Digital solutions provides targeted digital advertising capabilities including audience targeting, multi-channel marketing, and content publishing. The solution uses customer and campaign intelligence along with third party data to identify target audiences and optimize media buys. Advertisers can buy targeted segments and the solution delivers ads across channels and devices. Performance is tracked to gain insights and continue optimizing campaigns.
IDV’s Visual Fusion® software unites
data visually, exposing hidden trends
and driving rapid insights that enable
better decisions.
Visual Fusion’s unique capabilities
and easy-to-use interface are helping
organizations gain understanding,
improve their bottom line, and keep
their people safe.
We are a specialist in Virtual Business Environment Solutions. We create and integrate virtual environments for communication and business development; like Virtual Events, Virtual Trade Shows, Virtual Conferences Centers or Virtual Career Fair
IDV’s Visual Fusion® software unites
data visually, exposing hidden trends
and driving rapid insights that enable
better decisions.
Visual Fusion’s unique capabilities
and easy-to-use interface are helping
organizations gain understanding,
improve their bottom line, and keep
their people safe.
We are a specialist in Virtual Business Environment Solutions. We create and integrate virtual environments for communication and business development; like Virtual Events, Virtual Trade Shows, Virtual Conferences Centers or Virtual Career Fair
VisualMente Virtual Events Solutions.
VisualMente has among its developments a multiuser platform (Virtual Business Platform) that promotes interaction and direct communication between users and the access to any type of multimedia content live or on demand. This tool allows you to set up virtual environments in seconds, without the need to install any type client application software.
The platform registers everything that takes place inside the virtual environment, allowing the organizations to obtain updated information about the interactions and movements made by users, both at a per user and macro level. For example: most visted areas, number of users in a particular moment, which contents have been reviewed and how many times, etc. All this information can be easily exported to make a customized data processing.
Products:
1. Virtual Conference Room
2. Virtual Trade Show
3. Virtual Fair
4. Blended Event
Social Media for Small Business Pres (WIPP 2012 Annual Leadership Mtg)Amy Tennison
Presented at the Women in Public Policy (WIPP) Annual Leadership Meeting July 18-19, 2012 at the Liaison Capitol Hill, Washington, DC on social media for small business. WIPP is a national nonpartisan public policy organization, advocating on behalf of nearly 1 million women-owned businesses representing 63 business organizations. WIPP provides timely economic policy information and identifies important trends and opportunities to its membership. #Iwork4Dell
Leadership and businesses are always looking for new ways to understand and respond to customer needs. Social media analytics
gives us a snapshot of these needs from insights gained from online conversations. It has the capacity to capture customer
information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive
analytic techniques that help corporations manage the brand and reputation products and services. Despite the benefits, it can
be a challenge defining an effective social media strategy.
Learning Objective: This workshop will explore effective tools, for building, interpreting and using metrics to understand and
respond to the needs of your customers.
Outcomes- At the end of this workshop, participants will be able to:
a. Explore how social media helps corporation predict trends
b. Examine how information and data is analyzed
c. Identify which types of industries can benefit from social media analytics
d. List steps for choosing and implementing a social media strategy
e. Explore how this tool can help seasoned and emerging leaders looking to increase value
Enabling Innovators for the Era of the Social Enterprise: presented to Triple Helix 9 conference at Stanford University to address the opportunities for expanding the Silicon Valley model to emerging economies
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
Social media is a critical component in the B2B technology buying process. Buyers are increasingly turning to user-generated content and online recommendations to help make purchasing decisions. B2B technology marketers must leverage the power of social media to better meet the needs of potential buyers and build lasting business relationships.
In this webinar, Larry Weber of W2 Group, Dave Munn of the IT Services Marketing Association (ITSMA) and Pauline Ores of IBM discussed how B2B technology companies can effectively integrate social media into their marketing plans.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
Learn The Characteristics Of World Class CommunitiesTelligent
Today, everything is social. It’s the most revolutionary change in business since the introduction of email. Social is the “new normal” – every business has to have it. So why is it that some social strategies thrive while others wither and die?
Once you remove the shiny wrapper, there is an incredible amount of depth and value in using community software as a way to reach your customers. Join Telligent CTO Rob Howard and Sr. Director of Strategy Cecilia Edwards for their ground-breaking webinar, Learn the Characteristics of World Class Communities. Take this opportunity to hear expert views on how to transform your community from stale to “world class”, including how to:
Identify business objectives
Leverage the wisdom of the crowd
Provide privileged membership
View these slides to learn how your organization can build a world-class community.
