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Behavioural Implementation
Presented by
Susmi Harsha
Behavioural Issues in Strategy Implementation
•Leadership and Power
•Values and Ethics
•Managing change
Leadership
• Leadership success is linked to the ability of a leader to exercise the
right kind of influence at the right time,
• Autocratic Leader
• Democratic Leader
• Free-rein Leadership
Power
• Leaders use power to influence and implement strategy
• Types of Power
• Formal Power
• Legitimate
• Reward
• Punishment
• Coercive
• Informal power
• Referent
• Charisma
• Information
Values
• Values represent basic convictions that ‘a specific mode of conduct or end-
state of existence is personally or socially preferable to an opposite mode
of conduct or end-state of existence.
• We have a hierarchy of values that forms our value system. This system is
identified by the relative importance we assign to values such as freedom,
pleasure, self-respect, honesty, obedience, and equality.
Ethics
• Study of moral issues and choices
• Concerned with right vs. wrong, good vs. bad
• Ethics try to set the standard for the ultimate end or the highest
good to be pursued
• Normative; judgmental
• Unstructured; abstract
Work Ethics
• A trade-off between economic objectives and social obligations
• Management Dilemma : Choice between right and wrong (Gray areas)
Characteristics of Work Ethics:
• Differ with individuals
No unique solutions
Multitude of alternatives
• Have synchronic effects
• Involve trade-off between costs & benefits
profits and responsibility
the ethical dilemma
Impact on strategy implementation
• Studies show that there is high positive correlation between value
based business and success.
• Companies facing global challenges are formulating globally
consistent codes for ethical understanding and decision making at
all levels.
Managing Change
Forces of Change
• Internal forces
• Human Resource Factors
• Managerial Decisions
• External forces
• Technological developments
• Demographic characteristics
• Market changes
• Social and political pressure
Rules for Effective Change Management
• Work hard at establishing a sense of urgency
• Do not think out the change, think through it
• Form powerful coalition
• Initiate change through informal discussion to get feedback and participation
• Positively encourage objections
• Listen actively
• Plan for and create short term gains
• Institutionalise new approaches
• Monitor the change and reinforce it
Behavioural implementation

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Behavioural implementation

  • 2. Behavioural Issues in Strategy Implementation •Leadership and Power •Values and Ethics •Managing change
  • 3. Leadership • Leadership success is linked to the ability of a leader to exercise the right kind of influence at the right time, • Autocratic Leader • Democratic Leader • Free-rein Leadership
  • 4. Power • Leaders use power to influence and implement strategy • Types of Power • Formal Power • Legitimate • Reward • Punishment • Coercive • Informal power • Referent • Charisma • Information
  • 5. Values • Values represent basic convictions that ‘a specific mode of conduct or end- state of existence is personally or socially preferable to an opposite mode of conduct or end-state of existence. • We have a hierarchy of values that forms our value system. This system is identified by the relative importance we assign to values such as freedom, pleasure, self-respect, honesty, obedience, and equality.
  • 6. Ethics • Study of moral issues and choices • Concerned with right vs. wrong, good vs. bad • Ethics try to set the standard for the ultimate end or the highest good to be pursued • Normative; judgmental • Unstructured; abstract
  • 7. Work Ethics • A trade-off between economic objectives and social obligations • Management Dilemma : Choice between right and wrong (Gray areas) Characteristics of Work Ethics: • Differ with individuals No unique solutions Multitude of alternatives • Have synchronic effects • Involve trade-off between costs & benefits profits and responsibility the ethical dilemma
  • 8. Impact on strategy implementation • Studies show that there is high positive correlation between value based business and success. • Companies facing global challenges are formulating globally consistent codes for ethical understanding and decision making at all levels.
  • 9. Managing Change Forces of Change • Internal forces • Human Resource Factors • Managerial Decisions • External forces • Technological developments • Demographic characteristics • Market changes • Social and political pressure
  • 10. Rules for Effective Change Management • Work hard at establishing a sense of urgency • Do not think out the change, think through it • Form powerful coalition • Initiate change through informal discussion to get feedback and participation • Positively encourage objections • Listen actively • Plan for and create short term gains • Institutionalise new approaches • Monitor the change and reinforce it