The website promotes the 2010 DreamWorks animated film Megamind. It features sections for the story, videos, downloads like wallpapers and ringtones, sweepstakes with prizes, games, Comic-Con coverage, and Facebook integration. An analysis notes the site is simple for children but lacks movie details, the Facebook app is slow and prizes seem impossible to win, and games are not active yet. The promotional strategy uses character-focused status updates but no Twitter account.

1. Genre: Animation, comedy, family
Studio: DreamWorks Animation
Release Date: November 5, 2010

2. INTRO PAGE
No splash page
Short intro introducing the main characters

3. Homepage
•The story
•Downloads
•Videos
•Like us
•Comic-Con
•Games
•Sweepstakes

4. The Story

5. VIDEOS

6. DOWNLOADS
WALLPAPER IN 3 DIFFERENT SIZES.
EMAIL SIGNATURE.
EMAIL MUST BE HTML. Ringtones

7. Sweepstakes (Mega Wheel)
Facebook App
Prizes include:
HP laptop
Customized consoles
Trip to Hollywood for premier
Must unlock prizes
Gift Bags – 100 fans
Customized DS – 2,837 fans
HP laptop – 25,000 fans

8. Sweepstakes (Mega Wheel)
Must “LIKE” Page in order to play You can keep trying to win on a
Daily basis

9. Comic-Con
Pictures and Footage of Comic-Con

10. Games
Flash required game
Word puzzle
Download Iphone game
P
r
i
n
t
a
Wii, DS, PSP
Games

11. Analysis of website
What works
• Very simple easy
navigate for childre.
• Fun colorful and bright.
• Facebook “like” button
is easily accessible.
• Original artwork for
website.
What doesn’t work
• Not much insight on
movie.
• Facebook app is slow in
responding.
• Facebook app also
appears impossible to
win.
• Games are not up yet.

12. Analysis of website (cont.)
Overall look and feel
• Great website for children.
• Very simple and colorful.
• No sound affects or music.
• Easy to navigate.
• Facebook contest doesn’t work.

13. Fans: 399,056
Update Frequency:
By The Numbers
Start Date: March 18, 2010

14. Strategy
Updates.
The status updates are given
through the view of the
character Megamind.
This kind of view draws a
younger crowd that
interacts with character.
No TWITTER account