Tietos is mobilizing its workforce to improve information worker productivity and collaboration. This presentation is from the Digital Workplace & Social Collaboration Forum in Stockholm February 1-2 2012.
Today's emerging organisations face the challenge of integrating people, process and technology. The need of the hour is for a platform that can deploy standardised, internal processes and offer an integrated business network...
Advanced Audience Targeting in Digital AdvertisingRitu Sharma
Anthony Plamondon, Vice President, The Lukens Company
Join Anthony to learn how your nonprofit can use Facebook custom audience retargeting techniques and digital advertising to drive awareness and reach niche audiences. They will discuss Seattle Art Museum’s Teen Night Out Case Study and share insights on using Facebook and Twitter for advanced demographic targeting.
To get better campaign results, every marketer uses targeting and personalization; however most fail to maximize their program’s impact.
In this webinar, we share insights and strategies to help you delight your email subscribers. You'll learn:
How one brand made one simple change that increased click-throughs by 33%
How some leading brands are evolving their targeting with predictive analytics
Common pitfalls on the road to predictive targeting
VisualMente Virtual Events Solutions.
VisualMente has among its developments a multiuser platform (Virtual Business Platform) that promotes interaction and direct communication between users and the access to any type of multimedia content live or on demand. This tool allows you to set up virtual environments in seconds, without the need to install any type client application software.
The platform registers everything that takes place inside the virtual environment, allowing the organizations to obtain updated information about the interactions and movements made by users, both at a per user and macro level. For example: most visted areas, number of users in a particular moment, which contents have been reviewed and how many times, etc. All this information can be easily exported to make a customized data processing.
Products:
1. Virtual Conference Room
2. Virtual Trade Show
3. Virtual Fair
4. Blended Event
Social Media for Small Business Pres (WIPP 2012 Annual Leadership Mtg)Amy Tennison
Presented at the Women in Public Policy (WIPP) Annual Leadership Meeting July 18-19, 2012 at the Liaison Capitol Hill, Washington, DC on social media for small business. WIPP is a national nonpartisan public policy organization, advocating on behalf of nearly 1 million women-owned businesses representing 63 business organizations. WIPP provides timely economic policy information and identifies important trends and opportunities to its membership. #Iwork4Dell
Leadership and businesses are always looking for new ways to understand and respond to customer needs. Social media analytics
gives us a snapshot of these needs from insights gained from online conversations. It has the capacity to capture customer
information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive
analytic techniques that help corporations manage the brand and reputation products and services. Despite the benefits, it can
be a challenge defining an effective social media strategy.
Learning Objective: This workshop will explore effective tools, for building, interpreting and using metrics to understand and
respond to the needs of your customers.
Outcomes- At the end of this workshop, participants will be able to:
a. Explore how social media helps corporation predict trends
b. Examine how information and data is analyzed
c. Identify which types of industries can benefit from social media analytics
d. List steps for choosing and implementing a social media strategy
e. Explore how this tool can help seasoned and emerging leaders looking to increase value
Enabling Innovators for the Era of the Social Enterprise: presented to Triple Helix 9 conference at Stanford University to address the opportunities for expanding the Silicon Valley model to emerging economies
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
Social media is a critical component in the B2B technology buying process. Buyers are increasingly turning to user-generated content and online recommendations to help make purchasing decisions. B2B technology marketers must leverage the power of social media to better meet the needs of potential buyers and build lasting business relationships.
In this webinar, Larry Weber of W2 Group, Dave Munn of the IT Services Marketing Association (ITSMA) and Pauline Ores of IBM discussed how B2B technology companies can effectively integrate social media into their marketing plans.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
Learn The Characteristics Of World Class CommunitiesTelligent
Today, everything is social. It’s the most revolutionary change in business since the introduction of email. Social is the “new normal” – every business has to have it. So why is it that some social strategies thrive while others wither and die?
Once you remove the shiny wrapper, there is an incredible amount of depth and value in using community software as a way to reach your customers. Join Telligent CTO Rob Howard and Sr. Director of Strategy Cecilia Edwards for their ground-breaking webinar, Learn the Characteristics of World Class Communities. Take this opportunity to hear expert views on how to transform your community from stale to “world class”, including how to:
Identify business objectives
Leverage the wisdom of the crowd
Provide privileged membership
View these slides to learn how your organization can build a world-class community.
