loyal followers in a field connected to
what you dealing with can be more effective than a
little blurb on Wired.
Story tell your (Software) product Tuesday, March 20, 2012
21. 21
Story for the second step
“Resistance from inertia can come from commitment
to status quo, fear of risk, lack of a compelling reason
to buy.”
Again the story idea can help you out of this. Maybe a new story.
With a story you can also define the contest of your competition.
By telling a good story, its you establishing the context.
Story tell your (Software) product Tuesday, March 20, 2012
22. 22
Story for the second step
You have to distinguish:
actions that increase (or create) conversion
actions that keep you visible - though the two
things are not completely separate
Story tell your (Software) product Tuesday, March 20, 2012
23. 23
Permission marketing and more
You can use your story based product & marketing
core to do both permission marketing and also more
traditional, press/blog based marketing.
Story tell your (Software) product Tuesday, March 20, 2012
24. 24
After today: marketing
Crossing the Chasm
by Geoffrey A. Tribes
Moore by Seth Godin
Story tell your (Software) product Tuesday, March 20, 2012
25. 25
Online marketing preconditions
Un gioco e prodotto, online o meno, può essere decomposto in questi componenti (esempi da Licorize):
1. il sito, che deve essere stabile e indicizzato e avere approfondimenti e un presskit
http://licorize.com/applications/licorize/site/
e trattandosi di un gioco, uno (o più) trailer
http://www.youtube.com/watch?v=Gph_Ha--IlY&hd=1
2. l'applicazione http://licorize.com/applications/licorize/manage
3. la comunità connessa dall'applicazione, interna al "gioco"
http://licorize.com/applications/licorize/manage/people.jsp
4. gli stream sui network sociali:
Twitter stream dedicato: https://twitter.com/#!/licorizenews
Via hashtag: https://twitter.com/#!/search/%23licorize
Pagina Facebook (poco usata):
http://www.facebook.com/apps/application.php?id=133137343406731&sk=wall
5. la comunità di appassionati / utilizzatori, esterna al gioco:
http://community.licorize.com (molto attiva)
6. le notizie sul prodotto -> il blog http://blog.licorize.com/
Nota come la linea grafica è resa uniforme tra i componenti.
Story tell your (Software) product Tuesday, March 20, 2012
26. 26
Exercise: The product is a story
Which story does you product tell? Is it
heroic, moving, a thriller, noir? A
redemption story or a apprenticeship
one? A lucky intuition or a hard earned
success?
Compose all this elements in a story:
[write write write]
Story tell your (Software) product Tuesday, March 20, 2012
27. 27
Exercise: The product is a story
Try to guess the kind of story that you’d like to tell
through your product and select its essential roles.
Which kind of story would you like to tell?
What or whom does it involve?
Which problem or need it must solve / fulfill?
What or who is the opponent?
Which trials it must pass?
Who is helping and who is hampering?
How do we know the target has been reached?
Which other characters appear?
Story tell your (Software) product Tuesday, March 20, 2012
28. 28
Exercise: press release
Write a letter to the press – yes in English.
Story tell your (Software) product Tuesday, March 20, 2012
29. 29
Exercise: Opponents and needs
Who are your opponents and competitors?
Which is the need you are fulfilling?
Which is the deficiency you are fulfilling?
The desire you satisfy?
The problems you meet?
For each of the above create a character, then try to take their
point of view and tell the story: [write write write]
Story tell your (Software) product Tuesday, March 20, 2012