A brief introduction about public relations and PR for games. Some parts of this presentation is based on content from Wikipedia

1. Something about
an interesting life
Advertising & Public Relations v1.1

2. Scam
Play

3. Religion
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4. Having a name
Play

5. Social Media. Why?

6. How not use social media?

7. How to use social media?

8. What is a Press Release?
A press release, news release, media release,
press statement or video release is a written or
recorded communication directed at members
of the news media for the purpose of
announcing something ostensibly newsworthy.
Typically, they are mailed, faxed, or e-mailed to
assignment editors at newspapers, magazines,
radio stations, television stations, or television
networks.

9. PR Parts
● Headline — used to grab the attention of journalists and briefly summarize the news.
● Dateline — contains the release date and usually the originating city of the press
release.
● Introduction — first paragraph in a press release, that generally gives basic answers
to the questions of who, what, when, where and why.
● Body — further explanation, statistics, background, or other details relevant to the
news.
● Boilerplate — generally a short "about" section, providing independent background
on the issuing company, organization, or individual.
● Close — in North America, traditionally the symbol "-30-" appears after the
boilerplate or body and before the media contact information, indicating to media
that the release has ended. A more modern equivalent has been the "###" symbol.
In other countries, other means of indicating the end of the release may be used,
such as the text "ends".
● Media contact information — name, phone number, email address, mailing address,
or other contact information for the PR or other media relations contact person.

10. PR Example
Gothenburg, Sweden, October 23rd 2012 - A splash of neon and blood hits PCs everywhere today with the release of the award winning, top down fuck-‘em up
Hotline Miami by Dennaton Games and Devolver Digital. Available now through a variety of digital download retailers for $9.99, Hotline Miami combines
breakneck action with stylized visuals and a driving soundtrack layered on an intense narrative that delivers one of the year’s most compelling indie games.
Check out the launch trailer: http://www.youtube.com/watch?feature=player_embedded&v=UgXM7ivgYTo
“Development has been both exciting and challenging but we can’t be more thrilled to finally release Hotline Miami," said developer Jonatan Söderström.
“Dennis and I are incredibly proud of the game and are looking forward to people’s reactions to the story and questions posted to the player.”
Gamers will step into the neon-soaked underground of 1980s Miami as bizarre messages on your answering machine seem to be urging you to commit terrible
acts of violence against a nameless group of armed thugs. Overflowing with raw brutality and skull crushing close combat, Hotline Miami demands sharp
reactions and a creative approach to navigate a gauntlet of 20 multiscreen missions. Wield 35 different weapons, collect 25 game-altering masks, and unveil a
dark, surreal storyline that will force you to question your role in this murderous spree.
“Hotline Miami has machine guns, expensive drugs, monster trucks, tiger fur rugs, and an attractive you blonde hungover on your couch,” said Devolver Digital
CFO Fork Parker. “It’s like they took my weekends and made a video game.”
The hotline itself can be reached by texting 1 786 519 3708 or tweeting @HotlineMiami. Leave a message. Visit HotlineMiami.com for more on the game and
Dennaton.com for more on the collaboration between Jonatan Söderström and Dennis Wedin.
###
For all media request and/or if you want a redeem code to publish a review, contact Cosmocover
Tél : 33 (0)1 84 2001 04
devolver@cosmocover.com

11. What to do with Your PR?
● Send to GamePress
● Send to Your favorite gaming related news
sites
● Send to bloggers

12. Some PR Services
● Indie Developer Consulting
● GameRelease.net
● Bandello

13. What to write?
● Quote, what project leader and/or company
owner thinks?
● Describe, what just happened with Your
project
● Recite, if something happened before.

14. How to write in a cool way?
● Speak the language of your project users
● Mix Your message with current trends
● Show in text that users opinions really care

15. Similar things

16. End ?!
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