Tietos is mobilizing its workforce to improve information worker productivity and collaboration. This presentation is from the Digital Workplace & Social Collaboration Forum in Stockholm February 1-2 2012.
Today's emerging organisations face the challenge of integrating people, process and technology. The need of the hour is for a platform that can deploy standardised, internal processes and offer an integrated business network...
Advanced Audience Targeting in Digital AdvertisingRitu Sharma
Anthony Plamondon, Vice President, The Lukens Company
Join Anthony to learn how your nonprofit can use Facebook custom audience retargeting techniques and digital advertising to drive awareness and reach niche audiences. They will discuss Seattle Art Museum’s Teen Night Out Case Study and share insights on using Facebook and Twitter for advanced demographic targeting.
To get better campaign results, every marketer uses targeting and personalization; however most fail to maximize their program’s impact.
In this webinar, we share insights and strategies to help you delight your email subscribers. You'll learn:
How one brand made one simple change that increased click-throughs by 33%
How some leading brands are evolving their targeting with predictive analytics
Common pitfalls on the road to predictive targeting
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
eMarketer Webinar: Reaching the Right Audience—Ad Targeting TrendseMarketer
Join eMarketer Principal Analyst David Hallerman as he explains how getting through to those interested in a marketer’s pitch demands a blend of the right audience, the right medium and the right message.
The buyers guide to Programmatic Direct by GoogleRodd SL
This guide was designed to clearly de ne Programmatic Direct and explain the underlying deal types so you have con dence in choosing the best approach for your campaigns.
Behavioral Targeting and Audience Analysis for NetworksJordan Mitchell
The next giant step in ad optimization centers around people and their behavior. Others Online offers a drop-dead-simple behavioral profiling and targeting Web service that shows large online media companies what their audience cares about, allowing them to better understand, segment, target and monetize their audience.
On the occasion of the Connected Conference in Paris, FNAC, in cooperation with Livosphere, conducted a survey on connected hardware consumers, their habits, their expectations, their preferences, and their assumptions about the internet of things.
AdWords is obviously the king of search engine marketing
(SEM) platforms. But when it comes to display advertising,
the industry has evolved beyond what AdWords offers.
Superior reach, targeting, and optimization are now found
in the realm of real-time bidding technology and realized
through Programmatic demand-side platforms.
2020 Social Decoding The Social In Social CRM2020 Social
Slides from the 2020 Social workshop on Decoding the Social in Social CRM.
This deck has been used for the following workshops:
- Private workshop for a CRM product firm in India.
- Talk at Talisma Insights 2010.
Update history:
- March 2010
- June 2010
What is Thought Leadership?
Verbose definition
“Individuals or Organizations that are recognized by peers, customers & Industry experts as someone who deeply understands the business they are in, the needs of the customers, and the broader marketing space they operate in”
“Thought leadership can reduce your cost of sale to less than half”
Using DataXu’s DX Brand offering, measure consumer sentiment in real-time and serve the right display OR video ad that gives you the highest brand benefit. You don’t have to decide before the buy how much media you should spend on display and video advertising. We will find the right impression, the right user and the right context across billions of display and video impressions – for the same campaign – and deliver your campaign to give you the best return on marketing spend.
Presenter: Mukund Ramachandran, gm, brand, DataXu
Using DataXu’s DX Brand offering, measure consumer sentiment in real-time and serve the right display OR video ad that gives you the highest brand benefit. You don’t have to decide before the buy how much media you should spend on display and video advertising. We will find the right impression, the right user and the right context across billions of display and video impressions – for the same campaign -- and deliver your campaign to give you the best return on marketing spend.
