Behavioral Targeting and Audience Analysis for Networks

The next step in ad optimization is around people and their behavior.

About Others Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Simple JavaScript Implementation ,[object Object],[object Object],[object Object],[object Object]

We Analyze Your Audience What they’re reading , publishing, and searching for. NY Yankees ivillage.com iPod Xbox 360 Whistler cycling startups The Office Las Vegas flowers voice lessons BMW Nikon ,[object Object],[object Object],[object Object],[object Object],[object Object],ONLINE ACTIVITY Blogs Social media SUMMARIZATION PROFILING Semantic Analysis Signal/noise Filtering Affinity Scoring

Each Affinity Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],espn.com (155), myspace.com (87) Sites visited hotels in sf (3), iphone apps (1) Searches Ski report (80), whistler (72), adsense (65), libra (35), facebook apps (29) Long-term interests alaska airlines (55), hotels (54), adtech (26) Recent interests san francisco (65), text ads (48), blogs (35) Current context Keywords and Affinity Strength Source

Differentiators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two Ways to Use our Services ,[object Object],[object Object],[object Object],[object Object],Across YOUR Network From OUR Network ,[object Object],[object Object],[object Object],[object Object],Affinity Profiling Platform

Segment, Forecast, Target, Measure Click to see audience affinity data. Forecast ad volume for any specific interest segments. Send targeting data to your ad server to fulfill your campaigns. Measure increase in brand affinity from ad campaigns.

API Access to Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ad Feed Integration Never serve a PSA again! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Data Acquisition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top 10 Social Network Top 40 Ad Network ,[object Object],[object Object],[object Object],WiFi Network ,[object Object],[object Object],[object Object],[object Object],Blog Publishing Network

Patent Pending Technology Translation: This is what our JavaScript tag does. Translation: Targeted ads, analytics, and API requests. Translation: Continual analysis of user affinity. Raw Attention Data NLP Summarizer Smart Content Summary Current User Affinity Profile Updated User Affinity Profile Hybrid Biological Algorithm Feedback Events Keyword Dictionary User Data Queries User Affinity Index

Industry Leading Privacy Controls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Terms ,[object Object],[object Object],[object Object],Across YOUR Network From OUR Network ,[object Object],[object Object],Affinity Profiling Platform

Summary of Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sign up now at http://www.othersonline.com Jordan Mitchell, CEO [email_address] +1 425 443 1819

Behavioral Targeting and Audience Analysis for Networks

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