Presenter: Mukund Ramachandran, gm brand, DataXu
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
Social Media: How it fits into your customer marketing and retention strategy
Geoff Nelson: Partner, Ivy Worldwide
Nick White: Partner, Ivy Worldwide
Social media—what is it and why is it important to your company
When, where, and how to engage the right forms of word of mouth marketing
What to do and not to do when communicating with customers via social media
Successfully organizing and executing a customer-centric social media plan
A case study and approach to detecting and fixing a great organizational brand online - presented at the 2011 Internet Summit #ISum11 ...Based on my experience as the former Director of Internet Strategy & Web Services at Hopkins Medicine. The presentation reflects personal opinions and not of Hopkins Medicine. Drew Diskin and Hopkins Medicine (and its affiliates) are independent of each other. All rights reserved, respectively.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2. AGENDA
Consumer Experience
Digital Landscape
Value Proposition
Solution Architecture
Solution Components
Customer References
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 2 ]
05 / 2010
3. New Digital Lifestyles
Devices Channels Content
• Migration of content to digital devices • Interaction with users through applications, • Rapid expansion of digital content and
• Growing number of device types and form factors branded sites, off-site presence, advertising formats across all platforms
and community engagement • Emerging hybrid formats – convergence
• Users expect a seamless experience across
devices • Growing user acceptance of new online of ads, content and applications
media channels
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 3 ]
05 / 2010
4. Understand…
“…what matters to me” “…what I’m looking at” “…what I’m searching for”
Identify, find and convert your target audience through
digital advertising
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 4 ]
05 / 2010
5. Understand what matters to me
“I want to see
ads that are relevant
to me”
Targeted and timely delivery of Ads tailored to user preferences
location-based ads results in and tastes are more effective,
increased consumer leading to more clicks and
engagement conversions
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 5 ]
05 / 2010
6. Understand what matters to me
“Remember what I’m
interested in”
User adds product to basket,
but does not continue with
the purchase
Re-targeting delivers online
advertising to consumers based
on previous actions that did not
result in a conversion
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 6 ]
05 / 2010
7. Understand what I’m looking at
Offline
Transform traditional offline media
into live links that connect consumers
to online media campaigns
Online and Mobile
Deliver contextual ads relevant to page
content on any device or channel
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 7 ]
05 / 2010
8. Understand what I’m searching for
Location Based
Search
Present customers with
location-specific search
advertising that drives
local commerce
Ads and Promotions Relevant to My Search
Present customers with search advertisements tailored to
their immediate needs and interests
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 8 ]
05 / 2010
9. Technology Driven Innovation
Digital Marketing Product Management
Data Intelligence & Insights
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 9 ]
05 / 2010
10. Solution Scenario Landscape
Personalized
Experiences
Delivery of data driven and
customized user experiences
Audience Targeting Rich Media Delivery
Enabling audience based media buys Maximize the return on media assets by
providing high quality experiences
Multi-Channel Marketing Content Publishing
Increasing campaign effectiveness through Efficient delivery of compelling editorial
an integrated marketing platform content across channels and devices
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 10 ]
05 / 2010
11. VALUE PROPOSITION
Granular targeting at scale breeds complexity
Consumers split their time between many channels, media formats and devices
Very few publishers and ad networks can provide large look-alike audiences
The effective use of internal and external targeting data within digital campaigns remains complex
Increased Campaign
Effectiveness
Audience Based Media Buys
Generate granular audience segments to
Win New
enable highly effective campaigns Customers
Data Driven Targeting
Target and re-target customers, Increase Targeting
prospects and look-alike audiences using Potential
internal and external data sources
Integrated Analytics
Gain a single view of customers across Increase campaign
publishers and ad networks and enable ROI
ongoing campaign optimization
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 11 ]
05 / 2010
12. INCREASED CAMPAIGN EFFECTIVENESS
1
1. Identify prospects within target segments using customer and
campaign intelligence and third party data
2
2. Buy media from ad networks and publishers for defined target
audience
Syndication
Conversations
3
3. Serve targeted ads through 3rd party ad server across publishers Communities
and ad networks Advertising
4
4. Track conversions and performance Web Sites
2 3
Applications
Buy Target
Personalized
Traffic &
Audience
Experiences Deliver
Segments
Multi-Channel 1 4
Marketing Track
Plan &
Optimize Delivery &
Advertiser & 3rd Party Media Performance
Customer Data
Target Segments
CAMPAIGN WORKFLOW
CUSTOMER & CAMPAIGN INTELLIGENCE
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 12 ]
05 / 2010
13. SOLUTION ARCHITECTURE
TV
Buy Target Audience Segments Traffic & Deliver PC
Audience targeting services: custom data, re- Publisher Ad Server
marketing, behavioral, profile, contextual
Mobile
Online display ad buys via the
Keyword search and Ad creative served
Microsoft Media Network &
content buys via adCenter via atlas 3rd party ad In-Store
3rd party publishers
server upon
Other Display publisher request
and Search Ad Atlas-based or Network Direct Media Buys
Services
Track Delivery & Performance
Plan & Optimize Media
Collect media delivery & performance
Create and/or update media campaign plan data (display, search, 3rd party ad
Other Media
Planning Tools Media delivery & serving & tracking)
and Services performance data,
Customers & targeting intelligence (target segments
3rd party customer data,
& prospects),
Internal data (web
Media delivery & performance optimization,
analytics, CRM, sales)
analytics/reporting
CAMPAIGN WORKFLOW
CUSTOMER & CAMPAIGN INTELLIGENCE
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 13 ]
05 / 2010
14. PLAN & OPTIMIZE MEDIA
Buy Target
Audience Segments
Target Segments
& Prospects
Identify Prospects to Target Media Campaign
Augment User Profiles Media Planning & Optimization
Supplement existing user profiles with
customer segment information, interests, List of
Create media plan/schedule for purchase Other Media
page visits, etc. Prospects
Planning Tools
to Target and Services
Adjust media plan/buy and creative assets
Find New Users according to media campaign performance
“Bring your
Leverage 3rd party data providers to find own data” Segments
additional users that match segment criteria Reporting & Analytics to target
Report and analyze media delivery and
3rd Party Data Internal Data performance, 3rd party customer and
Providers User Profile, Social internal data (Web Analytics, CRM, Sales)
Experian, BluKai, Graphs, Page Generate insights into customer behaviors,
Excelate, etc. Views, Clicks, profiles, and interests
Actions (sales,
conversions), CRM
CAMPAIGN WORKFLOW
Track Delivery &
Performance
CUSTOMER & CAMPAIGN INTELLIGENCE
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 14 ]
05 / 2010
15. BUY TARGET AUDIENCE SEGMENTS
Traffic & Deliver
Audience Targeting Services
Profile Behavioral Custom Contextual Re-Marketing
- Demographic - Search patterns “Bring your own data” Travel, health & Website tags allow
- Geographic - Pages visited (3rd party matches fitness, technology, visitors to be targeted
- Time-based - Profile data your prospect etc. post-visit
- Access method - Frequency & database on the
recency of behavior Microsoft Network)
Microsoft Media Services Ad Buy Tools
Campaign Management
Search & Content Ads Microsoft Media Network (Display) and 3rd Party Ad Serving
Other Search
Services
Search: Bing search ads, Bing Cash back
Content Ads: Network of premium sites Centralized command for
incl. MSN, WSJ, FOX Sports &more campaign planning, creative Other Ad
management, delivery, and Networks &
Display (Mobile, PC, Xbox) reporting Publishers 1
Other Media
1Atlas only enables
Delivers the targeted message to Manage paid search
Games: In-game advertising only the targeted audience
remarketing and partial
campaigns, spanning all profile targeting on 3rd
(Massive Network)
engines, keywords and bids party networks &
TV: Media buying for broadcast and publishers
cable (Admira from Navic)
Plan & Optimize Media
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 15 ]
05 / 2010
16. TRAFFIC & DELIVER (3RD PARTY AD SERVER)
Browser requests an ad 1
Publisher Ad Server
Publisher Cookie passed 1st or 3rd Party Ad Server
to publisher ad server
2
AD Publisher ad server redirects Atlas Ad Tags used to serve
to Atlas if it has an ad tag from ads from Atlas Ad Server
Atlas for this ad
ii Load Ad Tags
Track
4 Performance
Advertiser Ad Server & Optimize
Browser requests the ad from
Track views and
Atlas and passes the Atlas cookie
3rd Party Ad Server related conversions
3 i across all channels
Atlas serves the ad
Upload, store and organize
User on the advertiser site
your tags and creative
assets, and assign them to
target audience in Atlas 1
An Atlas action tag on each page
CAM
enables Atlas to track the user on
the advertiser site - information
used for retargeting Buy Target
Audience Segments
1 Ad serving on the MMN is free as an Atlas client
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 16 ]
05 / 2010
17. TRACK DELIVERY & PERFORMANCE
Traffic & Deliver
Media Delivery & Performance Data Business Data
Atlas Advanced
Display Reporting Search Reporting Reporting & Analytics Web Analytics
Microsoft Microsoft Search Page views, clicks,
Display Ads & Content Ads referrers, time on site,
geo-location, etc.
• Real-time campaign • Account & campaign • Single tracking method
performance performance (Universal Action Tag & de-
duplication) Internal Data
optimization through • Keyword performance,
refined analytics research, pricing, and • Conversions, views & clicks
• Engagement mapping User profile, social graphs,
• Comprehensive KPI data
• Optimization CRM, sales, churn, etc.
reporting tools
Data Aggregation &
Transformation
CAMPAIGN WORKFLOW
Plan & Optimize
Media
CUSTOMER & CAMPAIGN INTELLIGENCE
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 17 ]
05 / 2010